User:Summer.owen/Ethnocentrism

Effects -- Original Text

A study in New Zealand was used to compare how individuals associate with in-groups and out-groupers and has a connotation to discrimination. Strong in-group favoritism benefits the dominant groups and is different from out-group hostility and/or punishment. A suggested solution is to limit the perceived threat from the out-group that also decreases the likeliness for those supporting the in-groups to negatively react.

Ethnocentrism also influences consumer preference over which goods they purchase. A study that used several in-group and out-group orientations have shown a correlation between national identity, consumer cosmopolitanism, consumer ethnocentrism, and the methods consumers choose their products, whether imported or domestic.Consumer Ethnocentrism in which beliefs held by consumers in which they determine which they determine what foreign goods to consume. A study based on the study of consumers was used to determine that Chinese, we skeptical about purchasing product from Japan, due to the deaths created by World War II. Ethnocentrism not only causes effects upon a product

Effects -- Edited Text

A study in New Zealand was used to compare how individuals associate with in-groups and out-groupers and has a connotation to discrimination. Strong in-group favoritism benefits the dominant groups and is different from out-group hostility and/or punishment. A suggested solution is to limit the perceived threat from the out-group that also decreases the likeliness for those supporting the in-groups to negatively react.

Ethnocentrism also influences consumer preference over which goods they purchase. A study that used several in-group and out-group orientations have shown a correlation between national identity, consumer cosmopolitanism, consumer ethnocentrism, and the methods consumers choose their products, whether imported or domestic. Countries with high levels of nationalism and isolationism are more likely to demonstrate consumer ethnocentrism, and have a significant preference for domestically-produced goods.

---

Effects of ethnocentrism in the media - Original

Mass media plays an important role in our current society. We are constantly exposed to media content every day. Researchers had found that ethnocentrism is dysfunctional in communication and similar fields because the lack of acceptance of other cultures leads to the creation of barriers for people of different backgrounds to interact with each other. The presence of ethnocentrism in media content creates an issue in the exchange of messages in the communication process. The media industry is dominated by the Global North, so Western ethnocentrism tends to be exposed in the media. This can be seen in the predominance of Western content in TV shows, film, and other forms of mass media. Some shows tend to depict foreign cultures as inferior or strange in contrast to their own culture.

Film

Aladdin from Disney as an example of ethnocentrism

Cinema has been around in our society since the beginning of the 20th century, and it is an important tool made to entertain and/or educate the viewer. Western companies are usually the leaders of the film industry. Thus, it is common to be exposed to content based on Westerners' point of view. Examples of ethnocentrism are constantly seen in films, whether intentionally or unintentionally. An example of this can be seen on the American animated film Aladdin by Disney in 1992; the opening song of the movie is "Arabian Nights", it is mentioned in the lyrics that "it's barbaric, hey, but it's home," which had caused debates among the audience because it could lead to thinking that the Arabic culture is barbaric. Examples like this are numerous, featuring in many Hollywood films. Experts in the field propose that a way of overcoming ethnocentrism is to avoid the use of stereotypes in films. Therefore, the presence of ethnocentrism in cinema leads to stereotypical images of cultures that differ from the creators'. Another film example is a 2018 film named "Crazy Rich Asians", based on the book by Kevin Kwan.

Social media

A considerable number of people are exposed to social media, whose purpose is to encourage interaction among users. Social media has become a reliant source, to be able to interact among others across the world. The most common and popular social media platforms are Facebook, Instagram, Twitter, Snapchat, YouTube, and TikTok. Social media tends to play a positively constructive role within a society in which it educates, guides/entertain the public, and the bring more awareness towards other cultures by illustrating how each one is different from one another. Even though social media can produce positive outcomes within ethnocentrism, there are also negatives in which it allows for other cultures to judge one another and create controversy. Someone who is ethnocentric may hinder the exchange of information by diminishing the interest of interacting with people from other cultures.

Effects of ethnocentrism in the media - Edited

Film

As the United States leads the film industry in worldwide revenue, ethnocentric views can be transmitted through character tropes and underlying themes. The 2003 film "The Last Samurai," was analyzed to have strong ethnocentric themes, such as in-group preference and the tendency to show judgement towards those in the out-group. Similarly, the film received criticism for historical inaccuracies and perpetuating a "white savior narrative," showing a tendency for ethnocentrism centered around the United States.

Social Media

Approximately 67.1% of the global population use the internet regularly, with 63.7% of the population being social media users. In a 2023 study, researchers found that social media can enable its users to become more tolerant of other people, bridging the gap between cultures, and contributing to global knowledge. In a similar study done regarding social media use by Kenyan teens, researchers found that when social media is limited to a certain group, it can increase ethnocentric views and ideologies.