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Draft:Marvel Television (Marvel Studios label)

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This page is about the branding label created in 2024. For the production company active from 2010 until 2019, see Marvel Television. For other uses, see Marvel Television (disambiguation).
Marvel Television
Company type
  • Branding label
  • Production banner
IndustryTelevision
GenreSuperhero fiction
PredecessorMarvel Television (2010–2019)
FoundedMay 14, 2024; 5 months ago (2024-05-14)
Key people
Brad Winderbaum (head of television)
ProductsTelevision series
ParentMarvel Studios
Websitewww.marvel.com/tv-shows

Marvel Television is a branding label and production banner used by the American production company Marvel Studios responsible for the creation of its live-action television shows based on Marvel Comics, releasing their series as part of its media franchise and shared universe, the Marvel Cinematic Universe (MCU).

Marvel Television, a separate production division that was formed as part of Marvel Entertainment in 2010, produced several television series for the MCU that were largely separated from Marvel Studios' MCU films. The production division was absorbed by Marvel Studios in 2019 as they began producing television miniseries for Disney+. The Marvel Television banner was announced in May 2024 as part of Marvel Studios' larger shift in their approach to producing television series.

History

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Further information: List of Marvel Cinematic Universe television series

Creation of the Marvel Television division

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Further information: Marvel Television

The original incarnation of Marvel Television was formed in June 2010 as a division of Marvel Entertainment to produce television series based on Marvel Comics, with Jeph Loeb appointed as the executive vice president and the head of television.[1][2] Marvel Television produced several television series for the Marvel Cinematic Universe (MCU) franchise created by Marvel Studios.[3] At the end of August 2015, Marvel Entertainment's film subsidiary Marvel Studios was integrated into Walt Disney Studios, leaving Marvel Television and Marvel Animation (formerly part of Marvel Studios) under Marvel Entertainment and CEO Isaac Perlmutter's control.[4] This was seen as widening the existing divide between the Marvel film and television divisions, and making it unlikely that the MCU films would acknowledge the series' events and characters.[5] By that point, the only series that had significant involvement from Marvel Studios was Agent Carter.[6][7]

Marvel Studios' initial television development and folding of the Marvel Television division

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By September 2018, Marvel Studios was developing several limited series for Disney's new streaming service Disney+, which would feature actors from the films and would exist alongside the continuity of the films.[8][9] Disney gave Marvel Studios an initial mandate to create as much content as it could, as quickly as it could, to bolster the new streaming service.[10] These series were largely developed as one-off miniseries that were intended to lead into the studio's feature films,[11][12] and were approached with a feature film structure that gave the characters an arc across the series and felt like standalone limited series.[13] Marvel Studios initially used the term "head writer" instead of the traditional showrunner title, since they were approaching their television series as long films. They encouraged the series' directors to be in the writers room and part of the creative process, much like their feature films, alongside Feige and the Marvel Studios executives assigned to each series.[14]

In October 2019, Marvel Studios president Kevin Feige was given the title of chief creative officer, Marvel, and would oversee Marvel Television and Marvel Family Entertainment (animation), with both being placed under the Marvel Studios banner.[15] With the promotion of Feige, Loeb was expected to leave his post as the head of Marvel Television the next month.[16][17] That December, Marvel Television was folded into Marvel Studios, which inherited all of Marvel Television's shows that were in development at the time, and no new series were being considered from Marvel Television.[18] There was potential for the "Marvel Television" name to be repurposed as a label of Marvel Studios.[19]

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By October 2023, Marvel Studios shifted their creative philosophy to a more traditional television development process, moving away from head writers and beginning to hire dedicated showrunners for their series who would develop television pilots and create series bibles.[20] In May 2024, during Disney's upfront presentation, Marvel Studios revealed that its live-action Disney+ series would be released under a new "Marvel Television" banner, separate from the Marvel Television division, starting with Agatha All Along later in 2024. Brad Winderbaum, the head of television, streaming, and animation at Marvel Studios, explained that the studio was now using the "Marvel Television" banner, alongside the "Marvel Animation" and "Marvel Spotlight" banners, to indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow.[21] The Marvel Television and Animation banners still exist under Marvel Studios, which Feige noted was not the case with the previous incarnations of each.[22]

Production library

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For a more comprehensive list, see List of Marvel Cinematic Universe television series § Marvel Studios series.

All television series released under the "Marvel Television" banner are part of the Marvel Cinematic Universe.[21]

Series Released No of
seasons 		Production partner Original
network 		Notes
Agatha All Along[21] 2024 1 — Disney+ Spin-off from the Marvel Studios series WandaVision (2021)[23]
Daredevil: Born Again[21] 2025 1 — Reboot of Marvel Television's Netflix series Daredevil (2015–2018)
Ironheart[21] 1 Proximity Media[24]

See also

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References

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  1. ^ Phegley, Kiel (July 2, 2010). "Jeph Loeb Talks Marvel TV". Comic Book Resources. Archived from the original on April 25, 2023. Retrieved July 13, 2011.
  2. ^ Andreeva, Nellie (June 28, 2010). "Marvel Entertainment Launches TV Division". Deadline Hollywood. Archived from the original on September 18, 2011. Retrieved May 18, 2012.
  3. ^ Patten, Dominic (August 12, 2019). "Marvel TV Boss Jeph Loeb On Secret ABC Series, Disney+, 'Legion' End, More Crossovers, 'Ghost Rider' & Hulu Plans". Deadline Hollywood. Archived from the original on August 12, 2019. Retrieved August 13, 2019.
  4. ^ Masters, Kim; Belloni, Matthew (August 31, 2015). "Marvel Shake-Up: Film Chief Kevin Feige Breaks Free of CEO Ike Perlmutter (Exclusive)". The Hollywood Reporter. Archived from the original on September 3, 2015. Retrieved August 31, 2015.
  5. ^ Fischer, Russ (August 31, 2015). "Kevin Feige Wins More Control at Marvel Studios in Behind the Scenes Restructuring". /Film. Archived from the original on September 3, 2015. Retrieved December 15, 2019.
  6. ^ Goldberg, Lesley (January 5, 2015). "'Agent Carter' Showrunners Grilled By 'Arrow' Producer in Honest, Wide-Ranging Interview". The Hollywood Reporter. Archived from the original on January 8, 2015. Retrieved January 7, 2015.
  7. ^ Henstridge, Elizabeth (January 10, 2021). ep116 Live with Lil! Agents of SHIELD. Event occurs at 40:28. Archived from the original on January 11, 2021. Retrieved January 30, 2020 – via YouTube.
  8. ^ Kroll, Justin (September 18, 2018). "Loki, Scarlet Witch, Other Marvel Heroes to Get Own TV Series on Disney Streaming Service (Exclusive)". Variety. Archived from the original on September 20, 2018. Retrieved September 18, 2018.
  9. ^ Boucher, Geoff; Hipes, Patrick (October 30, 2018). "Marvel Duo Falcon & Winter Soldier Teaming For Disney Streaming Series". Deadline Hollywood. Archived from the original on October 31, 2018. Retrieved October 31, 2018.
  10. ^ Perine, Aaron (March 16, 2024). "Marvel's Ironheart Receives MCU Update After Delay". ComicBook.com. Archived from the original on March 29, 2024. Retrieved April 3, 2024.
  11. ^ Vary, Adam B. (January 11, 2021). "Marvel's Kevin Feige on 'WandaVision,' 'Star Wars' and How the Pandemic Is Like Thanos' Blip". Variety. Archived from the original on January 11, 2021. Retrieved January 11, 2021.
  12. ^ Bui, Hoai-Tran (January 11, 2021). "Kevin Feige on How 'WandaVision' and Other Marvel Disney+ Shows Will Expand the Marvel Cinematic Universe [Interview]". /Film. Archived from the original on January 11, 2021. Retrieved January 11, 2021.
  13. ^ Outlaw, Kofi (January 4, 2024). "Marvel Studios Exec Reveals How MCU Is Learning From Recent Mistakes". ComicBook.com. Archived from the original on January 5, 2024. Retrieved January 4, 2024.
  14. ^ Vary, Adam B. (May 12, 2021). "Marvel Studios' Disney Plus Shows Don't Use Showrunners, and That Has Some TV Writers Worried". Variety. Archived from the original on May 13, 2021. Retrieved May 12, 2021.
  15. ^ Fleming, Mike Jr. (October 15, 2019). "Marvel Studios President Kevin Feige Adds Marvel Chief Creative Officer Title". Deadline Hollywood. Archived from the original on October 16, 2019. Retrieved October 15, 2019.
  16. ^ Holloway, Daniel; Donnelley, Matt (October 22, 2019). "Does Kevin Feige's Marvel Promotion Mean Ike Perlmutter's Endgame?". Variety. Archived from the original on October 22, 2019. Retrieved October 22, 2019.
  17. ^ Goldberg, Leslie (October 22, 2019). "Marvel TV Topper Jeph Loeb to Exit". The Hollywood Reporter. Archived from the original on October 22, 2019. Retrieved October 22, 2019.
  18. ^ Patten, Dominic; Andreeva, Nellie (December 11, 2019). "Marvel TV To Shut Down, Current Series Folded Into Marvel Studios". Deadline Hollywood. Archived from the original on December 11, 2019. Retrieved December 11, 2019.
  19. ^ Baysinger, Tim (December 11, 2019). "Marvel TV to Cut Staff, End New Development in Move Under Kevin Feige". TheWrap. Archived from the original on April 30, 2023. Retrieved April 6, 2020. The move effectively shutters the division as it will be absorbed by Marvel Studios — though the Marvel TV name may still continue.
  20. ^ Kit, Borys (October 11, 2023). "'Daredevil' Hits Reset Button as Marvel Overhauls Its TV Business". The Hollywood Reporter. Archived from the original on October 11, 2023. Retrieved October 11, 2023.
  21. ^ a b c d e Vary, Adam B. (May 21, 2024). "Why Marvel Is Rebranding Its Television Shows to Eliminate the 'Pressure' to 'Watch Absolutely Everything'". Variety. Archived from the original on May 21, 2024. Retrieved May 23, 2024.
  22. ^ Barnhardt, Adam (July 21, 2024). "Kevin Feige Explains How Marvel Studios, Television, and Animation Make MCU More Accessible". ComicBook.com. Archived from the original on July 24, 2024. Retrieved August 2, 2024.
  23. ^ Otterson, Joe (May 26, 2021). "'WandaVision' Head Writer Jac Schaeffer Sets Overall Deal With Marvel Studios, 20th Television". Variety. Archived from the original on May 26, 2021. Retrieved May 26, 2021.
  24. ^ Kit, Borys (April 11, 2022). "Marvel's 'Ironheart' Finds Its Directors While Ryan Coogler Boards as Executive Producer". The Hollywood Reporter. Archived from the original on April 11, 2022. Retrieved April 11, 2022.
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