This article is within the scope of WikiProject Video games, a collaborative effort to improve the coverage of video games on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Video gamesWikipedia:WikiProject Video gamesTemplate:WikiProject Video gamesvideo game articles
I don't have a reference for this to hand and thus this from memory, but I recall that the name came from an 'off the shelf' business or business plan that the original Denton members bought, so the name itself doesn't have any significance.--Autospark (talk) 18:54, 20 August 2009 (UTC)[reply]