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OSell DinoDirect China Limited
Type of site
Private
Founded2010[1]
Headquarters
Chongqing
,
China
Area servedWorldwide
Founder(s)Kevin Fenn[2]
Key peopleKevin Fenn (CEO)  [3][2]
IndustryInternet
ServicesE-Commerce
Employees1,000+
(Jan 1, 2015) [4]
URLwww.osell.com


OSell is a Chinese cross-border e-commerce company with headquarters in the south western city of Chongqing in the Yuzhong District.[3] It provides business-to-business (B2B) sales services through its platform. It also features a trade fair and several exhibitions held under the umbrella of the OConnect brand.[6] The company is known for its original B2B2C approach that builds on China's popularity for cross border B2B e-commerce and on the country's position as the world's largest e-commerce market.[7]

OSell owns vast a network of warehouses and display centers throughout the world, which allow manufacturers to sell directly to retailers. The company's platform sources a range of products, from jewelry to electronics.[6] Osell has a prominent presence in the Chinese e-commerce industry, and is responsible for organizing and co-organizing related forums, summits and conferences, most notably, the China-Russia e-Commerce Summit held in Moscow, Russia held in 2015.[8]

According to popular traffic analysis site Alexa Internet rankings, its website ranked 375,709 in July 2016, a jump of nearly 62,500 places over previous three months.Cite error: The opening <ref> tag is malformed or has a bad name (see the help page). The data indicated a strong presence in the European market, especially in Turkey.[5] The company is a subsidiary of DinoDirect China Limited, and is supported by the local government.[9]

History

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OSell was founded by Kevin Fenn in 2010.[2] Over the next two years, the company expanded its base, and established an office in Dubai, UAE.[1] The company showed fast growth, and, by mid 2013, its catalog featured the names of over 53,000 manufacturers, wholesalers and retailers from China with some 30 million items listed.[6]

The first few years of growth were crucial, as the company expanded rapidly by acquiring and partnering with other companies to increase the capacity of its consumer services. It co-organised several events promoting e-commerce in target countries. It made a definitive entrance into the Russian market with a three day exhibition connecting Russian retailers and Chinese manufacturers held in October-November 2014 in Gongguan, China.[10][11] In December 2014, it acquired the logistics and supply chain management company, TDPro, to provide faster delivery options in Russia.[4][12][13] In April 2015, OSell, along with prominent e-commerce company Alibaba, represented China at the first BRICS Expert Dialogue on e-Commerce held in Moscow, Russia. The dialogues are aimed at creating conditions for free e-commerce amongst BRICS countries.During the same month, it signed an agreement with UnionPay International enabling its overseas customers to pay using the Company's international cards.[14] Later in October, it co-organised the China-Russia e-Commerce Summit in Moscow, Russia.[8] By the end of 2015, it was one of six key entities in the cross border e-commerce market in China.[15]

In March 2016, an agreement to construct "two parks for two countries" was signed between OSell and the Czech Trade and Tourism Alliance.[16] In May 2016, it acquired the French company Comex, furthering its presence in the European market. A month later, the OSell group organized the China-Poland Online Silk Road Economic Cooperation Forum was organised in Warsaw, Poland as part of an official Chinese government visit to the country.[17]

Relations with the Chinese Government

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OSell is one of four e-commerce companies to be ratified by the Ministry of Commerce.[18] In April 2016, it came to be officially recognized by Premier Li at Boao Forum for Asia’s Annual Conference.[18]

Focus

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The OSell company primarily promotes products of Chinese origin while improving dialogue between inland, and cross border parties. Future plans are said to include building local experience centers, warehouses and after-sale services in cities along the "One belt and one road".[4] Covering 60 countries and a population of over 4 billion, this region's foreign trade volume is more than one trillion dollars.[19] In 2013, the Chinese Government first launched the concept of "one belt and one road" as a network of overland corridors across Central and Western Asia, connecting China and Europe.[4]This concept would also include a maritime route linking China with Southeast Asia as well as Europe and Africa.[13]The company owns several local experience centers, where prospective buyers can physically view products before ordering them. Additionally, strategically placed warehouses facilitate logistics and speed up delivery.

It also plans to focus on the concept of "two parks for two countries." This concept involves building two showrooms: one in China and the other in a foreign country, and each would showcase the other's products.

Services

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OSell features a business to business platform that includes a range of provisions for both consumers and suppliers, like IT support, product quality check, payment management, delivery services and branding options.[20] The portal also has an anti-fraud system in place.[20] It works on the principle of globalized localized operations.[1]

Offices

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The company is headquartered in Chongqing, with offices across China including cities like Beijing, Shenzhen, Shanghai, Guangzhou, Hefei and Mianyang.[21] Its global operations are run from Hong Kong[22] with worldwide offices in Moscow, Russia; Jakarta, Indonesia; Montreal, Canada and Canberra, Australia.[4]

Experience Centers/Warehouses

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The company boasts of several 'experience centers' and warehouses placed strategically in various countries around the world. In early 2015, Moscow saw the first ever experience center. Domestically, the company has warehouses in Shenzhen, Guangzhou, Shanghai and Urumchi.[20] Internationally, warehouses exist in Russia and Ukraine[4] with one opening soon in Toronto, Canada.[23][24]

Custom Clearance Platform

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OSell plays a major role in way in the government regulated cross-border e-commerce custom clearance service platform, in Humen. Started in July 2014, this platform's main purpose is to ensure that business is conducted in a legal and transparent manner.[25][26] Four types of customer clearance services are featured, including general export, and online shopping bonded imports.[25]

Delivery and Transportation

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Since its establishment, the company has expanded rapidly and currently (June 2016) delivers to 218 countries and districts.[27] Products to Europe are sent through the Yuxinou Railway, the Chongqing-Xinjiang-Europe international railway.[28] It aims to transform this railway into the main route for all logistics handled by the company.

App

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The company's B2B platform is offered through its app for both IPhones and android phones. Features include instant messaging and translation services for international buyers[29] as well as a global samples centre, order management and overview of OConnect showrooms.[30]

See also

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References

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  1. ^ a b c Introduction to OSell pg 25.OSell official website. Retrieved 12 July 2016
  2. ^ a b c Kevin Fenn BOAO Forum for Asia. Retrieved 14 June 2016.
  3. ^ a b Company Overview of OSell DinoDirect China Limited Bloomberg. Retrieved 14 June 2016
  4. ^ a b c d e f Chinese retailer Osell acquires Russian logistics company Oceanpayment.com Retrieved 14 June 2016
  5. ^ a b "OSell.com Site Overview". Alexa Internet. Retrieved July 11, 2016.
  6. ^ a b c Osell Makes Sourcing From China Now Easy and Secure to E-Merchants Businesswire.com 01 July 2013 Retrieved 14 June 2016
  7. ^ Asia-Pacific: the world’s largest e-commerce market Ascendia Retrieved 12 July 2016
  8. ^ a b China-Russia e-Commerce Summit official website Retrieved 12 July 2016
  9. ^ Chongqing Based E-commerce Company OSell Aims to be the World's Leading Cross-border E-commerce Company prnewswire July 2014. Retrieved 18 July 2016
  10. ^ We Make Retailers and Manufactures Connected prnewswire 31 October 2014 Retrieved 18 July 2018
  11. ^ A new influx of Chinese companies into Russian e-commerce By Adrien Henni internetRETAILER 17 September 2015 Retrieved 13 July 2016
  12. ^ Chinese E-commerce Giant OSell Acquires Russian Company TDPRO, Building the First Chinese Products Experience Center January 2015. Retrieved 14 June 2016
  13. ^ a b Russia: OSell acquires TDPro January 2015. Retrieved 14 June 2016
  14. ^ Introduction to OSell pg 28 OSell official website. Retrieved 12 July 2016
  15. ^ China Cross-Border E-Commerce Industry 2015 Market Research Report Allied Analytics LLP 08 December 2015 Retrieved 20 July 2016
  16. ^ Introduction to OSell pg 42 OSell official website. Retrieved 11 July 2016
  17. ^ Ambassador of China-Poland Friendship, OSELL Group Builds Economic Highway between China and Eastern Europe Trader Link 16 June 2016. Retrieved 12 July 2016
  18. ^ a b Introduction to OSell pg 9 OSell official website. Retrieved 25 July 2016
  19. ^ “Internet+” and “the Belt and Road” - Provide Good Opportunity for the Development of Chinese Foreign Trade Introduction to OSell pg 6 OSell official website Retrieved 11 July 2016
  20. ^ a b c China’s DinoDirect launches huge sourcing platform for Russian e-merchants by Adrien Henni East West Digital News 28May 2013. Retrieved 12 July 2016
  21. ^ Introduction to OSell pg 11. Official OSell website. Retrived 12 July 2016
  22. ^ Introduction to OSell pg 10. Official OSell website. Retrived 12 July 2016
  23. ^ Tory's trade mission to China sees $3.5-million investment in Toronto by Luke Simcoe Metronews 11 April 2016. Retrieved 14 June 2016
  24. ^ Global OConnect Leads a Revolution of Trade With China by Launching Exhibition Warehouse in Canada Yahoo Finance. 28 June 2016 Retrieved 11 July 2016
  25. ^ a b OSell Leads First Custom Clearance Of Cross-border E-commerce Service Platform (China) pg 15 2014. Inpost Retrieved 19 July 2016
  26. ^ Alibaba and Chinese rivals pour into Russia's booming e-commerce arena By Adrien Henni 14 August 2014 Internet Retailer Retrieved 12July 2016
  27. ^ Numbers OSell official website. Retrieved 14 June 2016
  28. ^ OSell offers global window for factories By Jiang Xueqing, China Daily. 25 December 2015. Retrieved 16 June 2016.
  29. ^ Introduction to OSell pg 18. OSell official website. Retrieved 12 july 2016
  30. ^ Introduction to OSell pg 19. OSell official website. Retrieved 12 july 2016
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