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Archive 1Archive 2Archive 3

List of AMAs

Hello,

I just removed the following links from the article's AMA section because I did not think they should have been included in the section. If anyone else thinks any of these are notable enough for inclusion, please feel free to re-add/discuss.

Cheers, TheOriginalSoni (talk) 03:32, 11 June 2013 (UTC)

Good work, it was turning into a laundry list Breadblade (talk) 16:13, 11 June 2013 (UTC)
Yes, I agree - it was not relevant to the article — Preceding unsigned comment added by 137.30.122.155 (talk) 18:18, 12 June 2013 (UTC)

Livememe Issue

Saw this - I think it should probably be incorporated.

http://www.dailydot.com/business/reddit-quickmeme-banned-miltz-brothers/

Urbanterrorist (talk) 02:06, 2 July 2013 (UTC)

reddit is lowercase

reddit, according itself is written in lowercase. If eBay is written with a lowercase 'e' on its article then reddit should be with a lowercase 'r' on its article. --CGPGrey (talk) 21:16, 30 August 2013 (UTC)

Not as per Wikipedia style guidelines. MOS:TM says trademarks rendered without any capitals (reddit) are usually capitalized (Reddit), but trademarks beginning with a one-letter lowercase prefix pronounced as a separate letter (eBay) do not need to be capitalized if the second letter is capitalized. Breadblade (talk) 21:35, 30 August 2013 (UTC)
Hmmm what about xkcd? The capitalization discussion there led to them using "xkcd" and not "Xkcd", arguing "common use" as the yardstick of note. I'd support "reddit". Forbes72 (talk) 05:11, 7 November 2013 (UTC)
The letters are pronounced individually, so MOS:TM allows that trademark to be spelled in all capitals or all lowercase, depending on how it's usually spelled out. Breadblade (talk) 12:08, 7 November 2013 (UTC)
I don't know if we can establish common use here. Reddit-the-company itself follows the convention of writing "reddit" everywhere, as is generally the case with such trademark conventions. However, news sources writing about Reddit generally call it "Reddit." Users of Reddit type it both ways on the website, and there isn't any obvious way of determining the predominant way there. This seems to me very much like the situation described in MOS:TM, where the trademark owner accounts for most of the instances of use of unconventional capitalization and asks everyone else to do so as well.  — daranz [ t ] 13:52, 8 November 2013 (UTC)

American Censorship

this site banned RT without any reason it should be noted there as censorship--Quandapanda (talk) 11:14, 31 August 2013 (UTC)

http://rt.com/news/rt-reddit-ban-censorship-169/

Volunteer community moderators of that forum apparently banned it for breaking site rules. This sort of thing happens frequently to sites that appear to be engaging in cheating or vote manipulation, and it's not surprising that Russia Today would call a ban of Russia Today censorship.Breadblade (talk) 18:16, 31 August 2013 (UTC)
There is an article about this from Russia Today: "RT.com partially banned by Reddit" (Archive). Russia Today. August 30, 2013. Updated August 31, 2013. I'll look for any from third parties. WhisperToMe (talk) 18:38, 8 February 2014 (UTC)

Third party sources:

WhisperToMe (talk) 18:41, 8 February 2014 (UTC)

How does the site make money?

The article could contain some info regarding how Reddit makes money to run the business. I do not see advertisements or fees to use the site. 80.223.182.224 (talk) 17:57, 3 February 2014 (UTC)

They run ads and sponsored links, and offer a premium subscription to Reddit Gold. The latter is mentioned in the article, but only in passing. Breadblade (talk) 19:55, 3 February 2014 (UTC)

Employee count needs to be updated.

The current reddit employee count is listed at 28. However if you check the tooltip, you'll see that number hasn't been updated this year, and the list of employees has grown to 42 (including 3 new hires added today). — Preceding unsigned comment added by 50.135.37.244 (talk) 20:19, 5 April 2014 (UTC)

User Karma being used to block new posts.

I'd like to request an update to the 'User' Section, mentioning that Karma is also used as an automated way to bar people from posting further on reddit, if their Karma becomes negative. While Karma is used to measure a given user's 'respect' on reddit, this is arbitrary and not 100% factual. More over, the Karma system being used to mitigate unwanted posts within the community is a functional system that has been confirmed, yet it is not mentioned here despite the fact the arbitrary system of 'respect' is. It is a confirmed fact that if a user accumulates a negative Karma score below -5, they are no longer allowed to post on any subreddit until someone boosts their score up. This potentially bars and defacto bans a person if they can no longer post links or text posts that people will then upvote, or if no one upvotes their previous posts which, under the upvote/downvote system, moves said comments or posts further out of the view of others.

Given this as a real impact on a users experience that can be proven, and the notion that someone gains respect as their Karma score goes up can't be proven, I'd like to request that an edit be made to the User section explaining how negative Karma scores effect users. — Preceding unsigned comment added by Gigaus (talk • contribs) 21:40, 23 April 2014 (UTC)

yup, this is confirmed. Worldnews and Gaming do this. -25 comment karma. i've now posted the evidence for the rest of the world to see. 64.229.137.56 (talk) 09:02, 29 July 2014 (UTC)
Per WP:BLOGS, a couple of Reddit posts are not regarded as a reliable source by Wikipedia. We'd need a secondary source that had written about the functionality and its use or misuse. --McGeddon (talk) 11:29, 29 July 2014 (UTC)
then neither are 60% of the citations on this page. please remove those first, then we can talk. 76.70.41.33 (talk) 12:34, 29 July 2014 (UTC)
That other stuff exists isn't a coherent reason to postpone a discussion. If you're unable or unwilling to explain to other editors how those Reddit posts somehow actually meet the criteria of WP:RS, then the content has to go. --McGeddon (talk) 12:49, 29 July 2014 (UTC)
more evidence. suck it down... http://i.imgur.com/nw1x7lt.jpg 76.64.45.85 (talk) 03:32, 30 July 2014 (UTC)
and... confirmation, after threatening them with a media war: http://i.imgur.com/VcPdJbI.jpg 76.64.45.85 (talk) 05:03, 30 July 2014 (UTC)
Again, Reddit posts are not reliable sources. --McGeddon (talk) 07:50, 30 July 2014 (UTC)
And, account shadowbanned for complaining to the admins about it. also, funny... those aren't reddit posts. they're private comments... screenshots to be exact. 64.229.137.141 (talk) 05:14, 31 August 2014 (UTC)

Semi-protected edit request on 28 April 2014

Please change portmanteau to portmanteau Pcanavan (talk) 13:56, 28 April 2014 (UTC)

Done (t) Josve05a (c) 14:23, 28 April 2014 (UTC)

New default subreddits

As of yesterday there are now fifty default subreddits.

Here is the new list: /r/announcements

/r/Art

/r/AskReddit

/r/askscience

/r/aww

/r/blog

/r/books

/r/creepy

/r/dataisbeautiful

/r/DIY

/r/Documentaries

/r/EarthPorn

/r/explainlikeimfive

/r/Fitness

/r/food

/r/funny

/r/Futurology

/r/gadgets

/r/gaming

/r/GetMotivated

/r/gifs

/r/history

/r/IAmA

/r/InternetIsBeautiful

/r/Jokes

/r/LifeProTips

/r/listentothis

/r/mildlyinteresting

/r/movies

/r/Music

/r/news

/r/nosleep

/r/nottheonion

/r/oldschoolcool

/r/personalfinance

/r/philosophy

/r/photoshopbattles

/r/pics

/r/science

/r/Showerthoughts

/r/space

/r/sports

/r/television

/r/tifu

/r/todayilearned

/r/TwoXChromosomes

/r/UpliftingNews

/r/videos

/r/worldnews

/r/writingprompts


Bigemurphy (talk) 09:17, 8 May 2014 (UTC)

If you have a source on this and can back it up, then by all means, change whatever should be changed. Whatever improves the article. Be bold. StewdioMACK (talk) 08:10, 9 November 2014 (UTC)

reddit was rewritten in Python in December 2005

Hi There. Interesting historical fact not covered the article: reddit, when originally launched, was written in the Lisp programming language, but was rewritten in Python by Aarom Swartz and others in December 2005 "It was pretty much done in one weekend" - http://www.aaronsw.com/weblog/rewritingreddit

Dwarring (talk) 21:39, 17 May 2014 (UTC)

Reddit's business model

A review of Reddit's business model is in the New York Times today.

  • Isaac, Mike (27 July 2014). "Can Reddit Grow Up?". The New York Times. New York: NYTC. ISSN 0362-4331. Retrieved 28 July 2014.

Blue Rasberry (talk) 16:40, 28 July 2014 (UTC)

Snoo

I recall seeing that "Snoo" is the name of the "Reddit alien" mascot, at least to the extent that there's a "Snoo the Plushy" merchandise item being advertised on the site. I don't have a really reliable source though.

Should this be mentioned on the disambiguation page of that name? It probably isn't notable/verifiable enough for this article itself; I'm only asking here because the disambig's talk page doesn't exist yet and therefore is unlikely to be watched by anyone. --SoledadKabocha (talk) 23:54, 4 November 2014 (UTC) (proofread 06:11, 10 November 2014 (UTC))

Something I didn't catch originally: The name "Snoo" is mentioned in the official Reddit FAQ. --SoledadKabocha (talk) 03:45, 11 November 2014 (UTC)

Semi Protect this Page!

I noticed that 4chan had been vandalizing the page. It would be good if the page was semi-protected, because this has the potential to happen again, as 4chan hates reddit. — Preceding unsigned comment added by LennVator (talk • contribs) 19:32, 28 November 2014 (UTC)

 Done Semi-protected for 24 hours. Sam Walton (talk) 19:35, 28 November 2014 (UTC)

Orphaned references in Reddit

I check pages listed in Category:Pages with incorrect ref formatting to try to fix reference errors. One of the things I do is look for content for orphaned references in wikilinked articles. I have found content for some of Reddit's orphans, the problem is that I found more than one version. I can't determine which (if any) is correct for this article, so I am asking for a sentient editor to look it over and copy the correct ref content into this article.

Reference named "Independent":

I apologize if any of the above are effectively identical; I am just a simple computer program, so I can't determine whether minor differences are significant or not. AnomieBOT⚡ 05:11, 19 December 2014 (UTC)

condé nast

I'm not really sure, but I think I read somewhere reddit is no longer owned by Condé Nast. Is this correct? http://www.redditblog.com/2013/08/reddit-myth-busters_6.html Vhvbe (talk) 10:10, 16 January 2015 (UTC)

Indeed, and the article even confirms that in the opening paragraphs. I've removed this from the infobox. Sam Walton (talk) 10:21, 16 January 2015 (UTC)

Semi-protected edit request on 26 March 2015

in the IAmA section, it says "rapper Snoop Lion", but he's back to Snoop Dogg now 68.179.220.254 (talk) 18:34, 26 March 2015 (UTC)

 Not done Please provide a reliable source to back this up before the change is made. Amortias (T)(C) 20:27, 26 March 2015 (UTC)
@Amortias: I will note that there is consensus to keep the rapper's page as "Snoop Dogg", not "Snoop Lion", at Talk:Snoop_Dogg#Requested_move_.28May_2013.29. --Ahecht (TALK
PAGE) 21:55, 26 March 2015 (UTC)
Thats a bit before my time here but if its good its good. Amortias (T)(C) 21:56, 26 March 2015 (UTC)
 Done as article was confusing with both Dogg and Lion used in different places - Arjayay (talk) 10:21, 27 March 2015 (UTC)

The Button

I think somebody should add a section about the new button on reddit, I think it might be noteworthy. --JumpingCactus (talk) 22:23, 9 April 2015 (UTC)

@Jumpingcactus: wasn't that just an April Fools' Day event? Danotto94 (talk) 03:17, 13 April 2015 (UTC)
As a note, an article was created at The Button (Reddit) ~SuperHamster Talk Contribs 20:57, 17 April 2015 (UTC)
@SuperHamster: @JumpingCactus: unsure if you noticed but there's now a section based on it. Anarchyte (talk) 09:33, 12 May 2015 (UTC)

TIL

I really dont think the section on "Today I Learned" needs to be there. It has no sources (other than about what "TIL" stands for) and doesn't warrant its own section. StewdioMACK Talk page 05:56, 11 April 2015 (UTC)

To be fair, it is the 4th largest subreddit (according to http://redditlist.com/). It does look like it was just written by a moderator or frequent user of that sub, however, and reads more like an advert than a factual description. Supernova190 (talk) 17:00, 30 April 2015 (UTC)
OK, why the 4th largest subreddit and not the largest subreddit? And this section on /r/ShowerThoughts is so devoid of information, clearly it has no reason to be. I guess what I'm saying is, I'm definitely in favor of deleting these sections. The AMA section is fine, AMAs are a thing that gets regular coverage in reliable sources. --SubSeven (talk) 21:37, 6 May 2015 (UTC)
I have the same concerned with the /r/ShowerThoughts section as well. Only 2 sources, both of them coming from the subreddit itself. Zappa24Mati 03:56, 1 May 2015 (UTC)


I'm leading towards deleting both sections and leaving only the AMAs. Both are low quality, don't provide useful information, and aren't particularly unique to reddit (whereas AMAs are). If anyone would like to rework them and add them back, or has ideas for other important subreddits, please feel free to contribute. Supernova190 (talk) 19:50, 6 May 2015 (UTC)
I'd suggest creating a table for all subreddits with some info on the most relevant subs. Alternatively there could be a new article for it -> e.g. List of subreddits ("List of subreddits on Reddit" is kind of tautological). --Fixuture (talk) 20:13, 6 May 2015 (UTC)
Would there necessarily be anything wrong with doing both? A table with short descriptions in the main reddit article, and then moving the full length sections to a separate list page could work. Supernova190 (talk) 15:36, 7 May 2015 (UTC)
I second that. However we probably should decide on which subreddits the main article should feature (each as short subsections of the "Subreddits"-section). I'd suggest /r/IAMA, /r/AskScience, /r/ExplainLikeImFive (and maybe: /r/AskReddit, /r/TodayILearned, /r/Worldnews)
The list could then be linked on top of the "Subreddits" section.
--Fixuture (talk) 17:49, 7 May 2015 (UTC)

Google info pane. (image change)

Google has a standard website sidebar for a small gist of an article which links to wikipedia, including links and more info. And when searching for reddit, it looks like this.

It seems unprofessional and I think it should be changed, as transparent images become black. I suggest something like this instead: http://www.redditstatic.com/about/assets/reddit-alien.svg. -AychAych AychAych (talk) 22:37, 20 May 2015 (UTC)

Well that's not a matter of Wikipedia / this article but Google. Maybe try that feedback button there. I guess Google gets the icon from an app in its play store (of which it got the license for the logo) or something like that. --Fixuture (talk) 22:55, 20 May 2015 (UTC)

Semi-protected edit request on 21 May 2015

Under the heading "Philanthropic Efforts", please add this:

In December 2014, the subreddit MillionaireMakers was born. The idea behind this experiment is that if one million people were to donate $1 to a person, we could make that person a millionaire. Once a month, a Redditor is selected at random and deemed that month's "winner". Once the winner is selected, everyone else donates $1 to the winner. As of May 2015, over $30,000 in individual donations have been given to the winners.

Djbr22 (talk) 20:37, 21 May 2015 (UTC)

Not done: please provide reliable sources that support the change you want to be made. Edgars2007 (talk/contribs) 05:36, 22 May 2015 (UTC)
Also I'm sekeptical to what extend that would classify as "philanthopic". From the article Philanthropy:
Instances of philanthropy commonly overlap with instances of charity, though not all charity is philanthropy, or vice versa. The difference commonly cited is that charity relieves the pains of social problems, whereas philanthropy attempts to solve those problems at their root causes (the difference between giving a hungry man a fish, and teaching him how to fish for himself). A person who practices philanthropy is called a philanthropist.
A lottery or at least random selection of the price's winner isn't really philanthopic - actually it isn't even necessarily "relieving pains of social problems"...it's just making some random stranger happy. --Fixuture (talk) 16:26, 22 May 2015 (UTC)

The banning of /r/fatpeoplehate

Considering how much vandalism is going on reddit currently, and how controversial the /r/announcements post was...well, everything's gone crazy. But I think this should be mentioned on the page, if not now, but in the future when all this settles down. Robotortoise (talk) 05:57, 11 June 2015 (UTC)

It has been added, the sources is a breitbart article, there are numerous more neutral articles that also mention it, it looks to me like it should be expanded. CombatWombat42 (talk) 15:39, 11 June 2015 (UTC)

In the introduction it says that "Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011."

I would do it myself, but I can't. — Preceding unsigned comment added by 189.203.149.84 (talk) 22:24, 5 July 2015 (UTC)

Conflation of Taylor's firing with Jackson's AMA

I'm not able to edit due to semiprotection, and this request for removal is likely to be contested; however, to me this looks like a novel synthesis. The section #IAmA and AMA currently states that Taylor's firing "coincides with an AMA on the site with Jesse Jackson that has been reported as having apalling [sic] performance". Spelling aside, there's no evidence of a connection, only speculation, and even the Breitbart article used as a source only claims that it was "after", not "because of" the derailed interview. It is, perhaps, fine to note that the Jackson AMA went badly, but it's impermissible to imply in Wikipedia's voice that there is a connection, without a source that gives an explicit connection. The best solution is just to delete the mention of the Jackson AMA for now; it was bad, but there have been worse ones that are not singled out in the article. 209.211.131.181 (talk) 05:37, 6 July 2015 (UTC)

 Done: It's speculation. I doubt that she was fired because of that. If someone wants to readd it, it should state that this is speculation. Some introductory info on that issue: https://www.reddit.com/r/OutOfTheLoop/comments/3bx23y/whats_the_deal_with_the_jesse_jackson_ama/ --Fixuture (talk) 19:16, 6 July 2015 (UTC)

New Reddit Search Page

I Want to Be Able to Access Legacy Search Without Logging in, How Can Visitors Do It? — Preceding unsigned comment added by 108.49.73.83 (talk) 17:33, 12 July 2015 (UTC)

Semi-protected edit request on 13 July 2015

In the section History, please change the mention of "Redditmade" from "On October 29, 2014, Reddit comes to the crowdfunding field with Redditmade, a service that allows moderators to create merchandise for their subreddits. Redditmade was later closed in February 2015." to "In October 2014, Reddit announced Redditmade, a service which allowed moderators to create merchandise for their subreddits. Redditmade closed in February 2015." (citation omitted for clarity, but should be retained). Reason: removal of promotional language and general concision. 209.211.131.181 (talk) 06:09, 13 July 2015 (UTC)

Done Bazj (talk) 07:06, 13 July 2015 (UTC)

Voting Rings / Brigading

No mention of how prevalent voting rings and brigading is? It's practically part of Reddit culture. — Preceding unsigned comment added by 71.171.27.230 (talk) 21:33, 15 July 2015 (UTC)

Technology

Nothing about the 503 page? At certain times of the day all Reddit serves is 503's. — Preceding unsigned comment added by 71.171.27.230 (talk) 21:34, 15 July 2015 (UTC)

Not done. Sometimes reddit sends 503 pages, but if you want this information included in the article, you need to find a source talking about the 503. --Frmorrison (talk) 20:45, 25 September 2015 (UTC)

Semi-protected edit request on 5 September 2015

Please change Alexa rank from 31 to 32. Source: http://www.alexa.com/siteinfo/reddit.com Bgmota (talk) 11:10, 5 September 2015 (UTC)

 Done - Arjayay (talk) 12:21, 5 September 2015 (UTC)

Semi-protected edit request on 19 September 2015

Reddit is a lowercase word. Change the name of the page as well as all the "Reddit"s you find. Dan6233 (talk) 00:37, 20 September 2015 (UTC)

Not done: - please see Talk:Reddit/Archive 1#"reddit" or "Reddit"? and Talk:Reddit/Archive 2#reddit is lowercase. Existing consensus is that the proper use is to capitalize the name. If you think that consensus has changed and that we should render the title in lowercase, you will need to have a discussion first. Ivanvector 🍁 (talk) 01:18, 20 September 2015 (UTC)
I checked out MOS:TMRULES and indeed, reddit should have a capital R. Well, thanks. Dan6233 (talk) 01:37, 20 September 2015 (UTC)

Ellen Pao ousting

The controversy section should have something about the unfounded hatred towards Ellen Pao and how it led to her resignation. The subsequent comments by co-founder Yishan made it clear that Pao in fact stood for free speech rather than corporate interests.

From nymag.com "She became an easy scapegoat for the predominantly young and male Redditors, who, very maturely, had taken to calling her Chairman Pao." — Preceding unsigned comment added by Bluebibb (talk • contribs) 05:37, 7 October 2015 (UTC)

reddit and adblockplus whitelist

should since Reddit is a famous website that is compliant with the adblock plus acceptable ads whitelist should this have a new section in reddit wikipedia article and Reddits ads are compliant with these rules



"Static advertisements only (no animations, sounds or similar) Preferably text only, no attention-grabbing images Ad placement: Ads should never obscure page content (e.g. require users to click a button to close the ad before viewing the page). For pages featuring a reading text ads should not be placed in the middle, where they interrupt the reading flow. However, they can be placed above the text content, below it or on the sides. The same applies to search results pages: paid search results cannot be mixed with organic results. When ads are placed above the content of a main page, they should not require the user to scroll down. The available vertical space is likely to be at least 700 pixels. Advertising should not occupy more than one-third of that height. Paid search results on search pages are allowed to occupy more space, but they should never outnumber organic results. When placed on the side ads should leave enough space for the main content. The available horizontal space can be expected to be at least 1000 pixels, and advertising should not occupy more than a third of that width. Advertising should be clearly marked as such with the word "advertising" or its equivalent, and it should be distinguishable from page content, for instance via a border and/or different a background color. Marking and placement requirements do not apply for hyperlinks with affiliate referrer IDs embedded in the content of the page. Additional criteria for hyperlinks with affiliate referrer IDs: Redirects originating from the hyperlink should not present any other webpage than the destination page. In texts, not more than 2 percent of the words can be hyperlinked for monetization purposes. Hyperlinks should not be formatted or behave differently than other links. Hyperlinks should not be misleading, in either content or placement."



These criteria are not necessarily final; we are always working at improving them. In particular, we want to require that every user's privacy is respected (e.g. mandatory Do Not Track support). However, we are not yet in a position to enforce that requirement." Sources for proof https://adblockplus.org/en/acceptable-ads#criteria


http://thenextweb.com/insider/2013/02/05/reddit-whitelisted-by-adblock-plus-for-using-acceptable-online-advertisements/

https://adblockplus.org/forum/viewtopic.php?t=11954

--Jonnymoon96 (talk) 02:02, 14 October 2015 (UTC)

I don't think this is important. --BurritoBazooka (talk) 02:34, 14 October 2015 (UTC)
@Jonnymoon96: I think you could add this info to the Adblock Plus article, but I don't think it's notable enough for this article. --Fixuture (talk) 19:33, 6 November 2015 (UTC)

Semi-protected edit request on 6 April 2016

Insertion for philanthropy section: "In response to the 2015 Nepal Earthquake, redditors raised more than $145,000 for Direct Relief and more than $110,000 for MAP International." [1] Fourist (talk) 20:43, 6 April 2016 (UTC)

Done - Thank you for your contribution to Wikipedia  fredgandt 03:41, 8 April 2016 (UTC)

References

  1. ^ http://www.redditblog.com/2015/05/an-update-on-what-reddit-community-has.html

Include information about the official mobile Reddit app.

In the Technology section there's some info about unofficial apps and discontinued Alien Blue, but nothing about the official mobile app released yesterday. 83.6.169.244 (talk) 18:34, 8 April 2016 (UTC)

Now there is info on the official app and that Alien Blue is gone. --Frmorrison (talk) 20:36, 8 April 2016 (UTC)

List of the most subscribed subreddits

Maybe this should be a thing, either within the Reddit article or in its own article. We have List of the most subscribed users on YouTube, so why can't we have a list of the (probably 25) most-subscribed subreddits? BanjoZebra BanjoZebra (talk) 04:47, 25 April 2016 (UTC)(talk)

IAmA

The meaning of IAmA is not explained. --Espoo (talk) 19:42, 27 July 2016 (UTC):

It is already explained by saying it means "I am a". That seems like enough information. --Frmorrison (talk) 13:47, 28 July 2016 (UTC)

Self-Posts now do give Karma - incorrect statement in article

The 2nd paragraph under the section "Users" states that "Self posts do not accumulate karma points for the submitter, but they can still be voted on like other content.". This used to be the case, but has recently been changed. See here: https://www.reddit.com/r/announcements/comments/4tmb16/karma_for_textposts_aka_selfposts/

Since I don't have an account and this is a semi-protected article, I would like to request the section to be changed. — Preceding unsigned comment added by 2A02:8108:4E40:649:3D1F:EB0E:72F3:F1AB (talk) 17:20, 8 August 2016 (UTC)

When things change sometimes that does not get updated, thanks for pointing that out. I revised the requested text. --Frmorrison (talk) 17:52, 8 August 2016 (UTC)

Semi-protected edit request on 28 September 2016

Add owners as Advance_Publications

Wokparty (talk) 19:41, 28 September 2016 (UTC)

Not done: please provide reliable sources that support the change you want to be made. nyuszika7h (talk) 20:15, 28 September 2016 (UTC)


Rework the introduction

It's biased as hell - the main problems of reddit need to be listed instead of censored. There is a reason why the controversy section is by far the largest of the article. It's obvious that some of the editors are letting their personal feeling in the way of facts and that needs to stop. 2A02:8109:B0BF:CE0B:CC06:CF27:F86E:846B (talk) 16:42, 30 November 2016 (UTC)

You'll need to be more specific. Biased in what way? What is being censored? Which editors have obviously let their personal feelings affect the content of the article? Which facts are incorrect? Deli nk (talk) 16:52, 30 November 2016 (UTC)
In addition to the above such doesn't belong into the introduction but the appropriate section. Also the controversy section being the largest of an article is typically a problem, so be glad that it remains that large. --Fixuture (talk) 18:54, 30 November 2016 (UTC)

Semi-protected edit request on 16 December 2016

The phonetic transcription for the word "reddit" should be changed to [ɹɛɾɪt], as in standard English (American and British), the alveolar trill [r] does not exist and is instead replaced by the alveolar rhotic approximant [ɹ]. The alveolar tap [ɾ] should be present in the transcription instead of [d], as in standard English (all standards) this words would be pronounced as "read it" with a tap inervocally instead of the true stop [d]. 2001:56A:717A:C400:E155:4028:89C4:35AF (talk) 04:49, 16 December 2016 (UTC)

Not done for now: I tried to make the requested edit, but it apparently is not supported in the template used. I did not see the alveolar tap [ɾ] in Template:IPAc-en. Please take a look and try again, or request a different edit. Sorry.  B E C K Y S A Y L E S  05:07, 30 December 2016 (UTC)

Upvotes

I'm not an experienced wikipedia editor, but it mentioned that as of April, Barack Obama's AMA was the most popular on Reddit. I don't have the authority to change it, but I think someone should. — Preceding unsigned comment added by 2605:6001:E408:9400:70F2:8758:976C:EACE (talk) 04:56, 20 December 2016 (UTC)

April Fools Section

The year before "the button" there was a large april fools event held as a competition between /r/Periwinkle and /r/Orangered. It should probably be added to the article as well, seeing as it spun off an independent game still played on reddit. 2600:8801:680:149:24CE:EED6:3C35:80CB (talk) 22:02, 2 January 2017 (UTC)

Actually that April Fool's event was in 2013. Provide a non-Reddit source to reference that event then perhaps it can be added. --Frmorrison (talk) 14:58, 3 January 2017 (UTC)

reddit banning r/altright

i believe reddit banning r/altright was probably controversial especially among the people who are currently part of the alt-right and It was notable and should be under Controversies 2017 in reddit article on wikipedia

[1] [2] [3] [4] [5] [6] [7] — Preceding unsigned comment added by Jonnymoon96 (talk • contribs)

Then add it? You got good sources. Both The Guardian and Business Insider mention that some users and moderators dispute the official reason given, even making accusations against the admins. If that's not a widely reported controversy I don't know what is.Saturnalia0 (talk) 09:41, 15 February 2017 (UTC)

References

  1. ^ Resnick, Gideon (2 February 2017). "Reddit Bans Alt-Right Group". The Daily Beast. Retrieved 2017-02-15.
  2. ^ "Alt Right Subreddit Banned". AltRight.com. 13 February 2017. Retrieved 2017-02-15.
  3. ^ "Reddit Bans 'Alt-Right' Discussion Forums". PCMAG.
  4. ^ "Reddit shuts down 'alt-right' subreddit". CNET.
  5. ^ "'Alt-right' groups banned from Reddit in shock move". RT International.
  6. ^ "Reddit bans a major alt-right community — and there may be a very good reason". Business Insider.
  7. ^ Hern, Alex (2 February 2017). "Reddit bans far-right groups altright and alternativeright". The Guardian. ISSN 0261-3077 – via The Guardian.

Semi-protected edit request on 26 February 2017

Currently the wiki article states that Reddit has 150 employees. It cites this article as a source for that statistic. However the article makes no mention of the number of people employed by Reddit. The stat should be removed until a better source can be found. Xentity1x (talk) 23:22, 26 February 2017 (UTC)

Partly done: Added {{nicg}} tag. JTP (talk • contribs) 01:15, 27 February 2017 (UTC)
I found a source that says 100

Add on AMA's

AMA's have also been used by people of interest.Ken Bone gained fame from appearing on the 2016 Presidential Town Hall Debate. During his AMA, he did not use a new Reddit account which showed his comment history. His comment history sparked controversy from comments he made on Trayvon Martin, NSFW photos, and his involvement in forging car insurance documents. (http://money.cnn.com/2016/10/14/technology/ken-bone-reddit/) Palomerg (talk) 20:00, 27 February 2017 (UTC)

Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. JTP (talk • contribs) 20:39, 27 February 2017 (UTC)

Semi-protected edit request on 29 March 2017

In September 2016, a Redditor named mormondocuments released tens of administrative documents belonging to The Church of Jesus Christ of Latter-day Saints,

Please change, released tens of administrative to released tens of thousands of administrative.

Thanks! 50.252.34.101 (talk) 11:35, 29 March 2017 (UTC)

Partly done: changed it to "thousands", as the first cited source only said thousands, 2nd cited source didn't provide a number Cannolis (talk) 13:50, 29 March 2017 (UTC)

Semi-protected edit request on 10 May 2017

According to Alexa 500, Reddit is now the 7th most visited page in the world, rather than the 9th, as indicated. Jtoews21 (talk) 01:59, 10 May 2017 (UTC)

Not done. While it is true that in the top 100 websites on Alexa shows Reddit as number 7, on Reddit's Alexa page it says 9. Since the reference used to show its ranking is the individual page, I think it should remain at 9 for now. --Frmorrison (talk) 13:31, 10 May 2017 (UTC)

Trimming IAmA

There were over 20 names dropped on the IAmA section, most only with links to reddit itself (when secondary sources are needed):

A number of notable individuals have participated in the IAmA subreddit or in an AMA, some of whom have appeared multiple times. Notable people who participated in the IAmA subreddit itself include then-United States President Barack Obama[35] (while campaigning for the 2012 election[36]), Dave Grohl,[37] Madonna,[38] Chris Hadfield (who answered questions from the International Space Station),[39] Bill Gates,[40] Ron Paul,[41] Stephen Colbert,[42] Psy,[43] Arnold Schwarzenegger (twice),[44]), Rachel Maddow,[45] Robin Williams,[46] Renée Fleming,[47] M. Shadows,[48] Louis C.K.,[49] Roger Federer,[50] Larry King (twice),[51]), Philip Zimbardo,[52] Bill Nye (three times),[53] Stan Lee,[54] John Mather,[55] David Copperfield,[56] Michael Moore,[57] Spike Lee,[58] Paul Krugman,[59] Danny Boyle,[60] Al Gore (twice),[61] Roger Ebert,[62] Michael Bolton,[63] Gary Johnson twelve times (once with Bill Weld[64] and 11 times by himself[65]), Lawrence Krauss (three times, once with Richard Dawkins),[66] Jill Stein (twice),[67] Kevin Rudd,[68] Julie Benz,[69] Amanda Palmer,[70] Tim Ferriss,[71] Gordon Ramsay,[72] Peter Dinklage,[73] Chandra Wickramasinghe,[74] Neil deGrasse Tyson,[75] and Bernie Sanders.[76] Other notable people participated in AMAs in other subreddits. For instance, J. Cole participated in an AMA in the /r/hiphopheads subreddit;[77] Enya had an AMA on the /r/music subreddit;[78] and Donald Trump had an AMA on the /r/The_Donald subreddit during his 2016 presidential campaign.[79]

Besides polluting the paragraph, being somewhat promotional and arbitrary, most mentions only cite reddit itself. I have removed all names that did not cite secondary sources. I also removed links to reddit when secondary sources are already present. I have added secondary sources for Bill Gates and Donald Trump's AMA because I remember seeing them. I invite watching editors to add secondary sources to establish weight to any names they think should be added back. I also suggest, if editors believe an extensive listing is desirable, that they start a List article of AMA participants -- only the most relevant names, as established by secondary sources, should be present in this article.Saturnalia0 (talk) 23:22, 19 May 2017 (UTC)

@Saturnalia0: I added these sources to reddit since it was weird that some listings were cited to reddit while others weren't cited at all. I didn't do any research to see if there were secondary sources but almost all of them have secondary sources,
I think we can make it a bulleted list rather than add it as a new article. epicgenius (talk) 02:51, 20 May 2017 (UTC)

Improvement

I added a section in list form here (my user sandbox) which we can work on.

Or we could just add the sources into the original paragraph. epicgenius (talk) 02:58, 20 May 2017 (UTC)

I think this is a good looking list.PUNKMINKIS (TALKYTALK) 13:18, 20 May 2017 (UTC)

r/The_Donald going private

This probably isn't incredibly worthy of note yet, but it seems that yesterday the subreddit r/The_Donald decided to go private in response to the admins taking some action against them.

While this may or may not be in the news/reliable sources yet, there's a few threads on reddit itself about it. More:

We should probably at least be ready to add this to the page if we can.

AManNamedEdwan (talk) 12:19, 20 May 2017 (UTC)

@AManNamedEdwan: There's an article for /r/The_Donald. I think we could add it there. epicgenius (talk) 16:18, 20 May 2017 (UTC)
At 8:41pm ET on 5/19/2017, Reddit Admins removed three The_Donald mods without warning. This was punishment for our refusal to comply to a special set of rules that were imposed only on this subreddit and prevented our members from fully enjoying reddit or our mods from defending users against harassment. We've temporarily gone dark in a show of strength against these unfair restrictions. Check back at 9 PM EST on 5/20 for an announcement. Looks like it might be made public again, but being a sub with 400,000 members, this may be marginally significant. epicgenius (talk) 16:31, 20 May 2017 (UTC)
@AManNamedEdwan: /r/The_Donald going private was recently reported by International Business Times. Yoshiman6464 ♫🥚 19:30, 20 May 2017 (UTC)

Semi-protected edit request on 28 May 2017

The source for the pew research center text is wrong in the demographic section, it points to information about twitter. Below is the suggested change to the Demographic section, with correct source and added authors:

In 2016 the Pew Research Center published research showing that 4% of U.S. adults use reddit, of which 67% are men. 78% of users use Reddit to get news from the site. As of the end of 2016, Reddit is the only major social media platform that does not have a female majority user base.[1] Miszt (talk) 11:00, 28 May 2017 (UTC)

Done, thanks Miszt. I removed the bit about the female majority user base per [1]. A bit sad that the Pew Research Center approximates 78% as "about seven-in-ten"! Adrian J. Hunter(talk•contribs) 13:23, 28 May 2017 (UTC)
They have actually updated the article. The 78% didn't figure in the first draft, and pdf title is now "Nearly eight-in-ten". I don't know if we should reference the pdf instead of the website.[2] Miszt (talk) 07:51, 1 June 2017 (UTC)

References

  1. ^ Barthel, Michael; Stoking, Galen; Holcomb, Jesse; Mitchell, Amy (February 25, 2016). "Seven-in-Ten Reddit Users Get News on the Site". Pew Research Center. Retrieved May 28, 2017. While just 4% of U.S. adults report using Reddit, about seven-in-ten of these users (78%) get news on the site.
  2. ^ url=http://www.journalism.org/files/2016/02/PJ_2016.02.25_Reddit_FINAL.pdf

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List of subreddits

Several subreddits have their own Wikipedia articles now. More might in the future. Previously the article introduced a couple of subreddits as subsections. I deleted this information and now presented a list of subreddits, including those which have their own articles.

I think that it would be sufficient to give a list item to subreddits which have their own notability rather than summarizing them with more text here. Blue Rasberry (talk) 10:56, 5 July 2017 (UTC)

Rule for creating new subreddits is incorrect

In the article it says "Any registered user who has maintained an account for 31 days or more may create a subreddit.". However, that is not quite true (and the source given is suboptimal). Please refer to https://www.reddit.com/r/help/wiki/faq#wiki_creating_subreddits. There are two criteria, not just the one. 81.152.17.74 (talk) 13:16, 3 August 2017 (UTC)

I don't even know why that was there, it's WP:NOTHOWTO, unimportant and likely to change with time. Removed it. Saturnalia0 (talk) 16:11, 3 August 2017 (UTC)
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Reddit manipulates its front page in order to suppress some subreddits for political reasons

For example, if you aren't logged in, the front page shows nothing from The_Donald subreddit, no matter which other options do you choose, even though many The_Donald posts are well in the range of likes that qualifies them to be on the front page. But when you are logged in and subscribed to The_Donald, the front page magically gets some posts from The_Donald! They suppress some subreddits that they don't like and promote some other, mostly meaningless subreddits. Promoted subreddits are mostly about animals, jokes, girlfriends, and other neutral things. Such suppression should be reflected on the wiki page, because it is obviously done for political reasons. Reddit owners support their brand of politics this way. 24.4.131.132 (talk) 22:52, 31 January 2018 (UTC)

If you wish to add this tidbit of information to the Reddit article, please find a reliable source for your claims. An ancedote will not suffice. User:Axisixa [t] [c] 00:37, 1 February 2018 (UTC)
What is "ancedote"? This is very easy to see for anyone. It shouldn't even require any references. 24.4.131.132 (talk) 18:47, 1 February 2018 (UTC)
Everything on Wikipedia requires references, and this is one of our most fundamental rules. It should go without saying that billions of people in the world consider many things to be 'obviously' true, yet billions more disagree. Therefore, putting stuff without sources into articles is a bad idea. User:Axisixa [t] [c] 00:01, 2 February 2018 (UTC)

Here's a reference - Gizmodo, "blog network", but abides by press code of practice and has editors. Hence should count as WP:RS. ∰Bellezzasolo✡ Discuss 18:50, 1 February 2018 (UTC)

This could be included, but it doesn't repeat the claim that this is done due to political bias. User:Axisixa [t] [c] 00:01, 2 February 2018 (UTC)
There is no other possible reason. The link says that the reason is to fix "Trump Spam Problem", but who is to decide what is spam and what isn't? Politics is the only reason, according to WP:SENSE. 24.4.131.132 (talk) 04:36, 2 February 2018 (UTC)
According to the article, the Reddit users decided. The_Donald was one of the subs that people were frequently filtering out of their own feeds. In that Gizmodo article, they link to another of their own articles exposing The_Donald manipulating the voting system on Reddit to bomb the front page. --SubSeven (talk) 07:15, 2 February 2018 (UTC)

13th anniversary?

I heard there is its 13th anniversary. Is it anywhere near significant for articles? Qwertyxp2000 (talk | contribs) 23:08, 24 June 2018 (UTC)

/r/thanosdidnothingwrong

Given the widespread media attention this "ban half the subreddit" thing is getting, is this subreddit worth mentioning here? Toa Nidhiki05 20:39, 8 July 2018 (UTC)

Probably not - the event will likely have no lasting notability. User:Axisixa [t] [c] 00:29, 9 July 2018 (UTC)

Shadowbans

Why is there no mention of shadowbans included in this article? It cites a post discussion shadowbans, and dozens of media articles are also available highlighting this problem.

It's not officially acknowledged by Reddit, and should therefore occupy the Controversies section. 69.158.176.133 (talk) 21:12, 25 July 2018 (UTC)

You can edit! Please develop this article at Shadow banning. To get started consider taking online training and creating an account. Blue Rasberry (talk) 13:57, 26 July 2018 (UTC)

Blocked in Indonesia and China

Please change the first line of this section to read ... "on the grounds that it hosts content" ... 203.196.41.161 (talk) 10:19, 10 September 2018 (UTC) Editrite!

The_Donald as a Suggestion?

Not sure using a far-right sub as an example should be alright: why not switch it for r/Android instead so we can leave aside politics? — Preceding unsigned comment added by Raicopk (talk • contribs) 12:19, 13 September 2018 (UTC)

It is a notable sub while the Android sub is not notable. Also, political subs are a major part of reddit so it is a decent example. --Frmorrison (talk) 21:51, 14 November 2018 (UTC)
Maybe to balance it out, the same bullet point could be changed to something along the lines of "/r/The_Donald and /r/sandersforpresident, communities supporting the politics of Donald Trump and Bernie Sanders respectively." /r/sandersforpresident was a pretty big sub, regularly reaching the front page during the 2016 election cycle, and it'll probably grow again in the upcoming 2020 election cycle, so I think that probably counts as a notable subreddit. Plus, by including politicians on both sides, people unfamiliar with Reddit don't get the wrong idea. — Popopopper (talk) 05:14, 29 November 2018 (UTC)
The criterion is any notable subreddit, so if you want to find a reliable news source that mentions /r/sandersforpresident and include it, then feel free to. Including it in the same bullet point is a bad idea though - we follow WP:NPOV and try to just add the facts iand lay them out in a neutral manner. Regardless of its controversial nature, /r/The_Donald is one of Reddit's most reported-on communities, so it gets a bullet point just like any other notable subreddit. That doesn't mean we can't mention the facts about it - as you'd find out if you read its article - but just that we have to approach it in a neutral manner. User:Axisixa [t] [c] 06:59, 29 November 2018 (UTC)

Semi-protected edit request on 6 February 2018

Change external link and citation/reference for Alexa ranking from http:// to https:// 68.192.101.212 (talk) 23:23, 6 February 2018 (UTC)

 Done Gulumeemee (talk) 01:00, 7 February 2018 (UTC)

Semi-protected edit request on 28 February, 2018

Please change the Alexa rank of Reddit to number 6, not 7, as the reference used is the direct Alexa page and it states that Reddit is number 6. -Thedudewhocorrectsthealexarank — Preceding unsigned comment added by Thedudewhocorrectsthealexarank (talk • contribs) 06:04, 28 February 2018 (UTC)

 Done. User:Axisixa [t] [c] 09:24, 28 February 2018 (UTC)

Semi-protected edit request on 14 March, 2018

Can someone please remove the notable subreddits section because it doesn't really add much but can be a great target for turf wars if you know what I mean. I am not good in Wikipedia formatting code thingies and there are citation links on some stuff there so clearly a skilled Wikipedician is required. I even had to copypaste this request thing from previous on the page so I hope I didn't miss some obvious detail like going to a special page and that adding this text is sufficient.

Have a nice time of the day,

 Not done: Only subreddits mentioned in reliable sources can be included. Since there are surprisingly few of these (only the ones already listed right now), there should be and has been no argument over inclusion criteria. I do not see this changing in the forseeable future. User:Axisixa [t] [c] 01:06, 14 March 2018 (UTC)

Semi-protected edit request on 27 June 2018

Change Alexa.com rank from "7" to "8" RevkahAnne (talk) 17:18, 27 June 2018 (UTC)

 Not done: please provide reliable sources that support the change you want to be made. Kpgjhpjm 17:48, 27 June 2018 (UTC)

Semi-protected edit request on 22 July 2018

there is a 'citation needed' for reddit's april fool's day 'CircleofTrust'. here's the needed source: https://redditblog.com/2018/05/22/looking-back-at-r-circleoftrust/ Jooji-san (talk) 11:42, 22 July 2018 (UTC)

 Done Danski454 (talk) 16:01, 22 July 2018 (UTC)

Semi-protected edit request on 15 September 2018

70.53.86.35 (talk) 11:34, 15 September 2018 (UTC)
 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. ChamithN (talk) 11:36, 15 September 2018 (UTC)

Request to update History

Hi there! On behalf of Reddit, I've been working on a new draft for this article to make sure that information is well sourced, expanded as appropriate, and streamlined if necessary. As of today, I'm still working on researching and drafting content, and I wanted to start off discussions with editors by sharing an updated History section for review. You can see my proposed draft in my user space. I've also made this diff diff to compare my draft for History with the current version in the live article.

In general, I have rewritten this section to streamline the writing, consolidate details, reduce redundancies, and remove what could be trivial detail (such as excessive mentions to specific employees). I have made some passive voice content active voice for better readability. As well, my suggested History section does not include issues such as the blackout and Spezgiving, or debates over free speech. These are currently covered in the Controversies section, and I feel those topics are best handled as their own sections. My proposed History instead focuses mainly on the history of the company and the website.

My draft offers the following edits:

  • Rewriting the introduction of the History section, adding detail on how the website and company was founded
  • Adding history based on reliable secondary coverage of Reddit
  • Further subdividing of this section, adding details on product and design changes
  • Eliminating recognition that's not appropriate for Wikipedia
  • Rewriting content on Reddit Gold, aiming to make it less promotional
  • Removed mention of Redditmade; this initiative was live for just a few months, and there is no sourcing available to confirm its end in 2015, so it seems best to cut
  • Adding new material on major initiatives of previous CEOs
  • Adding material on the return of Ohanian and Huffman to Reddit after its sale
  • Adding important milestones, such as the introduction of comments, subreddits, advertising, efforts to ban highly offensive content and behavior on the site, creation of mobile apps, the site redesign, etc.
Proposed new draft for History
History
Company history
Further information: Timeline of Reddit
Co-founder Alexis Ohanian speaking in 2009

The idea and initial development of Reddit originated with then college roommates Steve Huffman and Alexis Ohanian in 2005. Huffman and Ohanian attended a lecture by programmer-entrepreneur Paul Graham in Boston, Massachusetts, during their spring break from University of Virginia.[1][2][3] After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator Y Combinator.[1] Their initial idea was unsuccessful: My Mobile Menu,[4][5] which was intended to allow users to order food by SMS text messaging.[1][2] During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet".[5] For this idea, Huffman and Ohanian were accepted in Y Combinator's first class.[1][2] Supported by the funding from Y Combinator, Huffman coded the site in Lisp[5][6] and together with Ohanian launched Reddit in June 2005.[7][8]

The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006, Reddit merged with Aaron Swartz's company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.[9][10] Huffman and Ohanian sold Reddit to Condé Nast Publications, owner of Wired, on October 31, 2006, for a reported $10 million to $20 million[1][11] and the team moved to San Francisco.[12] In January 2007, Swartz was fired.[13]

Huffman and Ohanian left Reddit in 2009.[14] Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian[15] and Slowe to his new company.[16] After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager is 2011, played a role in Reddit's growth.[17] VentureBeat noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.[18] Martin facilitated the purchase of Reddit Gifts and led charity initiatives.[18]

Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content[19] and a self-serve ads platform that year.[20][21] Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.[22] On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications.[23] Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the Stop Online Piracy Act.[24] In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.[25]

Yishan Wong joined Reddit as CEO in 2012.[26] Wong resigned from Reddit in 2014, after more than two years at the company.[27] Ohanian credited Wong with leading the company as its user base grew from 35 million to 174 million.[27] Wong oversaw the company as it raised $50 million in funding and spun off as an independent company.[20] Also during this time, Reddit began accepting the digital currency Bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase in February 2013.[28] Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.[29] During her tenure, Reddit initiated an anti-harassment policy,[30] banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.[31]

After five years away from the company, Reddit founders Ohanian and Huffman returned to leadership roles at Reddit. Ohanian returned as the full-time executive chairman in November 2014 following Wong's resignation. Pao resigned on July 10, 2015 and Huffman returned to Reddit as the company's chief executive.[32][33] After Huffman rejoined Reddit, the returning CEO launched Reddit's iOS and Android apps, fixed Reddit's mobile website, and created A/B testing infrastructure.[1] The company launched a major redesign of its website in April 2018.[34] Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist".[34] Reddit also instituted several technological improvements,[35] such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb online harassment,[36] and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material.[1][35] Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.[37] Reddit's largest round of funding came in 2017, when the company raised $200 million and was valued at $1.8 billion.[38] The funding supported Reddit's site redesign and video efforts.[38]

Technology and design
Underlying code

Reddit was originally written in Common Lisp but was rewritten in Python in December 2005[39] for wider access to code libraries and greater development flexibility. The Python web framework that Swartz developed to run the site, web.py, is available as an open source project.[40] As of November 10, 2009, Reddit uses Pylons as its web framework.[41] Reddit was an open source project from June 18, 2008 until September 2017.[42] During that time, all of the code and libraries written for Reddit were freely available on GitHub, with the exception of the anti-spam/cheating portions.[43] Users can contribute to translating Reddit into 89 languages using the localization management platform Crowdin.[44]

Hosting and servers

As of November 10, 2009, Reddit decommissioned its own servers and migrated to Amazon Web Services.[45] Reddit uses PostgreSQL as their primary datastore and is slowly moving to Apache Cassandra, a column-oriented datastore. It uses RabbitMQ for offline processing, HAProxy for load balancing and memcached for caching. In early 2009, Reddit started using jQuery.[46]

Mobile apps

In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.[47] For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.[48] Reddit removed Alien Blue and released its official application, Reddit: The Official App, on Google Play and the iOS App Store in April 2016.[49] The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014.[50] The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.[50]

Product and design changes

The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005[34][51] and interest-based groups (called 'subreddits') were introduced in 2008.[52] Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "Ask reddit".[52] Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013.[53] With the multireddits, users see top stories from a collection of subreddits.[53]

In 2015, Reddit enabled embedding, so users could share Reddit content on other sites.[54] In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service Imgur that had been the de facto service.[55] Users still can upload images to Reddit using Imgur.[55] Reddit's in-house video uploading service for desktop and mobile launched in 2017.[56] Previously, users had to use third-party video uploading services, which Reddit acknowledged was time consuming for users.[56]

Reddit released its "spoiler tags" feature in January 2017.[57] The feature wants users of potential spoilers in posts and pixelates preview images.[57] Reddit unveiled changes to its public front page, called r/popular, in 2017.[58] The feature creates a front page free of potentially adult-oriented content for unregistered users.[58]

In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android.[59] The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators.[59] "Mod mode" lets moderators manage content and their subreddits on mobile devices.[59]

Reddit launched its redesigned website in 2018, with its first major visual update in a decade.[34] Development for the new site took more than a year.[34] It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users.[34] The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link.[34] The goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users.[34] Additionally, Reddit's growth had strained the site's back end;[60] Huffman and Reddit Vice President of Engineering Nick Caldwell told The Wall Street Journal's COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.[60]
Markup

== History ==
===Company history===
{{Further information|Timeline of Reddit}}
[[File:Alexis Ohanian Reflections-Projections ACM 2009.JPG|thumb|upright|Co-founder [[Alexis Ohanian]] speaking in 2009]]

The idea and initial development of Reddit originated with then college roommates Steve Huffman and [[Alexis Ohanian]] in 2005. Huffman and Ohanian attended a lecture by programmer-entrepreneur [[Paul Graham (programmer)|Paul Graham]] in [[Boston, Massachusetts]], during their spring break from [[University of Virginia]].<ref name="Hempel15">{{cite news |title=Inside Reddit's plan to recover from its epic meltdown |last1=Hempel |first1=Jessi |url=https://www.wired.com/2015/10/reddit-survived-meltdown-can-fix/ |newspaper=[[Wired (magazine)|Wired]] |date=October 6, 2015 |accessdate=March 13, 2018}}</ref><ref name="Fink15">{{cite news |title=Mr. Meme |last1=Fink |first1=Steve |url=http://www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years |work=[[Baltimore (magazine)|Baltimore]] |date=August 2015 |accessdate=March 13, 2018}}</ref><ref name="MassLive">{{cite web |title='This internet thing is not a fad': Reddit co-founder Alexis Ohanian to discuss online entrepreneurship at UMass Amherst |last1=Williams |first1=Michelle |url=http://www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html |work=Mass Live |date=August 2015 |accessdate=March 27, 2018}}</ref> After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator [[Y Combinator (company)|Y Combinator]].<ref name="Hempel15"/> Their initial idea was unsuccessful: My Mobile Menu,<ref name="NPR17">{{cite podcast |title=Make Me Smart 6: Reddit CEO Steve Huffman is not horsing around |url=https://www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around |publisher=[[NPR]] |host=Guy Raz |date=August 31, 2017 |access-date=28 March 2018}}</ref><ref name="NPR1">{{cite episode |title=Live Episode! Reddit: Alexis Ohanian & Steve Huffman |url=https://www.npr.org/templates/transcript/transcript.php?storyId=545635014 |series=How I Built This With Guy Raz |network= [[NPR]] |date=August 31, 2017}}</ref> which was intended to allow users to order food by [[SMS]] [[text messaging]].<ref name="Hempel15"/><ref name="Fink15"/> During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet".<ref name="NPR1"/> For this idea, Huffman and Ohanian were accepted in Y Combinator's first class.<ref name="Hempel15"/><ref name="Fink15"/> Supported by the funding from Y Combinator, Huffman coded the site in [[Lisp (programming language)|Lisp]]<ref name="NPR1"/><ref name="Carson17">{{cite news |last1=Wallace |first1=Benjamin |title=Reddit Redux |url=http://nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html |accessdate=March 28, 2018 |work=[[New York Magazine]] |date=October 6, 2015}}</ref> and together with Ohanian launched Reddit in June 2005.<ref name="grad">{{cite web | url=http://www.seas.virginia.edu/pubs/uvaengineer/websites.php | title=Unleashing High-Profile, High-Profit Websites |last1=Richards |first1=Zak}}</ref><ref name="Macale">{{cite web|last=Macale|first=Sherilynn "Cheri"|title=A rundown of Reddit's history and community [Infographic]|url=http://thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/|website=The Next Web Social Media|accessdate=November 12, 2011}}</ref>

The team expanded to include [[Christopher Slowe]] in November 2005. Between November 2005 and January 2006, Reddit merged with [[Aaron Swartz]]'s company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.<ref> {{cite news |url=https://www.wired.com/threatlevel/2011/07/swartz-arrest/ |title=Feds Charge Activist as Hacker for Downloading Millions of Academic Articles |date=July 19, 2011 |first=Ryan |last=Singel |publisher=[[Wired magazine|Wired]] |accessdate=January 12, 2013}} </ref><ref>{{cite web | url= http://www.infogami.com/blog/introduction| archiveurl= https://web.archive.org/web/20081202043829/http://www.infogami.com/blog/introduction| archivedate= December 2, 2008|title= Introducing Infogami | last=Swartz | first=Aaron | authorlink=Aaron Swartz| publisher=Infogami | date=February 27, 2006 | accessdate= January 6, 2007}} (archive.org link)</ref> Huffman and Ohanian sold Reddit to [[Condé Nast Publications]], owner of ''[[Wired (magazine)|Wired]]'', on October 31, 2006, for a reported $10 million to $20 million<ref name="Hempel15"/><ref name="wired">{{cite web | url=https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ | title=Condé Nast/Wired Acquires Reddit | date=2006-10-31}}</ref> and the team moved to San Francisco.<ref> {{cite web | url = https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ | title = Breaking news: Condé Nast/Wired Acquires Reddit | publisher = [[TechCrunch]]|date=October 31, 2006|accessdate= January 6, 2007 | last=Arrington | first=Michael | authorlink=Michael Arrington}}</ref> In January 2007, Swartz was fired.<ref>{{cite web|url=http://blogoscoped.com/archive/2007-05-07-n78.html |title=A Chat with Aaron Swartz |publisher=Blogoscoped.com |date=May 7, 2007 |accessdate=December 4, 2011}}</ref>

Huffman and Ohanian left Reddit in 2009.<ref name="Peterson15">{{cite news |title=The two co-founder quotes that explain Reddit’s struggle to grow up |last1=Peterson |first1=Andrea |url=https://www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/?utm_term=.be449408d043 |work=[[The Washington Post]] |date=July 15, 2015 |accessdate=May 16, 2018}}</ref> Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian<ref name="Lagorio-Chafkin11">{{cite news |title=30 Under 30: Adam Goldstein and Steve Huffman, Founders of Hipmunk |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html |work=[[Inc. (magazine)|Inc.]] |date=June 27, 2011 |accessdate=May 16, 2018}}</ref> and Slowe to his new company.<ref name="Kincaid10">{{cite web|last=Kincaid |first=Jason |url=https://techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/ |title=Reddit Chief Takes Flight To Hipmunk, Explains Why He's Leaving Now |publisher=Techcrunch.com |date=November 1, 2010 |accessdate=December 4, 2011}}</ref> After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager is 2011, played a role in Reddit's growth.<ref name="Parks15">{{cite news |title=Erik Martin helped make Reddit huge, then he left. What's next for an Internet master? |last1=Parks |first1=Miles |url=https://www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html?utm_term=.6d6a56df15e1 |work=[[The Washington Post]] |date=January 1, 2015 |accessdate=May 16, 2018}}</ref> ''[[VentureBeat]]'' noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.<ref name="Cheredar12">{{cite web |url=https://venturebeat.com/2012/03/30/reddit-time-100-most-influential/ |title=Reddit General Manager Erik Martin leads Time’s "100 Most Influential" poll |last1=Cheredar |first1=Tom |date=March 30, 2012 |work=[[VentureBeat]] |accessdate=May 16, 2018}}</ref> Martin facilitated the purchase of Reddit Gifts and led charity initiatives.<ref name="Cheredar12"/>

Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content<ref name="Kafka09">{{cite news |url=http://allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/ |title=Reddit’s Ad Experiment Is Good News for Condé Nast. Maybe for Digg, Too |last1=Kafka |first1=Peter |date=March 27, 2009 |work=[[All Things Digital]] |accessdate=May 25, 2018}}</ref> and a self-serve ads platform that year.<ref name="Loizos17">{{cite web |url=https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |title=Reddit just raised a new round that values the company at $1.8 billion |last1=Loizos |first1=Connie |date=July 31, 2017 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref><ref name="Siegler09">{{cite news |url=https://techcrunch.com/2009/11/12/reddit-advertising/ |title=Reddit opens its homepage to anyone willing to pay (invites) |last1=Siegler |first1=MG |date=12 November 2009 |publisher=[[TechCrunch]] |accessdate=25 May 2018}}</ref> Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.<ref name="Shu13">{{cite news |url=https://techcrunch.com/2013/06/11/reddit-gold-benefits/ |title=Reddit Adds Benefits For Gold Members To Further Monetize The Site Without More Ads |last1=Shu |first1=Catherine |date=June 12, 2013 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref> On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications.<ref>{{cite web|url=https://redditblog.com/2011/09/independence.html|title=blog.reddit – what's new online: Independence|accessdate=September 6, 2011}}</ref> Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the [[Stop Online Piracy Act]].<ref name="gamepolitics.com">{{cite web|url=http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18|title=Reddit Plans SOPA 'Blackout' Protest Jan. 18|publisher=Entertainment Consumers Association|accessdate=October 7, 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20141010070720/http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18|archivedate=October 10, 2014|df=}}</ref> In May 2012, Reddit joined the [[Internet Defense League]], a group formed to organize future protests.<ref name="auto">{{cite web|url=http://www.internetdefenseleague.org/members|title=The Internet Defense League - Protecting the Free Internet since 2012|website=internetdefenseleague.org}}</ref>

[[Yishan Wong]] joined Reddit as CEO in 2012.<ref name="Kerr12">{{cite news |url=https://www.cnet.com/news/reddit-names-new-ceo-yishan-wong/ |title=Reddit names new CEO, Yishan Wong |last1=Kerr |first1=Dara |date=March 8, 2012 |work=[[CNET]] |accessdate=May 16, 2018}}</ref> Wong resigned from Reddit in 2014, after more than two years at the company.<ref name="Rushe14">{{cite news |title=Reddit CEO Yishan Wong resigns after row about new office space |last1=Rushe |first1=Dominic |url=https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space |work=[[The Guardian]] |date=November 13, 2014 |accessdate=May 16, 2018}}</ref> Ohanian credited Wong with leading the company as its user base grew from 35 million to 174 million.<ref name="Rushe14"/> Wong oversaw the company as it raised $50 million in funding and spun off as an independent company.<ref name="Loizos17">{{cite news |url=https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |title=Reddit just raised a new round that values the company at $1.8 billion |last1=Loizos |first1=Connie |date=July 31, 2017 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref> Also during this time, Reddit began accepting the digital currency [[Bitcoin]] for its Reddit Gold subscription service through a partnership with bitcoin payment processor [[Coinbase]] in February 2013.<ref name=RedditGold>{{cite web|last=Olanoff|first=Drew|title=Reddit Starts Accepting Bitcoin for Reddit Gold Purchases Thanks To Partnership With Coinbase|url=https://techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/|publisher=Techcrunch|accessdate= February 14, 2013}}</ref> Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.<ref name="Alba15">{{cite news |title=Ellen Pao steps down as CEO after Reddit revolt |last1=Alba |first1=Davey |url=https://www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/ |work=[[Wired (magazine)|Wired]] |date=July 10, 2015 |accessdate=May 16, 2018}}</ref> During her tenure, Reddit initiated an anti-harassment policy,<ref name="BBC15-Pao">{{cite news |title=Reddit, under Ellen Pao, launches harassment crackdown |url=http://www.bbc.com/news/technology-32749408 |work=[[BBC]] |date=May 15, 2015 |accessdate=May 16, 2018}}</ref> banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.<ref name="Dewey15">{{cite news |title=These are the 5 subreddits Reddit banned under its game-changing anti-harassment policy — and why it banned them |last1=Dewey |first1=Caitlin |url=https://www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/?utm_term=.34a3ebf055db |work=[[The Washington Post]] |date=June 10, 2015 |accessdate=May 16, 2018}}</ref>

After five years away from the company, Reddit founders Ohanian and Huffman returned to leadership roles at Reddit. Ohanian returned as the full-time executive chairman in November 2014 following Wong's resignation. Pao resigned on July 10, 2015 and Huffman returned to Reddit as the company's chief executive.<ref name=":0">{{Cite web|title = An old team at reddit • /r/announcements|url = https://www.reddit.com/r/announcements/comments/3cucye/an_old_team_at_reddit/|website = reddit|accessdate = July 10, 2015}}</ref><ref>{{cite news|last1=Issac|first1=Mike|title=Ellen Pao Is Stepping Down as Reddit's Chief|url=https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0|accessdate=July 10, 2015|website=[[New York Times]]|date=July 10, 2015}}</ref><!-- seems to be discontinued, but cannot find sources In October 2015, Reddit announced a news portal called Upvoted, designed to broaden the reach of Reddit as a standalone site featuring editorial content from Reddit users.<ref>{{cite web|title=Introducing Upvoted: A Redditorial Publication |url=http://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html|website=redditblog.com}}</ref> --> After Huffman rejoined Reddit, the returning CEO launched Reddit's [[iOS]] and [[Android (operating system)|Android]] apps, fixed Reddit's mobile website, and created [[A/B testing]] infrastructure.<ref name="Hempel15"/> The company launched a major redesign of its website in April 2018.<ref name="Pardes18">{{cite news |title=The inside story of Reddit's redesign |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-redesign/ |work=[[Wired (magazine)|Wired]] |date=April 2, 2018 |accessdate=May 16, 2018}}</ref> Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist".<ref name="Pardes18"/> Reddit also instituted several technological improvements,<ref name="Lagorio18">{{cite news |title=Steve Huffman Talks About Bringing Reddit Back From the Brink |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html |work=[[Inc. (magazine)|Inc.]] |date=March 9, 2018 |accessdate=March 13, 2018}}</ref> such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb [[online harassment]],<ref>{{cite web|title= Reddit Launches New Block Tools To Help Temper Harassment|url=http://www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm}}</ref> and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material.<ref name="Hempel15"/><ref name="Lagorio18"/> Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.<ref name="Matney17">{{cite web |url=https://techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/ |title=Reddit's new CTO was the company's first hire |last1=Matney |first1=Lucas |date=August 27, 2017 |work=[[TechCrunch]] |accessdate=May 17, 2018}}</ref> Reddit's largest round of funding came in 2017, when the company raised $200 million and was valued at $1.8 billion.<ref name="Wagner17">{{cite news |url=https://www.recode.net/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian |title=Reddit raised $200 million in funding and is now valued at $1.8 billion |last1=Wagner |first1=Kurt |date=July 31, 2017 |work=[[Recode]] |accessdate=May 17, 2018}}</ref> The funding supported Reddit's site redesign and video efforts.<ref name="Wagner17"/>

===Technology and design===
====Underlying code====
Reddit was originally written in [[Common Lisp]] but was rewritten in [[Python (programming language)|Python]] in December 2005<ref name="reddit.org">{{cite web|author=steve [spez] |url=https://redditblog.com/2005/12/on-lisp.html |title="On lisp" blog post by Reddit founder "spez", detailing the reasons for switching to python from lisp |publisher=Blog.reddit.com |date=December 5, 2005 |accessdate=December 4, 2011}}</ref> for wider access to [[Library (computing)|code libraries]] and greater development flexibility. The Python web framework that Swartz developed to run the site, ''web.py'', is available as an [[open source]] project.<ref>{{cite web|url=http://webpy.org/ |title=Official web.py site |publisher=Webpy.org |accessdate=December 4, 2011}}</ref> {{as of|2009|11|10|df=US}}, Reddit uses [[Pylons web framework|Pylons]] as its web framework.<ref>[http://wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons Sites Using Pylons] {{webarchive|url=https://web.archive.org/web/20080913152149/http://wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons |date=2008-09-13 }} – Pylons Community – PythonWeb</ref> Reddit was an open source project from June 18, 2008 until September 2017.<ref>{{cite web|author=steve [spez] |url=https://redditblog.com/2008/06/reddit-goes-open-source.html |title=Reddit goes open source |publisher=Blog.reddit.com |date=June 17, 2008 |accessdate=December 4, 2011}}</ref> During that time, all of the code and libraries written for Reddit were freely available on [[GitHub]], with the exception of the anti-spam/cheating portions.<ref>{{cite web|url=https://github.com/reddit/reddit/wiki |title=Reddit GitHub |accessdate=June 5, 2011}}</ref> Users can contribute to translating Reddit into 89 languages using the localization management platform Crowdin.<ref>{{Cite web|url=https://crowdin.com/project/reddit|title=reddit — Translation Project on Crowdin|website=Crowdin|language=en|access-date=2017-07-30}}</ref>

====Hosting and servers====
{{as of|2009|11|10|df=US}}, Reddit decommissioned its own servers and migrated to [[Amazon Web Services]].<ref>{{cite web|author=jeremy [jedberg] |url=https://redditblog.com/2009/11/moving-to-cloud.html |title=Moving to the cloud |publisher=Blog.reddit.com |date=November 10, 2009 |accessdate=December 4, 2011 |archive-url=https://web.archive.org/web/20160410193437/http://www.redditblog.com/2009/11/moving-to-cloud.html |archive-date=April 10, 2016 |deadurl=yes |df= }}</ref> Reddit uses [[PostgreSQL]] as their primary datastore and is slowly moving to [[Apache Cassandra]], a column-oriented datastore. It uses [[RabbitMQ]] for offline processing, [[HAProxy]] for load balancing and [[memcached]] for caching. In early 2009, Reddit started using [[jQuery]].<ref>[https://redditblog.com/2009/01/reddit-now-powered-by-jquery.html What's new on Reddit: Reddit now powered by jQuery] – Posted by Chris Slowe (keysersosa) (Friday, January 30, 2009) – blog.reddit</ref>

====Mobile apps====
In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.<ref name="Siegler10">{{cite news |url=https://techcrunch.com/2010/06/09/reddit-mobile/ |title=Reddit Finally Becomes Usable On The Mobile Web — Cause They Hate The App Store |last1=Siegler |first1=MG |date=June 9, 2010 |work=[[TechCrunch]] |accessdate=May 25, 2018}}</ref> For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.<ref>{{cite web |url=https://techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/ |title=Reddit Acquires Alien Blue, The Most Popular Unofficial Reddit App |last=Kumparak |first=Greg |date=October 15, 2014 |website=TechCrunch |publisher=AOL |accessdate=October 25, 2014}}</ref> Reddit removed Alien Blue and released its official application, Reddit: The Official App, on [[Google Play]] and the iOS [[App Store]] in April 2016.<ref>[https://venturebeat.com/2016/04/07/reddit-scraps-alien-blue-in-favor-of-in-house-built-ios-and-android-apps/ Reddit scraps Alien Blue in favor of in-house built iOS and Android apps] April 2016</ref> The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014.<ref name="Spradlin14">{{cite web |url=https://www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/ |title=Reddit's Official Ask Me Anything App Hits The Play Store As Promised |last1=Spradlin |first1=Liam |date=September 3, 2014 |work=Android Police |accessdate=May 25, 2018}}</ref> The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.<ref name="Spradlin14"/>

====Product and design changes====
The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005<ref name="Pardes18"/><ref name="comments">{{cite web |url=http://www.redditblog.com/2005/12/comments.html |title=blog.reddit – what's new on reddit: comments! |newspaper=Redditblog.com |date= December 12, 2005 |author= [[Steve Huffman]]|accessdate= May 24, 2015}}</ref> and interest-based groups (called 'subreddits') were introduced in 2008.<ref name="Vanhemert14">{{cite news |title=Fascinating graphs show how Reddit got huge by going mainstream |last1=Vanhemert |first1=Kyle |url=https://www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/ |newspaper=[[Wired (magazine)|Wired]] |date=January 9, 2014 |accessdate=May 17, 2018}}</ref> Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "Ask reddit".<ref name="Vanhemert14"/> Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013.<ref name="Cheredar13">{{cite web |url=https://venturebeat.com/2013/07/23/reddit-multireddit-feature/ |title=Reddit rolls out its front page-changing multireddit feature to the public |last1=Cheredar |first1=Tom |date=July 23, 2013 |work=[[VentureBeat]] |accessdate=May 25, 2018}}</ref> With the multireddits, users see top stories from a collection of subreddits.<ref name="Cheredar13"/>

In 2015, Reddit enabled embedding, so users could share Reddit content on other sites.<ref name="Fingas15">{{cite news |url=https://www.engadget.com/2015/03/24/reddit-comment-embeds/ |title=Reddit now lets you embed comments on other websites |last1=Fingas |first1=Jon |date=March 24, 2015 |work=[[Engadget]] |accessdate=May 17, 2018}}</ref> In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service [[Imgur]] that had been the de facto service.<ref name="Toor16">{{cite news |url=https://www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta |title=Reddit moves away from Imgur with new photo-uploading tool |last1=Toor |first1=Amar |date=May 26, 2016 |work=[[The Verge]] |accessdate=May 17, 2018}}</ref> Users still can upload images to Reddit using Imgur.<ref name="Toor16"/> Reddit's in-house video uploading service for desktop and mobile launched in 2017.<ref name="Perez17">{{cite news |url=https://techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/ |title=Reddit rolls out its own video platform |last1=Perez |first1=Sarah |date=August 17, 2017 |work=[[TechCrunch]] |accessdate=May 17, 2018}}</ref> Previously, users had to use third-party video uploading services, which Reddit acknowledged was time consuming for users.<ref name="Perez17"/>

Reddit released its "spoiler tags" feature in January 2017.<ref name="Mejia17">{{cite news |url=https://qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/ |title=The hidden benefit of Twitter’s hate-speech controls: avoiding TV spoilers |last1=Mejia |first1=Zameena |date=March 28, 2017 |work=[[Quartz (publication)|Quartz]] |accessdate=May 25, 2018}}</ref> The feature wants users of potential spoilers in posts and pixelates preview images.<ref name="Mejia17"/> Reddit unveiled changes to its public front page, called r/popular, in 2017.<ref name="Shah17">{{cite news |url=https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |title=Reddit is eliminating explicit content from its public homepage |last1=Shah |first1=Saqib |date=February 15, 2017 |work=[[Digital Trends]] |accessdate=May 25, 2018}}</ref> The feature creates a front page free of potentially adult-oriented content for unregistered users.<ref name="Shah17"/>

In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android.<ref name="Statt17">{{cite news |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |last1= Statt |first1=Mick |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators.<ref name="Statt17"/> "Mod mode" lets moderators manage content and their subreddits on mobile devices.<ref name="Statt17"/>

Reddit launched its redesigned website in 2018, with its first major visual update in a decade.<ref name="Pardes18"/> Development for the new site took more than a year.<ref name="Pardes18"/> It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users.<ref name="Pardes18"/> The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link.<ref name="Pardes18"/> The goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users.<ref name="Pardes18"/> Additionally, Reddit's growth had strained the site's back end;<ref name="Loten18">{{cite news |title=Reddit CEO revamped outdated website from the IT foundations |last1=Loten |first1=Angus |url=https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/ |work=[[The Wall Street Journal]] |date=April 10, 2018 |accessdate=May 17, 2018}}</ref> Huffman and Reddit Vice President of Engineering Nick Caldwell told ''The Wall Street Journal''{{'}}s COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.<ref name="Loten18"/>
References

References

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  2. ^ a b c Fink, Steve (August 2015). "Mr. Meme". Baltimore. Retrieved March 13, 2018.
  3. ^ Williams, Michelle (August 2015). "'This internet thing is not a fad': Reddit co-founder Alexis Ohanian to discuss online entrepreneurship at UMass Amherst". Mass Live. Retrieved March 27, 2018.
  4. ^ Guy Raz (August 31, 2017). "Make Me Smart 6: Reddit CEO Steve Huffman is not horsing around" (Podcast). NPR. Retrieved 28 March 2018.
  5. ^ a b c "Live Episode! Reddit: Alexis Ohanian & Steve Huffman". How I Built This With Guy Raz. August 31, 2017. NPR.
  6. ^ Wallace, Benjamin (October 6, 2015). "Reddit Redux". New York Magazine. Retrieved March 28, 2018.
  7. ^ Richards, Zak. "Unleashing High-Profile, High-Profit Websites".
  8. ^ Macale, Sherilynn "Cheri". "A rundown of Reddit's history and community [Infographic]". The Next Web Social Media. Retrieved November 12, 2011.
  9. ^ Singel, Ryan (July 19, 2011). "Feds Charge Activist as Hacker for Downloading Millions of Academic Articles". Wired. Retrieved January 12, 2013.
  10. ^ Swartz, Aaron (February 27, 2006). "Introducing Infogami". Infogami. Archived from the original on December 2, 2008. Retrieved January 6, 2007. (archive.org link)
  11. ^ "Condé Nast/Wired Acquires Reddit". 2006-10-31.
  12. ^ Arrington, Michael (October 31, 2006). "Breaking news: Condé Nast/Wired Acquires Reddit". TechCrunch. Retrieved January 6, 2007.
  13. ^ "A Chat with Aaron Swartz". Blogoscoped.com. May 7, 2007. Retrieved December 4, 2011.
  14. ^ Peterson, Andrea (July 15, 2015). "The two co-founder quotes that explain Reddit's struggle to grow up". The Washington Post. Retrieved May 16, 2018.
  15. ^ Lagorio-Chafkin, Christine (June 27, 2011). "30 Under 30: Adam Goldstein and Steve Huffman, Founders of Hipmunk". Inc. Retrieved May 16, 2018.
  16. ^ Kincaid, Jason (November 1, 2010). "Reddit Chief Takes Flight To Hipmunk, Explains Why He's Leaving Now". Techcrunch.com. Retrieved December 4, 2011.
  17. ^ Parks, Miles (January 1, 2015). "Erik Martin helped make Reddit huge, then he left. What's next for an Internet master?". The Washington Post. Retrieved May 16, 2018.
  18. ^ a b Cheredar, Tom (March 30, 2012). "Reddit General Manager Erik Martin leads Time's "100 Most Influential" poll". VentureBeat. Retrieved May 16, 2018.
  19. ^ Kafka, Peter (March 27, 2009). "Reddit's Ad Experiment Is Good News for Condé Nast. Maybe for Digg, Too". All Things Digital. Retrieved May 25, 2018.
  20. ^ a b Loizos, Connie (July 31, 2017). "Reddit just raised a new round that values the company at $1.8 billion". TechCrunch. Retrieved May 16, 2018. Cite error: The named reference "Loizos17" was defined multiple times with different content (see the help page).
  21. ^ Siegler, MG (12 November 2009). "Reddit opens its homepage to anyone willing to pay (invites)". TechCrunch. Retrieved 25 May 2018.
  22. ^ Shu, Catherine (June 12, 2013). "Reddit Adds Benefits For Gold Members To Further Monetize The Site Without More Ads". TechCrunch. Retrieved May 16, 2018.
  23. ^ "blog.reddit – what's new online: Independence". Retrieved September 6, 2011.
  24. ^ "Reddit Plans SOPA 'Blackout' Protest Jan. 18". Entertainment Consumers Association. Archived from the original on October 10, 2014. Retrieved October 7, 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  25. ^ "The Internet Defense League - Protecting the Free Internet since 2012". internetdefenseleague.org.
  26. ^ Kerr, Dara (March 8, 2012). "Reddit names new CEO, Yishan Wong". CNET. Retrieved May 16, 2018.
  27. ^ a b Rushe, Dominic (November 13, 2014). "Reddit CEO Yishan Wong resigns after row about new office space". The Guardian. Retrieved May 16, 2018.
  28. ^ Olanoff, Drew. "Reddit Starts Accepting Bitcoin for Reddit Gold Purchases Thanks To Partnership With Coinbase". Techcrunch. Retrieved February 14, 2013.
  29. ^ Alba, Davey (July 10, 2015). "Ellen Pao steps down as CEO after Reddit revolt". Wired. Retrieved May 16, 2018.
  30. ^ "Reddit, under Ellen Pao, launches harassment crackdown". BBC. May 15, 2015. Retrieved May 16, 2018.
  31. ^ Dewey, Caitlin (June 10, 2015). "These are the 5 subreddits Reddit banned under its game-changing anti-harassment policy — and why it banned them". The Washington Post. Retrieved May 16, 2018.
  32. ^ "An old team at reddit • /r/announcements". reddit. Retrieved July 10, 2015.
  33. ^ Issac, Mike (July 10, 2015). "Ellen Pao Is Stepping Down as Reddit's Chief". New York Times. Retrieved July 10, 2015.
  34. ^ a b c d e f g h Pardes, Arielle (April 2, 2018). "The inside story of Reddit's redesign". Wired. Retrieved May 16, 2018.
  35. ^ a b Lagorio-Chafkin, Christine (March 9, 2018). "Steve Huffman Talks About Bringing Reddit Back From the Brink". Inc. Retrieved March 13, 2018.
  36. ^ "Reddit Launches New Block Tools To Help Temper Harassment".
  37. ^ Matney, Lucas (August 27, 2017). "Reddit's new CTO was the company's first hire". TechCrunch. Retrieved May 17, 2018.
  38. ^ a b Wagner, Kurt (July 31, 2017). "Reddit raised $200 million in funding and is now valued at $1.8 billion". Recode. Retrieved May 17, 2018.
  39. ^ steve [spez] (December 5, 2005). ""On lisp" blog post by Reddit founder "spez", detailing the reasons for switching to python from lisp". Blog.reddit.com. Retrieved December 4, 2011.
  40. ^ "Official web.py site". Webpy.org. Retrieved December 4, 2011.
  41. ^ Sites Using Pylons Archived 2008-09-13 at the Wayback Machine – Pylons Community – PythonWeb
  42. ^ steve [spez] (June 17, 2008). "Reddit goes open source". Blog.reddit.com. Retrieved December 4, 2011.
  43. ^ "Reddit GitHub". Retrieved June 5, 2011.
  44. ^ "reddit — Translation Project on Crowdin". Crowdin. Retrieved 2017-07-30.
  45. ^ jeremy [jedberg] (November 10, 2009). "Moving to the cloud". Blog.reddit.com. Archived from the original on April 10, 2016. Retrieved December 4, 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  46. ^ What's new on Reddit: Reddit now powered by jQuery – Posted by Chris Slowe (keysersosa) (Friday, January 30, 2009) – blog.reddit
  47. ^ Siegler, MG (June 9, 2010). "Reddit Finally Becomes Usable On The Mobile Web — Cause They Hate The App Store". TechCrunch. Retrieved May 25, 2018.
  48. ^ Kumparak, Greg (October 15, 2014). "Reddit Acquires Alien Blue, The Most Popular Unofficial Reddit App". TechCrunch. AOL. Retrieved October 25, 2014.
  49. ^ Reddit scraps Alien Blue in favor of in-house built iOS and Android apps April 2016
  50. ^ a b Spradlin, Liam (September 3, 2014). "Reddit's Official Ask Me Anything App Hits The Play Store As Promised". Android Police. Retrieved May 25, 2018.
  51. ^ Steve Huffman (December 12, 2005). "blog.reddit – what's new on reddit: comments!". Redditblog.com. Retrieved May 24, 2015.
  52. ^ a b Vanhemert, Kyle (January 9, 2014). "Fascinating graphs show how Reddit got huge by going mainstream". Wired. Retrieved May 17, 2018.
  53. ^ a b Cheredar, Tom (July 23, 2013). "Reddit rolls out its front page-changing multireddit feature to the public". VentureBeat. Retrieved May 25, 2018.
  54. ^ Fingas, Jon (March 24, 2015). "Reddit now lets you embed comments on other websites". Engadget. Retrieved May 17, 2018.
  55. ^ a b Toor, Amar (May 26, 2016). "Reddit moves away from Imgur with new photo-uploading tool". The Verge. Retrieved May 17, 2018.
  56. ^ a b Perez, Sarah (August 17, 2017). "Reddit rolls out its own video platform". TechCrunch. Retrieved May 17, 2018.
  57. ^ a b Mejia, Zameena (March 28, 2017). "The hidden benefit of Twitter's hate-speech controls: avoiding TV spoilers". Quartz. Retrieved May 25, 2018.
  58. ^ a b Shah, Saqib (February 15, 2017). "Reddit is eliminating explicit content from its public homepage". Digital Trends. Retrieved May 25, 2018.
  59. ^ a b c Statt, Mick (December 18, 2017). "Reddit overhauls mobile app with chat function and new moderation tools". The Verge. Retrieved May 17, 2018.
  60. ^ a b Loten, Angus (April 10, 2018). "Reddit CEO revamped outdated website from the IT foundations". The Wall Street Journal. Retrieved May 17, 2018.

Recognizing that this is a rather large rewrite, I'm happy to work through it subsection-by-subsection, if that's preferred. As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 20:01, 6 November 2018 (UTC)

@Axisixa and Frmorrison: As you've both made constructive edits to this article in the past, I was wondering if you might have the time and interest in reviewing this request to update History? Thanks in advance! 16912 Rhiannon (Talk · COI) 20:45, 12 November 2018 (UTC)
I've already seen your request. I'll try to get to it ASAP, but unfortunately I have various RL issues so it may take a while. User:Axisixa [t] [c] 21:47, 12 November 2018 (UTC)
It seems fine except for paragraphs with two sentences. Try to combine those. --Frmorrison (talk) 22:05, 14 November 2018 (UTC)
@Axisixa and Frmorrison: Thanks for your responses (and apologies for the delay in getting back to you as I've been unwell this last week)! I've gone ahead and combined some of the material to get rid of the shorter paragraphs, as suggested, and updated the draft and markup above. How does the revised draft look? Thanks again! 16912 Rhiannon (Talk · COI) 15:06, 20 November 2018 (UTC)
This fragment of a sentence: the goal was not only for Reddit to look nicer... is not flowing right. Try this instead:

The goal was not only for Reddit to improve its appearance... Otherwise, it seems fine. --Frmorrison (talk) 04:30, 22 November 2018 (UTC)

Thanks, Frmorrison, I've made that adjustment in the draft above. With that change would you be willing to move the draft into the live article, replacing the existing section? Thanks in advance! 16912 Rhiannon (Talk · COI) 17:16, 29 November 2018 (UTC)
Sorry, changing all that text at once is likely a mistake because it would mean Reddit had ghostwritten an entire section. Also, you may be following the wrong COI policy. Your talk page says you are following COI+, which is not the policy. The proper one is at Wikipedia:Conflict of interest. --Frmorrison (talk) 18:02, 29 November 2018 (UTC)
@Frmorrison: I would just like to reassure you that I am following the main Wikipedia:Conflict of interest policy. As a paid contributor to Wikipedia, I only offer requests via Talk pages and do not directly edit any articles for any of my clients. Also, I understand your reluctance to changing all the text at once. If you prefer, I'm happy work piece-by-piece with you and other editors. I'm open to suggestions as to the best way to update the page. Thanks! 16912 Rhiannon (Talk · COI) 17:35, 3 December 2018 (UTC)

@Frmorrison and Axisixa: Based on concerns expressed over updating the entire section at once, I wonder if we can find another way to update this article. As I noted above, I have rewritten this section to add major historical detail, streamline the writing, consolidate details, reduce redundancies, and remove what could be trivial detail, promotional content, and recognition that's not appropriate for Wikipedia. The draft uses the existing content as a foundation, but I feel my work has made the content more encyclopedic and in line with Wikipedia's core content policies. I'm happy to work piece-by-piece through this. Of course, I'm open to other suggestions if you have them. Thanks for all the help and feedback so far. 16912 Rhiannon (Talk · COI) 14:41, 12 December 2018 (UTC)

Pinging Opencooper: Following your reviews of edit requests at Steve Huffman, is there any interest in reviewing my Reddit History draft as another set of eyes here? I'm happy to work piece-by-piece through this based on discussions here. 16912 Rhiannon (Talk · COI) 20:49, 14 December 2018 (UTC)
Sorry, but I won't be able to. Good luck. Opencooper (talk) 01:05, 15 December 2018 (UTC)
@16912 Rhiannon: I guess I'll be tackling this one. Looking through it, outside of a minor duplicate ref error (fixed) and some rewording, it looks fine to me. I feel the "Technology and design" section can be its independent one rather than in "History", but it was originally like that so I'll leave it as such. Zappa⚡Mati 22:25, 18 January 2019 (UTC)
@ZappaOMati: Thanks so much for reviewing and making these edits. I really appreciate it! I did spot one typo from my draft that I hope you can fix. Where spoiler tags are discussed, the article says "The feature wants users of potential spoilers…" That should say "The feature warns users of potential spoilers". Sorry for that. Would you mind making that fix? I'll be back soon with more proposed updates to other sections of this article. Thanks again, 16912 Rhiannon (Talk · COI) 21:40, 22 January 2019 (UTC)

Semi-protected edit request on 7 January 2019

In the section "reddit effect", contained in "website before arge amounts of traffic", please change "arge" to "large" FeveredCarton57 (talk) 01:23, 7 January 2019 (UTC)

 Done – Jonesey95 (talk) 02:02, 7 January 2019 (UTC)

Request to create Corporate affairs

Hi there again! On behalf of Reddit, I created a draft of a new section for this article that focuses on basic information about Reddit, the company. I've been careful to draft neutral material for my proposed Corporate affairs section based on third-party sources. My draft would add the following to the body of the article: Reddit's location, headcount, valuation, ownership, management, revenue streams, and company culture. This information is lacking in the body of the live article.

You can see my proposed draft and markup in the collapse boxes below. I suggest Corporate affairs be placed after History, but I'm open to suggestions if editors feel otherwise.

Proposed draft for Corporate affairs
Corporate affairs

Reddit is a private company based in San Francisco, California.[1][2] It has an office in the Tenderloin neighborhood.[3] Reddit doubled its headcount in 2017;[4] As of 2018, it employed approximately 350 people.[2] In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.[5][6] The company was previously owned by Condé Nast, but was spun off as an independent company.[6] As of April 2018, Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.[2]

Reddit's key management personnel includes co-founder and CEO Steve Huffman,[7] Chief Technology Officer Chris Slowe, who was the company's original lead engineer,[8] and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at Time Inc.[9]

Reddit does not disclose its revenue figures.[5][9] The company generates revenue in part through advertising and premium memberships that remove ads from the site.[9][10]

As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.[11] The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.[12]
Markup

==Corporate affairs==

Reddit is a private company based in San Francisco, California.<ref name="Spector17">{{cite news |title=Hipster internet favorite Reddit may have to lose its edge to go public |last1=Spector |first1=Nicole |url=https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866 |newspaper=[[NBC News]] |date=4 December 2017 |accessdate=25 June 2018}}</ref><ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=23 April 2018 |accessdate=25 June 2018}}</ref> It has an office in the [[Tenderloin, San Francisco|Tenderloin]] neighborhood.<ref name="Lee16">{{cite news |title=Exclusive: Reddit signs lease for new office in S.F.'s Tenderloin near Union Square |last1=Lee |first1=Jean |url=https://www.bizjournals.com/sanfrancisco/blog/real-estate/2016/05/reddit-lease-tenderloin-union-sq-office-sf.html?ana=e_sfbt_bn_breakingnews&u=11045160944ec560c01356a1f795db&t=1462404526&j=72937232 |newspaper=[[American City Business Journals|San Francisco Business Times]] |date=4 May 2016 |accessdate=25 June 2018}}</ref> Reddit doubled its headcount in 2017;<ref name="Hess18">{{cite news |title=How to land a job at Reddit |last1=Hess |first1=Abigail |url=https://www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html |newspaper=[[CNBC]] |date=29 January 2018 |accessdate=25 June 2018}}</ref> {{as of|2018}}, it employed approximately 350 people.<ref name="Marotti18"/> In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.<ref name="Wagner17"/><ref name="Loizos17"/> The company was previously owned by Condé Nast, but was spun off as an independent company.<ref name="Loizos17"/> {{As of|2018|4|df=US}}, Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.<ref name="Marotti18"/>

Reddit's key management personnel includes co-founder and CEO Steve Huffman,<ref name="Hempel15"/> Chief Technology Officer Chris Slowe, who was the company's original lead engineer,<ref name="Matney17"/> and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at [[Time Inc.]]<ref name="Trachtenberg18">{{cite news |title=Reddit taps Time Inc. veteran Jen Wong as its COO |last1=Trachtenberg |first1=Jeffrey |url=https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |newspaper=[[The Wall Street Journal]] |date=19 April 2018 |accessdate=25 June 2018}}</ref>

Reddit does not disclose its revenue figures.<ref name="Wagner17"/><ref name="Trachtenberg18"/> The company generates revenue in part through advertising and premium memberships that remove ads from the site.<ref name="Trachtenberg18"/><ref name="Investopedia">{{cite web |url=https://www.investopedia.com/articles/investing/093015/how-reddit-makes-money.asp |title=How Reddit makes money |author=Vanessa Page |date=30 November 2016 |publisher=[[Investopedia]] |accessdate=26 June 2018}}</ref>

As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.<ref name="Darmody17">{{cite web |url=https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr |title=From Pixar to people: How katelin Holloway's career brought her to Reddit |author=Jenny Darmody |date=11 December 2017 |publisher=Silicon Republic |accessdate=25 June 2018}}</ref> The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.<ref name="Tsukayama17">{{cite news |title=Reddit co-founder is latest tech executive to take parental leave |last1=Tsukayama |first1=Hayley |url=https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/?utm_term=.b1e713be9a6b |newspaper=[[The Washington Post]] |date=5 September 2017 |accessdate=25 June 2018}}</ref>
References

References

  1. ^ Spector, Nicole (4 December 2017). "Hipster internet favorite Reddit may have to lose its edge to go public". NBC News. Retrieved 25 June 2018.
  2. ^ a b c Marotti, Ally (23 April 2018). "Reddit to open Chicago office as part of advertising push". Chicago Tribune. Retrieved 25 June 2018.
  3. ^ Lee, Jean (4 May 2016). "Exclusive: Reddit signs lease for new office in S.F.'s Tenderloin near Union Square". San Francisco Business Times. Retrieved 25 June 2018.
  4. ^ Hess, Abigail (29 January 2018). "How to land a job at Reddit". CNBC. Retrieved 25 June 2018.
  5. ^ a b Kurt Wagner (31 July 2017). "Reddit raised $200 million in funding and is now valued at $1.8 billion". Recode. Retrieved 17 May 2018.
  6. ^ a b Connie Loizos (31 July 2017). "Reddit just raised a new round that values the company at $1.8 billion". TechCrunch. Retrieved 16 May 2018.
  7. ^ Hempel, Jessi (6 October 2015). "Inside Reddit's plan to recover from its epic meltdown". Wired. Retrieved 13 March 2018.
  8. ^ Lucas Matney (27 August 2017). "Reddit's new CTO was the company's first hire". TechCrunch. Retrieved 17 May 2018.
  9. ^ a b c Trachtenberg, Jeffrey (19 April 2018). "Reddit taps Time Inc. veteran Jen Wong as its COO". The Wall Street Journal. Retrieved 25 June 2018.
  10. ^ Vanessa Page (30 November 2016). "How Reddit makes money". Investopedia. Retrieved 26 June 2018.
  11. ^ Jenny Darmody (11 December 2017). "From Pixar to people: How katelin Holloway's career brought her to Reddit". Silicon Republic. Retrieved 25 June 2018.
  12. ^ Tsukayama, Hayley (5 September 2017). "Reddit co-founder is latest tech executive to take parental leave". The Washington Post. Retrieved 25 June 2018.

As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. As I have with my request above, I welcome input from uninvolved editors and assistance taking live changes if others find them appropriate. @ZappaOMati: Are you interested in reviewing this request? Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 02:08, 25 January 2019 (UTC)

@16912 Rhiannon: Sorry for the delay! Outside of tweaking the reference dates to MDY to keep consistent with the article, it looks fine to me. Zappa⚡Mati 05:33, 26 January 2019 (UTC)
Thanks so much, ZappaOMati! Thanks for catching the ref dates, it's a reflex to type them as DMY, but I'll make sure to keep them consistent in my future requests here. 16912 Rhiannon (Talk · COI) 22:24, 28 January 2019 (UTC)

Updating the section "Users"

Second paragraph on the "Users" section needs to be changed to reflect the new site changes such as evolution of Reddit subscription service from "Reddit Gold" to Reddit Premium, gilding to "Give Award", and introduction of virtual currency from "Creddits" to Reddit Coins. For more info on the those terminology, check: Reddit Premium and Reddit Coins   —  Hei Liebrecht 10:35, 30 January 2019 (UTC)

Hi there Hei Liebrecht! I've actually been working on a draft that would address these issues and I'm hoping to return here soon to share it. It's part of an overhaul of the whole Overview I'd like to propose. Would you be willing to take a look if I ping you when I share the draft here? As a quick disclosure, I have a financial COI as I'm here on behalf of Reddit as part of my work at Beutler Ink. Thanks, 16912 Rhiannon (Talk · COI) 20:21, 31 January 2019 (UTC)

Request to create Logo section

Hi there again! On behalf of Reddit, I've created a draft of a new section for this article about Reddit's logo. I've seen that other Wikipedia articles about companies with iconic logos often have sections dedicated to the logo development, so I've put something together to summarize the published coverage of Reddit's logo development.

You can see my proposed draft and markup in the collapse boxes below. I suggest Logo be placed after Community and culture, but I'm open to suggestions. Also, there are images of Reddit's logo at Wikimedia Commons if editors would like to add one.

Proposed draft for Logo
Logo

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.[1] Its colors are black, white, and orange-red.[1] The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia.[2] Ohanian doodled the creature while bored in a marketing class.[3] Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".[1][3] Eventually, the name Snoo was chosen.[1] In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".[2]

Snoo is genderless and colorless, so the logo is moldable.[1][4] Over the years, the Reddit logo has frequently changed for holidays and other special events.[2] Also, each subreddit has its own Snoo.[3] Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").[2][5] When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.[1] Snoo's purpose is to discover and explore humanity.[1]
Markup

==Logo==

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.<ref name=Wired-Pardes-060718>{{cite news |title=The Transformative Power of Reddit's Alien Mascot |last1=Pardes |first1=Rielle |url=https://www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/ |work=Wired |date=July 6, 2018 |accessdate=October 24, 2018}}</ref> Its colors are black, white, and [[Vermilion#Orange-red|orange-red]].<ref name=Wired-Pardes-060718/> The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia.<ref name=DailyDot-Morris-110811/> Ohanian doodled the creature while bored in a marketing class.<ref name=Adweek-Klara-140915/> Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".<ref name=Wired-Pardes-060718/><ref name=Adweek-Klara-140915>{{cite news |title=How an Alien Doodle Became Reddit's Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |work=Adweek |date=September 14, 2015 |accessdate=October 24, 2018}}</ref> Eventually, the name Snoo was chosen.<ref name=Wired-Pardes-060718/> In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".<ref name=DailyDot-Morris-110811>{{cite news |title=How Reddit's alien landed |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddits-logo-origin-revealed/ |work=The Daily Dot |date=August 11, 2011 |accessdate=October 24, 2018}}</ref>

Snoo is genderless and colorless, so the logo is moldable.<ref name=Wired-Pardes-060718/><ref name=DailyDot-Bond-210617>{{cite news |title=TIL 30 interesting facts about Reddit |last1=Bond |first1=John-Michael |last2=Powell |first2=Austin |url=https://www.dailydot.com/debug/reddit-history/ |work=The Daily Dot |date=June 21, 2017 |accessdate=October 24, 2018}}</ref> Over the years, the Reddit logo has frequently changed for holidays and other special events.<ref name=DailyDot-Morris-110811/> Also, each subreddit has its own Snoo.<ref name=Adweek-Klara-140915/> Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").<ref name=DailyDot-Morris-110811/><ref name="Pardes18"/> When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.<ref name=Wired-Pardes-060718/> Snoo's purpose is to discover and explore humanity.<ref name=Wired-Pardes-060718/>
References

References

  1. ^ a b c d e f g Pardes, Rielle (July 6, 2018). "The Transformative Power of Reddit's Alien Mascot". Wired. Retrieved October 24, 2018.
  2. ^ a b c d Morris, Kevin (August 11, 2011). "How Reddit's alien landed". The Daily Dot. Retrieved October 24, 2018.
  3. ^ a b c Klara, Robert (September 14, 2015). "How an Alien Doodle Became Reddit's Simple, Versatile Logo". Adweek. Retrieved October 24, 2018.
  4. ^ Bond, John-Michael; Powell, Austin (June 21, 2017). "TIL 30 interesting facts about Reddit". The Daily Dot. Retrieved October 24, 2018.
  5. ^ Pardes, Arielle (April 2, 2018). "The inside story of Reddit's redesign". Wired. Retrieved May 16, 2018.

As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. As I have with my requests above, I welcome input from uninvolved editors and assistance taking live changes if others find them appropriate. @ZappaOMati: Are you still interested in updating this article? Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 20:15, 31 January 2019 (UTC)

@16912 Rhiannon: Sounds good to me. I think it makes more sense to put it in Technology and design since it fits the latter of the section's title, but I'm fine with the proposal. Zappa⚡Matic 05:30, 2 February 2019 (UTC)
@ZappaOMatic: Appreciate the review and I'm fine with where you placed the content. Thanks so much! 16912 Rhiannon (Talk · COI) 01:43, 6 February 2019 (UTC)

Request to update Overview

Hi there! On behalf of Reddit, I'm back with more content to bring this article in line with Wikipedia's objectives and offer an accurate depiction of Reddit. For this request, I'm sharing my draft (below) to replace the Overview section with a proposed Site overview draft. I've made this diff in my userspace to compare the current version of the live article with the material I've drafted (you can also see that I intend to nest Community and culture into this section, too, but will save that for a follow-up request). With this request, I am asking to start a Site overview section with subsections: The front page, Core features, Users and moderators, Subreddits, Top 10 subreddits, and Other features.

Recognizing this is a large rewrite and being mindful of the time of volunteers, I've shared the full section draft, but if editors would still prefer to review this subsection-by-subsection, that would be great, too!

Similar to the History update above, this Site overview draft attempts to streamline the writing, consolidate details, reduce redundancies, remove what could be trivial detail, and reduce the amount of unsourced material. My draft:

  • Changes the section title to Site overview, with subsections on facets of Reddit's website, including The front page, Core features, Users and moderators, Subreddits, and Other features
  • Replaces the arbitrary list of "popular" subreddits with a top 10 list of subreddits by subscribers
  • Removes text dedicated to Reddit jargon
  • Removes text reading like a Reddit instruction manual or a non-encyclopedic listing of features, much of which used Reddit itself as a citation
  • Updates Reddit Gold to Reddit Premium
Request to update Site overview
Site overview

Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content.[1][2] The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."[3][4] As of 2018, there are approximately 330 million Reddit users, called "redditors".[5] The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.[6] The site ranks among the top 10 websites in the world by traffic.[7]

The front page

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.[6][8] Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.[6][8]

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.[9]

Core features

As a network of communities, Reddit's core content consists of posts from its users, which include stories, links, images, and videos.[1][2] Users can comment on others' posts to continue the conversation.[1] A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.[1] The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.[1] Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.[1]

Users and moderators

There are approximately 330 million Reddit users, called "redditors".[5] Registering an account with Reddit is free and does not require an email address.[10][11] In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.[12] In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,[13] and u/Shitty_Watercolour, who posts paintings in response to posts.[14]

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.[6] These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.[6][15][16] Admins, by contrast, are paid to work for Reddit.[15]

Subreddits
Nathan Allen speaks about the r/science community to the American Chemical Society

Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.[17][18] Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[19][20] The subreddit r/all does not filter topics.[21]

In a 2014 interview with Memeburn, Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".[22] Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.[23]

Top 10 subreddits

As of August 1, 2018, the top 10 subreddits by number of subscribers are:[24]

Subreddit Subscribers
r/announcements 21,352,277
r/funny 18,974,028
r/AskReddit 18,752,990
r/todayilearned 18,434,007
r/science 18,321,396
r/worldnews 18,310,545
r/pics 18,259,401
r/IAmA 17,745,577
r/gaming 17,696,844
r/videos 17,424,011
Other features

Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.[25][26] Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").[27][28] Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.[29]

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.[30] Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.[31]

In 2017, Reddit developed its own real-time chat software for the site.[32] While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.[32] Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.[32][33][34]

Markup

==Site overview==
Reddit is a website comprising [[user-generated content]]—including photos, videos, links, and text-based posts—and discussions of this content.<ref name="Nicol18">{{cite web |url=https://www.digitaltrends.com/social-media/what-is-reddit/ |title=What is Reddit? A beginner's guide to the front page of the internet |author=Will Nicol |date=July 19, 2018 |publisher=[[Digital Trends]] |accessdate=July 26, 2018}}</ref><ref name="Franco17">{{cite web |url=https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |title=The Beginner's Guide to Reddit |author=Michael Franco |date=September 5, 2018 |publisher=[[Lifehacker]] |accessdate=August 1, 2018}}</ref> The name "Reddit" is a [[play-on-words]] with the phrase "read it", i.e., "I read it on Reddit."<ref name="Nudd14">{{cite news |title=The Meaning of 35 Brand Names, From Etsy to Reddit |last1=Nudd |first1=Tim |url=https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |newspaper=[[Adweek]] |date=December 1, 2014 |accessdate=August 1, 2018}}</ref><ref>{{cite web|url=https://www.reddit.com/wiki/faq|title=Reddit Frequently Asked Questions|accessdate=April 10, 2014}}</ref> {{As of|2018}}, there are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.<ref name="Molina17">{{cite news |title=Reddit is extremely popular. Here's how to watch what your kids are doing |last1=Molina |first1=Brett |url=https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |newspaper=[[USA Today]] |date=August 31, 2017 |accessdate=July 26, 2018}}</ref> The site ranks among the top 10 websites in the world by traffic.<ref name="Alexa"/>

===The front page===
The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.<ref name="Molina17"/><ref name="McCormick17">{{cite web |url=https://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |title=Reddit overhauls its front page for new users and lurkers |author=Rich McCormick |date=February 15, 2017 |publisher=[[The Verge]] |accessdate=July 26, 2018}}</ref> Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.<ref name="Molina17"/><ref name="McCormick17"/>

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.<ref name="SEOmoz">{{cite web |url=http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed|title=Reddit algorithm|website=[[seomoz]]}}</ref>

===Core features===
As a network of communities, Reddit's core content consists of posts from its users, which include stories, links, images, and videos.<ref name="Nicol18"/><ref name="Franco17"/> Users can comment on others' posts to continue the conversation.<ref name="Nicol18"/> A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.<ref name="Nicol18"/> The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.<ref name="Nicol18"/> Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.<ref name="Nicol18"/>

===Users and moderators===
There are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> Registering an account with Reddit is free and does not require an email address.<ref name="Gutman18">{{cite news |title=Reddit's Case for Anonymity on the Internet |last1=Gutman |first1=Rachel |url=https://www.theatlantic.com/technology/archive/2018/06/reddit-anonymity-privacy-authenticity/564071/ |magazine=[[The Atlantic]] |date=June 28, 2018 |accessdate=August 1, 2018}}</ref><ref name="Parker-Chron">{{cite web |url=https://smallbusiness.chron.com/before-making-reddit-account-72389.html |title=What to Know Before Making a Reddit Account |author=Melly Parker |publisher=Chron.com |accessdate=August 1, 2018}}</ref> In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.<ref name="Couts12">{{cite web |url=https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |title=How to create your own Reddit community |author=Andrew Couts |date=November 8, 2012 |publisher=[[Digital Trends]] |accessdate=August 1, 2018}}</ref> In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,<ref name="Zublin16">{{cite web |url=https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |title=The poet laureate of Reddit |author=Fiona Zublin |date=October 13, 2016 |publisher=[[Ozy (magazine)|Ozy]] |accessdate=August 1, 2018}}</ref> and u/Shitty_Watercolour, who posts paintings in response to posts.<ref name="Packham16">{{cite news |title=Meet Shitty: the internet's favourite self-deprecating watercolourist |last1=Packham |first1=Alfie |url=https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |newspaper=[[The Guardian]] |date=July 31, 2016 |accessdate=August 1, 2018}}</ref>

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.<ref name="Molina17"/> These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.<ref name="Molina17"/><ref name="Renfro16">{{cite web |url=https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |title=From whom the troll trolls: A day in the life of a Reddit moderator |author=Kim Renfro |date=January 13, 2016 |publisher=[[Tech Insider]] |accessdate=August 1, 2018}}</ref><ref name="DailyDot-Morris-051012">{{cite news |title=Meet the mods—the true stars of Reddit |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |work=The Daily Dot |date=October 5, 2012 |accessdate=October 9, 2018}}</ref> Admins, by contrast, are paid to work for Reddit.<ref name="Renfro16"/>

===Subreddits===
<!--DO NOT ADD INFORMATION ON ANY SUBREDDITS TO THIS SECTION WITHOUT CITING A RELIABLE SECONDARY SOURCE THAT ESTABLISHES NOTABILITY OF THAT SUBREDDIT-->
[[File:American Chemical Society - What Chemists Do - Nathan Allen.webm|thumbtime=15|thumb|right|Nathan Allen speaks about the r/science community to the [[American Chemical Society]]]]

Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.<ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=April 23, 2018 |accessdate=June 25, 2018}}</ref><ref name="RedditMetrics">{{cite web |url=http://redditmetrics.com/history |title=New subreddits by date (How Reddit grew over time) |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref> Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17"/>

In a 2014 interview with [[Memeburn]], Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".<ref>{{cite news|last1=Atagana|first1=Michelle|title=Creating a more curious generation through memes: Q&A with Reddit GM|url=http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/|accessdate=September 11, 2014|publisher=Memeburn.com|date=August 22, 2014}}</ref> Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.<ref name="Klara15">{{cite news |title=How an Alien Doodle Became Reddit’s Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |newspaper=[[Adweek]] |date=September 14, 2015 |accessdate=August 1, 2018}}</ref>

====Top 10 subreddits====
{{As of|2018|08|01|df=US}}, the top 10 subreddits by number of subscribers are:<ref name="TopSubreddits">{{cite web |url=http://redditmetrics.com/top |title=Top Subreddits |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref>

{| class="wikitable"
|-
! Subreddit
! Subscribers
|-
| r/announcements
| 21,352,277
|-
| r/funny
| 18,974,028
|-
| r/AskReddit
| 18,752,990
|-
| r/todayilearned
| 18,434,007
|-
| r/science
| 18,321,396
|-
| r/worldnews
| 18,310,545
|-
| r/pics
| 18,259,401
|-
| r/IAmA
| 17,745,577
|-
| r/gaming
| 17,696,844
|-
| r/videos
| 17,424,011
|}

===Other features===
{{anchor|Reddit gold}} Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.<ref name="Investopedia"/><ref name="Trachtenberg18"/> Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").<ref>{{cite web | title=What is Reddit Gold—and why do people keep giving it away? | website=The Daily Dot | date=2017-07-24 | url=https://www.dailydot.com/debug/what-is-reddit-gold/ | access-date=2017-09-15}}</ref><ref>{{cite web|title=Create your own reddit alien avatar with reddit gold|url=https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/|website=redditblog.com|accessdate=4 November 2017|date=7 January 2015}}</ref> Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.<ref name="Asarch18">{{cite news |title=Reddit Gold Update: How To Give And Get New Silver and Platinum Icons |last1=Asarch |first1=Steven |url=https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |work=[[Newsweek]] |date=October 16, 2018 |accessdate=November 12, 2018}}</ref>

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.<ref name="Statt17">{{cite web |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |author=Mick Statt |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.<ref>{{cite web|url=https://www.reddit.com/r/cakeday |title=Enjoy your complimentary karma |website=Reddit |accessdate=August 8, 2014}}</ref>

In 2017, Reddit developed its own real-time chat software for the site.<ref name="Pardes-July18-2018">{{cite news |title=Reddit reinvents the chat room with community chat |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |magazine=[[Wired (magazine)|Wired]] |date=July 18, 2018 |accessdate=August 1, 2018}}</ref> While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.<ref name="Pardes-July18-2018"/> Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.<ref name="Pardes-July18-2018"/><ref name="Keane18">{{cite web |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |title=Reddit's chat rooms are bringing back fast-paced conversation |author=Sean Keane |date=July 19, 2018 |publisher=[[CNET]] |accessdate=August 1, 2018}}</ref><ref name="Roettgers18">{{cite news |title=Reddit Is Testing Community Chat Rooms to Take on Discord |last1=Roettgers |first1=Janko |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |work=[[Variety (magazine)|Variety]] |date=May 25, 2018 |accessdate=September 13, 2018}}</ref>
References

References

  1. ^ a b c d e f Will Nicol (July 19, 2018). "What is Reddit? A beginner's guide to the front page of the internet". Digital Trends. Retrieved July 26, 2018.
  2. ^ a b Michael Franco (September 5, 2018). "The Beginner's Guide to Reddit". Lifehacker. Retrieved August 1, 2018.
  3. ^ Nudd, Tim (December 1, 2014). "The Meaning of 35 Brand Names, From Etsy to Reddit". Adweek. Retrieved August 1, 2018.
  4. ^ "Reddit Frequently Asked Questions". Retrieved April 10, 2014.
  5. ^ a b Pardes, Arielle (April 2, 2018). "The inside story of Reddit's redesign". Wired. Retrieved May 16, 2018.
  6. ^ a b c d e Molina, Brett (August 31, 2017). "Reddit is extremely popular. Here's how to watch what your kids are doing". USA Today. Retrieved July 26, 2018.
  7. ^ "Reddit.com Traffic, Demographics and Competitors - Alexa". www.alexa.com. Retrieved 4 February 2019.
  8. ^ a b Rich McCormick (February 15, 2017). "Reddit overhauls its front page for new users and lurkers". The Verge. Retrieved July 26, 2018.
  9. ^ "Reddit algorithm". seomoz.
  10. ^ Gutman, Rachel (June 28, 2018). "Reddit's Case for Anonymity on the Internet". The Atlantic. Retrieved August 1, 2018.
  11. ^ Melly Parker. "What to Know Before Making a Reddit Account". Chron.com. Retrieved August 1, 2018.
  12. ^ Andrew Couts (November 8, 2012). "How to create your own Reddit community". Digital Trends. Retrieved August 1, 2018.
  13. ^ Fiona Zublin (October 13, 2016). "The poet laureate of Reddit". Ozy. Retrieved August 1, 2018.
  14. ^ Packham, Alfie (July 31, 2016). "Meet Shitty: the internet's favourite self-deprecating watercolourist". The Guardian. Retrieved August 1, 2018.
  15. ^ a b Kim Renfro (January 13, 2016). "From whom the troll trolls: A day in the life of a Reddit moderator". Tech Insider. Retrieved August 1, 2018.
  16. ^ Morris, Kevin (October 5, 2012). "Meet the mods—the true stars of Reddit". The Daily Dot. Retrieved October 9, 2018.
  17. ^ Marotti, Ally (April 23, 2018). "Reddit to open Chicago office as part of advertising push". Chicago Tribune. Retrieved June 25, 2018.
  18. ^ "New subreddits by date (How Reddit grew over time)". Redditmetrics.com. Retrieved August 1, 2018.
  19. ^ Menegus, Bryan (June 2, 2017). "Reddit Is Finally Fixing its Trump Spam Problem". Gizmodo. Retrieved February 2, 2018.
  20. ^ Cory Scarola (February 16, 2017). "Reddit Gave Its Homepage a Makeover". Inverse. Retrieved September 13, 2018.
  21. ^ Shah, Saqib (February 15, 2017). "Reddit is eliminating explicit content from its public homepage". Digital Trends. Retrieved May 25, 2018.
  22. ^ Atagana, Michelle (August 22, 2014). "Creating a more curious generation through memes: Q&A with Reddit GM". Memeburn.com. Retrieved September 11, 2014.
  23. ^ Klara, Robert (September 14, 2015). "How an Alien Doodle Became Reddit's Simple, Versatile Logo". Adweek. Retrieved August 1, 2018.
  24. ^ "Top Subreddits". Redditmetrics.com. Retrieved August 1, 2018.
  25. ^ Vanessa Page (November 30, 2016). "How Reddit makes money". Investopedia. Retrieved June 26, 2018.
  26. ^ Trachtenberg, Jeffrey (April 19, 2018). "Reddit taps Time Inc. veteran Jen Wong as its COO". The Wall Street Journal. Retrieved June 25, 2018.
  27. ^ "What is Reddit Gold—and why do people keep giving it away?". The Daily Dot. 2017-07-24. Retrieved 2017-09-15.
  28. ^ "Create your own reddit alien avatar with reddit gold". redditblog.com. 7 January 2015. Retrieved 4 November 2017.
  29. ^ Asarch, Steven (October 16, 2018). "Reddit Gold Update: How To Give And Get New Silver and Platinum Icons". Newsweek. Retrieved November 12, 2018.
  30. ^ Mick Statt (December 18, 2017). "Reddit overhauls mobile app with chat function and new moderation tools". The Verge. Retrieved May 17, 2018.
  31. ^ "Enjoy your complimentary karma". Reddit. Retrieved August 8, 2014.
  32. ^ a b c Pardes, Arielle (July 18, 2018). "Reddit reinvents the chat room with community chat". Wired. Retrieved August 1, 2018.
  33. ^ Sean Keane (July 19, 2018). "Reddit's chat rooms are bringing back fast-paced conversation". CNET. Retrieved August 1, 2018.
  34. ^ Roettgers, Janko (May 25, 2018). "Reddit Is Testing Community Chat Rooms to Take on Discord". Variety. Retrieved September 13, 2018.

@ZappaOMatic: Are you still interested in editing this article? I'll reiterate: I know this is a large rewrite, I'm happy to work through it subsection-by-subsection, if that's preferred. Also pinging Hei Liebrecht: My draft includes updates to Reddit Premium, which you'd flagged on this page as being needed, so I wonder if you'd like to take a look? As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 21:43, 15 February 2019 (UTC)

@16912 Rhiannon: Sorry for the over-a-week delay, I completely overlooked this (and your post on my talk) in my alerts. Personally, I think The front page and Core features are a bit too small to be their own sections; I understand why/how they're split, but I feel they could either be expanded or combined together, especially since both have an overlap in aspects like the voting system. I'm not going to implement all of them since these are pretty sweeping changes and my hands are pretty tied over the next week or so, but a first glance suggests the rest of the sections look pretty good. Zappa⚡Matic 05:30, 25 February 2019 (UTC)
On the whole, I think this is a nice rewrite that trims some fat and improves the organization of ideas. A few specific comments:
  • I think the discussion of r/popular and r/all would fit better in the "Front page" subsection than in the "Subreddits" section. (They're not like normal subreddits in that you can't submit to them directly, they don't have moderators, and they combine content from multiple subreddits. They're basically generic versions of the front page.)
  • I think the analogy to bulletin board systems and/or message boards currently in the article are useful (but they don't survive in this draft).
  • I would cut The site ranks among the top 10 websites in the world by traffic. It's mentioned in the lead, and I don't think it's especially relevant to this section.
  • Not sure how I feel about the removal of the § April Fools' Day section. Given that The Button (Reddit) and Place (Reddit) have been considered notable enough to merit their own articles, it seems like the Reddit article should mention them (and link to the corresponding articles) somewhere. But maybe it would make sense to make it a subsection of § Community and culture instead? (Or maybe even history?)
Colin M (talk) 16:11, 25 February 2019 (UTC)
Regarding the April Fools' Day section: Looking at the userspace diff provided, it looks like the proposal is to move it to the Community section (as part of a Traditions subsection) rather than the Site overview like it currently is. NFLisAwesome (ZappaOMati) 16:43, 25 February 2019 (UTC)

Updated request based on feedback

@ZappaOMatic and Colin M: Great feedback! Thank you for taking the time to give this a thorough and thoughtful review. Based on your recommendations, I updated my draft to:

  • Delete The front page and Core features subheaders, and tweaked the language to eliminate any overlap of content
  • Moved up the discussion of r/popular and r/all
  • Added back the analogy to bulletin boards
  • Cut the site rank

I also wanted to note that, yes, I agree the Reddit's April Fools experiments belong in this article. However, I cut the April Fools subsection from this portion of the overview, and I will suggest including it in Community and culture in my next request.

Request to update Site overview
Site overview

Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content, essentially a bulletin board system.[1][2] The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."[3][4] As of 2018, there are approximately 330 million Reddit users, called "redditors".[5] The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.[6]

As a network of communities, Reddit's core content consists of posts from its users.[1][2] Users can comment on others' posts to continue the conversation.[1] A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.[1] The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.[1] Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.[1]

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.[6][7] By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[8][9] The subreddit r/all does not filter topics.[10] Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.[6][7]

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.[11]

Users and moderators

There are approximately 330 million Reddit users, called "redditors".[5] Registering an account with Reddit is free and does not require an email address.[12][13] In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.[14] In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,[15] and u/Shitty_Watercolour, who posts paintings in response to posts.[16]

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.[6] These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.[6][17][18] Admins, by contrast, are paid to work for Reddit.[17]

Subreddits
Nathan Allen speaks about the r/science community to the American Chemical Society

Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.[19][20] Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows.

In a 2014 interview with Memeburn, Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".[21] Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.[22]

Top 10 subreddits

As of August 1, 2018, the top 10 subreddits by number of subscribers are:[23]

Subreddit Subscribers
r/announcements 21,352,277
r/funny 18,974,028
r/AskReddit 18,752,990
r/todayilearned 18,434,007
r/science 18,321,396
r/worldnews 18,310,545
r/pics 18,259,401
r/IAmA 17,745,577
r/gaming 17,696,844
r/videos 17,424,011
Other features

Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.[24][25] Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").[26][27] Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.[28]

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.[29] Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.[30]

In 2017, Reddit developed its own real-time chat software for the site.[31] While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.[31] Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.[31][32][33]

Markup

==Site overview==
Reddit is a website comprising [[user-generated content]]—including photos, videos, links, and text-based posts—and discussions of this content, essentially a [[bulletin board system]].<ref name="Nicol18">{{cite web |url=https://www.digitaltrends.com/social-media/what-is-reddit/ |title=What is Reddit? A beginner's guide to the front page of the internet |author=Will Nicol |date=July 19, 2018 |publisher=[[Digital Trends]] |accessdate=July 26, 2018}}</ref><ref name="Franco17">{{cite web |url=https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |title=The Beginner's Guide to Reddit |author=Michael Franco |date=September 5, 2018 |publisher=[[Lifehacker]] |accessdate=August 1, 2018}}</ref> The name "Reddit" is a [[play-on-words]] with the phrase "read it", i.e., "I read it on Reddit."<ref name="Nudd14">{{cite news |title=The Meaning of 35 Brand Names, From Etsy to Reddit |last1=Nudd |first1=Tim |url=https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |newspaper=[[Adweek]] |date=December 1, 2014 |accessdate=August 1, 2018}}</ref><ref>{{cite web|url=https://www.reddit.com/wiki/faq|title=Reddit Frequently Asked Questions|accessdate=April 10, 2014}}</ref> {{As of|2018}}, there are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.<ref name="Molina17">{{cite news |title=Reddit is extremely popular. Here's how to watch what your kids are doing |last1=Molina |first1=Brett |url=https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |newspaper=[[USA Today]] |date=August 31, 2017 |accessdate=July 26, 2018}}</ref>

As a network of communities, Reddit's core content consists of posts from its users.<ref name="Nicol18"/><ref name="Franco17"/> Users can comment on others' posts to continue the conversation.<ref name="Nicol18"/> A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.<ref name="Nicol18"/> The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.<ref name="Nicol18"/> Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.<ref name="Nicol18"/>

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.<ref name="Molina17"/><ref name="McCormick17">{{cite web |url=https://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |title=Reddit overhauls its front page for new users and lurkers |author=Rich McCormick |date=February 15, 2017 |publisher=[[The Verge]] |accessdate=July 26, 2018}}</ref> By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17">{{cite news |url=https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |title=Reddit is eliminating explicit content from its public homepage |last1=Shah |first1=Saqib |date=February 15, 2017 |work=[[Digital Trends]] |accessdate=May 25, 2018}}</ref> Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.<ref name="Molina17"/><ref name="McCormick17"/>

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.<ref name="SEOmoz">{{cite web |url=http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed|title=Reddit algorithm|website=[[seomoz]]}}</ref>

===Users and moderators===
There are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> Registering an account with Reddit is free and does not require an email address.<ref name="Gutman18">{{cite news |title=Reddit's Case for Anonymity on the Internet |last1=Gutman |first1=Rachel |url=https://www.theatlantic.com/technology/archive/2018/06/reddit-anonymity-privacy-authenticity/564071/ |magazine=[[The Atlantic]] |date=June 28, 2018 |accessdate=August 1, 2018}}</ref><ref name="Parker-Chron">{{cite web |url=https://smallbusiness.chron.com/before-making-reddit-account-72389.html |title=What to Know Before Making a Reddit Account |author=Melly Parker |publisher=Chron.com |accessdate=August 1, 2018}}</ref> In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.<ref name="Couts12">{{cite web |url=https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |title=How to create your own Reddit community |author=Andrew Couts |date=November 8, 2012 |publisher=[[Digital Trends]] |accessdate=August 1, 2018}}</ref> In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,<ref name="Zublin16">{{cite web |url=https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |title=The poet laureate of Reddit |author=Fiona Zublin |date=October 13, 2016 |publisher=[[Ozy (magazine)|Ozy]] |accessdate=August 1, 2018}}</ref> and u/Shitty_Watercolour, who posts paintings in response to posts.<ref name="Packham16">{{cite news |title=Meet Shitty: the internet's favourite self-deprecating watercolourist |last1=Packham |first1=Alfie |url=https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |newspaper=[[The Guardian]] |date=July 31, 2016 |accessdate=August 1, 2018}}</ref>

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.<ref name="Molina17"/> These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.<ref name="Molina17"/><ref name="Renfro16">{{cite web |url=https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |title=From whom the troll trolls: A day in the life of a Reddit moderator |author=Kim Renfro |date=January 13, 2016 |publisher=[[Tech Insider]] |accessdate=August 1, 2018}}</ref><ref name="DailyDot-Morris-051012">{{cite news |title=Meet the mods—the true stars of Reddit |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |work=The Daily Dot |date=October 5, 2012 |accessdate=October 9, 2018}}</ref> Admins, by contrast, are paid to work for Reddit.<ref name="Renfro16"/>

===Subreddits===
<!--DO NOT ADD INFORMATION ON ANY SUBREDDITS TO THIS SECTION WITHOUT CITING A RELIABLE SECONDARY SOURCE THAT ESTABLISHES NOTABILITY OF THAT SUBREDDIT-->
[[File:American Chemical Society - What Chemists Do - Nathan Allen.webm|thumbtime=15|thumb|right|Nathan Allen speaks about the r/science community to the [[American Chemical Society]]]]

Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.<ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=April 23, 2018 |accessdate=June 25, 2018}}</ref><ref name="RedditMetrics">{{cite web |url=http://redditmetrics.com/history |title=New subreddits by date (How Reddit grew over time) |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref> Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17"/>

In a 2014 interview with [[Memeburn]], Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".<ref>{{cite news|last1=Atagana|first1=Michelle|title=Creating a more curious generation through memes: Q&A with Reddit GM|url=http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/|accessdate=September 11, 2014|publisher=Memeburn.com|date=August 22, 2014}}</ref> Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.<ref name="Klara15">{{cite news |title=How an Alien Doodle Became Reddit’s Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |newspaper=[[Adweek]] |date=September 14, 2015 |accessdate=August 1, 2018}}</ref>

====Top 10 subreddits====
{{As of|2018|08|01|df=US}}, the top 10 subreddits by number of subscribers are:<ref name="TopSubreddits">{{cite web |url=http://redditmetrics.com/top |title=Top Subreddits |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref>

{| class="wikitable"
|-
! Subreddit
! Subscribers
|-
| r/announcements
| 21,352,277
|-
| r/funny
| 18,974,028
|-
| r/AskReddit
| 18,752,990
|-
| r/todayilearned
| 18,434,007
|-
| r/science
| 18,321,396
|-
| r/worldnews
| 18,310,545
|-
| r/pics
| 18,259,401
|-
| r/IAmA
| 17,745,577
|-
| r/gaming
| 17,696,844
|-
| r/videos
| 17,424,011
|}

===Other features===
{{anchor|Reddit gold}} Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.<ref name="Investopedia"/><ref name="Trachtenberg18"/> Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").<ref>{{cite web | title=What is Reddit Gold—and why do people keep giving it away? | website=The Daily Dot | date=2017-07-24 | url=https://www.dailydot.com/debug/what-is-reddit-gold/ | access-date=2017-09-15}}</ref><ref>{{cite web|title=Create your own reddit alien avatar with reddit gold|url=https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/|website=redditblog.com|accessdate=4 November 2017|date=7 January 2015}}</ref> Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.<ref name="Asarch18">{{cite news |title=Reddit Gold Update: How To Give And Get New Silver and Platinum Icons |last1=Asarch |first1=Steven |url=https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |work=[[Newsweek]] |date=October 16, 2018 |accessdate=November 12, 2018}}</ref>

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.<ref name="Statt17">{{cite web |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |author=Mick Statt |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.<ref>{{cite web|url=https://www.reddit.com/r/cakeday |title=Enjoy your complimentary karma |website=Reddit |accessdate=August 8, 2014}}</ref>

In 2017, Reddit developed its own real-time chat software for the site.<ref name="Pardes-July18-2018">{{cite news |title=Reddit reinvents the chat room with community chat |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |magazine=[[Wired (magazine)|Wired]] |date=July 18, 2018 |accessdate=August 1, 2018}}</ref> While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.<ref name="Pardes-July18-2018"/> Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.<ref name="Pardes-July18-2018"/><ref name="Keane18">{{cite web |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |title=Reddit's chat rooms are bringing back fast-paced conversation |author=Sean Keane |date=July 19, 2018 |publisher=[[CNET]] |accessdate=August 1, 2018}}</ref><ref name="Roettgers18">{{cite news |title=Reddit Is Testing Community Chat Rooms to Take on Discord |last1=Roettgers |first1=Janko |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |work=[[Variety (magazine)|Variety]] |date=May 25, 2018 |accessdate=September 13, 2018}}</ref>
References

References

  1. ^ a b c d e f Will Nicol (July 19, 2018). "What is Reddit? A beginner's guide to the front page of the internet". Digital Trends. Retrieved July 26, 2018.
  2. ^ a b Michael Franco (September 5, 2018). "The Beginner's Guide to Reddit". Lifehacker. Retrieved August 1, 2018.
  3. ^ Nudd, Tim (December 1, 2014). "The Meaning of 35 Brand Names, From Etsy to Reddit". Adweek. Retrieved August 1, 2018.
  4. ^ "Reddit Frequently Asked Questions". Retrieved April 10, 2014.
  5. ^ a b Pardes, Arielle (April 2, 2018). "The inside story of Reddit's redesign". Wired. Retrieved May 16, 2018.
  6. ^ a b c d e Molina, Brett (August 31, 2017). "Reddit is extremely popular. Here's how to watch what your kids are doing". USA Today. Retrieved July 26, 2018.
  7. ^ a b Rich McCormick (February 15, 2017). "Reddit overhauls its front page for new users and lurkers". The Verge. Retrieved July 26, 2018.
  8. ^ Menegus, Bryan (June 2, 2017). "Reddit Is Finally Fixing its Trump Spam Problem". Gizmodo. Retrieved February 2, 2018.
  9. ^ Cory Scarola (February 16, 2017). "Reddit Gave Its Homepage a Makeover". Inverse. Retrieved September 13, 2018.
  10. ^ Shah, Saqib (February 15, 2017). "Reddit is eliminating explicit content from its public homepage". Digital Trends. Retrieved May 25, 2018.
  11. ^ "Reddit algorithm". seomoz.
  12. ^ Gutman, Rachel (June 28, 2018). "Reddit's Case for Anonymity on the Internet". The Atlantic. Retrieved August 1, 2018.
  13. ^ Melly Parker. "What to Know Before Making a Reddit Account". Chron.com. Retrieved August 1, 2018.
  14. ^ Andrew Couts (November 8, 2012). "How to create your own Reddit community". Digital Trends. Retrieved August 1, 2018.
  15. ^ Fiona Zublin (October 13, 2016). "The poet laureate of Reddit". Ozy. Retrieved August 1, 2018.
  16. ^ Packham, Alfie (July 31, 2016). "Meet Shitty: the internet's favourite self-deprecating watercolourist". The Guardian. Retrieved August 1, 2018.
  17. ^ a b Kim Renfro (January 13, 2016). "From whom the troll trolls: A day in the life of a Reddit moderator". Tech Insider. Retrieved August 1, 2018.
  18. ^ Morris, Kevin (October 5, 2012). "Meet the mods—the true stars of Reddit". The Daily Dot. Retrieved October 9, 2018.
  19. ^ Marotti, Ally (April 23, 2018). "Reddit to open Chicago office as part of advertising push". Chicago Tribune. Retrieved June 25, 2018.
  20. ^ "New subreddits by date (How Reddit grew over time)". Redditmetrics.com. Retrieved August 1, 2018.
  21. ^ Atagana, Michelle (August 22, 2014). "Creating a more curious generation through memes: Q&A with Reddit GM". Memeburn.com. Retrieved September 11, 2014.
  22. ^ Klara, Robert (September 14, 2015). "How an Alien Doodle Became Reddit's Simple, Versatile Logo". Adweek. Retrieved August 1, 2018.
  23. ^ "Top Subreddits". Redditmetrics.com. Retrieved August 1, 2018.
  24. ^ Vanessa Page (November 30, 2016). "How Reddit makes money". Investopedia. Retrieved June 26, 2018.
  25. ^ Trachtenberg, Jeffrey (April 19, 2018). "Reddit taps Time Inc. veteran Jen Wong as its COO". The Wall Street Journal. Retrieved June 25, 2018.
  26. ^ "What is Reddit Gold—and why do people keep giving it away?". The Daily Dot. 2017-07-24. Retrieved 2017-09-15.
  27. ^ "Create your own reddit alien avatar with reddit gold". redditblog.com. 7 January 2015. Retrieved 4 November 2017.
  28. ^ Asarch, Steven (October 16, 2018). "Reddit Gold Update: How To Give And Get New Silver and Platinum Icons". Newsweek. Retrieved November 12, 2018.
  29. ^ Mick Statt (December 18, 2017). "Reddit overhauls mobile app with chat function and new moderation tools". The Verge. Retrieved May 17, 2018.
  30. ^ "Enjoy your complimentary karma". Reddit. Retrieved August 8, 2014.
  31. ^ a b c Pardes, Arielle (July 18, 2018). "Reddit reinvents the chat room with community chat". Wired. Retrieved August 1, 2018.
  32. ^ Sean Keane (July 19, 2018). "Reddit's chat rooms are bringing back fast-paced conversation". CNET. Retrieved August 1, 2018.
  33. ^ Roettgers, Janko (May 25, 2018). "Reddit Is Testing Community Chat Rooms to Take on Discord". Variety. Retrieved September 13, 2018.

Thanks again for your suggestions. Let me know if this draft addresses your feedback adequately! 16912 Rhiannon (Talk · COI) 20:05, 1 March 2019 (UTC)

@16912 Rhiannon: Sorry for the late reply, forgot about this until now. That looks a lot better! Went ahead and added them in, but I kept the April Fool's section intact for now until you're ready to present your outline for it, upon which it'll be addressed accordingly. NFLisAwesome (ZappaOMatic) 19:38, 12 March 2019 (UTC)
Thanks, Zappa/NFLisAwesome, for adding the draft to the article! Definitely makes sense to me re: retaining the April Fools material for right now. And thanks to all for the feedback and suggestions, I really do appreciate it. I'll be back soon with a request to incorporate an updated Community and culture, which will include the April Fools details. 16912 Rhiannon (Talk · COI) 20:42, 13 March 2019 (UTC)

Using official Reddit blog to source usage statistics

The lead currently has the claim "Across 2018, Reddit saw 153 million submissions, 1.2 billion comments, and 27 billion upvotes from its users.". This used to be sourced to https://redditblog.com/2018/12/04/reddit-year-in-review-2018. Recently Tycoon24 removed that source with the edit summary rmv Unreliable self promotional information. I restored the source, claiming that a primary source is appropriate for this sort of information. FlightTime reverted my edit, saying Blogs are not a reliable source. At this point, I think it would be good to discuss our options here. I see a few:

  1. Keep the sentence and leave it unsourced (current state)
  2. Keep the sentence and restore the redditblog.com source (previous state)
  3. Restore the redditblog.com source and change the sentence to something like "Reddit reported that in 2018 they received 153 million submissions, ...."
  4. Remove the sentence

My vote would be for option 2. Again, I think the official Reddit blog is an appropriate source for this claim per WP:SELFSOURCE: "Self-published or questionable sources may be used as sources of information about themselves, especially in articles about themselves". And I don't think there is reasonable doubt as to the authenticity of the numbers. I'm also okay with option 3. I think the current state (option 1) is by far the worst option, since it involves leaving the claim unsourced. It also feels kind of silly, since obviously those specific numbers came from the Reddit blog post. Colin M (talk) 18:17, 23 February 2019 (UTC)

If the claim cannot be reliably sourced, then option 4 is the logical course. - FlightTime (open channel) 18:31, 23 February 2019 (UTC)
Are you saying you don't think WP:SELFSOURCE applies? If so, could you explain why? Colin M (talk) 19:52, 23 February 2019 (UTC)

Semi-protected edit request on 1 March 2019

Link "hamburger menu" to https://en.wikipedia.org/wiki/Hamburger_button AlwaysHereLearning (talk) 17:21, 1 March 2019 (UTC)

 Done with thanks, NiciVampireHeart 17:55, 1 March 2019 (UTC)

Request to update Community and culture

Hi there! It's me again with another request on behalf of Reddit. As I mentioned in my previous request, I'm sharing my draft of an updated Community and culture section to replace the existing Community and culture section. This is not a total rewrite, as my draft is based on the existing content, with some additions, deletions, and tweaks. My initial idea is to make this a subsection within the Site overview section, as this content describes the community and culture on the site, rather than describing the company culture at Reddit. If others feel like that might be too unwieldy, an alternative suggestion I have is to keep Community and culture as its own section and place it directly underneath Site overview. Also open to other ideas!

This is a large rewrite and being mindful of everyone's time, I've shared the full section draft, but if editors would still prefer to review this subsection-by-subsection, that would be great, too!

I've attempted to streamline the writing, consolidate details, remove potentially biased and promotional content, add citations to secondary sources and delete material sourced only to primary sources, update where appropriate, better organize the material, and add general improvements where possible. My draft:

  • Shortens and moves "the Reddit effect" to the top of Community and culture
  • Shortens Philanthropic efforts to include some of the highest-profile and largest donations made, based on secondary sourcing. Also adds a new item to the section, and removes items citing only primary sources
  • Reorganizes the subheadings under Sociopolitical efforts
  • Removes Cannabis legalization, as this seems unusual to point out one topic supported by redditors
  • Develops material on SOPA/PIPA and net neutrality
  • Moves Mr. Splashy Pants
  • Rewrites the Restoring Truthiness campaign subsection to exclude primary sources, basing the material on secondary coverage of the event and Reddit's role in it
  • Develops a short section, AMAs ("Ask Me Anything"), linking to the main article
  • Develops a new section on RedditGifts, linking to the main article
  • Adds a small section on Global Reddit Meetup Day
  • Adds noteworthy April Fools' Day events. Removes the 2018 Circle of Trust experiment, which cites only primary sources. Edits down the existing content a bit to make it less detailed. None of these need to be so overly detailed, especially when two of the experiments have their own Wikipedia articles
  • Trims Commercial activity. For instance, there is a lengthy example about Nissan on Reddit in the live article and advice for how companies can engage on Reddit. It seemed out of place and excessive.
Request to update Community and culture
Community and culture

The website is known for its open nature and diverse user community that generate its content.[1] Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes.[2] The possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform for to raise publicity for a number of causes.[3] Additionally, the user base of Reddit has given birth to other websites, including image sharing community and image host Imgur, which started in 2009 as a gift to Reddit's community.[4] In its first five months, it jumped from a thousand hits per day to a million total page views.[5]

Statistics from Google Ad Planner suggest that 74% of Reddit users are male.[6] In 2016 the Pew Research Center published research showing that 4% of U.S. adults use reddit, of which 67% are men. 78% of users get news from Reddit.[7] Users tend to be significantly younger than average with less than 1% of users being 65 or over.[7]

Reddit is known in part for its passionate user base,[8] which has been described as "offbeat, quirky, and anti-establishment".[9] Also known as the "Slashdot effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death".[10][11]

Others raise the negative aspects of the potential for Reddit's communities to possess a "hive mind" of sorts, embodying some negative aspects of group interaction theories like crowd psychology and collective consciousness.[12]

Philanthropic efforts

Users have used Reddit as a platform for their charitable and philanthropic efforts.[13] Redditors raised more than $600,000 for charity in support of comedians Jon Stewart's and Stephen Colbert's Rally to Restore Sanity and/or Fear; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists.[13][14] In 2010, Christians, Muslims, and atheists held a friendly fundraising competition, where the groups raised more than $50,000.[15] A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity.[16] In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users.[17] As a result of the campaign, Reddit donating $82,765 each to Electronic Frontier Foundation, Planned Parenthood Federation of America, Doctors Without Borders, Erowid Center, Wikimedia Foundation, Multidisciplinary Association for Psychedelic Studies, NPR, Free Software Foundation, Freedom From Religion Foundation, and Tor Project.[18]

Sociopolitical efforts
See also: Digital citizen, Netizen, and Online social movement

Reddit has been used for a wide variety of political engagement including the presidential campaigns of Barack Obama,[19][20] Donald Trump,[21] Hillary Clinton,[22] and Bernie Sanders.[23] It has also been used for self-organizing sociopolitical activism such as protests, communication with politicians and active communities. Reddit has become a popular place for worldwide political discussions.[24]

Internet activism

Reddit users have been engaged in the defense of Internet privacy, net neutrality and Internet anonymity.

Reddit created an Internet blackout day and was joined by Wikipedia and other sites in 2012 in protest of the Stop Online Piracy and Protect IP acts.[25][26] On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures.[26][27] During that time, Reddit displayed a message on the legislation's effects on Reddit, in addition to resources on the proposed laws.[27] In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.[28]

The site and its users protested the Federal Communications Commission as it prepared to scrap net neutrality rules.[29] In 2017, users upvoted "Battle for the Net" posts enough times that they filled up the entire front page.[29] On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry.[29] Reddit CEO Steve Huffman has also advocated for net neutrality rules.[30][31] In 2017, Huffman told The New York Times that without net neutrality protections, "you give internet service providers the ability to choose winners and losers".[30] On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in Washington, D.C.[31] Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.[32]

Mr. Splashy Pants
Mister Splashy Pants logo used on November 27, 2007
Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mr. Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.[33]
Restoring Truthiness campaign

As a response to Glenn Beck's August 28, 2010, Restoring Honor rally, Reddit users contributed more than $600,000 for charity as part of the Rally to Restore Sanity and/or Fear by comedians Jon Stewart and Stephen Colbert.[13] Some media sources attributed the origins of the rally to calls from redditors for a "Restoring Truthiness" event at the National Mall.[34] New York Magazine wrote that discussion for a satirical public event took place behind the scenes at Stewart's The Daily Show as early as mid-August.[35] The Rally to Restore Sanity and/or Fear was held in Washington, D.C., on October 30, 2010. In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."[36]

March for Science
Main article: March for Science

The March for Science originated from a discussion on Reddit over the deletion of all references to climate change from the White House website, about which a user commented that "There needs to be a Scientists' March on Washington".[37][38][39] On April 22, 2017, more than 1 million scientists and supporters participated in more than 600 events in 66 countries across the globe.[40]

Community traditions
AMAs ("Ask Me Anything")
Main article: /r/IAmA

AMAs, or "Ask Me Anything" interviews, are among Reddit's most popular features. As of August 1, 2018, r/IAmA, which is the most popular community for AMAs, was the eighth most popular subreddit on the site with 17.7 million subscribers.[41] During an AMA on r/IAmA and other subreddits, users can ask questions to interviewees. Notable participants include then-United States President Barack Obama (while campaigning for the 2012 election),[42] Bill Gates (multiple times),[43] and Donald Trump (also while campaigning).[44] AMAs have featured CEO Steve Huffman, [45], as well as figures from the entertainment industry (including Elizabeth Banks and George Clooney),[46][47] literature (Margaret Atwood),[48] space (Buzz Aldrin),[49] privacy (Edward Snowden),[50] and others, such as experts who answered questions about the transgender community.[51] The Atlantic wrote that an AMA "imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue".[52]

RedditGifts
Main article: RedditGifts

RedditGifts is a program that offers gift exchanges throughout the year.[53] The fan-made RedditGifts site was created in 2009 for a Secret Santa exchange among Reddit users, which has since become the world's largest[54] and set a Guinness World record.[55] In 2009, 4,500 redditors participated.[54] For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.[56][57][58] In 2014, about 200,000 users from 188 countries participated.[59] Several celebrities have participated in the program, including Bill Gates,[60] Alyssa Milano,[61] and Snoop Dogg.[62] Eventually, the secret Santa program expanded to various other occasions through RedditGifts, which Reddit acquired in 2011.[54]

Global Reddit Meetup Day

The online Reddit community conducts real-world meetups across the globe each summer.[63] These in-person meetups are called Global Reddit Meetup Day.[63][64]

April Fools experiments
Main articles: The Button (Reddit) and Place (Reddit)

Reddit has a tradition of creating April Fools' Day jokes and experiments on its site. In 2009, the site was rebranded for the day as Reddigg, a dig on its at the time more-popular rival, Digg.[65] In 2010, all Reddit users became administrators on April Fools' Day. They could ban users and vote on posts as much as they pleased.[66] The next year, Reddit launched Reddit Mold. Users who signed up for Reddit Mold saw fewer comments, and gradually lost the ability to type letters of the alphabet until the only remaining letters were "M", "P", and "H".[66] On April Fools' Day 2012, Reddit released its time machine, called "timereddits".[67]

On April Fools' Day 2015, a social experiment subreddit called /r/thebutton appeared. It displayed a button and a 60-second countdown timer. User accounts created before that day were eligible to participate. A user could only click the button once or opt not to click it. If a user clicked the button the timer was globally reset to 60 seconds,[68] and the user's "flair" (an icon next to the user's name) changed color. Colors were assigned based on a gradient from purple to red with purple signifying up to 60 seconds and red as low as 0 seconds.[69]

For April Fools' Day 2016, another experiment was launched involving the "Robin" chat widget. After clicking a titular button, an IRC-like chat window was opened with one other user, and allowed a certain time to pick among three options, "Grow," "Stay" and "Abandon".[70] "Grow" would join the chat with another group, "Stay" would close the group chat and create a subreddit with that group as moderators and "Abandon" would close the group chat.[70]

April Fools' Day 2017 featured a social experiment based on /r/place. The subreddit contained a collaborative pixel art canvas, where a user could place a pixel every five minutes (the timer was temporarily ten and twenty minutes for a few hours on April 1).[71] More than a million redditors collaborated to the work of art, painting more than 16 million tiles.[72] Just before the end of its three-day experiment, more than 90,000 redditors were viewing and placing tiles on the virtual canvas.[72] Newsweek called Place "the internet's best experiment yet"[73] and Paste said it was "the iconic picture of our time".[74]

Commercial activity

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.[75] Reddit's former director of communications noted that while a large number of chief marketing officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic."[76][77][78][79] She recommended that advertisers design promotions that "spark conversations and feedback."[80] Reddit's users are more privacy-conscious than on other websites, using tools like AdBlock and proxies,[81] and they hate "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."[82] Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."[83] Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.[84]

In 2017, Reddit partnered with Audi to host live AMAs with actress Elizabeth Banks and actor Adam Scott answering questions from Reddit users while in the passenger seat of a car going 130 mph around a racetrack in California.[46] Anki (company), a San Francisco-based robotics company, held an interactive livestream where Reddit was given full control of Cozmo, and were tasked with guiding the robot through a series of escape rooms.[85]

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.[86] Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.[87]

Also in 2018, Reddit sought to increase its brand partnerships, by increasing the size of its brand partnerships team, and increasing its offerings for advertisers, including new formats for mobile and desktop in addition to sponsored posts, programmatic ads, and 24-hour takeover pages.[88] Additionally, TBS premiered an episode of its animated show Final Space prior to its TV debut.[88]

Reddit has increased its efforts to work with content publishers with features that allow publishers to create their own profile pages and host video.[89] These efforts included an editorial collaboration with Time magazine and a WBUR podcast, Endless Thread.[89] In 2016 and 2017, Reddit released tools helping publishers source and credit redditors, monitor who a publisher's content is shared on the site, and post content directly to followers.[89] The Washington Post uses the features to communicate with Reddit's user base and be more transparent about its journalists' work.[89] The Washington Post uses its profile to post stories, memes, gifs, jokes, and facilitate and participate in AMAs.[90]

Markup

===Community and culture===

The website is known for its open nature and diverse user community that generate its content.<ref>[https://www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/ AMA how a weird internet thing became a mainstream delight] [[The Atlantic]] January 2014</ref> Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes.<ref name="Renfro16"/> The possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform for to raise publicity for a number of causes.<ref>{{cite web |url=http://www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/ |title=Could Reddit be the world's most influential website? |publisher=BlueGlass |accessdate=April 26, 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120504154827/http://www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/ |archivedate=May 4, 2012 |df= }}</ref> Additionally, the user base of Reddit has given birth to other websites, including [[image sharing]] community and [[image hosting service|image host]] [[Imgur]], which started in 2009 as a gift to Reddit's community.<ref>{{cite web|url=https://www.reddit.com/r/reddit.com/comments/7zlyd/my_gift_to_reddit_i_created_an_image_hosting/|title=My Gift to Reddit: I created an image hosting service that doesn't suck. What do you think?|first=Alan|last=Schaaf|website=Reddit|date=February 23, 2009|accessdate=April 9, 2013}}</ref> In its first five months, it jumped from a thousand hits per day to a million total page views.<ref>{{cite web|url=http://allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/|title=Interview: Imgur's Path to a Billion Image Views Per Day - Liz Gannes - Social - AllThingsD|website=AllThingsD}}</ref>

Statistics from Google Ad Planner suggest that 74% of Reddit users are male.<ref>{{cite web|url=http://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html|title=Social Media By Gender: Women Dominate Pinterest, Twitter, Men Dominate Reddit, YouTube (INFOGRAPHIC)|date=June 21, 2012|publisher=|accessdate=April 17, 2017|via=Huff Post}}</ref> In 2016 the Pew Research Center published research showing that 4% of U.S. adults use reddit, of which 67% are men. 78% of users get news from Reddit.<ref name=journalism>{{cite web|url=http://www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/ |title=Seven-in-Ten Reddit Users Get News on the Site |last=Barthel |first=Michael |last2=Stoking |first2=Galen |last3=Holcomb |first3=Jesse |last4=Mitchell |first4=Amy |quote=While just 4% of U.S. adults report using Reddit, about seven-in-ten of these users (78%) get news on the site.|date=February 25, 2016|publisher=Pew Research Center|accessdate=May 28, 2017}}</ref> Users tend to be significantly younger than average with less than 1% of users being 65 or over.<ref name=journalism/>

Reddit is known in part for its passionate user base,<ref name="Marotti18"/> which has been described as "offbeat, quirky, and anti-establishment".<ref name="Spector17">{{cite news |title=Hipster internet favorite Reddit may have to lose its edge to go public |last1=Spector |first1=Nicole |url=https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866 |newspaper=[[NBC News]] |date=December 4, 2017 |accessdate=June 25, 2018}}</ref> Also known as the "[[Slashdot]] effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death".<ref>{{cite web|url=http://blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html |archiveurl=https://web.archive.org/web/20141101224936/http://blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html|title=The Reddit effect |author=abc blog |publisher=ABC News (Australian Broadcasting Corporation) |date=August 31, 2012 |accessdate=October 1, 2013|archivedate=November 1, 2014|deadurl=yes}}</ref><ref name="Lee18">{{cite news |title=Reddit holds the secret to fixing Facebook |last1=Lee |first1=Dave |url=https://www.bbc.co.uk/news/technology-43383766 |work=[[BBC News]] |date=March 14, 2018 |accessdate=September 11, 2018}}</ref>

Others raise the negative aspects of the potential for Reddit's communities to possess a "hive mind" of sorts, embodying some negative aspects of group interaction theories like [[crowd psychology]] and [[collective consciousness]].<ref>{{cite web|url=http://www.alexa.com/siteinfo/reddit.com |title=Reddit.com Site Info |publisher=Alexa.com |accessdate=April 26, 2012}}</ref>

====Philanthropic efforts====
Users have used Reddit as a platform for their charitable and philanthropic efforts.<ref name="Morris15">{{cite web |url=https://www.dailydot.com/society/reddit-charity-alexis-ohanian-list/ |title=How Reddit saved the world |author=Kevin Morris |date=December 11, 2015 |work=[[The Daily Dot]] |accessdate=September 12, 2018}}</ref> Redditors raised more than $600,000 for charity in support of comedians [[Jon Stewart]]'s and [[Stephen Colbert]]'s [[Rally to Restore Sanity and/or Fear]]; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists.<ref name="Morris15"/><ref name="Sullivan18">{{cite web |url=https://www.bigissue.com/latest/food/reddits-global-foodbank-is-delivering-amazon-wish-lists-to-the-hungry/ |title=Reddit’s global food bank is delivering Amazon wish lists to the hungry |author=Ben Sullivan |date=May 8, 2018 |work=The Big Issue |accessdate=September 12, 2018}}</ref> In 2010, [[Christians]], [[Muslims]], and [[atheists]] held a friendly fundraising competition, where the groups raised more than $50,000.<ref name="2011 Charity Drive (With recap of 2010 drive)">{{cite news|last=Miles|first=Tom|title=Irreverent atheists crowdsource charitable giving|url=https://www.reuters.com/article/2011/12/12/us-atheists-donations-idUSTRE7B81SU20111212 |accessdate=June 18, 2013|newspaper=Reuters|date=December 12, 2011}}</ref> A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity.<ref name="USA Today">{{cite news|last=Winston|first=Kimberly|title=Atheists aim to change image of penny-pinching Scrooges|url=http://usatoday30.usatoday.com/news/religion/story/2011-12-21/atheists-charity-donations/52146680/1|accessdate=June 18, 2013|newspaper=USA Today|date=December 21, 2011}}</ref> In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users.<ref name="Lowensohn14">{{cite web |url=https://www.theverge.com/2014/2/28/5458390/reddits-giving-away-10-percent-of-money-made-off-its-ads-to-charity |title=Reddit's giving away 10 percent of money made off its ads to charity this year |author=Josh Lowensohn |date=February 28, 2014 |work=[[The Verge]] |accessdate=September 12, 2018}}</ref> As a result of the campaign, Reddit donating $82,765 each to [[Electronic Frontier Foundation]], [[Planned Parenthood Federation of America]], [[Doctors Without Borders]], [[Erowid Center]], [[Wikimedia Foundation]], [[Multidisciplinary Association for Psychedelic Studies]], [[NPR]], [[Free Software Foundation]], [[Freedom From Religion Foundation]], and [[Tor Project]].<ref name="Weber15">{{cite web |url=https://venturebeat.com/2015/02/26/these-10-charities-will-get-10-of-reddits-2014-ad-revenue/ |title=These 10 charities will get 10% of Reddit’s 2014 ad revenue |author=Harrison Weber |date=February 26, 2015 |work=[[VentureBeat]] |accessdate=September 12, 2018}}</ref>

====Sociopolitical efforts====
{{See also|Digital citizen|Netizen|Online social movement}}
Reddit has been used for a wide variety of political engagement including the presidential campaigns of [[Barack Obama]],<ref>{{cite web|last1=Kanalley|first1=Craig|title=Barack Obama Reddit AMA: President Participates In 'Ask Me Anything' Thread|url=http://www.huffingtonpost.com/2012/08/29/barack-obama-reddit-ama_n_1840908.html|publisher=Huffington Post|accessdate=April 23, 2017|date=August 29, 2012}}</ref><ref>{{cite web|title=How Obama Won The Internet|url=https://www.buzzfeed.com/mhastings/how-obama-won-the-internet|publisher=BuzzFeed|accessdate=April 23, 2017|language=en}}</ref> [[Donald Trump]],<ref>{{cite web|last1=Lagorio-chafkin|first1=Christine|title=Reddit and the God Emperor of the Internet|url=https://www.nytimes.com/2016/11/20/opinion/sunday/reddit-and-the-god-emperor-of-the-internet.html |publisher=The New York Times|accessdate=April 23, 2017|date=November 19, 2016}}</ref> [[Hillary Clinton]],<ref name="Recode-Kulwin-060316">{{cite news |title=Hillary Clinton Drops In on Reddit's r/HillaryClinton: 'Senpai Notices Us!' |last1=Kulwin |first1=Noah |url=https://www.recode.net/2016/3/6/11586732/hillary-clinton-drops-in-on-reddits-rhillaryclinton-senpai-notices-us |work=Recode |date=March 6, 2016 |accessdate=October 9, 2018}}</ref> and [[Bernie Sanders]].<ref name="Mic-Krieg-020915">{{cite news |title=How Bernie Sanders' Online Army Is Using Reddit to Fuel His 2016 Campaign Surge |last1=Krieg |first1=Gregory |url=https://mic.com/articles/124761/how-bernie-sanders-online-army-is-using-reddit-to-fuel-his-2016-campaign-surge#.5IKn7BSHp |work=Mic |date=September 2, 2015 |accessdate=October 9, 2018}}</ref> It has also been used for self-organizing sociopolitical activism such as protests, communication with politicians and active communities. Reddit has become a popular place for worldwide political discussions.<ref>{{cite web|title=The Surprising Ways You Ruined Your Interview Before You Even Opened Your Mouth|url=https://www.fastcompany.com/40410078/the-surprising-ways-you-ruined-your-interview-before-you-even-opened-your-mouth|publisher=Fast Company|accessdate=April 23, 2017|date=April 21, 2017}}</ref>

=====Internet activism=====
Reddit users have been engaged in the defense of [[Internet privacy]], [[net neutrality]] and [[Internet anonymity]].

Reddit created an Internet blackout day and was joined by Wikipedia and other sites in 2012 in protest of the [[Stop Online Piracy Act|Stop Online Piracy]] and [[Protect IP Act|Protect IP]] acts.<ref name="Ngak12">{{cite news |title=Wikipedia, MoveOn, Reddit, Mozilla shuts down to protest SOPA/PIPA, how to prepare |last1=Ngak |first1=Chenda |url=https://www.cbsnews.com/news/wikipedia-moveon-reddit-mozilla-shuts-down-to-protest-sopa-pipa-how-to-prepare/ |work=[[CBS News]] |date=January 17, 2012 |accessdate=September 13, 2018}}</ref><ref name="Savov12">{{cite web |url=https://www.theverge.com/2012/1/18/2715300/sopa-blackout-wikipedia-reddit-mozilla-google-protest |title=The SOPA blackout: Wikipedia, Reddit, Mozilla, Google, and many others protest proposed law |author=Vlad Savov |date=January 18, 2012 |work=[[The Verge]] |accessdate=September 13, 2018}}</ref> On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures.<ref name="Savov12"/><ref name="Cheredar011012">{{cite web |url=https://venturebeat.com/2012/01/10/reddit-blackout-sopa-pipa/ |title=Reddit goes black Jan. 18 to protest SOPA & PIPA — Who else will join? |author=Tom Cheredar |date=January 10, 2012 |work=[[VentureBeat]] |accessdate=September 13, 2018}}</ref> During that time, Reddit displayed a message on the legislation's effects on Reddit, in addition to resources on the proposed laws.<ref name="Cheredar011012"/> In May 2012, Reddit joined the [[Internet Defense League]], a group formed to organize future protests.<ref name="auto">{{cite web|url=http://www.internetdefenseleague.org/members|title=The Internet Defense League - Protecting the Free Internet since 2012|website=internetdefenseleague.org}}</ref>

The site and its users protested the [[Federal Communications Commission]] as it prepared to scrap net neutrality rules.<ref name="Rogers17">{{cite web |url=https://motherboard.vice.com/en_us/article/a3j3x5/net-neutrality-reddit-protestors-took-over-front-page |title=How Net Neutrality Protesters Took Over Reddit |author=Kaleigh Rogers |date=December 12, 2017 |work=[[Motherboard (website)|Motherboard]] |accessdate=September 13, 2018}}</ref> In 2017, users upvoted "Battle for the Net" posts enough times that they filled up the entire front page.<ref name="Rogers17"/> On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry.<ref name="Rogers17"/> Reddit CEO Steve Huffman has also advocated for net neutrality rules.<ref name="Kang17">{{cite news |title=F.C.C. repeals net neutrality rules |last1=Kang |first1=Cecilia |url=https://www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html |newspaper=[[The New York Times]] |date=December 14, 2017 |accessdate=March 13, 2018}}</ref><ref name="Ingram17">{{cite news |title=Reddit flexes its muscle over net neutrality |last1=Ingram |first1=Mathew |url=https://www.cjr.org/analysis/reddit-net-neutrality-fcc.php |newspaper=[[Columbia Journalism Review]] |date=December 6, 2017 |accessdate=March 13, 2018}}</ref> In 2017, Huffman told ''The New York Times'' that without net neutrality protections, "you give internet service providers the ability to choose winners and losers".<ref name="Kang17"/> On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in [[Washington, D.C.]]<ref name="Ingram17"/> Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.<ref name="BloombergTech17">{{cite web |url=https://www.bloomberg.com/news/videos/2017-12-14/reddit-ceo-net-neutrality-vote-stifles-competition-video |title=Reddit CEO says net neutrality vote stifles competition |date=December 14, 2017 |publisher=[[Bloomberg LP]] |accessdate=April 30, 2018}}</ref>

=====Mr. Splashy Pants=====
[[File:Reddit Mr. Splashy Pants.png|thumb|right|[[Mister Splashy Pants]] logo used on November 27, 2007]] Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when [[Greenpeace]] allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mr. Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, [[Mister Splashy Pants]] was announced as the winner of the competition.<ref>{{cite web|author=Feature story |url=http://www.greenpeace.org/international/en/news/features/splashy-101207/ |title=Mister Splashy Pants the whale – you named him, now save him |publisher=Greenpeace.org |date=December 10, 2007 |accessdate=August 8, 2014}}</ref>

=====Restoring Truthiness campaign=====
As a response to [[Glenn Beck]]'s August 28, 2010, [[Restoring Honor rally]], Reddit users contributed more than $600,000 for charity as part of the Rally to Restore Sanity and/or Fear by comedians Jon Stewart and Stephen Colbert.<ref name="Morris15"/> Some media sources attributed the origins of the rally to calls from redditors for a "Restoring Truthiness" event at the [[National Mall]].<ref name="Bell10">{{cite news |title='Rally to Restore Sanity' to meet 'March to Keep Fear Alive;' Reddit users talk about starting the online campaign |last1=Bell |first1=Melissa |url=http://voices.washingtonpost.com/blog-post/2010/09/rally_to_restore_sanity_to_mee.html |newspaper=[[The Washington Post]] |date=September 17, 2010 |accessdate=September 12, 2018}}</ref> ''[[New York Magazine]]'' wrote that discussion for a satirical public event took place behind the scenes at Stewart's ''[[The Daily Show]]'' as early as mid-August.<ref name="Smith10">{{cite web|url=http://nymag.com/arts/tv/profiles/68086/index1.html|title=America Is a Joke|author=Chris Smith|date=September 12, 2011|work=[[New York Magazine]]|publisher=New York Media LLC.|pages=2, 5|accessdate=September 18, 2010}}</ref> The Rally to Restore Sanity and/or Fear was held in Washington, D.C., on October 30, 2010. In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/ |title=Stephen Colbert has answered your questions : IAmA |website=Reddit |date=November 30, 2010 |accessdate=December 4, 2011}}</ref>

=====March for Science=====
{{Main|March for Science}}
The March for Science originated from a discussion on Reddit over the deletion of all references to [[climate change]] from the [[White House]] website, about which a user commented that "There needs to be a Scientists' March on Washington".<ref>{{cite web|title=The March for Science began with this person’s ‘throwaway line’ on Reddit|url=https://www.washingtonpost.com/news/speaking-of-science/wp/2017/04/21/the-march-for-science-began-with-this-persons-throwaway-line-on-reddit/|publisher=Washington Post|accessdate=April 23, 2017}}</ref><ref name=":1">{{cite web|url=https://www.washingtonpost.com/news/speaking-of-science/wp/2017/01/24/are-scientists-going-to-march-on-washington/|title=Are scientists going to march on Washington?|website=The Washington Post|access-date=January 31, 2017}}</ref><ref>{{cite web|last1=Foley|first1=Katherine Ellen|title=The global March for Science started with a single Reddit thread|url=https://qz.com/965485/the-global-march-for-science-started-with-a-single-reddit-thread/|publisher=Quartz|accessdate=April 23, 2017}}</ref> On April 22, 2017, more than 1 million scientists and supporters participated in more than 600 events in 66 countries across the globe.<ref name="LAT-Feinblatt-050418">{{cite news |title=March for Science rally April 14 will call for evidence-based policy |last1=Feinblatt |first1=Scott |url=http://www.latimes.com/socal/daily-pilot/news/tn-wknd-et-rally-for-science-20180405-story.html |newspaper=Los Angeles Times |date=April 5, 2018 |accessdate=October 9, 2018}}</ref>

====Community traditions====
=====AMAs ("Ask Me Anything")=====
{{Main|/r/IAmA}}
AMAs, or "Ask Me Anything" interviews, are among Reddit's most popular features. {{As of|2018|08|01|df=US}}, r/IAmA, which is the most popular community for AMAs, was the eighth most popular subreddit on the site with 17.7 million subscribers.<ref name="TopSubreddits"/> During an AMA on r/IAmA and other subreddits, users can ask questions to interviewees. Notable participants include then-United States President [[Barack Obama]] (while campaigning for the [[United States presidential election, 2012|2012 election]]),<ref name="potus-telegraph">{{cite news | title=President Obama makes online appearance on Reddit |url=https://www.telegraph.co.uk/news/worldnews/us-election/9507620/President-Obama-makes-online-appearance-on-Reddit.html |accessdate=August 30, 2012 |date=August 29, 2012 |newspaper=The Telegraph |location=London}}</ref> [[Bill Gates]] (multiple times),<ref name="gatesAMA">{{cite web|url=https://www.cnbc.com/2017/02/27/bill-gates-reddit-ama-trump-reaction.html|title=Bill Gates is 'concerned' about U.S. influence overseas and political divide online|publisher=CNBC|author=Michelle Castillo|date=February 27, 2017|quote=Gates participated in an "ask me anything" feature on Reddit that allows notable people to answer questions from users. This is the fifth time Gates has participated.}}</ref> and [[Donald Trump]] (also while campaigning).<ref name="trumpAMA">{{cite web|url=https://www.theguardian.com/us-news/2016/jul/27/donald-trump-reddit-ama|title=From the media to moon landings: Trump takes questions in Reddit AMA|publisher=The Guardian|date=28 July 2016|author=Scott Bixby}}</ref> AMAs have featured CEO Steve Huffman, <ref name="Inc-Lagorio-Chafkin-041018">{{cite news |title=Reddit Confirms New Russian Meddling Efforts |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html |work=Inc. |date=October 4, 2018 |accessdate=October 10, 2018}}</ref>, as well as figures from the entertainment industry (including [[Elizabeth Banks]] and [[George Clooney]]),<ref name="Adage-Schultz-250917">{{cite news |title=Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH |last1=Schultz |first1=E.J. |url=https://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |work=Ad Age |date=September 25, 2017 |accessdate=October 9, 2018}}</ref><ref name="Variety-Bacardi-28-01-14">{{cite news |title=George Clooney Talks 'Monuments Men,' Playing Batman in Reddit AMA |last1=Bacardi |first1=Francesca |url=https://variety.com/2014/film/news/george-clooney-talks-monuments-men-playing-batman-in-reddit-ama-1201075072/ |work=Variety |date=January 28, 2014 |accessdate=October 9, 2018}}</ref> literature ([[Margaret Atwood]]),<ref name="LAT-Schaub-311214">{{cite news |title=Margaret Atwood's charming Reddit AMA |last1=Schaub |first1=Michael |url=http://www.latimes.com/books/jacketcopy/la-et-jc-margaret-atwood-charming-reddit-ama-20141231-story.html |newspaper=Los Angeles Times |date=December 31, 2014 |accessdate=October 9, 2018}}</ref> space ([[Buzz Aldrin]]),<ref name="Guardian-080714">{{cite news |title=Buzz Aldrin's AMA: colonising Mars and the moon's 'magnificent desolation' |url=https://www.theguardian.com/science/2014/jul/08/buzz-aldrin-ama-mars-colony-moon-landing |newspaper=The Guardian |date=July 8, 2014 |accessdate=October 9, 2018}}</ref> privacy ([[Edward Snowden]]),<ref name="ZDNet-Whittaker-230215">{{cite news |title=Any regrets, Edward Snowden? "I'd have come forward sooner" |last1=Whittaker |first1=Zack |url=https://www.zdnet.com/article/edward-snowden-reddit-ama/ |work=ZDNet |date=February 23, 2015 |accessdate=October 9, 2018}}</ref> and others, such as experts who answered questions about the transgender community.<ref name="TeenVogue-McNamara-280717">{{cite news |title=Experts Answer Reddit Questions About Transgender People |last1=McNamara |first1=Brittney |url=https://www.teenvogue.com/story/reddit-transgender-ama-busts-myths |work=Teen Vogue |date=July 28, 2017 |accessdate=October 9, 2018}}</ref> ''The Atlantic'' wrote that an AMA "imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue".<ref name="Madrigal14">{{cite news |title=AMA: How a Weird Internet Thing Became a Mainstream Delight |last1=Madrigal |first1=Alexis C. |url=https://www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/ |newspaper=[[The Atlantic]] |date=January 7, 2014 |accessdate=September 12, 2018}}</ref>

=====RedditGifts=====
{{Main|RedditGifts}}
RedditGifts is a program that offers gift exchanges throughout the year.<ref name="Boran16">{{cite news |title=Give and receive gifts online with Redditgifts |last1=Boran |first1=Marie |url=https://www.irishtimes.com/business/technology/give-and-receive-gifts-online-with-redditgifts-1.2789833 |newspaper=[[Irish Times]] |date=September 15, 2016 |accessdate=September 12, 2018}}</ref> The fan-made RedditGifts site was created in 2009 for a [[Secret Santa]] exchange among Reddit users, which has since become the world's largest<ref name="Kumparak11">{{cite web |url=https://techcrunch.com/2011/08/23/reddit-acquires-redditgifts/ |title=Reddit Acquires Fan-Made Secret Santa Site, RedditGifts |author=Greg Kumparak |date=August 23, 2011 |work=[[TechCrunch]] |accessdate=September 12, 2018}}</ref> and set a [[Guinness World Records|Guinness World record]].<ref name="DailyDot-2106-17">{{cite news |title=TIL 30 interesting facts about Reddit |last1=Bond |first1=John-Michael |last2=Powell |first2=Austin |url=https://www.dailydot.com/debug/reddit-history/ |newspaper=The Daily Dot |date=June 21, 2017 |accessdate=October 9, 2018}}</ref> In 2009, 4,500 redditors participated.<ref name="Kumparak11"/> For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.<ref>{{cite web |url=https://venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/ |title=Secret Santa success caps banner year for Reddit |last1=Boitnott |first1=John |date=December 23, 2010 |website=VentureBeat Interpreting Innovation |publisher=VentureBeat |accessdate=January 3, 2011}}</ref><ref>{{cite web |url= http://www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest/ | title = The Biggest Secret Santa Gift Exchange in the World | accessdate = February 12, 2011 }}</ref><ref>{{cite web |url=http://redditgifts.com/statistics/ | title = Statistics for Secret Santa 2010 | accessdate = February 12, 2011 }}</ref> In 2014, about 200,000 users from 188 countries participated.<ref>{{cite news|url=http://www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013|title=Nearly 1,000 Reddit Ottawa users signed up for gift exchange|publisher=[[CBC News]]|date=December 19, 2014|accessdate=December 20, 2014}}</ref> Several celebrities have participated in the program, including [[Bill Gates]],<ref>{{cite news|last1=McCluskey|first1=Megan|title=Bill Gates Gave One Reddit User an Amazingly Thoughtful Secret Santa Gift|url=http://time.com/4153766/bill-gates-reddit-secret-santa/|accessdate=April 27, 2016|date=December 17, 2015}}</ref> [[Alyssa Milano]],<ref name="CNN-Criss-210917">{{cite news |title=Bill Gates was her secret Santa, and it was as awesome as you'd think |last1=Criss |first1=Doug |url=http://www.cnn.com/2016/12/20/health/bill-gates-secret-santa-trnd/index.html |work=CNN |date=September 21, 2017 |accessdate=October 9, 2018}}</ref> and [[Snoop Dogg]].<ref>{{cite news|last1=Ballingall|first1=Alex|title=Web community's holiday gift exchange has more than 212,000 participants this year, including celebrities and people from 188 countries|url=https://www.thestar.com/news/gta/2014/12/22/reddit_secret_santa_could_pair_you_with_snoop_dogg.html|accessdate=April 27, 2016|date=December 22, 2014}}</ref> Eventually, the secret Santa program expanded to various other occasions through [[RedditGifts]], which Reddit acquired in 2011.<ref name="Kumparak11"/>

=====Global Reddit Meetup Day=====
The online Reddit community conducts real-world meetups across the globe each summer.<ref name="Shaer12">{{cite news |title=Reddit in the Flesh |last1=Shaer |first1=Matthew |url=http://nymag.com/news/features/reddit-2012-7/ |newspaper=[[New York Magazine]] |date=July 8, 2012 |accessdate=September 12, 2018}}</ref> These in-person meetups are called Global Reddit Meetup Day.<ref name="Shaer12"/><ref name="Leasca13">{{cite news |title=Reddit Meetup: Can users turn online connections into real ones? |last1=Leasca |first1=Stacey |url=http://www.latimes.com/business/technology/la-fi-tn-global-reddit-meetup-day-20130614-story.html |newspaper=[[Los Angeles Times]] |date=June 15, 2013 |accessdate=September 12, 2018}}</ref>

=====April Fools experiments=====
{{Main article|The Button (Reddit)|Place (Reddit)}}
Reddit has a tradition of creating [[April Fools' Day]] jokes and experiments on its site. In 2009, the site was rebranded for the day as Reddigg, a dig on its at the time more-popular rival, [[Digg]].<ref name="Moore09">{{cite news |title=Reddit rebranded as Reddigg for April Fool's Day |last1=Moore |first1=Matthew |url=https://www.telegraph.co.uk/technology/5091085/Reddit-rebranded-as-Reddigg-for-April-Fools-Day.html |newspaper=[[The Telegraph]] |date=April 1, 2009 |accessdate=September 12, 2018}}</ref> In 2010, all Reddit users became administrators on April Fools' Day. They could ban users and vote on posts as much as they pleased.<ref name="Bergen12">{{cite news |title=Page Prank: The Best Online April Fools' Day Jokes |last1=Bergen |first1=Jennifer |url=https://www.pcmag.com/feature/296132/page-prank-the-best-online-april-fools-day-jokes |newspaper=[[PC Magazine]] |date=April 1, 2012 |accessdate=September 12, 2018}}</ref> The next year, Reddit launched Reddit Mold. Users who signed up for Reddit Mold saw fewer comments, and gradually lost the ability to type letters of the alphabet until the only remaining letters were "M", "P", and "H".<ref name="Bergen12"/> On April Fools' Day 2012, Reddit released its time machine, called "timereddits".<ref name="Eördögh12">{{cite web |url=https://www.dailydot.com/upstream/reddit-time-machine-timereddits-april-fools/ |title=Step inside Reddit’s time machine |author=Fruzsina Eördögh |date=April 2, 2012 |work=[[The Daily Dot]] |accessdate=September 12, 2018}}</ref>

On [[April Fools' Day]] 2015, a [[social experiment]] subreddit called /r/thebutton appeared. It displayed a button and a 60-second countdown timer. User accounts created before that day were eligible to participate. A user could only click the button once or opt not to click it. If a user clicked the button the timer was globally reset to 60 seconds,<ref>{{cite web |url=https://www.vox.com/2015/4/10/8383165/reddit-button-explained|title=The button: the fascinating social experiment driving Reddit crazy|first1=Timothy |last1=Lee |date=April 14, 2015 |website=Vox |publisher=[[Vox Media]] |accessdate=April 24, 2015}}</ref> and the user's "flair" (an icon next to the user's name) changed color. Colors were assigned based on a gradient from purple to red with purple signifying up to 60 seconds and red as low as 0 seconds.<ref>{{cite web |url=http://www.redditblog.com/2015/06/the-button-has-ended.html|title=The button has ended|author=powerlanguage |date=June 8, 2015|website=Reddit}}</ref>

For April Fools' Day 2016, another experiment was launched involving the "Robin" chat widget. After clicking a titular button, an [[Internet Relay Chat|IRC]]-like chat window was opened with one other user, and allowed a certain time to pick among three options, "Grow," "Stay" and "Abandon".<ref name="BusinessInsider16">[http://www.businessinsider.com/reddit-robin-what-it-is-and-how-it-works-2016-4 Reddit's 'Robin' is a brilliant social experiment that pits millions of internet users against each other] Business Insider April 1, 2016</ref> "Grow" would join the chat with another group, "Stay" would close the group chat and create a subreddit with that group as moderators and "Abandon" would close the group chat.<ref name="BusinessInsider16"/>

April Fools' Day 2017 featured a social experiment based on /r/place. The subreddit contained a collaborative [[pixel]] art canvas, where a user could place a pixel every five minutes (the timer was temporarily ten and twenty minutes for a few hours on April 1).<ref>{{cite news|title=Reddit's new 'Place' is forcing millions of users to work together to make something great|url=http://uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T|accessdate=April 1, 2017|website=Business Insider|language=en}}</ref> More than a million redditors collaborated to the work of art, painting more than 16 million tiles.<ref name="BI-Weinberger-030417">{{cite news |title=Over 1 million Reddit users waged a virtual war to create this bizarre work of art with 16 million pixels |last1=Weinberger |first1=Matt |url=https://www.businessinsider.com/reddit-place-april-fools-experiment-creates-pixel-art-final-version-2017-4 |work=Business Insider |date=April 3, 2017 |accessdate=October 9, 2018}}</ref> Just before the end of its three-day experiment, more than 90,000 redditors were viewing and placing tiles on the virtual canvas.<ref name="BI-Weinberger-030417"/> ''[[Newsweek]]'' called Place "the internet's best experiment yet"<ref name="Newsweek-Cuthbertson-110417">{{cite news |title=Reddit Place: The Internet's Best Experiment Yet |last1=Cuthbertson |first1=Anthony |url=https://www.newsweek.com/reddit-place-internet-experiment-579049 |work=Newsweek |date=April 11, 2017 |accessdate=October 9, 2018}}</ref> and [[Paste (magazine)|Paste]] said it was "the iconic picture of our time".<ref name="Paste-Rhode-030417">{{cite news |title=Redditors Collaborate to Create the Iconic Picture of Our Time |last1=Rhode |first1=Jason |url=https://www.pastemagazine.com/articles/2017/04/redditors-collaborate-to-create-the-iconic-picture.html |work=Paste |date=April 3, 2017 |accessdate=October 9, 2018}}</ref>

=====Commercial activity=====
In February 2013, Betabeat published a post that recognized the influx of multinational corporations like [[Costco]], [[Taco Bell]], [[Subaru]], and [[McDonald's]] posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.<ref>{{cite web|url=http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/ |archiveurl=https://web.archive.org/web/20141230134914/http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/|title=Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit|last=Holiday|first=Ryan|publisher=''Betabeat''|date=February 21, 2013|archivedate=December 30, 2014|deadurl=yes}}</ref> Reddit's former director of communications noted that while a large number of chief marketing officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic."<ref name=prspeak>{{cite web |url= http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |title=Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers |publisher=PAN communications |date=May 21, 2014}}</ref><ref>{{cite web |url=http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |title=On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand |website=PR News |date=October 28, 2013 |quote="Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space" |deadurl=yes |archiveurl=https://web.archive.org/web/20150705072000/http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |archivedate=July 5, 2015 |df= }}</ref><ref>{{cite web |url=http://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/ |title=To Learn About reddit, Listen First |date=September 3, 2014 |quote=Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility}}</ref><ref>{{cite web |url=https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/ |website=Brandwatch |title=Social Media and Journalism: An Intrinsically Linked Organism |quote=The communities on Reddit don't want to feel used or exploited. That's where listening comes in.|date=May 20, 2014}}</ref> She recommended that advertisers design promotions that "spark conversations and feedback."<ref>{{cite news |url=http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |archive-url=https://archive.is/20160702111842/http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |dead-url=yes |archive-date=July 2, 2016 |title=The Real Low-Down From Reddit |website=Tech Affect |date=October 22, 2014 }}</ref> Reddit's users are more [[Internet privacy|privacy-conscious]] than on other websites, using tools like [[AdBlock]] and [[Proxy server|proxies]],<ref>{{cite web |url=http://www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting |title=Reddit's Safe Play in the Game of Geo-Targeting |author=Nicole Spector |date=June 18, 2014}}</ref> and they hate "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."<ref>{{cite web |url=http://strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/ |title=Reddit knows: new study reveals what Canadians want |website=StrategyOnline.ca |date=June 5, 2014 |author=Megan Haynes}}</ref> Lauren Orsini writes in [[ReadWrite]] that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."<ref>{{cite web |url=http://readwrite.com/2014/09/24/how-to-host-a-reddit-ama |title=Let your audience ask you anything |website=ReadWrite |date=September 24, 2014}}</ref> Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.<ref>{{cite web |url=https://www.youtube.com/watch?v=UWFkKHHdaAw |title=Reddit - the front page of the internet: New user behaviour and social media trends |website=BBC Academy: Journalism |publisher=[[BBC]] via YouTube |date=November 7, 2013}}</ref>

In 2017, Reddit partnered with [[Audi]] to host live AMAs with actress Elizabeth Banks and actor Adam Scott answering questions from Reddit users while in the passenger seat of a car going 130 mph around a racetrack in California.<ref name="Adage-Schultz-250917">{{cite news |title=Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH |last1=Schultz |first1=E.J. |url=https://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |work=Ad Age |date=September 25, 2017 |accessdate=October 9, 2018}}</ref> Anki (company), a San Francisco-based robotics company, held an interactive livestream where Reddit was given full control of Cozmo, and were tasked with guiding the robot through a series of escape rooms.<ref name="Polygon-Alexander-141117">{{cite news |title=Reddit holding its own 'Twitch Plays' game, featuring a tiny robot and several subreddits |last1=Alexander |first1=Julia |url=https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch |work=Polygon |date=November 14, 2017 |accessdate=October 9, 2018}}</ref>

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.<ref name="Trachtenberg18"/> Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.<ref name="CT-Marotti-180418">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=Chicago Tribune |date=April 18, 2018 |accessdate=October 9, 2018}}</ref>

Also in 2018, Reddit sought to increase its brand partnerships, by increasing the size of its brand partnerships team, and increasing its offerings for advertisers, including new formats for mobile and desktop in addition to sponsored posts, programmatic ads, and 24-hour takeover pages.<ref name="Digiday-Flynn-240418">{{cite news |title=Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers |last1=Flynn |first1=Kerry |url=https://digiday.com/marketing/reddit-to-grow-75-person-brand-partnerships-team-by-50-percent-to-woo-advertsiers/ |work=Digiday |date=April 24, 2018 |accessdate=October 9, 2018}}</ref> Additionally, [[TBS]] premiered an episode of its animated show ''[[Final Space]]'' prior to its TV debut.<ref name="Digiday-Flynn-240418"/>

Reddit has increased its efforts to work with content publishers with features that allow publishers to create their own profile pages and host video.<ref name="Digiday-Willens-080318">{{cite news |title='We're making inroads': Reddit it trying to tighten its relationship with publishers |last1=Willens |first1=Max |url=https://digiday.com/media/reddit-trying-tighten-relationship-publishers/ |work=Digiday |date=March 8, 2018 |accessdate=October 9, 2018}}</ref> These efforts included an editorial collaboration with ''[[Time (magazine)|Time]]'' magazine and a [[WBUR]] podcast, ''Endless Thread''.<ref name="Digiday-Willens-080318"/> In 2016 and 2017, Reddit released tools helping publishers source and credit redditors, monitor who a publisher's content is shared on the site, and post content directly to followers.<ref name="Digiday-Willens-080318"/> ''[[The Washington Post]]'' uses the features to communicate with Reddit's user base and be more transparent about its journalists' work.<ref name="Digiday-Willens-080318"/> ''The Washington Post'' uses its profile to post stories, memes, gifs, jokes, and facilitate and participate in AMAs.<ref name="NL-Wang-081117">{{cite news |title=The Washington Post on Reddit surprises users with its non-promotional, ultra helpful presence |last1=Wang |first1=Shan |url=http://www.niemanlab.org/2017/11/the-washington-post-on-reddit-surprises-users-with-its-non-promotional-ultra-helpful-presence/ |work=Nieman Lab |date=November 8, 2017 |accessdate=October 9, 2018}}</ref>
References

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@ZappaOMatic and Colin M: Pinging to see if either one (or both!) of you might be interested to provide feedback on this request. As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 21:46, 15 March 2019 (UTC)

@ZappaOMatic and Colin M: Just a friendly nudge to see if you're interested in this request, too. Thanks! 16912 Rhiannon (Talk · COI) 15:11, 22 March 2019 (UTC)

Comments from Colin M

Hey 16912 Rhiannon, thanks for the nudge. This is a page on my watchlist that I've been hitting the snooze button on for too long. :)

I spent a while reviewing your proposed draft and comparing it to the existing version, and I have a lot of thoughts (so many that I'm carving out a little subsection here - feel free to reply to comments inline if that's easier). Overall, I think it's great. I'm especially a big fan of some of the cuts and condensing. The shortening of the 'philanthropy' section is great. And appreciate your cuts of some fluffy prose like "users can use one of the largest communities on the Internet for new, revolutionary, and influential purposes".

That said, I do have some comments/questions/suggested changes.

Section structure

I don't think it's a good idea to nest all of this content under a 'Community and culture' subsection under the 'Site overview' section. One problem is that, once you get to the level of sub-subsections and beyond, the text of the headings becomes visually indistinguishable, so the structure can kind of get lost. (e.g. ====Sociopolitical efforts==== and =====Internet activism===== have the same formatting, so it's not obvious that the latter is nested under the former).

Also, I think it's useful to keep the 'Site overview' section relatively brief. And I think it's possible to semantically separate them by saying that 'Site overview' is about how the site is structured (in terms of subreddits, posts, moderators, upvotes, etc.), whereas 'Community and culture' is about how the community of users have used that structure.

My proposed hierarchy (with sections at a given level in no particular order) would be: 

Community and culture [top-level section]
    Philanthropy
    Activism
        Internet activism
        Restoring Truthiness campaign
        March for Science
        Mr. Splashy Pants
    Community traditions
        AMAs ("Ask Me Anything")
        RedditGifts
        Global Reddit Meetup day
        April Fools experiments
    Commercial activity

I noticed in your draft that you put 'Commercial activity' as a subsection of 'Community traditions'. Was that an accident?

I could be convinced that 'Community traditions' should be elsewhere, since they're mostly things that are organized by Reddit admins rather than users. (Though I'm not sure where a better place would be. Maybe 'Site overview', but I'd rather not bloat that section. Maybe you could make it a new top-level section?)

Commercial activity

In your summary of changes, you said you'd trimmed this section, but I'm pretty sure your version is actually longer!

The new content seems fine based on a first read (I haven't dug into the sources yet). But I think it might be out of place in 'Community and culture'. The current version of this section focuses on 'astroturfing' and inorganic content, and especially to the community's attitude toward that.

The new content talks more about how Reddit as a business has approached advertising (and is not so much about the community).

What do you think about having a 'Community and culture > Astroturfing' section (with something close to the current at 'Commercial activity'), and adding the stuff about Reddit's traditional advertising, brand partnerships, business strategy etc. to the top-level 'Corporate affairs' section?

Other comments on this section:

  • Additionally, TBS premiered an episode of its animated show Final Space prior to its TV debut. Should this say they premiered it on Reddit?
  • Reason for removing the sentence about affiliate links? It was cited to a reddit blog post, but based on a quick google search, it seems like there was secondary coverage, e.g. https://www.wired.co.uk/article/reddit-introduces-affiliate-links
  • Grammar/typo issue: monitor who a publisher's content is shared on the site

Other misc notes

Reddit is known in part for its passionate user base,[8] which has been described as "offbeat, quirky, and anti-establishment".[9] Also known as the "Slashdot effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit. The second sentence seems like a non-sequitur? Maybe the 'hug of death' thing could be mentioned somewhere in 'Site overview' (like when talking about how posts can be text, images, or links)? (I also personally wouldn't mind just not mentioning it.)

Others raise the negative aspects of the potential for Reddit's communities to possess a "hive mind" of sorts, embodying some negative aspects of group interaction theories like crowd psychology and collective consciousness. Not introduced in this diff, but just noticed the citation for this line is completely unrelated to its content. I'll make an edit later to add a {{fact}} tag or remove the sentence.

Update: Actually, just noticed this looked weird because it was stranded from some context. In the original text there was a sentence before this, "Almost all of the user reviews on Alexa.com, which rates Reddit's monthly unique traffic rating 125th in the United States, mention Reddit's "good content" as a likable quality." I still can't find that information at the url, but I'm guessing it used to be there, or else I need a subscription to see it. I'm inclined to just nuke this point. Even if the source supports it, I don't think Alexa user reviews are particularly reliable/noteworthy. (The "hive mind" idea is kind of interesting, but maybe it's better covered in the section talking about historical controversies in Reddit's history, ideally with RS citations.) Colin M (talk) 21:58, 22 March 2019 (UTC)

Another pre-existing issue I noticed: some wonky incorporation of quotes in the 'Commercial activity' section. Needs a copy edit.

Regarding the removal of Circle of Trust experiment, you may be aware of this already, but just in case, primary sources on Wikipedia are not necessarily "bad". An official blog post from Reddit announcing feature X is appropriate to source the claim "Reddit announced feature X". (That said, I'm pretty neutral on removing that content on the grounds of noteworthiness.)

Just to confirm (since I didn't see it mentioned in your summary of changes): removing the 'Blocked in Indonesia and China' section was intentional? (Again, I'm pretty neutral on whether it should be kept anywhere in the article. I do think it's a bit weird to live in the 'Community and culture' section.)

I think shortening the "Restoring Truthiness campaign" section is a good idea, but I think the proposed version obscures the timeline of events a bit. To me, the first sentence gives the impression that what happened was: 1) Stewart and Colbert announce rally. 2) Redditors raise money for charity in support of rally. Which makes the next sentence confusing (why would people think that Redditors caused the rally to happen?). I might try my hand at clarifying it later.

Is there another section heading we could use instead of 'Internet activism'? The first thing I thought when I read it was that it was referring to activism that's organized or performed on the internet. Not activism about the internet. What about using the term Digital rights instead? (Or even the original section name: "Internet privacy, neutrality and anonymity")

The short section on Mr. Splashy Pants is interesting, but I don't think it quite fits under the heading 'Sociopolitical activism'. Also, I'm a little ambivalent on its noteworthiness relative to the topic. The section cites an article on Greenpeace.org - I'd be more inclined to include it if we could cite some independent coverage.

Incorporating changes

I'll boldly incorporate most of these changes shortly. I'm going to try to break it up into some incremental bite-sized edits to make the edit history more readable (and to make it easier if someone wants to revert and discuss any particular change). For changes I wasn't sure about (e.g. the 'Commercial activity' section), I'm going to default to keeping the status quo for now. But looking forward to further discussing that stuff soon to reach consensus. Colin M (talk) 20:32, 22 March 2019 (UTC)

Phew, okay, I've incorporated most of your draft. Exceptions:

  • I used the section structure I posted above (keeping 'Community and culture' as a top-level section). Also renamed 'Sociopolitical efforts' to just 'Activism'.
  • Put the 'Commercial activity' changes on hold, pending discussion
  • Kept old section name of 'Internet privacy, neutrality and anonymity' instead of 'Internet activism'
  • Didn't add Mr. Splashy Pants section
  • I decided to just trim some detail from the existing text of the 'Restoring Truthiness campaign' section rather than use the rewrite. Let me know if you think it's still too long.

Also, I'm sorry for all the username-ping notifications that must have generated. But I think Wikipedia has some legal requirement to include username attribution in any edit summary where you're incorporating content written by someone else. Colin M (talk) 22:04, 22 March 2019 (UTC)

@Colin M: Thanks very much for all your work on this! I like the structure as you set it, and I agree with your changes. I appreciate your careful review of my proposal, and welcome the improvements.
As for your question about the Blocked in Indonesia and China subsection: That content was added to the article either as I was creating my draft, or afterward, so that's why it was not in my draft.
Also, I noticed a small typo that I'm hoping you can fix. Can you delete the word "for" in this sentence in the opening paragraph: "Reddit has been a platform for to raise publicity for a number of causes"?
Lastly, thanks for your thoughtful feedback on Commercial activity. You're correct that my proposed section is longer than the current content. I should have said I trimmed some existing content while also adding new material. I am mulling your suggestions to see how we can fix this up, and discussing with Reddit. I hope to be back soon with more on that. Thanks again! 16912 Rhiannon (Talk · COI) 16:57, 25 March 2019 (UTC)
@Colin M: My apologies for the delay. I've been giving this some thought, and I wanted to circle back with some feedback. But first, I wanted to thank you for being so thoughtful about the changes.
  • Thanks for the note on Mr. Splashy Pants. If we use this Time article, which shows the importance of the moment in Reddit's history, can we re-incorporate Mr. Splashy Pants?
  • I also want to note that Reddit users have "pseudonymity", not "anonymity". Perhaps that section header could be updated to include "pseudonymity"?
  • As for Commercial activity, I suggest we make this its own section heading in the article, rather than split it up. A section informing reads of several aspects of commercial activity on the site offers a more robust look at the issue.
What do you think? Let me know if it would be helpful to offer markup for any of the above suggestions. And once again, thank you for your thoughtful feedback and work improving this article! 16912 Rhiannon (Talk · COI) 21:38, 11 April 2019 (UTC)
@16912 Rhiannon:
  • re Mr. Splashy Pants: where would you insert this? As a section under "Activism"? I feel like the content doesn't quite jibe with that label (would you really call skewing a poll to promote a silly name a form of 'activism'?).
  • re pseudo- vs. ano- nymity. The first sentence at Internet anonymity says Most commentary on the Internet is essentially done anonymously, using unidentifiable pseudonyms. So I'm inclined to say that the wording change isn't necessary. That said, I don't actually see any support for the claim that Reddit users have engaged in the defense of Internet anonymity/pseudonymity, so maybe the simplest thing would be to remove it?
  • re Commercial activity: Sure, having a separate section sounds fine to me. Markup would be welcome (as well as where in the article you think it should be inserted). But I think such a section should incorporate some of the content in the current "Commercial activity" section re astroturfing. Colin M (talk) 16:07, 16 April 2019 (UTC)
@Colin M: I'll work on getting you updated markup for Commercial activity. I hope to have that to you for review soon!
  • re pseudo- vs. ano- nymity: You raise good points on this. Honestly, I would be OK with not changing the wording, or with removing it. Whichever you think is best, I would support.
  • re Mr. Splashy Pants placement: I agree that under Activism isn't quite right. Perhaps it would be better placed at the end of the Community traditions subsection, or as its own subsection at the end of the Community and culture section. What do you think?
Again, thank you very much for all your work on this! 16912 Rhiannon (Talk · COI) 20:45, 17 April 2019 (UTC)
or as its own subsection at the end of the Community and culture section Yeah, this seems like the least awkward choice. I don't think it makes sense in Community traditions, since it's not an ongoing/recurring tradition. Colin M (talk) 20:40, 23 April 2019 (UTC)
Sounds good! To help with adding it as a subsection, I've put together an updated draft that incorporates the Time article I mentioned above. Thanks again! 16912 Rhiannon (Talk · COI) 20:47, 25 April 2019 (UTC)

@Colin M: Sorry, realized I forgot to ping you back here when I shared the draft last time! Let me know if you have any questions. Also, I'm still working on the Commercial activity details and hoping to be back here with those soon. 16912 Rhiannon (Talk · COI) 14:49, 3 May 2019 (UTC)

Mr. Splashy Pants with new source
Mr. Splashy Pants
Mister Splashy Pants logo used on November 27, 2007
Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mr. Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.[1][2]
Markup

===Mr. Splashy Pants===

[[File:Reddit Mr. Splashy Pants.png|thumb|right|[[Mister Splashy Pants]] logo used on November 27, 2007]] Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when [[Greenpeace]] allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mr. Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, [[Mister Splashy Pants]] was announced as the winner of the competition.<ref>{{cite web|author=Feature story |url=http://www.greenpeace.org/international/en/news/features/splashy-101207/ |title=Mister Splashy Pants the whale – you named him, now save him |publisher=Greenpeace.org |date=December 10, 2007 |accessdate=August 8, 2014}}</ref><ref name="Nicks13">{{cite news |title=The Six Most Important Moments in Reddit History |last1=Nicks |first1=Denver |url=http://techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/ |newspaper=[[Time (magazine]] |date=October 1, 2013 |accessdate=April 25, 2019}}</ref>

References

References

  1. ^ Feature story (December 10, 2007). "Mister Splashy Pants the whale – you named him, now save him". Greenpeace.org. Retrieved August 8, 2014.
  2. ^ Nicks, Denver (October 1, 2013). "The Six Most Important Moments in Reddit History". Time (magazine. Retrieved April 25, 2019.

Updated Commercial activity

@Colin M: Thanks for your help in getting Mr. Splashy Pants back in the article. Based on your feedback on Commercial activity, I have now revised the draft, which I've included below along with the markup and references.

I retained the current content on "astroturfing", updated the affiliate links sentence by adding the Wired source you provided, and fixed a typo you identified. I also made a few other copy edits for neutrality. For example: "hate" was a strong word for this material. I added a sentence about Reddit hiring a vice president of ad products and engineering and mention to cost-per-click ads.

What do you think about placing this Commercial activity section directly after the Community and culture section?

Updated Commercial activity
Commercial activity

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.[1] Reddit's former director of communications noted that while a large number of chief marketing officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic."[2][3][4][5] She recommended that advertisers design promotions that "spark conversations and feedback."[6] She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."[7] Nissan ran a successful branded content promotion offering users free gifts to publicize a new car,[8][9] though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site.[10][11] Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."[12]

Reddit's users tend to be more privacy-conscious than on other websites, often using tools like AdBlock and proxies,[13] and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."[14] Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."[15] Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.[16]

Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016.[17][18]

Since 2017, Reddit has partnered with companies to host AMAs and other interactive events,[19][20] increased advertising offerings,[21] and introduced efforts to work with content publishers.[22]

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.[23] Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.[24] In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.[25]

Markup

==Commercial activity==

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like [[Costco]], [[Taco Bell]], [[Subaru]], and [[McDonald's]] posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.<ref>{{cite web|url=http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/ |archiveurl=https://web.archive.org/web/20141230134914/http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/|title=Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit|last=Holiday|first=Ryan|publisher=''Betabeat''|date=February 21, 2013|archivedate=December 30, 2014|deadurl=yes}}</ref> Reddit's former director of communications noted that while a large number of chief marketing officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic."<ref name=prspeak>{{cite web |url= http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |title=Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers |publisher=PAN communications |date=May 21, 2014}}</ref><ref>{{cite web |url=http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |title=On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand |website=PR News |date=October 28, 2013 |quote="Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space" |deadurl=yes |archiveurl=https://web.archive.org/web/20150705072000/http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |archivedate=July 5, 2015 |df= }}</ref><ref>{{cite web |url=http://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/ |title=To Learn About reddit, Listen First |date=September 3, 2014 |quote=Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility}}</ref><ref>{{cite web |url=https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/ |website=Brandwatch |title=Social Media and Journalism: An Intrinsically Linked Organism |quote=The communities on Reddit don't want to feel used or exploited. That's where listening comes in.|date=May 20, 2014}}</ref> She recommended that advertisers design promotions that "spark conversations and feedback."<ref>{{cite news |url=http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |archive-url=https://archive.is/20160702111842/http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |dead-url=yes |archive-date=July 2, 2016 |title=The Real Low-Down From Reddit |website=Tech Affect |date=October 22, 2014 }}</ref> She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."<ref>{{cite web |url=http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |title=When the Narwhal Bacons and Why it Matters to PR Pros |website=EngagePR blog |date=September 13, 2013 |author=Carrie Fung |deadurl=yes |archiveurl=https://web.archive.org/web/20150705071124/http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |archivedate=July 5, 2015 |df= }}</ref> [[Nissan]] ran a successful [[branded content]] promotion offering users free gifts to publicize a new car,<ref>{{cite news |quote=Victoria Taylor, reddit's director of communications, told ''[[Digiday]]'' that Nissan's reddit adventure was one of the best campaigns the site has seen in a long time. "The community really responded well to the two community managers" |url=http://digiday.com/brands/nissan-reddit/ |title=Nissan Buys Gifts for Redditors – and Some Love for Itself |website=Digday |date=November 21, 2013}}</ref><ref>{{cite news |url=http://digiday.com/brands/brands-reddit/ |title=Cheatsheet: How brands can win reddit |website=Digday |date=February 3, 2014 |quote="Going into it, we are honest with advertisers that redditors are opinionated," said Victoria Taylor, reddit's director of communications. "Anywhere you have opinions, people are going to have a dialog and disagree." Advertisers have to be willing to engage honestly — and cleverly — with the reddit community to win their trust.}}</ref> though the company was later ridiculed for suspected [[astroturfing]] when the CEO only answered puff piece questions on the site.<ref>{{cite web |url=http://www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama |title=Nissan, Reddit defend authenticity of questions in Ghosn AMA |date=January 14, 2015 |website=PR Week |quote=While Taylor said it's a positive that users demand authenticity, transparency, and accountability on Reddit, she noted that "it's unfortunate that people tend to try to look for negative examples." She admitted that the AMA with Nissan was not the most successful edition the platform has had... Reddit, she said, will always be "open and transparent if something doesn't seem genuine."}}</ref><ref>{{cite news |url=http://muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/ |title=Walking a fine line as a communicator on Reddit |website=Muck Rack |date=March 3, 2015}}</ref> Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."<ref>{{cite web |url=http://www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing |website=PR Week |date=April 4, 2014 |title=Reddit AMAs: A minefield worth crossing}}</ref>

Reddit's users tend to be more [[Internet privacy|privacy-conscious]] than on other websites, often using tools like [[AdBlock]] and [[Proxy server|proxies]],<ref>{{cite web |url=http://www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting |title=Reddit's Safe Play in the Game of Geo-Targeting |author=Nicole Spector |date=June 18, 2014}}</ref> and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."<ref>{{cite web |url=http://strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/ |title=Reddit knows: new study reveals what Canadians want |website=StrategyOnline.ca |date=June 5, 2014 |author=Megan Haynes}}</ref> Lauren Orsini writes in [[ReadWrite]] that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."<ref>{{cite web |url=http://readwrite.com/2014/09/24/how-to-host-a-reddit-ama |title=Let your audience ask you anything |website=ReadWrite |date=September 24, 2014}}</ref> Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.<ref>{{cite web |url=https://www.youtube.com/watch?v=UWFkKHHdaAw |title=Reddit - the front page of the internet: New user behaviour and social media trends |website=BBC Academy: Journalism |publisher=[[BBC]] via YouTube |date=November 7, 2013}}</ref>

Reddit announced that they would begin using [[VigLink]] to redirect affiliate links in June 2016.<ref>{{cite web|title=Affiliate links on Reddit|url=https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/}}</ref><ref name="Wired-Woollaston-070616">{{cite news|title=Reddit begins trialling affiliate links across the site |last1=Woollaston |first1=Victoria |url=https://www.wired.co.uk/article/reddit-introduces-affiliate-links |work=[[Wired (magazine)]] |date=June 7, 2016 |accessdate=May 31, 2019}}</ref>

Since 2017, Reddit has partnered with companies to host AMAs and other interactive events,<ref name="Adage-Schultz-250917">{{cite news |title=Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH |last1=Schultz |first1=E.J. |url=https://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |work=Ad Age |date=September 25, 2017 |accessdate=October 9, 2018}}</ref><ref name="Polygon-Alexander-141117">{{cite news |title=Reddit holding its own 'Twitch Plays' game, featuring a tiny robot and several subreddits |last1=Alexander |first1=Julia |url=https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch |work=Polygon |date=November 14, 2017 |accessdate=October 9, 2018}}</ref> increased advertising offerings,<ref name="CNBC-Castillo-050618">{{cite news |title=Reddit — one of the world’s most popular websites — is trying to cash in through advertising |last1=Castillo |first1=Michelle |url=https://www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html |work=[[CNBC]] |date=July 5, 2018 |accessdate=June 4, 2019}}</ref> and introduced efforts to work with content publishers.<ref name="WP-Sloane-240517">{{cite news |title=The Washington Post Gets Its Own Reddit Page |last1=Sloane |first1=Garett |url=https://adage.com/article/digital/washington-post-publishers-a-reddit-page/309165 |work=[[The Washington Post]] |date=May 25, 2017 |accessdate=June 4, 2019}}</ref>

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.<ref name="Trachtenberg18">{{cite news |title=Reddit taps Time Inc. veteran Jen Wong as its COO |last1=Trachtenberg |first1=Jeffrey |url=https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |newspaper=[[The Wall Street Journal]] |date=April 19, 2018 |accessdate=June 25, 2018}}</ref> Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.<ref name="CT-Marotti-180418">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=Chicago Tribune |date=April 18, 2018 |accessdate=October 9, 2018}}</ref> In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.<ref name="ML-Gesenhues-090119">{{cite news |title=Reddit hires former Twitter ad team director as VP of ad products, engineering |last1=Gesenhues |first1=Amy |url=https://marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966 |work=Marketing Land |date=January 9, 2019 |accessdate=May 31, 2019}}</ref>

References

References

  1. ^ Holiday, Ryan (February 21, 2013). "Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit". Betabeat. Archived from the original on December 30, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ "Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers". PAN communications. May 21, 2014.
  3. ^ "On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand". PR News. October 28, 2013. Archived from the original on July 5, 2015. Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "To Learn About reddit, Listen First". September 3, 2014. Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility
  5. ^ "Social Media and Journalism: An Intrinsically Linked Organism". Brandwatch. May 20, 2014. The communities on Reddit don't want to feel used or exploited. That's where listening comes in.
  6. ^ "The Real Low-Down From Reddit". Tech Affect. October 22, 2014. Archived from the original on July 2, 2016. {{cite news}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  7. ^ Carrie Fung (September 13, 2013). "When the Narwhal Bacons and Why it Matters to PR Pros". EngagePR blog. Archived from the original on July 5, 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "Nissan Buys Gifts for Redditors – and Some Love for Itself". Digday. November 21, 2013. Victoria Taylor, reddit's director of communications, told Digiday that Nissan's reddit adventure was one of the best campaigns the site has seen in a long time. "The community really responded well to the two community managers"
  9. ^ "Cheatsheet: How brands can win reddit". Digday. February 3, 2014. "Going into it, we are honest with advertisers that redditors are opinionated," said Victoria Taylor, reddit's director of communications. "Anywhere you have opinions, people are going to have a dialog and disagree." Advertisers have to be willing to engage honestly — and cleverly — with the reddit community to win their trust.
  10. ^ "Nissan, Reddit defend authenticity of questions in Ghosn AMA". PR Week. January 14, 2015. While Taylor said it's a positive that users demand authenticity, transparency, and accountability on Reddit, she noted that "it's unfortunate that people tend to try to look for negative examples." She admitted that the AMA with Nissan was not the most successful edition the platform has had... Reddit, she said, will always be "open and transparent if something doesn't seem genuine."
  11. ^ "Walking a fine line as a communicator on Reddit". Muck Rack. March 3, 2015.
  12. ^ "Reddit AMAs: A minefield worth crossing". PR Week. April 4, 2014.
  13. ^ Nicole Spector (June 18, 2014). "Reddit's Safe Play in the Game of Geo-Targeting".
  14. ^ Megan Haynes (June 5, 2014). "Reddit knows: new study reveals what Canadians want". StrategyOnline.ca.
  15. ^ "Let your audience ask you anything". ReadWrite. September 24, 2014.
  16. ^ "Reddit - the front page of the internet: New user behaviour and social media trends". BBC Academy: Journalism. BBC via YouTube. November 7, 2013.
  17. ^ "Affiliate links on Reddit".
  18. ^ Woollaston, Victoria (June 7, 2016). "Reddit begins trialling affiliate links across the site". Wired (magazine). Retrieved May 31, 2019.
  19. ^ Schultz, E.J. (September 25, 2017). "Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH". Ad Age. Retrieved October 9, 2018.
  20. ^ Alexander, Julia (November 14, 2017). "Reddit holding its own 'Twitch Plays' game, featuring a tiny robot and several subreddits". Polygon. Retrieved October 9, 2018.
  21. ^ Castillo, Michelle (July 5, 2018). "Reddit — one of the world's most popular websites — is trying to cash in through advertising". CNBC. Retrieved June 4, 2019.
  22. ^ Sloane, Garett (May 25, 2017). "The Washington Post Gets Its Own Reddit Page". The Washington Post. Retrieved June 4, 2019.
  23. ^ Trachtenberg, Jeffrey (April 19, 2018). "Reddit taps Time Inc. veteran Jen Wong as its COO". The Wall Street Journal. Retrieved June 25, 2018.
  24. ^ Marotti, Ally (April 18, 2018). "Reddit to open Chicago office as part of advertising push". Chicago Tribune. Retrieved October 9, 2018.
  25. ^ Gesenhues, Amy (January 9, 2019). "Reddit hires former Twitter ad team director as VP of ad products, engineering". Marketing Land. Retrieved May 31, 2019.

Again, thank you very much for all your work on this! Let me know if you have any questions. 16912 Rhiannon (Talk · COI) 18:34, 3 June 2019 (UTC)

@16912 Rhiannon: My main concern with this content is its neutrality, especially in the second half of the section (which constitutes most of the new content). Does it come off like a WP:PROMO for Reddit brand partnerships? I don't mean to impute bad faith, but seems like something to think extra-carefully about in the case of paid/COI editing. A related question is whether some of the new content is too detailed and jargony to be useful for an average reader looking for a summary of Reddit. For example, I have no idea what "programmatic ads" or "24-hour takeover pages" are. Also, the digiday articles which are used pretty liberally as references seem a little "inside baseball" (I don't know anything about digiday, but it seems like it's what you might call a trade publication focused on digital advertising?).
Anyways, those are just my initial reactions. My initial instinct would be to just cut paragraphs 4, 6 and 7. But would like to think about it some more before potentially taking a shot at integrating it into the article. (Of course, if anyone else wants to beat me to the punch, that's great too.) Colin M (talk) 21:39, 3 June 2019 (UTC)
@Colin M: Thanks for your feedback! I updated my draft based on your feedback (see the collapse boxes above). I removed much of the content you highlighted in your feedback to eliminate jargon, WP:PROMO, and Digiday sourcing. Instead, this draft briefly summarizes Reddit's efforts in this area. Is this more in line with your thinking? Thank you! 16912 Rhiannon (Talk · COI) 18:46, 6 June 2019 (UTC)
@16912 Rhiannon:A few issues I noticed in the first couple paragraphs:
  • Reddit's former director of communications noted that while a large number of chief marketing officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic." This sentence has 4 citations, but I checked them all and couldn't find the quotations in any of them (based on ctrl+f searching for keywords like "frowned" and "organic"). The first one (at blog.prspeak.com) was a dead link.
  • but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you." Grammar issue here. Missing word?
  • There's some subtle conflation of 'astroturfing' (undisclosed, and done independently of Reddit in violation of their rules), traditional advertising (which is the context from which the quote about "sparking conversations and feedback"), and the murky middle-ground of 'branded content' where (as I understand it) brands cooperate with (and pay) Reddit and the ad is maybe labelled as such, but not supposed to look like an ad-ad.
...Though I just remembered that a lot of this section is content that already exists in the article. Looks like all these issues are pre-existing ones, so I wouldn't consider them a blocker to integrating this draft in the article, though they should be dealt with at some point.
Reading this CNBC source (which is used to back up the rather dry claim that Reddit "increased advertising offerings" since 2017), I'm seeing what I think is a lot of interesting information/context that's not being covered in this section. e.g.
  • That (anonymously-sourced) estimates of Reddit's ad revenue peg it much lower than Twitter, which has a comparable user base. That's interesting context for why Reddit would be aggressively exploring new advertising methods, opening an office in Chicago, etc.
  • That companies are "apprehensive" about advertising Reddit because of its perceived controversiality
  • The mechanics of paid AMAs vs. normal ones (that the company doing the AMA has the power to approve/delete questions and ban users)
  • Measures Reddit is working on for "brand safety", to insulate ads from controversial communities and commentary
And that's just one article! Still, I don't want to let the perfect be the enemy of the good. This content seems well-sourced and neutral. I'd be happy to integrate it basically as-is. Just a few more small notes/questions before I do:
  1. Thoughts on calling the section "Advertising" instead of "Commercial activity"?
  2. Why is the hiring of Jen Wong and Shariq Rizvi noteworthy? (I'm asking in all earnestness. Not trying to say it's not worth including.) And is there any additional context we should provide the reader to understand why the hirings are noteworthy? For example, were these new positions? Also, Jen Wong is mentioned in the 'Corporate affairs' section already - do you think she should be mentioned in both places, or only one?
  3. Reddit has partnered with companies to host AMAs strikes me as just a liiiitle bit weaselly - i.e. it kind of gives the impression that they're working together toward some shared goal, rather than engaging in a commercial transaction? Maybe I'm being persnickety. What do you think about adding the word "sponsored" or "paid" before "AMAs"?
Sorry for the delayed response (as usual)! Colin M (talk) 04:41, 19 June 2019 (UTC)
@Colin M: Thanks again for your feedback. Yes, several of the items you mention are pre-existing from the live article. I was trying to work within the boundaries of the live article so my edit request was not heavy-handed. That being said, I agree with your concerns and I was able to fix a couple of them. I updated my draft below. Here's what I did:
  • I renamed the section "Advertising", as you suggested (I initially used "Commercial activity" because that was the term used in the article)
  • I found an archived version of the dead link, which you can see here, for this sentence: Reddit's former Director of Communications noted that while a large number of Chief Marketing Officers want to "infiltrate the reddit community on behalf of their brand", she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic". However, the live article is not entirely correct. It was the article's author who said marketing officials want to "infiltrate the reddit community on behalf of their brand" and that "self-promotion is frowned upon", not the Reddit official. I updated the draft to properly attribute the misattributed quotes, and updated the citation with an archived link. I left the remaining citations and defer to you on whether they should be removed.
  • Grammar issue you noted is fixed: but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you" now says but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you"
  • I felt the addition of Jen Wong and Shariq Rizvi was noteworthy. As the The Wall Street Journal article on Ms. Wong's hiring says, her goals "include increasing Reddit's revenue, building strategic partnerships" and she "is responsible for business strategy and growth". The article also makes a point that Ms. Wong "has joined Reddit at a critical time. The social media platform that bills itself as "the front page of the internet" is betting on its ability to compete for ad revenue with Google, Facebook and Snapchat". Mr. Rizvi was brought in to ramp up Reddit's ads business, so that also seemed appropriate to me. Another source for this is The Drum. That was my thought process, at least.
  • I changed Reddit has partnered with companies to host AMAs to read "sponsored AMAs", as you suggested.
Thanks again for your thoughtful and constructive feedback! 16912 Rhiannon (Talk · COI) 19:53, 21 June 2019 (UTC)
Updated Advertising
Advertising

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.[1] PAN Communications wrote that marketers want to "infiltrate the reddit community on behalf of their brand," but emphasized that "self-promotion is frowned upon" and Reddit's former director of communications noted that the site is "100 percent organic."[2][3][4][5] She recommended that advertisers design promotions that "spark conversations and feedback."[6] She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."[7] Nissan ran a successful branded content promotion offering users free gifts to publicize a new car,[8][9] though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site.[10][11] Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."[12]

Reddit's users tend to be more privacy-conscious than on other websites, often using tools like AdBlock and proxies,[13] and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."[14] Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."[15] Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.[16]

Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016.[17][18]

Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events,[19][20] increased advertising offerings,[21] and introduced efforts to work with content publishers.[22]

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.[23] Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.[24] In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.[25]

Markup

==Advertising==

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like [[Costco]], [[Taco Bell]], [[Subaru]], and [[McDonald's]] posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.<ref>{{cite web|url=http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/ |archiveurl=https://web.archive.org/web/20141230134914/http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/|title=Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit|last=Holiday|first=Ryan|publisher=''Betabeat''|date=February 21, 2013|archivedate=December 30, 2014|deadurl=yes}}</ref> PAN Communications wrote that marketers want to "infiltrate the reddit community on behalf of their brand," but emphasized that "self-promotion is frowned upon" and Reddit's former director of communications noted that the site is "100 percent organic."<ref name=prspeak>{{cite web |url= http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |title=Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers |publisher=PAN communications |date=May 21, 2014 |archive-url=https://web.archive.org/web/20150703144215/http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |archive-date=July 3, 2015}}</ref><ref>{{cite web |url=http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |title=On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand |website=PR News |date=October 28, 2013 |quote="Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space" |deadurl=yes |archiveurl=https://web.archive.org/web/20150705072000/http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |archivedate=July 5, 2015 |df= }}</ref><ref>{{cite web |url=http://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/ |title=To Learn About reddit, Listen First |date=September 3, 2014 |quote=Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility}}</ref><ref>{{cite web |url=https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/ |website=Brandwatch |title=Social Media and Journalism: An Intrinsically Linked Organism |quote=The communities on Reddit don't want to feel used or exploited. That's where listening comes in.|date=May 20, 2014}}</ref> She recommended that advertisers design promotions that "spark conversations and feedback."<ref>{{cite news |url=http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |archive-url=https://archive.is/20160702111842/http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |dead-url=yes |archive-date=July 2, 2016 |title=The Real Low-Down From Reddit |website=Tech Affect |date=October 22, 2014 }}</ref> She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."<ref>{{cite web |url=http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |title=When the Narwhal Bacons and Why it Matters to PR Pros |website=EngagePR blog |date=September 13, 2013 |author=Carrie Fung |deadurl=yes |archiveurl=https://web.archive.org/web/20150705071124/http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |archivedate=July 5, 2015 |df= }}</ref> [[Nissan]] ran a successful [[branded content]] promotion offering users free gifts to publicize a new car,<ref>{{cite news |quote=Victoria Taylor, reddit's director of communications, told ''[[Digiday]]'' that Nissan's reddit adventure was one of the best campaigns the site has seen in a long time. "The community really responded well to the two community managers" |url=http://digiday.com/brands/nissan-reddit/ |title=Nissan Buys Gifts for Redditors – and Some Love for Itself |website=Digday |date=November 21, 2013}}</ref><ref>{{cite news |url=http://digiday.com/brands/brands-reddit/ |title=Cheatsheet: How brands can win reddit |website=Digday |date=February 3, 2014 |quote="Going into it, we are honest with advertisers that redditors are opinionated," said Victoria Taylor, reddit's director of communications. "Anywhere you have opinions, people are going to have a dialog and disagree." Advertisers have to be willing to engage honestly — and cleverly — with the reddit community to win their trust.}}</ref> though the company was later ridiculed for suspected [[astroturfing]] when the CEO only answered puff piece questions on the site.<ref>{{cite web |url=http://www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama |title=Nissan, Reddit defend authenticity of questions in Ghosn AMA |date=January 14, 2015 |website=PR Week |quote=While Taylor said it's a positive that users demand authenticity, transparency, and accountability on Reddit, she noted that "it's unfortunate that people tend to try to look for negative examples." She admitted that the AMA with Nissan was not the most successful edition the platform has had... Reddit, she said, will always be "open and transparent if something doesn't seem genuine."}}</ref><ref>{{cite news |url=http://muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/ |title=Walking a fine line as a communicator on Reddit |website=Muck Rack |date=March 3, 2015}}</ref> Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."<ref>{{cite web |url=http://www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing |website=PR Week |date=April 4, 2014 |title=Reddit AMAs: A minefield worth crossing}}</ref>

Reddit's users tend to be more [[Internet privacy|privacy-conscious]] than on other websites, often using tools like [[AdBlock]] and [[Proxy server|proxies]],<ref>{{cite web |url=http://www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting |title=Reddit's Safe Play in the Game of Geo-Targeting |author=Nicole Spector |date=June 18, 2014}}</ref> and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."<ref>{{cite web |url=http://strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/ |title=Reddit knows: new study reveals what Canadians want |website=StrategyOnline.ca |date=June 5, 2014 |author=Megan Haynes}}</ref> Lauren Orsini writes in [[ReadWrite]] that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."<ref>{{cite web |url=http://readwrite.com/2014/09/24/how-to-host-a-reddit-ama |title=Let your audience ask you anything |website=ReadWrite |date=September 24, 2014}}</ref> Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.<ref>{{cite web |url=https://www.youtube.com/watch?v=UWFkKHHdaAw |title=Reddit - the front page of the internet: New user behaviour and social media trends |website=BBC Academy: Journalism |publisher=[[BBC]] via YouTube |date=November 7, 2013}}</ref>

Reddit announced that they would begin using [[VigLink]] to redirect affiliate links in June 2016.<ref>{{cite web|title=Affiliate links on Reddit|url=https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/}}</ref><ref name="Wired-Woollaston-070616">{{cite news|title=Reddit begins trialling affiliate links across the site |last1=Woollaston |first1=Victoria |url=https://www.wired.co.uk/article/reddit-introduces-affiliate-links |work=[[Wired (magazine)]] |date=June 7, 2016 |accessdate=May 31, 2019}}</ref>

Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events,<ref name="Adage-Schultz-250917">{{cite news |title=Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH |last1=Schultz |first1=E.J. |url=https://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |work=Ad Age |date=September 25, 2017 |accessdate=October 9, 2018}}</ref><ref name="Polygon-Alexander-141117">{{cite news |title=Reddit holding its own 'Twitch Plays' game, featuring a tiny robot and several subreddits |last1=Alexander |first1=Julia |url=https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch |work=Polygon |date=November 14, 2017 |accessdate=October 9, 2018}}</ref> increased advertising offerings,<ref name="CNBC-Castillo-050618">{{cite news |title=Reddit — one of the world’s most popular websites — is trying to cash in through advertising |last1=Castillo |first1=Michelle |url=https://www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html |work=[[CNBC]] |date=July 5, 2018 |accessdate=June 4, 2019}}</ref> and introduced efforts to work with content publishers.<ref name="WP-Sloane-240517">{{cite news |title=The Washington Post Gets Its Own Reddit Page |last1=Sloane |first1=Garett |url=https://adage.com/article/digital/washington-post-publishers-a-reddit-page/309165 |work=[[The Washington Post]] |date=May 25, 2017 |accessdate=June 4, 2019}}</ref>

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.<ref name="Trachtenberg18">{{cite news |title=Reddit taps Time Inc. veteran Jen Wong as its COO |last1=Trachtenberg |first1=Jeffrey |url=https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |newspaper=[[The Wall Street Journal]] |date=April 19, 2018 |accessdate=June 25, 2018}}</ref> Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.<ref name="CT-Marotti-180418">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=Chicago Tribune |date=April 18, 2018 |accessdate=October 9, 2018}}</ref> In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.<ref name="ML-Gesenhues-090119">{{cite news |title=Reddit hires former Twitter ad team director as VP of ad products, engineering |last1=Gesenhues |first1=Amy |url=https://marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966 |work=Marketing Land |date=January 9, 2019 |accessdate=May 31, 2019}}</ref>

​ Done I know you originally suggested placing it after the 'Community and culture' section, but I decided to slot it in before that section, right after 'Corporate affairs', just because I felt those two topics flowed together naturally. But let me know if you disagree. Thanks for your patience in responding to all my nitpicks and questions. And thanks for going the extra mile in fixing those pre-existing issues from the old 'Commercial activity' content! Colin M (talk) 15:06, 25 June 2019 (UTC)
@Colin M: Thanks so much! I genuinely appreciate all the feedback--the aim is to make this a better written article for Wikipedia, so I'm super grateful for any input that gets this into the best shape. Thanks again! 16912 Rhiannon (Talk · COI) 01:23, 26 June 2019 (UTC)

Incorrect Categories

Reddit is not Free Software, so should not be in the following categories:

  • Free content management systems
  • Free software programmed in Python
  • Free wiki software

--31.221.91.66 (talk) 12:33, 29 April 2019 (UTC)

White genocide conspiracy theory

Can we say that Donald Trump supporters on /r/The_Donald generally agree that white genocide is occurring based on this source? In fact, the source doesn't say that. The source says that the conspiracy theories in regular rotation on The_Donald ... prime its members to accept the "white genocide" myth. That says nothing about what subredditors generally agree on. I've been monitoring /r/The_Donald for a while now and the only thing I can say they all seem to agree on is that Trump is a god emperor who can do no wrong. Even that is questionable. I also question whether this material is sufficiently noteworthy for inclusion in an article about Reddit as a whole when there's no reference to any news stories about Reddit becoming embroiled in any white genocide mess. R2 (bleep) 23:48, 28 May 2019 (UTC)

Agreed, I can't really imagine how we could ever include a statement on what the subscribers to any given sub "generally agree on" or any other blanket statement like that. It would be impossible to prove, and any source that used such wording would probably be a bad source. Beach drifter (talk) 20:07, 21 June 2019 (UTC)

Request to update Controversies

Hi there! It's me again with another request on behalf of Reddit. Similar to my other work here, I'm sharing my draft of an updated Controversies section to replace the existing Controversies section. My draft is based on the existing content, but it varies in several ways.

The live article's Controversies section contains several individual incidents on Reddit that don't seem deserving of mention in an encyclopedia article about a company and website. My proposal is that the section should focus on describing some of the main issues that are controversial on Reddit, and of course mention those incidents that rise to the level of being necessary for an encyclopedia entry on Reddit. So rather than a section that discusses controversial content and poor user behavior on a yearly basis, I created a section draft that groups material into these suggested subsections: Controversial content, Boston Marathon (2013), Subreddit blackouts (2015), Spezgiving (2016), and Russian interference (2016, 2018).

Because of the topic at hand, I want to be mindful of everyone's time. I've shared the full section draft, but I also made this diff in my user space to show how my draft changes the live article. It would be most helpful for reviewing editors to review the diff when considering these changes. However, I'm happy to highlight some of the major changes here as well:

  • Reorganized the material as topics, rather than a long timeline
  • Removed isolated incidents that did not overall receive as much coverage in sourcing
  • Rewrote content for accuracy. Examples include:
    • For the 2014 celebrity photo hack, there were links on Reddit to the photos. The photos were not "widely disseminated across the site"
    • Spezgiving is more properly explained

Added context on Reddit's response to controversial content

My draft does not include this paragraph for several reasons. First, the sentence on "white genocide" is not verified in the source material (Also: See discussion above). Second, the topic of "meme magic" and r/The_Donald did not seem directly relevant to Reddit specifically vs. the Wikipedia articles for the r/The_Donald subreddit or memes. Ultimately, I'll leave it up to editors to decide where this material should live.

Proposed new draft for Controversies
Controversies
Controversial content
See also: Controversial Reddit communities

The website generally lets moderators on individual subreddits make decisions about what content to allow on that subreddit in addition to Reddit's site-wide rules, and has a history of permitting some subreddits dedicated to controversial content.[26] Many of the default pages are highly moderated, with the r/science subreddit banning climate change denialism,[27], the subreddit r/news banning opinion piece and columns, and r/politics banning right-wing and left-wing publications and other news organizations that provide lots of "bad journalism".[28][29] Reddit has changed its site-wide content policies several times, sometimes in reaction to controversies.[30][31] In 2011, under then-CEO Yishan Wong, a community that posted pictures of "jailbait" was banned after one of its users posted a nude photograph of a 14-year-old girl because the post violated U.S. law.[32] After another questionable subreddit was created, Reddit altered its policies to explicitly ban "suggestive or sexual content featuring minors".[33]

In August 2014, moderators and administrators removed a sizeable amount of content related to the Gamergate controversy; one thread in the "gaming" subreddit lost almost 24,000 comments.[34] This included the subreddit "ZoeQuinnDiscussion", which was banned for violating the Reddit rules.[35] Administrators attributed the bans to 4chan for raiding threads and causing harm, the accuracy of which was debated by some redditors.[36]

Also in August 2014, links to photos from the 2014 celebrity photo hack were widely linked to across the site.[37][38] A dedicated subreddit, "TheFappening," was created for this purpose,[39] and contained links to most if not all of the criminally obtained explicit images.[40][41][42][43] Some images of Liz Lee and McKayla Maroney from the leak were identified by redditors and outside commentators as child pornography because the photos were taken when the women were underage.[44] The subreddit was banned on September 6.[45] The scandal led to wider criticisms concerning the website's administration from The Verge and The Daily Dot.[46][47]

On December 18, 2014, Reddit took the unusual step of banning a subreddit, "SonyGOP", that was being used to distribute hacked Sony files.[48]

Later on June 10, 2015, Reddit shut down the 150,000-subscriber "fatpeoplehate" subreddit and four others citing issues related to harassment.[49] Responding to the accusations of "skewed enforcement", Reddit reaffirmed their commitment to free expression and stated, "There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site."[50]

After Wong resigned and Ellen Pao became interim CEO in November 2014, Reddit cracked down on involuntary pornography; people could report compromising photos of themselves on Reddit and the company would remove them.[32] Soon after, Reddit banned five of what it said was its most offensive communities.[32] When Huffman rejoined the company as CEO in 2015, he continued this push to ban highly offensive communities.[32] In August 2015, Huffman introduced a policy which led to the banning of several offensive and sexual communities, including those featuring illegal activity and harassment, posts of “private or confidential information”, and sexual content involving minors.[51][52] Some subreddits werevquarantined due to having "highly-offensive or upsetting content", removing the subreddits from public listings and requiring an opt-in to view them.[53] Reddit also states that the site would not make any revenue from these subreddits.[53] Huffman was quoted in The New Yorker: "Yes, I know that it’s really hard to define hate speech, and I know that any way we define it has the potential to set a dangerous precedent. I also know that a community called Coontown is not good for Reddit". Reddit prohibits content that "encourages or incites violence", and has blocked communities that had done so.[32]

While the banning of the largest toxic communities were controversial at the time—with some commenters saying that the bans went too far and others saying that the bans did not go far enough—an academic study published in 2017 confirmed that the bans of several large toxic communities by Pao and Huffman in 2015 reduced hateful speech by as much as 80% among former users from those subreddits that remained on the site after the bans took place.[54][55]

In May 2016, Reddit CEO Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which "only knows what [its users are] willing to declare publicly", Reddit knows its users' "dark secrets".[56][57][58] The video reached the website's main feed.[58]

On November 23, 2016, the Washington Post reported Reddit had banned the "Pizzagate" conspiracy board from their site stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who claimed the ban amounted to censorship[59] The Reddit forum r/pizzagate was devoted to a conspiracy theory derived from the John Podesta leaked emails, a theory that alleged the D.C. Pizzeria Comet Ping Pong "is at the center of a child-abuse ring tied to John Podesta, Mrs. Clinton’s former campaign manager".[60] After the forum was banned from Reddit, the wording "We don't want witchhunts on our site" now appears on the former page of the Pizzagate subreddit.[60][61]

In February 2017, Reddit banned the alt-right subreddit (r/altright) for violating its terms of service, more specifically for attempting to share personal information about the man who attacked alt-right figure Richard B. Spencer.[62][63] The forum's users and moderators accused Reddit administrators of having political motivations for the ban.[64][65]

In 2017, computer scientists at three universities published the study "You Can’t Stay Here: The Efficacy of Reddit’s 2015 Ban Examined Through Hate Speech". Examining data from 100 million posts, the study's authors determined that Reddit's content bans were effective. "Users participating in the banned subreddits either left the site or (for those who remained) dramatically reduced their hate speech usage", the computer scientists determined.[32]

On July 12 the creator and head moderator of the GamerGate subreddit r/kotakuinaction, removed all of the moderators and set the forum to private, alleging it to have become "infested with racism and sexism". A Reddit employee restored the forum and its moderators an hour later.[66][67]

In January 2019, a Philippine-based subreddit, r/jakolandia was accused of "distributing” posts of photos of women, including celebrities, apparently without their consent, similar to "a number" of secret Facebook groups that had been engaging in illegal activity of sharing "obscene" photos of women and possibly child pornography.[68]

Boston Marathon (2013)

Following the 2013 Boston Marathon bombing, Reddit faced criticism after users wrongly identified a number of people as suspects.[69] Notable among misidentified bombing suspects was Sunil Tripathi, a student reported missing before the bombings took place. A body reported to be Sunil's was found in Providence River in Rhode Island on April 25, 2013, according to Rhode Island Health Department. The cause of death was not immediately known, but authorities said they did not suspect foul play.[70] The family later confirmed Tripathi's death was a result of suicide.[71] Reddit general manager Martin later issued an apology for this behavior, criticizing the "online witch hunts and dangerous speculation" that took place on the website.[72] The incident was later referenced in the season 5 episode of the CBS TV series The Good Wife titled "Whack-a-Mole",[73] as well as The Newsroom.[74][75]

Subreddit blackouts (2015)

On July 2, 2015, Reddit began experiencing a series of blackouts as moderators set popular subreddit communities to private, in an event dubbed "AMAgeddon," a portmanteau of AMA ("ask me anything") and Armageddon. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize user-led interviews with famous people on the popular "Ask Me Anything" subreddit, r/IAmA. Organizers of the blackout also expressed resentment about the lack of communication between Reddit administrators and subreddit moderators.[76] The blackout intensified on July 3 when former community manager David Croach gave an AMA about being fired. Before deleting his posts, he stated that then-interim CEO Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough.[77][78] Following this, a Change.org petition to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures.[79][80][81] Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years.[82][83][84][85] On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder Steve Huffman.[86][87]

Spezgiving (2016)

On November 23, 2016, Steve Huffman admitted to having replaced his username with the names of r/The_Donald moderators in many insulting comments on the subreddit for about an hour.[88][89] He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of r/The_Donald.[90] The CEO apologized and declared intentions to take actions against "hundreds of the most toxic users" of Reddit and "communities whose users continually cross the line".[91][92][93]

Russian interference (2016, 2018)
The Internet Research Agency seeded Reddit with disinformation during the 2016 United States presidential election.[32] Huffman admitted the existence of "a few hundred" Russian propaganda accounts that Reddit found and removed.[32] Reddit launched a group at the company "specifically devoted to investigating efforts to manipulate our site" to prevent future interference.[94] Huffman admitted new Russian interference in 2018.[94] During an AMA on Reddit, Huffman said the site saw approximately 1,000 posts from users to 130 subreddits.[94] Reddit said there was no evidence the accounts were part of the Internet Research Agency.[94]
Markup

==Controversies==

===Controversial content===
{{See also|Controversial Reddit communities}}

The website generally lets moderators on individual subreddits make decisions about what content to allow on that subreddit in addition to Reddit's site-wide rules, and has a history of permitting some subreddits dedicated to controversial content.<ref name="reddit-rules">{{cite web|url=https://www.reddit.com/rules|title=Rules of Reddit|accessdate=October 14, 2012|archive-url=https://web.archive.org/web/20121013181545/http://www.reddit.com/rules/|archive-date=2012-10-13|dead-url=no|df=}}</ref> Many of the default pages are highly moderated, with the r/science subreddit banning [[climate change denial]]ism,<ref>{{cite news |url=http://www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/ |title=Critics blast Reddit over climate-change skeptic ban |date=December 19, 2013 |website=Fox News |quote=Reddit's director of communications told FoxNews.com that while it was Allen's prerogative to ban climate-change skeptics from "r/science", his statements "do not reflect the views of Reddit as a whole, or other science or climate-oriented subreddits. Each subreddit community is entitled to its own views, and anyone who wants to start their own subreddit is welcome to do so devoted to their views, opinions or interests" |access-date=2019-02-18 |archive-url=https://web.archive.org/web/20150924150955/http://www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/ |archive-date=2015-09-24 |dead-url=no |df=}}</ref>, the subreddit r/news banning opinion piece and columns, and r/politics banning right-wing and left-wing publications and other news organizations that provide lots of "bad journalism".<ref>{{cite web|url=http://www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/|title=How to get your news site banned from Reddit|website=[[Poynter Institute|Poynter]]|quote=If you don't like how a moderator is managing a subreddit, the best solution is to start your own subreddit and moderate it with different rules, said Victoria Taylor, director of communications for Reddit.|date=November 25, 2014|author=Sam Kirkland|deadurl=yes|archiveurl=https://web.archive.org/web/20150705045145/http://www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/|archivedate=July 5, 2015|df=}}</ref><ref>{{cite web|last=Oremus |first=Will |url=http://www.slate.com/blogs/future_tense/2013/11/01/reddit_politics_r_politics_mods_ban_mother_jones_others_for_bad_journalism.html |title=Reddit politics: r/politics mods ban Mother Jones, others for "bad journalism." |website=Slate |date=November 1, 2013 |accessdate=December 3, 2013 |archive-url=https://web.archive.org/web/20131205050541/http://www.slate.com/blogs/future_tense/2013/11/01/reddit_politics_r_politics_mods_ban_mother_jones_others_for_bad_journalism.html |archive-date=2013-12-05 |dead-url=no |df=}}</ref> Reddit has changed its site-wide content policies several times, sometimes in reaction to controversies.<ref>{{cite web|url=http://i.imgur.com/7oWt3.jpg|title=Image from Yishan Wong|website=imgur.com|accessdate=April 17, 2017|archive-url=https://web.archive.org/web/20171018155133/http://i.imgur.com/7oWt3.jpg|archive-date=2017-10-18|dead-url=no|df=}}</ref><ref>{{cite web|url=http://www.businessinsider.com.au/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7|title=Reddit's old CEO rewrites the history of Reddit and says 'the purge' of users will begin|author=Rob Price|website=Business Insider Australia |access-date=2019-02-18|archive-url=https://web.archive.org/web/20181216210816/https://www.businessinsider.com.au/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7|archive-date=2018-12-16|dead-url=no|df=}}</ref> In 2011, under then-CEO Yishan Wong, a community that posted pictures of "jailbait" was banned after one of its users posted a nude photograph of a 14-year-old girl because the post violated U.S. law.<ref name="Marantz18">{{cite news |title=Reddit and the Struggle to Detoxify the Internet |last1=Marantz |first1=Andrew |url=https://www.newyorker.com/magazine/2018/03/19/reddit-and-the-struggle-to-detoxify-the-internet |work=[[The New Yorker]] |date=March 19, 2018 |accessdate=November 26, 2018}}</ref> After another questionable subreddit was created, Reddit altered its policies to explicitly ban "suggestive or sexual content featuring minors".<ref>{{cite web |url=http://www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/ |title=Reddit bans "suggestive or sexual content" of minors |last1=Morris |first1=Kevin |date=February 12, 2012 |newspaper=The Daily Dot |accessdate=June 12, 2014 |archive-url=https://web.archive.org/web/20140714190038/http://www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/ |archive-date=2014-07-14 |dead-url=no |df=}}</ref>

In August 2014, moderators and administrators removed a sizeable amount of content related to the [[Gamergate controversy]]; one thread in the "gaming" subreddit lost almost 24,000 comments.<ref>{{cite web|url=https://www.reddit.com/r/gaming/comments/2dz0gs/totalbiscuit_discusses_the_state_of_games/|title=TotalBiscuit discusses the state of games journalism, Steam Greenlight, ethics, DMCA abuse and Depression Quest. : gaming|website=redditt|access-date=2019-02-18|archive-url=https://web.archive.org/web/20190212001926/https://www.reddit.com/r/gaming/comments/2dz0gs/totalbiscuit_discusses_the_state_of_games/|archive-date=2019-02-12|dead-url=no|df=}}</ref> This included the subreddit "ZoeQuinnDiscussion", which was banned for violating the Reddit rules.<ref>{{cite web|url=https://www.reddit.com/r/ZoeQuinnDiscussion|archive-url=https://archive.is/20160225022422/https://www.reddit.com/r/ZoeQuinnDiscussion|dead-url=yes|archive-date=February 25, 2016|title=ZoeQuinnDiscussion: banned|website=Reddit|accessdate=February 9, 2016}}</ref> Administrators attributed the bans to [[4chan]] for raiding threads and causing harm, the accuracy of which was debated by some redditors.<ref>{{cite web|url=https://www.reddit.com/r/SubredditDrama/comments/2ecvrb/latest_zoe_quinn_drama_explodes/cjypzmn|title=cupcake1713 comments on Latest Zoe Quinn drama explodes. SpiritualSuccessors takes on the job of undertaker and ferryman across the styx to /r/Shadowban.|website=reddit|access-date=2019-02-18|archive-url=https://web.archive.org/web/20171018182448/https://www.reddit.com/r/SubredditDrama/comments/2ecvrb/latest_zoe_quinn_drama_explodes/cjypzmn/|archive-date=2017-10-18|dead-url=no|df=}}</ref>

Also in August 2014, links to photos from the [[2014 celebrity photo hack]] were widely linked to across the site.<ref>{{cite web|url=https://www.theverge.com/2014/9/1/6092769/creeps|title=Say hello to men who hate NSA spying but blame women for being spied on|date=September 1, 2014|website=The Verge|accessdate=October 7, 2014|archive-url=https://web.archive.org/web/20141006081104/http://www.theverge.com/2014/9/1/6092769/creeps|archive-date=2014-10-06|dead-url=no|df=}}</ref><ref>{{cite news|url=https://www.independent.co.uk/life-style/gadgets-and-tech/is-apples-icloud-safe-after-leak-of-jennifer-lawrence-and-other-celebrities-nude-photos-9703142.html|title=Is Apple's iCloud safe after leak of Jennifer Lawrence and other celebrities' nude photos?|website=The Independent|accessdate=October 7, 2014|location=London|first=James|last=Vincent|date=September 1, 2014|archive-url=https://web.archive.org/web/20141006125523/http://www.independent.co.uk/life-style/gadgets-and-tech/is-apples-icloud-safe-after-leak-of-jennifer-lawrence-and-other-celebrities-nude-photos-9703142.html|archive-date=2014-10-06|dead-url=no|df=}}</ref> A dedicated subreddit, "TheFappening," was created for this purpose,<ref>{{cite web|url=http://www.chicagonow.com/so-you-have-a-girlfriend/2014/08/celebrity-naked-photos-leaked-thefappening/|title=Celebrity Naked Photos Leaked – #theFappening – So You Have A Girlfriend|website=Chicago Tribune|accessdate=October 7, 2014|archive-url=https://web.archive.org/web/20141006172652/http://www.chicagonow.com/so-you-have-a-girlfriend/2014/08/celebrity-naked-photos-leaked-thefappening/|archive-date=2014-10-06|dead-url=no|df=}}</ref> and contained links to most if not all of the criminally obtained explicit images.<ref>{{cite web|url=http://www.business2community.com/social-buzz/fappening-broadcast-live-reddit-100000-viewers-0995207#!bOcMup|title=The Fappening Is Being Broadcast Live On Reddit With 100,000+ Viewers|website=Business 2 Community|accessdate=October 7, 2014|archive-url=https://web.archive.org/web/20141006210054/http://www.business2community.com/social-buzz/fappening-broadcast-live-reddit-100000-viewers-0995207#!bOcMup#!bOcMup|archive-date=2014-10-06|dead-url=no|df=}}</ref><ref>{{cite web|url=http://www.metro.us/newyork/entertainment/gossip/2014/09/01/fappening-creepy-hackers-release-creepy-celebrity-nudes-creeps/|title=Security expert weighs in on 'The Fappening' and the iCloud|author=Anthony Johnston, Metro World News|date=October 10, 2014|website=Metro|accessdate=December 26, 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20141006123154/http://www.metro.us/newyork/entertainment/gossip/2014/09/01/fappening-creepy-hackers-release-creepy-celebrity-nudes-creeps/|archivedate=October 6, 2014|df=}}</ref><ref>{{cite news|url=http://www.smh.com.au/lifestyle/celebrity/hunt-begins-for-hacker-behind-jennifer-lawrence-nude-photo-theft-20140902-10b7vc.html|title=Hunt begins for hacker behind Jennifer Lawrence nude photo theft|website=The Sydney Morning Herald|accessdate=October 7, 2014|archive-url=https://web.archive.org/web/20140930220806/http://www.smh.com.au/lifestyle/celebrity/hunt-begins-for-hacker-behind-jennifer-lawrence-nude-photo-theft-20140902-10b7vc.html|archive-date=2014-09-30|dead-url=no|df=}}</ref><ref>{{cite news|url=http://www.news.com.au/entertainment/celebrity-life/jennifer-lawrence-nude-photos-leaked-hacker-posts-explicit-pics/story-fn907478-1227043406704?sv=306536ca258a2e18616921c12eb4e2eb|title=Jennifer Lawrence nude photos leaked: Hacker posts explicit pics|website=NewsComAu|accessdate=October 7, 2014|date=September 3, 2014|archive-url=https://web.archive.org/web/20141006131634/http://www.news.com.au/entertainment/celebrity-life/jennifer-lawrence-nude-photos-leaked-hacker-posts-explicit-pics/story-fn907478-1227043406704?sv=306536ca258a2e18616921c12eb4e2eb|archive-date=2014-10-06|dead-url=no|df=}}</ref> Some images of Liz Lee and McKayla Maroney from the leak were identified by redditors and outside commentators as child pornography because the photos were taken when the women were underage.<ref>{{cite web|last1=Price|first1=Rob|title=There's child porn in the massive celebrity nudes hack|url=http://www.dailydot.com/news/reddit-fappening-celebgate-mckayla-liz-lee-child-porn/?fbdd|website=The Daily Dot|accessdate=September 2, 2014|archive-url=https://web.archive.org/web/20140904153059/http://www.dailydot.com/news/reddit-fappening-celebgate-mckayla-liz-lee-child-porn/?fbdd|archive-date=2014-09-04|dead-url=no|df=}}</ref> The subreddit was banned on September 6.<ref>{{cite web|last1=Geller|first1=Eric|title=Reddit just banned the subreddit at the center of Celebgate|url=http://www.dailydot.com/news/reddit-bans-the-fappening/|website=The Daily Dot|accessdate=September 8, 2014|archive-url=https://web.archive.org/web/20140908003341/http://www.dailydot.com/news/reddit-bans-the-fappening/|archive-date=2014-09-08|dead-url=no|df=}}</ref> The scandal led to wider criticisms concerning the website's administration from ''[[The Verge]]'' and ''The Daily Dot''.<ref>{{cite web |url=https://www.theverge.com/2014/9/8/6121363/reddit-is-a-failed-state |title=Reddit is a failed state |first1=T.C. |last1=Sottek |date=September 8, 2014 |website=The Verge |publisher=Vox Media |accessdate=November 2, 2014 |archive-url=https://web.archive.org/web/20141104224406/http://www.theverge.com/2014/9/8/6121363/reddit-is-a-failed-state |archive-date=2014-11-04 |dead-url=no |df=}}</ref><ref>{{cite web|last1=Sankin|first1=Aaron|title=Is Reddit broken beyond repair?|url=http://kernelmag.dailydot.com/issue-sections/staff-editorials/10749/reddit-broken-beyond-repair/|website=The Daily Dot|accessdate=November 2, 2014|archive-url=https://web.archive.org/web/20141103024118/http://kernelmag.dailydot.com/issue-sections/staff-editorials/10749/reddit-broken-beyond-repair/|archive-date=2014-11-03|dead-url=no|df=}}</ref>

On December 18, 2014, Reddit took the unusual step of banning a subreddit, "SonyGOP", that was being used to distribute [[Sony Pictures hack|hacked Sony files]].<ref>{{cite news|last1=Goldman|first1=David|title=Reddit takes down Sony hack forum|url=http://money.cnn.com/2014/12/17/technology/security/reddit-sony-hack-forum-ban/|accessdate=January 4, 2015|date=December 29, 2014|website=CNN|archive-url=https://web.archive.org/web/20150104205335/http://money.cnn.com/2014/12/17/technology/security/reddit-sony-hack-forum-ban/|archive-date=2015-01-04|dead-url=no|df=}}</ref>

Later on June 10, 2015, Reddit shut down the 150,000-subscriber "fatpeoplehate" subreddit and four others citing issues related to harassment.<ref>{{Cite news|last=Griffin|first=Andrew|url=https://www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html|title=Reddit bans communities including 'Fat People Hate' as users say anti-harassment policies could be 'beginning of the end'|date=2015-06-11|newspaper=The Independent|access-date=2017-02-08|language=en-GB|archive-url=https://web.archive.org/web/20170211083327/http://www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html|archive-date=2017-02-11|dead-url=no|df=}}</ref> Responding to the accusations of "skewed enforcement", Reddit reaffirmed their commitment to free expression and stated, "There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site."<ref>{{cite web|last=Wendling|first=Mike|url=https://www.bbc.com/news/blogs-trending-33288367|title=What should social networks do about hate speech?|website=BBC News|accessdate=July 2, 2015|archive-url=https://web.archive.org/web/20150701024736/http://www.bbc.com/news/blogs-trending-33288367|archive-date=2015-07-01|dead-url=no|df=}}</ref>

After Wong resigned and Ellen Pao became interim CEO in November 2014, Reddit cracked down on involuntary pornography; people could report compromising photos of themselves on Reddit and the company would remove them.<ref name="Marantz18"/> Soon after, Reddit banned five of what it said was its most offensive communities.<ref name="Marantz18"/> When Huffman rejoined the company as CEO in 2015, he continued this push to ban highly offensive communities.<ref name="Marantz18"/> In August 2015, Huffman introduced a policy which led to the banning of several offensive and sexual communities, including those featuring illegal activity and harassment, posts of “private or confidential information”, and sexual content involving minors.<ref>{{cite web|url=http://www.businessinsider.com/reddit-bans-coontown-2015-8|title=Reddit finally bans its most infamous racist communities because they 'made recruiting here more difficult'|first=Matt|last=Weinberger|publisher=Business Insider|date=2015-08-05|accessdate=2016-08-09|archive-url=https://web.archive.org/web/20160820015825/http://www.businessinsider.com/reddit-bans-coontown-2015-8|archive-date=2016-08-20|dead-url=no|df=}}</ref><ref name="Isaac15">{{cite news |title=Reddit Changes Content Rules as Steve Huffman Takes Charge |last1=Isaac |first1=Mike |url=https://www.nytimes.com/2015/07/17/technology/reddit-steve-huffman.html |work=[[The New York Times]] |date=July 16, 2015 |accessdate=April 4, 2019}}</ref> Some subreddits werevquarantined due to having "highly-offensive or upsetting content", removing the subreddits from public listings and requiring an opt-in to view them.<ref name="Constine15">{{cite news |title=Reddit Will Hide Indecent Content From Search And Logged-Out Users, Reiterates Harassment Ban |last1=Constine |first1=Josh |url=https://techcrunch.com/2015/07/16/reddit-harassment-policy/ |date=July 16, 2015 |work=[[TechCrunch]] |accessdate=April 8, 2019}}</ref> Reddit also states that the site would not make any revenue from these subreddits.<ref name="Constine15"/> Huffman was quoted in ''[[The New Yorker]]'': "Yes, I know that it’s really hard to define hate speech, and I know that any way we define it has the potential to set a dangerous precedent. I also know that a community called Coontown is not good for Reddit". Reddit prohibits content that "encourages or incites violence", and has blocked communities that had done so.<ref name="Marantz18"/>

While the banning of the largest toxic communities were controversial at the time—with some commenters saying that the bans went too far and others saying that the bans did not go far enough—an academic study published in 2017 confirmed that the bans of several large toxic communities by Pao and Huffman in 2015 reduced hateful speech by as much as 80% among former users from those subreddits that remained on the site after the bans took place.<ref name="Roose">{{cite news|last1=Roose|first1=Kevin|title=Reddit Limits Noxious Content by Giving Trolls Fewer Places to Gather|url=https://www.nytimes.com/2017/09/25/business/reddit-limits-noxious-content-by-giving-trolls-fewer-places-to-gather.html|website=[[The New York Times]]|date=September 25, 2017|accessdate=April 4, 2019}}</ref><ref>{{cite news|last1=Woollacott|first1=Emma|title=Users Flock To Voat As Reddit Shuts Harassing Groups|url=https://www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/|website=Forbes|accessdate=June 11, 2015|archive-url=https://web.archive.org/web/20150613032954/http://www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/|archive-date=2015-06-13|dead-url=no|df=}}</ref>

In May 2016, Reddit CEO Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which "only knows what [its users are] willing to declare publicly", Reddit knows its users' "dark secrets".<ref>{{cite web|url=https://thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/|publisher=The Next Web (TNW)|date=30 May 2016|title=Reddit CEO Steve Huffman: 'We know your dark secrets. We know everything.'|author=Boris van Zanten|access-date=2019-02-18|archive-url=https://web.archive.org/web/20190201161936/https://thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/|archive-date=2019-02-01|dead-url=no|df=}}</ref><ref>{{cite news|url=https://www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550|title=Reddit CEO tells users 'we know your dark secrets' as he strikes fear into web surfers|work=Mirror|OCLC=223228477|date=30 May 2016|first=Jessica|last=Haworth|access-date=2019-02-18|archive-url=https://web.archive.org/web/20181211145626/https://www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550|archive-date=2018-12-11|dead-url=no|df=}}</ref><ref name="dna">{{cite web|url=http://www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420|publisher=Daily News and Analysis|date=31 May 2016|title=Reddit CEO Steve Huffman says, "We know your dark secrets"|access-date=2019-02-18|archive-url=https://web.archive.org/web/20171018155043/http://www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420|archive-date=2017-10-18|dead-url=no|df=}}</ref> The video reached the website's main feed.<ref name="dna"/>

On November 23, 2016, ''[[The Washington Post]]'' reported Reddit had banned the "[[Pizzagate conspiracy theory|Pizzagate]]" conspiracy board from their site stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who claimed the ban amounted to censorship<ref>{{Cite news|url=https://www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/|title=Fearing yet another witch hunt, Reddit bans 'Pizzagate'|last=Ohlheiser|first=Abby|date=November 23, 2016|work=Washington Post|ISSN=0190-8286|OCLC=2269358|access-date=November 24, 2016|archive-url=https://web.archive.org/web/20161230234312/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/|archive-date=2016-12-30|dead-url=no|df=}}</ref> The Reddit forum r/pizzagate was devoted to a conspiracy theory derived from the [[John Podesta]] leaked emails, a theory that alleged the D.C. Pizzeria [[Comet Ping Pong]] "is at the center of a child-abuse ring tied to John Podesta, Mrs. Clinton’s former campaign manager".<ref name="Blake">{{Cite news|url=http://www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/|title=Reddit CEO admits editing posts, directing obscene comments to pro-Trump administrators|last=Blake|first=Andrew|date=November 25, 2016|work=Washington Times|ISSN=0732-8494|OCLC=8472624|access-date=November 25, 2016|archive-url=https://web.archive.org/web/20161126053153/http://www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/|archive-date=2016-11-26|dead-url=no|df=}}</ref> After the forum was banned from Reddit, the wording "We don't want witchhunts on our site" now appears on the former page of the Pizzagate subreddit.<ref name="Blake"/><ref>{{Cite web|url=https://www.reddit.com/r/pizzagate|title=Pizzagate subreddit webpage|date=November 23, 2016|website=Reddit|access-date=November 25, 2016|deadurl=yes|archiveurl=https://web.archive.org/web/20161122234401/https://www.reddit.com/r/pizzagate/|archivedate=November 22, 2016|df=}}</ref>

In February 2017, Reddit banned the [[alt-right]] subreddit (r/altright) for violating its terms of service, more specifically for attempting to share personal information about the man who attacked alt-right figure [[Richard B. Spencer]].<ref>{{Cite news|url=https://www.cnet.com/news/reddit-bans-alt-right-subreddit/|title=Reddit shuts down 'alt-right' subreddit|newspaper=CNET|access-date=2017-02-15|language=en|archive-url=https://web.archive.org/web/20170215114339/https://www.cnet.com/news/reddit-bans-alt-right-subreddit/|archive-date=2017-02-15|dead-url=no|df=}}</ref><ref>{{Cite web|url=http://www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html|title=Reddit Bans Alt-Right Group|last=Resnick|first=Gideon|date=2017-02-02|website=The Daily Beast|access-date=2017-02-15 |archive-url=https://web.archive.org/web/20170216044417/http://www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html|archive-date=2017-02-16|dead-url=no|df=}}}</ref> The forum's users and moderators accused Reddit administrators of having political motivations for the ban.<ref>{{cite news|last=Weinberger|first=Matt|date=February 2, 2017|title=Reddit bans a major alt-right community — and there may be a very good reason|url=http://www.businessinsider.com/why-reddit-banned-alt-right-2017-2|newspaper=Business Insider|access-date=2019-02-18|archive-url=https://web.archive.org/web/20171130090857/http://www.businessinsider.com/why-reddit-banned-alt-right-2017-2|archive-date=2017-11-30|dead-url=no|df=}}</ref><ref>{{Cite news|url=https://www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright|title=Reddit bans far-right groups altright and alternativeright|last=Hern|first=Alex|date=2017-02-02|newspaper=The Guardian|access-date=2017-02-15|language=en-GB|issn=0261-3077|archive-url=https://web.archive.org/web/20170215115951/https://www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright|archive-date=2017-02-15|dead-url=no|df=}}</ref>

In 2017, computer scientists at three universities published the study "You Can’t Stay Here: The Efficacy of Reddit’s 2015 Ban Examined Through Hate Speech". Examining data from 100 million posts, the study's authors determined that Reddit's content bans were effective. "Users participating in the banned subreddits either left the site or (for those who remained) dramatically reduced their hate speech usage", the computer scientists determined.<ref name="Marantz18"/>

On July 12 the creator and head moderator of the GamerGate subreddit r/kotakuinaction, removed all of the moderators and set the forum to private, alleging it to have become "infested with racism and sexism". A Reddit employee restored the forum and its moderators an hour later.<ref>{{Cite news|url=https://www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/|title=Opinions Are Split On The Attempt To Shut Down Popular Subreddit r/KotakuInAction [Opinion]|date=2018-07-14|work=The Inquisitr|access-date=2018-07-17|language=en-US |archive-url=https://web.archive.org/web/20180717125028/https://www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/|archive-date=2018-07-17|dead-url=no|df=}}</ref><ref>{{Cite news|url=https://www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator|title=Reddit employee saves GamerGate subreddit, KotakuInAction, after founder closes it|work=Polygon|access-date=2018-07-17|archive-url=https://web.archive.org/web/20180716170635/https://www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator|archive-date=2018-07-16|dead-url=no|df=}}</ref>

In January 2019, a Philippine-based subreddit, r/jakolandia was accused of "distributing” posts of photos of women, including celebrities, apparently without their consent, similar to "a number" of secret [[Facebook]] groups that had been engaging in illegal activity of [[Objectification of women|sharing "obscene" photos of women]] and possibly [[child pornography]].<ref>{{Cite web |url=https://www.manilatimes.net/netizens-slam-disturbing-photos-on-ph-subsite-on-reddit/496547/ |title=Archived copy |access-date=2019-02-18 |archive-url=https://web.archive.org/web/20190116045925/https://www.manilatimes.net/netizens-slam-disturbing-photos-on-ph-subsite-on-reddit/496547/ |archive-date=2019-01-16 |dead-url=no |df=}}</ref>

===Boston Marathon (2013)===
Following the 2013 [[Boston Marathon bombing]], Reddit faced criticism after users wrongly identified a number of people as suspects.<ref>{{cite news | url= http://www.3news.co.nz/Innocents-accused-in-online-manhunt/tabid/412/articleID/295143/Default.aspx | website= 3 News NZ | title= Innocents accused in online manhunt | date= April 22, 2013 | access-date= 2013-06-04 | archive-url= https://web.archive.org/web/20131215111626/http://www.3news.co.nz/Innocents-accused-in-online-manhunt/tabid/412/articleID/295143/Default.aspx | archive-date= 2013-12-15 | dead-url= yes | df=}}</ref> Notable among misidentified bombing suspects was [[Sunil Tripathi]], a student reported missing before the bombings took place. A body reported to be Sunil's was found in [[Providence River]] in [[Rhode Island]] on April 25, 2013, according to Rhode Island Health Department. The cause of death was not immediately known, but authorities said they did not suspect foul play.<ref>{{cite news|last1=Buncombe |first1=Andrew |title=Family of Sunil Tripathi - missing student wrongly linked to Boston marathon bombing - thank well-wishers for messages of support |url=https://www.independent.co.uk/news/world/americas/family-of-sunil-tripathi--missing-student-wrongly-linked-to-boston-marathon-bombing--thank-wellwishers-for-messages-of-support-8586850.html |accessdate=January 17, 2015 |website=The Independent |archiveurl=https://www.webcitation.org/6Ve1o3Cqa?url=http://www.independent.co.uk/news/world/americas/family-of-sunil-tripathi--missing-student-wrongly-linked-to-boston-marathon-bombing--thank-wellwishers-for-messages-of-support-8586850.html |archivedate=January 17, 2015 |quote=The cause of the student's death has still be determined but the medical examiner said no foul play was suspected. |location=London |date=April 26, 2013 |deadurl=yes |df=}}</ref> The family later confirmed Tripathi's death was a result of [[suicide]].<ref>{{cite news|last1=Nark |first1=Jason |title=The Boston bombing's forgotten victim |url=http://articles.philly.com/2014-04-30/news/49497042_1_sunil-tripathi-providence-river-sunny |accessdate=October 31, 2014 |website=Philadelphia Daily News |archiveurl=https://www.webcitation.org/6TjkHiR9g?url=http://articles.philly.com/2014-04-30/news/49497042_1_sunil-tripathi-providence-river-sunny |archivedate=October 31, 2014 |quote=Akhil spent the most time with Sunny before his suicide, weekends at Brown where he tried to help his youngest child foresee a future. |deadurl=yes |df=}}</ref> Reddit general manager Martin later issued an apology for this behavior, criticizing the "online witch hunts and dangerous speculation" that took place on the website.<ref name="Martin apology">{{cite web|last=Martin|first=Erik|title=Reflections on the Recent Boston Crisis|url=https://redditblog.com/2013/04/reflections-on-recent-boston-crisis.html|website=Reddit|accessdate=May 3, 2013 |archive-url=https://web.archive.org/web/20140310105548/http://www.redditblog.com/2013/04/reflections-on-recent-boston-crisis.html|archive-date=2014-03-10|dead-url=no|df=}}</ref> The incident was later referenced in the season 5 episode of the CBS TV series ''[[The Good Wife]]'' titled "Whack-a-Mole",<ref>{{cite news|last=Harnick|first=Chris|title='The Good Wife' Recap: Alicia Takes on Anonymous Posters in 'Whack-A-Mole'|url=http://www.huffingtonpost.com/chris-harnick/the-good-wife-recap-whack-a-mole_b_4334401.html|website=The Huffington Post|accessdate=November 25, 2013|date=November 24, 2013 |archive-url=https://web.archive.org/web/20131126192904/http://www.huffingtonpost.com/chris-harnick/the-good-wife-recap-whack-a-mole_b_4334401.html|archive-date=2013-11-26|dead-url=no|df=}}</ref> as well as ''[[The Newsroom (U.S. TV series)|The Newsroom]]''.<ref>{{cite news|last1=Hathaway |first1=Jay |title=Here's How The Newsroom Covered Reddit's Failed Boston Bombing Manhunt |url=http://gawker.com/heres-how-the-newsroom-covered-reddits-failed-boston-bo-1657483136 |accessdate=June 27, 2015 |date=November 11, 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20150630092603/http://gawker.com/heres-how-the-newsroom-covered-reddits-failed-boston-bo-1657483136 |archivedate=June 30, 2015 |df=}}</ref><ref>{{cite news|last1=Fallon|first1=Kevin|title='Newsroom' Premiere: Aaron Sorkin Puts CNN on Blast Over the Boston Bombing|url=http://www.thedailybeast.com/articles/2014/11/10/newsroom-premiere-aaron-sorkin-puts-cnn-on-blast-over-the-boston-bombing.html|accessdate=June 27, 2015 |archive-url=https://web.archive.org/web/20150629232025/http://www.thedailybeast.com/articles/2014/11/10/newsroom-premiere-aaron-sorkin-puts-cnn-on-blast-over-the-boston-bombing.html|archive-date=2015-06-29|dead-url=no|df=}}</ref>

===Subreddit blackouts (2015)===
On July 2, 2015, Reddit began experiencing a series of blackouts as [[Internet forum#Moderators|moderators]] set popular subreddit communities to private, in an event dubbed "AMAgeddon," a [[portmanteau]] of AMA ("ask me anything") and [[Armageddon]]. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize user-led interviews with famous people on the popular "Ask Me Anything" subreddit, r/IAmA. Organizers of the blackout also expressed resentment about the lack of communication between Reddit administrators and subreddit moderators.<ref>{{cite web |url=https://www.bbc.com/news/technology-33379571 |title=Reddit in uproar after staff sacking |last1= |first1= |last2= |first2= |date=July 3, 2015 |website=BBC News |publisher=BBC |access-date=July 3, 2015 |quote="About 100 chat sections, or sub-reddits, that together have millions of readers are believed to have been shut. Reddit's only comment about the issue has been to say that it did not talk about 'individual employee matters'. The protests were led by the volunteer moderators of the AMA section, which said in an explanatory posting that they needed Ms Taylor to keep the sub-reddit functioning. Ms Taylor helped organise guests for AMAs and worked to verify that people due to answer questions were who they said they were. There had been no explanation of why she was suddenly sacked, said the administrators." |archive-url=https://web.archive.org/web/20150703113331/http://www.bbc.com/news/technology-33379571 |archive-date=2015-07-03 |dead-url=no |df=}}</ref> The blackout intensified on July 3 when former [[Online community manager|community manager]] David Croach gave an AMA about being fired. Before deleting his posts, he stated that then-interim CEO Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough.<ref>{{cite web|title=Reddit: Laute Rufe nach Absetzung von CEO Ellen Pao|url=http://derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao|accessdate=July 5, 2015|date=July 4, 2015|quote=Zwar sind einige Foren wieder entsperrt, trotzdem ist Pao weiterhin Ziel vielerlei Angriffe. Zusätzliches Öl ins Feuer goss ein ehemaliger Community Manager der Online-Community, der angab von der Reddit-Chefin aufgrund seiner Krebserkrankung gefeuert worden zu sein. Zuvor wurde dem an Leukämie erkrankten Mitarbeiter eingeräumt, beim Unternehmen zu verbleiben – allerdings meldete sich Pao nur wenig später und gab ihm zu wissen, dass er aufgrund seiner Erkrankung nicht mehr bei Reddit verbleiben könnte. So zumindest die Behauptung, die wenig später offline ging. |archive-url=https://web.archive.org/web/20150706204942/http://derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao|archive-date=2015-07-06|dead-url=no|df=}}</ref><ref>{{cite web|title=Reddit's CEO Allegedly Fired an Employee For Having Cancer and Not Recovering Fast Enough|url=http://nextshark.com/ellen-pao-reddit-dacvak-ama/|accessdate=July 5, 2015}}</ref> Following this, a [[Change.org]] [[petition]] to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures.<ref>{{cite news|url=https://www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/|title=More than 200k people have signed a petition calling for Reddit's Ellen Pao to step down|date=July 6, 2015|accessdate=July 7, 2015|publisher=The Washington Post|first=Jena|last=McGregor |archive-url=https://web.archive.org/web/20150707234726/http://www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/|archive-date=2015-07-07|dead-url=no|df=}}</ref><ref>{{cite web|last1=Musil|first1=Steven|title=Petition for Pao resignation from Reddit grows to 130K|url=http://www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/|publisher=Cnet|accessdate=July 5, 2015|date=July 5, 2015 |archive-url=https://web.archive.org/web/20150705211231/http://www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/|archive-date=2015-07-05|dead-url=no|df=}}</ref><ref>{{cite news|last1=Malik|first1=Naureen|last2=Jones|first2=Tim|title=Reddit CEO Pao Under Fire as Users Protest Removal of Executive|url=https://www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts|publisher=Bloomberg|accessdate=July 5, 2015|date=July 5, 2015 |archive-url=https://web.archive.org/web/20150705195539/http://www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts|archive-date=2015-07-05|dead-url=no|df=}}</ref> Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years.<ref>[http://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html Reddit CEO Ellen Pao apologizes: 'We screwed up']{{Webarchive|url=https://web.archive.org/web/20181212013340/https://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html |date=2018-12-12 }} By [[Laurie Segall]] and Chris Isidore ''CNN.com'' July 6, 2015</ref><ref>[http://www.foxnews.com/us/2015/07/06/reddit-ceo-ellen-pao-issues-apology-for-direction-site/ Reddit CEO Ellen Pao Issues an Apology for the Direction of the Site]{{Webarchive|url=https://web.archive.org/web/20150924175611/http://www.foxnews.com/us/2015/07/06/reddit-ceo-ellen-pao-issues-apology-for-direction-site/ |date=2015-09-24 }} by Laura Entis ''FoxNews.com'' July 6, 2015</ref><ref>{{cite news|url=http://time.com/3946934/reddit-ellen-pao-apology-petition/|title=Ellen Pao: Reddit CEO Apologizes After Petition for Her to Resign|author=Jack Linshi|website=TIME.com|date=July 6, 2015|access-date=2019-02-18|archive-url=https://web.archive.org/web/20180626205551/http://time.com/3946934/reddit-ellen-pao-apology-petition/|archive-date=2018-06-26|dead-url=no|df=}}</ref><ref>{{cite news|last1=Titcomb|first1=James|title=Petition calling for Reddit boss Ellen Pao to resign hits 200,000 as she admits 'we screwed up'|url=https://www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html|publisher=The Telegraph|accessdate=July 7, 2015|date=July 7, 2015|location=London|archive-url=https://web.archive.org/web/20150707234726/http://www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html|archive-date=2015-07-07|dead-url=no|df=}}</ref> On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder [[Steve Huffman]].<ref name=":0">{{Cite web|title = An old team at reddit • /r/announcements|url = https://www.reddit.com/r/announcements/comments/3cucye/an_old_team_at_reddit/|website = reddit|accessdate = July 10, 2015}}</ref><ref>{{cite news|last1=Mike|first1=Isaac|title=Ellen Pao Is Stepping Down as Reddit's Chief|url=https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0|accessdate=July 10, 2015|website=The New York Times|publisher=The New York Times Company|date=July 10, 2015|archive-url=https://web.archive.org/web/20150713011235/http://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0|archive-date=2015-07-13|dead-url=no|df=}}</ref>

===Spezgiving (2016)===
On November 23, 2016, Steve Huffman admitted to having replaced his username with the names of r/The_Donald moderators in many insulting comments on the subreddit for about an hour.<ref>{{cite news|last1=Yeung|first1=Ken|url=https://venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/|title=Reddit CEO apologizes for editing comments critical of him following Pizzagate ban|publisher=VentureBeat|accessdate=24 November 2016|archive-url=https://web.archive.org/web/20161124161742/http://venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/|archive-date=2016-11-24|dead-url=no|df=}}</ref><ref>{{cite news|last1=Russell|first1=Jon|title=Reddit CEO admits he secretly edited comments from Donald Trump supporters|url=https://techcrunch.com/2016/11/23/reddit-huffman-trump/|publisher=Techcrunch|accessdate=24 November 2016 |archive-url=https://web.archive.org/web/20161124070150/https://techcrunch.com/2016/11/23/reddit-huffman-trump/|archive-date=2016-11-24|dead-url=no|df=}}</ref> He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of [[r/The_Donald]].<ref>{{cite news|last1=Weingerger|first1=Matt|url=http://www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11|accessdate=24 November 2016|publisher=Business Insider|title=The CEO of Reddit confessed to modifying posts from Trump supporters after they wouldn't stop sending him expletives |archive-url=https://web.archive.org/web/20161124053421/http://www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11|archive-date=2016-11-24|dead-url=no|df=}}</ref> The CEO apologized and declared intentions to take actions against "hundreds of the most toxic users" of Reddit and "communities whose users continually cross the line".<ref name=Ohlheiser>{{cite news|last1=Ohlheiser|first1=Abby|title=Reddit will limit the reach of a pro-Trump board and crack down on its 'most toxic users'|url=https://www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/|work=Washington Post|ISSN=0190-8286|OCLC=2269358|accessdate=1 December 2016|archive-url=https://web.archive.org/web/20170114114339/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/|archive-date=2017-01-14|dead-url=no|df=}}</ref><ref>{{Cite web|url=https://www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/|title=TIFU by editing some comments and creating an unnecessary controversy.|last=Huffman|first=Steve|date=November 30, 2016|website=Reddit|access-date=November 30, 2016|archive-url=https://web.archive.org/web/20161130192054/https://www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/|archive-date=2016-11-30|dead-url=no|df=}}</ref><ref>{{cite web|title=Reddit moves against 'toxic' Trump fans|url=https://www.bbc.com/news/technology-38165435|publisher=[[BBC News]]|accessdate=1 December 2016|archive-url=https://web.archive.org/web/20161201001207/http://www.bbc.com/news/technology-38165435|archive-date=2016-12-01|dead-url=no|df=}}</ref>

===Russian interference (2016, 2018)===

The Internet Research Agency seeded Reddit with disinformation during the [[2016 United States presidential election]].<ref name="Marantz18"/> Huffman admitted the existence of "a few hundred" Russian propaganda accounts that Reddit found and removed.<ref name="Marantz18"/> Reddit launched a group at the company "specifically devoted to investigating efforts to manipulate our site" to prevent future interference.<ref name="Lagorio-Chafkin18"/> Huffman admitted new Russian interference in 2018.<ref name="Lagorio-Chafkin18">{{cite news |title=Reddit Confirms New Russian Meddling Efforts |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html |work=[[Inc. (magazine)|Inc.]] |date=October 4, 2018 |accessdate=November 26, 2018}}</ref> During an AMA on Reddit, Huffman said the site saw approximately 1,000 posts from users to 130 subreddits.<ref name="Lagorio-Chafkin18"/> Reddit said there was no evidence the accounts were part of the Internet Research Agency.<ref name="Lagorio-Chafkin18"/>
References

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@ZappaOMatic and Colin M: Pinging to see if either one (or both!) of you might be interested to provide feedback on this request. As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 01:29, 3 July 2019 (UTC)

@ZappaOMatic and Colin M: Just a friendly nudge to see if you're interested in reviewing this request. You've both given valuable feedback on my previous requests. Thanks! 16912 Rhiannon (Talk · COI) 19:21, 26 July 2019 (UTC)
Apparently {{ping}} doesn't work unless you sign your post in the same edit in which you transclude template. So just in case, ping: ZappaOMatic & Colin M. Apologies if you guys were already notified. – Anne drew 00:42, 31 July 2019 (UTC)
Thanks so much for doing that, Anne drew Andrew and Drew! I didn't know that was the case, so that's helpful for the future. 16912 Rhiannon (Talk · COI) 21:02, 2 August 2019 (UTC)

@Axisixa: Given your history of constructive edits in the development of this article, I was wondering if you might have the time and interest in reviewing this proposed approach to Controversies. Thanks in advance! 16912 Rhiannon (Talk · COI) 21:02, 2 August 2019 (UTC)

Wrong number of monthly visitors

Second paragraph: "As of March 2019, Reddit had 542 million monthly visitors (234 million unique users)," I highly doubt this claim, as the numbers were exactly the same in 2015 looking at the history: (Version from 7 June 2016) "As of 2015, Reddit had 542 million monthly visitors (234 million unique users)," I don't know from where those numbers come, but unless absurd coincidence, they're wrong. Moi Magnus (talk) 09:01, 7 July 2019 (UTC)

The number is likely from 2015, and never got updated. Alexa may have given the monthly visitors but no longer, so that fragment is removed. --Frmorrison (talk) 17:12, 12 July 2019 (UTC)

Questionable practices?

Some users have made these shady experiences:

Maybe someone can utilize that information in any way.

Semi-protected edit request on 16 October 2019

change: "== Science == Reddit data can help provide scientific researches in various fields. "

to: "== Science == Reddit data can help provide scientific research in various fields. " 2001:8003:2E1D:F801:500A:572E:90F4:338E (talk) 11:08, 16 October 2019 (UTC)

 Done NiciVampireHeart 11:23, 16 October 2019 (UTC)

Semi-protected edit request on 16 October 2019

You should use the newer reddit page. Joemamaisfat69 (talk) 15:57, 16 October 2019 (UTC)

 Not done for now: please establish a consensus for this alteration before using the {{edit semi-protected}} template. - FlightTime (open channel) 15:59, 16 October 2019 (UTC)
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