Jump to content

Breakaway (biscuit)

From Wikipedia, the free encyclopedia
Breakaway
Product typeDigestive biscuit
OwnerNestlé
CountryUnited Kingdom
Introduced1970; 54 years ago (1970)
Discontinued2024
Previous ownersRowntree Mackintosh Confectionery (1970–1988)
Websitenestle.co.uk/breakaway

Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]

Ingredients

[edit]
Nutritional info
Nutritional value per 100 g (3.5 oz)
Energy2,111 kJ (505 kcal)
61.1 g
Sugars42.4 g
Dietary fibre2.4 g
25.5 g
6.3 g
Vitamins and minerals
Percentages estimated using US recommendations for adults,[3] except for potassium, which is estimated based on expert recommendation from the National Academies.[4]
Source: Here

Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.

Advertising

[edit]

A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.

See also

[edit]

References

[edit]
  1. ^ Middleton, Joe (8 February 2024). "Now it's not for girls or boys: Nestle ditches Yorkie biscuit bar". The Independent. Retrieved 8 February 2024.
  2. ^ "Nestlé axes classic Breakaway bar after 54 years". BBC News. 8 February 2024. Retrieved 8 February 2024.
  3. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  4. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
[edit]