Scorched Peanut Bar
The Scorched Peanut Bar is an Australian chocolate bar that contains peanuts baked in toffee and covered in chocolate.
It was originally manufactured by Mastercraft, then by Nestlé who later discontinued it.[1] In October 2019, the Scorched Peanut Bar was re-launched into the market by Cooks Confectionery in Wollongong, New South Wales.
The product was promoted as "The Hard Bar" and was advertised using sexually suggestive and masculine imagery. One example of this suggestive advertising is a 1980s television commercial involving a rugged looking lumberjack felling and then straddling a tree and unsheathing a Scorched Peanut Bar on his thigh. An attractive female companion arrives and places her hand on the tree he is straddling.[2] The ad attracted criticism and was subsequently replaced with a less controversial one.[citation needed]
References
[edit]- ^ "Deleted Products, May 2011". Nestlé, Retrieved 1 July 2011
- ^ Clip taken from TV ad - YouTube
External links
[edit]- "Nestlé Deleted Products" (PDF). Archived from the original (PDF) on 9 August 2011. Updated May 2011
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