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User:Brojam/Avengers Campus

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Main article: Avengers Campus

Avengers Campus
ThemeMarvel Superheroes
Avengers Campus California
(Disney California Adventure)
Coordinates33°48′44″N 117°55′08″W / 33.8121°N 117.9190°W / 33.8121; -117.9190
StatusUnder construction
OpensSummer 2020
Replaced
Stark Expo Hong Kong
(Hong Kong Disneyland)
Coordinates22°18′47″N 114°02′29″E / 22.3130°N 114.0413°E / 22.3130; 114.0413
StatusUnder construction
Replaced
Avengers Campus Paris
(Walt Disney Studios Park)
Coordinates48°52′02″N 2°47′02″E / 48.8672°N 2.7838°E / 48.8672; 2.7838
StatusUnder construction
Replaced
Xandarian Outpost
(Epcot)
Coordinates28°22′29″N 81°32′58″W / 28.3747°N 81.5494°W / 28.3747; -81.5494
StatusUnder construction
Opens2021
ReplacedEllen's Energy Adventure
Mission Station
(Shanghai Disneyland Park)
Coordinates31°08′30″N 121°39′45″E / 31.1416°N 121.6624°E / 31.1416; 121.6624
StatusPlanned

Avengers Campus[1][2] is an upcoming Marvel Comics–themed area being developed at several Disney theme parks: Disney California Adventure in summer 2020, Hong Kong Disneyland in 2023, and Walt Disney Studios Park in 2021. [3][4][5] The Marvel-themed areas or "land" will be developed simultaneously at the three parks and inspired by the Marvel Cinematic Universe. They will be developed by Walt Disney Imagineering, in collaboration with Marvel Studios and Marvel Themed Entertainment.[6]

These three parks all hosted a Marvel-themed seasonal event in the past,[7][8][9] which confirmed the demand for the integration of the superheroes in the parks.

Based on three different continents, the Marvel-themed areas will be defined as the "Super Hero campus" of their specific region, that will form guests to become heroes.[10] Each area will feature mostly different sets of attractions and entertainment, while being strongly interconnected with each other by sharing a common narrative.[11]

Development

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Background

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In the late 1970s up to the early 1990s, Marvel Entertainment Group (MEG) was in such dire financial straits that they sold options to film studios to produce films based on Marvel Comics characters. From 1986 to 1996, most of Marvel's major characters had been optioned, including the Fantastic Four, X-Men, Daredevil, Hulk, Silver Surfer, Iron Man, and Spider-Man.[12] In March 1994, MEG sold the theme park rights of their characters to MCA Inc. (then-owner of Universal Pictures and its theme park division). The contract stipulated that "MCA will construct a complex of attractions, stores and food venues heavily themed around the Marvel properties" under the Marvel Universe banner at the second gate.[13] The agreement remains in perpetuity, or indefinitely, unless Universal decides to close the Marvel Universe area, stop making payments for property usage, or Marvel opts out of the contract providing that it needs a reasonable explanation that Universal is mishandling the usage of their property.[13] In May 1999, Marvel Super Hero Island opened at Universal's Islands of Adventure in Orlando, Florida.

In December 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion.[14] Both Marvel and Disney stated that the merger would not affect any preexisting deals and that Disney would continue to honor existing agreements between rival theme parks and Marvel, although Disney said they would "use Marvel where [they] can on Disney platforms and in Disney places."[15][16] In March 2012, Disney CEO Bob Iger revealed that Disney had begun preliminary concepts of incorporating Marvel's properties into their parks, although no major negotiations with Universal were announced.[17][18]

The 1994 agreement between Marvel Entertainment and Comcast/NBCUniversal (Universal's current parent companies) governs the use of Marvel properties in non-Universal theme parks and dictates what parks in the region can use such properties. Currently, Islands of Adventure uses the Avengers, Spider-Man, X-Men, and the Fantastic Four, while Universal Studios Japan only employs Spider-Man, as it operates the Islands of Adventure cloned ride The Amazing Adventures of Spider-Man since 2004. Under the contract, it forbids Walt Disney World and Tokyo Disney Resort parks from installing these characters, as well as the other characters in the same "family" (e.g., any team members, side characters, and villains closely associating with the superheroes). In addition, Disney is not allowed to use the Marvel name in the U.S. and Japan, nor can create a Marvel-themed simulator ride within the legal designated regional distances of any Universal theme park in the U.S. and Japan regardless whether the Marvel characters are used by Comcast/NBCUniversal or not.[13]

The Disneyland Resort is not constrained by the agreement, as it also states it could utilize any Marvel character west of the Mississippi River whether used by Comcast/NBCUniversal or not. However, the resort is still bound by the clause of not using the Marvel name and a simulator ride containing any Marvel character. Outside the U.S. and Japan, Disney parks around the world are permitted to use any Marvel properties, the Marvel name, as well as any type of ride they want.

Marvel-themed events at Disney parks

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After the acquisition by Disney in 2009, Marvel Studios films began to be marketed at the Innoventions attraction in Tomorrowland at Disneyland. For Iron Man 3, the exhibit, entitled Iron Man Tech Presented by Stark Industries, features the same armor display that was shown at the 2012 San Diego Comic-Con, with the Marks I-VII and the new Mark XLII. In addition, there is a simulator game, titled "Become Iron Man", that uses Kinect-like technology to allow the viewer to be encased in an animated Mark XLII armor and take part in a series of "tests," in which you fire repulsor rays and fly through Tony Stark's workshop. The game is guided by J.A.R.V.I.S., who is voiced again by Paul Bettany. The exhibit also has smaller displays that include helmets and chest pieces from the earlier films and the gauntlet and boot from an action sequence in Iron Man 3.[19] The exhibit for Thor: The Dark World is called Thor: Treasures of Asgard, and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor.[20] Captain America: The Winter Soldier's exhibit, Captain America: The Living Legend and Symbol of Courage, features a meet and greet experience.[21]

From May to September 2017, Disneyland Resort featured the "Summer of Heroes", which sees members of the Guardians of the Galaxy and Avengers making appearances throughout the Disneyland Resort. Additionally, the Guardians of the Galaxy: Awesome Dance Off event was featured, which involved Peter Quill / Star-Lord blasting music from his boombox, along with the Avengers Training Initiative, a limited experience where Black Widow and Hawkeye "assemble a group of young recruits to see if they have what it takes to be an Avenger." Marvel related food and merchandise was also available throughout Hollywood Land at Disney California Adventure during the "Summer of Heroes".[22]

Development of Marvel-themed areas

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In March 2018, The Walt Disney Company announced three new Marvel-themed areas inspired by the MCU to Disney California Adventure, Walt Disney Studios Paris, and Hong Kong Disneyland. The developments will be designed by Walt Disney Imagineering in collaboration with Marvel Studios and Marvel Themed Entertainment.[6]

Areas

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Avengers Campus California (Disney California Adventure)

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The version at Disney California Adventure will be taking up the space previously occupied by A Bug's Land and will be anchored by the nearby Guardians of the Galaxy – Mission: Breakout! attraction. The land closed on September 5, 2018 to make way for the new area. At the 2017 D23 Expo, Disney announced the Guardians of the Galaxy will be joined by Spider-Man and the Avengers as part of the new immersive Superhero area at the park. Disney has said phase one of this superhero themed area will open in summer 2020. Due to a 1994 contract with Universal Parks & Resorts, Disney cannot use the "Marvel" name in the area name or attractions.[23][24] The new Spider-Man themed ride will use the former It's Tough to be a Bug! attraction.[25]

Current attractions and entertainment

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Current retail

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Future attractions and entertainment

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Stark Expo Hong Kong (Hong Kong Disneyland)

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The version at Hong Kong Disneyland was announced in 2016, as part of the park's expansion plan.[27] It will take over part of Tomorrowland and will be themed as the Stark Expo based in Hong Kong, where guests are asked to join the Super Heroes in their battles.[28] This version entered phase 2 in 2019, which includes Ant-Man and The Wasp: Nano Battle![29] in the Science and Technology Pavilion of Stark Expo, along with a new retail facility and themed food.[30] This new attraction joined the Iron Man Experience, which opened in 2017 and took up the area where the former Buzz Lightyear Astro Blasters attraction used to be. On top of this, there will be new attractions and other forms of entertainment added to the land up until the year 2023, when a brand new Avengers themed ride will open, taking over the area previously occupied by Autopia.[31][32]

Current attractions and entertainment

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Current retail

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  • Expo Shop
  • Pavillion Gifts

Future attractions and entertainment

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Future restaurant

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  • Stark Expo themed Restaurant

Avengers Campus Paris (Walt Disney Studios Park)

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The version at Walt Disney Studios Park will be taking over the Backlot area of the park, repurposing it with the Marvel theme.[33] It will include a re-theme of Rock 'n' Roller Coaster Starring Aerosmith to feature Iron Man.[4][34] On December 10, 2018, it was announced that Walt Disney Studios Park would feature a Marvel area similar to the one coming to Disney California Adventure, receiving the same Spider-Man ride, (taking over the Armageddon spot, closed on April 1, 2019) and Doctor Strange interactive show.[10]

Current entertainment

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Future attractions and entertainment

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  • Iron Man roller coaster[3][4]
  • Spider-Man attraction[10][35] While riding the attraction the guest will be able to sling webs just like Spider-Man and it'll give the guest a glimpse of what it's like to have super powers like Spider-Man himself as the mission is to help collect Spider-Bots that have run amok.
  • "Mission Control" Meet and Greet Facility

Future restaurant

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  • Ant-Man and the Wasp themed Buffet Restaurant
  • Quick-service restaurant with unknown theme

Future retail

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  • Shop at the exit of the Spider-Man attraction
  • Shop at the exit of the Iron Man roller coaster

Xandarian Outpost (Epcot)

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There is only one confirmed roller coaster themed around Marvel at Epcot: the Guardians of the Galaxy: Cosmic Rewind themed roller coaster that replaced Ellen's Energy Adventure. This attraction will open in 2021 during the 50th anniversary of Walt Disney World.

Mission Station (Shanghai Disneyland Park)

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See also

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References

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  1. ^ Smith, Thomas (August 22, 2019). "Disney Parks, Experiences and Products Shares First of Many Exciting Announcements to Be Unveiled at D23 Expo 2019". Disney Parks Blog. Retrieved August 22, 2019.
  2. ^ Hall, Jacob (August 22, 2019). "The Marvel Land at Disney California Adventure is Called Avengers Campus – Check Out New Concept Art, Models and More [D23]". /Film. Retrieved August 23, 2019.
  3. ^ a b Glover, Erin (March 20, 2018). "Avengers and Other Super Heroes to Assemble in New Themed Areas at Disneyland Resort, Disneyland Paris and Hong Kong Disneyland". Disney Parks Blog. Retrieved March 20, 2018.
  4. ^ a b c Fickley-Baker, Jennifer. "Rock 'n' Roller Coaster Starring Aerosmith at Walt Disney Studios Park to Receive Marvel Transformation". Disney Parks Blog. Retrieved February 11, 2018.
  5. ^ "Avengers Campus is coming to Disneyland Paris in 2021". Mr. Magical Parks. August 23, 2019. Retrieved August 26, 2019.
  6. ^ a b McNary, Dave (March 20, 2018). "Marvel-Themed Lands Coming to Three Disney Parks". Variety. Archived from the original on March 21, 2018. Retrieved March 21, 2018. Cite error: The named reference "VarietyDisneyParks" was defined multiple times with different content (see the help page).
  7. ^ "Summer of Heroes Begins Tomorrow at Disney California Adventure Park". Disney Parks Blog. Retrieved December 10, 2018.
  8. ^ "Marvel Super Heroes Come to Disneyland Paris in Summer 2018". Disney Parks Blog. Retrieved December 10, 2018.
  9. ^ "Hong Kong Disneyland Resort Continues Growing as Marvel's Asia Epicenter this Summer". Walt Disney Parks & Resorts. June 14, 2017. Retrieved December 10, 2018.
  10. ^ a b c d e "Global Avengers Initiative to Assemble Earth's Mightiest Heroes at Disney Parks Around the World". Disney Parks Blog. Retrieved December 10, 2018.
  11. ^ Corless, Tom (December 10, 2018). "Disney Releases New Concept Art, Vague Details About Attractions..." WDW News Today. Retrieved December 10, 2018.
  12. ^ Hass, Nancy (August 11, 1996). "Marvel sets up division to put its own characters into movies". The New York Times.
  13. ^ a b c "Marvel Agreement between MCA Inc. and Marvel Entertainment Group". sec.gov. U.S. Securities and Exchange Commission. Archived from the original on March 23, 2016.
  14. ^ Donley, Michelle (December 31, 2009). "Marvel Shareholders OK Disney Acquisition". MarketWatch.com. Archived from the original on November 2, 2014.
  15. ^ Vejvoda, Jim (August 31, 2009). "The Disney/Marvel Deal: What It Means for Movies". IGN. Archived from the original on August 12, 2012. Retrieved May 23, 2012.
  16. ^ McDonald, Brady (August 31, 2009). "How the Disney-Marvel deal affects Universal Studios theme parks". Los Angeles Times. Archived from the original (PDF) on September 4, 2009. Retrieved August 31, 2009.
  17. ^ Chmielewski, Dawn C. (March 14, 2012). "Walt Disney plans to deploy Marvel superheroes at its theme parks". Los Angeles Times. Archived from the original on November 7, 2012. Retrieved April 4, 2012.
  18. ^ "Disney Parks Might Soon Add Marvel Characters". HuffPost. AOL. March 20, 2012. Archived from the original on March 23, 2012. Retrieved April 4, 2012.
  19. ^ Goldman, Eric (April 12, 2013). "Disneyland Introduces Their First Marvel Exhibit with Iron Man Tech". Archived from the original on February 23, 2014. Retrieved April 13, 2013.
  20. ^ Lesnick, Silas (October 25, 2013). "CS Explores Disneyland's Thor: The Dark World Attraction, Treasures of Asgard". ComingSoon.net. Archived from the original on March 6, 2014. Retrieved October 26, 2013.
  21. ^ Slater, Shawn (February 10, 2014). "Captain America Arrives at Disneyland Park in Anaheim March 7". DisneyParks Blog. Archived from the original on June 26, 2014. Retrieved February 10, 2014.
  22. ^ Brown, Tracy; Martens, Todd (February 15, 2017). "Disney sets opening date for Guardians of the Galaxy attraction at California Adventure". Los Angeles Times. Archived from the original on February 16, 2017. Retrieved February 15, 2017.
  23. ^ Martin, Hugo (April 6, 2018). "Disney's California Adventure expansion will feature Marvel superheroes. Just don't call it 'Marvel Land'". Los Angeles Times.
  24. ^ "Marvel Agreement between MCA Inc. and Marvel Entertainment Group". sec.gov. U.S. Securities and Exchange Commission. Archived from the original on March 23, 2016.
  25. ^ "BREAKING: Full Attraction, Restaurant, & Store Lineup Revealed for..." WDW News Today. October 23, 2018. Retrieved December 7, 2018.
  26. ^ "Marvel Land Ride Details Revealed For Disney California Adventure".
  27. ^ "Hong Kong Disneyland Announces Plan for Multi-Year Expansion With New Attractions and Entertainment". Disney Parks Blog. Retrieved December 10, 2018.
  28. ^ "Iron Man Experience, Disney Parks' First Marvel-Themed Ride, Opens at Hong Kong Disneyland". Disney Parks Blog. Retrieved December 10, 2018.
  29. ^ Smith, Thomas. "Ant-man and the Wasp: Nano Battle! Coming to Hong Kong Disneyland in 2019".
  30. ^ "Ant-Man and The Wasp: Nano Battle! Coming to Hong Kong Disneyland in 2019". Disney Parks Blog. Retrieved December 10, 2018.
  31. ^ "Hong Kong Disneyland – Ant-Man and the Wasp Attraction Info & Artwork". Disney Geek. February 15, 2018.
  32. ^ "Hong Kong Disneyland to Close Buzz Lightyear Astro Blasters on 8/31". Disney Geek. August 7, 2017.
  33. ^ "Disney Announces Transformative Multi-Year Expansion for Disneyland Paris – Disneyland Paris News". Retrieved December 10, 2018.
  34. ^ Marden, Duane. "Rock 'n' Roller Coaster  (Walt Disney Studios Park (Marne la Vallée, Île-de-France, France))". Roller Coaster DataBase.
  35. ^ "D23 Expo 2019: Disney Parks Reveals Details about "Avengers Campus" at Disneyland Paris | News | Marvel". Marvel Entertainment. Retrieved August 26, 2019.
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