Talk:Buy one, get one free/Archives/2012

Mind Control

And finally from me, something a little crazy- which is why its on talk and not the main page. I have read that people almost hynotically pick up items on buy oen get one free, possibly subconsciously reacting to the fact that "Buy one get one free" is actually a command, just like "Do not steal." Possible links to subliminal messages played over the instore PA systems, there is certainly evidence that they use "do not steal" messages.Wizlop (talk) 16:48, 16 February 2008 (UTC)

Controversy

I'm currently looking for some information/sources about the controversy regarding Buy on get one free. It is often brought up in newspapers such as the Independent. The root of the controversy is that it is nothing more than trickery. The customer trusts the retailer will sell items at a fair and standard price. By inflating the price of one and then giving something "free" (which of course isn't free at all) the shop is abusing the customers trust. It has also been argued that the popularity of Buy one get one free discriminates aganst smaller shops, who may lack the storage space to support such "deals." I'll update the article with current legislation. Finally the large UK supermarkets came under a lot of criticism in my local newspapers for selling fireworks buy one get one free, effectivly doubling the number of fireworks people were buying, leading to more noise and misuse.Wizlop (talk) 16:48, 16 February 2008 (UTC)

History/Evolution

I've made a brief reference to the history and evolution of Buy one get one free. Originally it was typically used just as a method to clear overstocked items, items that were approaching the end of their shelf life, items that hadn't sold well etc. Nowadays it is used in a considered and deliberate way, and is a major part of the marketing of many large supermarkets. If anyone could build on this history, that would be very useful. I also think this kind of thing is most relevant to the article. Most interesting too is the fact that originally it was a technique to CLEAR items, whereas now it is often used to promote new, or temporary/seasonal items. Basically , it would be interesting if this article could consider the evolution of buy one get one free from a spontaneous sales technique, to a calculated and planned marketing strategy. If nothing else, there is no doubt it has been a massive success.Wizlop (talk) 16:48, 16 February 2008 (UTC)

Please build this

It would be helpful if people could build this article, making reference to good and reliabkle sources. I've removed the Iceland reference because I see no evidence for it, and like wise the BOGOFF just seems to be a joke- Bog Off being a slang term for "go away."Wizlop (talk) 16:14, 16 February 2008 (UTC)

Editting main Body

I'll edit the main body - currently the discussion does not actually relate to what is being said in the source that they cite.Wizlop (talk) 16:14, 16 February 2008 (UTC)Wizlop (talk) 16:48, 16 February 2008 (UTC)

Clean Up

This is a rather confusing article. Buy one Get one free is a markinging strategy. As such I feel an encyclopedia entry should explain WHAT it is, and provide some history about its usage. I don't think it really needs personal speculation as to the logic behind buy on get one free- which may well be different, depending on different items, retailers, national trends etc. I think that any specualtion about the economic/marketing strategy behind this really does need backing up with proper references to academic and professional studies. Unless this article can cite good sources, I think all that is required is a basic description of Buy on get one free.Wizlop (talk) 16:09, 16 February 2008 (UTC)

Original research

Although the article is interesting in it's analysis of BOGOF, I really do have to question whether or not the whole thing is just OR. I really do have to question the claim that "the main aim of BOGOF is to persuade buyers to purchase two items", because more often than not the item that has the BOGOF sale is something that consumers would purchase with regularity anyway, like baked beans or a DVD. In which case BOGOF would truly be giving them something for free, because they were going to buy it anyway just like they have been buying that item regularly in the past. I think that perhaps BOGOF could perhaps have less malicious intentions than selling two items when the customer would be unlikely to buy one. To the retailer BOGOF could be a great way to get rid of surplus stock, increase interest in a product that may have been losing popularity, attract people to their stores and instill a sense of store loyality because the customer may feel that the store is giving them something for free, so they will be more likely to be happy with the experience, tell their friends about it and of course shop their again.

In any case I am forced to place an original research warning on this page until someone can find some citations or until someone deletes the original research. JayKeaton (talk) 21:21, 29 December 2007 (UTC)

I agree with that, and would like to include that information in the article. Is the information you provided from a source? If so, could you please leave that on my talk page? - Robert Skyhawk (Talk) 01:36, 20 January 2008 (UTC)

I'll have a look around and see if I can find it again JayKeaton (talk) 03:56, 21 January 2008 (UTC)

BOGO Has Variations

It's not just buy one, get one free, its buy one get one with some kind of discount. I will add that to the lead even though I'm too damn lazy to find a reference. sorry. Codwiki (talk) 14:53, 24 November 2011 (UTC)