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Golden Nuggets

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Golden Nuggets
Product typeBreakfast cereal
OwnerCereal Partners
Produced byNestlé
CountryU.K.
Introduced1970s
Websitenestle.com/golden-nuggets

Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners (under the Nestlé brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour.[citation needed] The taste has been described as similar to the American cereal Cap'n Crunch.[1]

History

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Golden Nuggets were introduced in the 1970s in the United Kingdom and the United States, manufactured by Nabisco. They were then withdrawn from the UK market in the late 1970s.

However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.[citation needed]

Marketing

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The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits") - and a Golden Nuggets Bee.[2] The Klondike Pete character was also used in the 1970s to market the US version of the cereal, Klondike Pete's Crunchy Nuggets.[3][4] The box also sometimes features puzzles suited to the 7–12-year-old range.[citation needed] The cereal is marketed with the slogan "They taste Yeee-Haa!"[5] (Previously "They're honey-crunchin' good!").

In 2019, the Labour Party listed the cereal among its targets as deputy leader Tom Watson decried the use of cartoon characters to entice children to highly sugared foods.[6]

Imitations

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Similar cereals have been manufactured as home brands for supermarkets in Britain. Asda had 'Golden Balls'.[7] Tesco had 'Multigrain Boulders'.[8]

References

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  1. ^ Price, Rob; Robinson, Melia (22 May 2018). "I'm a Brit who just tried American kids' breakfast cereals for the first time ever -- here's the verdict". Business Insider Australia. Axel Springer SE. Retrieved 11 September 2019.
  2. ^ "Topher's Breakfast Cereal Character Guide: Nestle & Nabisco". Lavasurfer.com. Retrieved 11 September 2019.
  3. ^ "Klondike Pete's Crunchy Nuggets". Mr Breakfast. Retrieved 11 September 2019.
  4. ^ Tropf, Zach (4 March 2009). "A Tribute to Discontinued Cereals". Gunaxin. Retrieved 11 September 2019. Klondike Pete's Crunchy Nuggets (1972-1975) This one came in both a wheat and rice variety, and were actually just renamed versions of Rice Honeys and Wheat Honeys (which also went by the name Winnie the Pooh Great Honey Crunchers). The cereal was pawned off on kids by Klondike Pete, a bearded prospector who searched for gold with his mule Thorndike. In 1975, Klondike Pete's Crunchy Nuggets were discontinued and the cereal that had existed under various names was finally gone. But Pete wasn't gone. Apparently on a 25-year nugget hunt, Pete returned in 1999 for Golden Nuggets cereal after striking the motherlode in a new secret mine. Sadly, Thorndike had been replaced by a new mule sidekick, Pardner.
  5. ^ "Golden Nuggets". Nestlé. Archived from the original on 13 February 2008. Retrieved 3 February 2008.
  6. ^ Matthews-King, Alex (30 January 2019). "Labour vows to ban 'irresponsible' cartoon characters on sugary cereals to tackle child obesity crisis". The Independent. Independent Print Limited. Retrieved 11 September 2019.
  7. ^ "ASDA Golden Balls". ASDA Groceries. Asda Stores Limited. Retrieved 11 September 2019.
  8. ^ "Tesco Multigrain Boulders Cereal 375G". Tesco. Tesco plc. Retrieved 11 September 2019.
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