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Klaviyo

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Klaviyo, Inc.
Company typePublic
NYSE: KVYO
IndustryMarketing SaaS
Founded2012; 12 years ago (2012)
Founders
  • Andrew Bialecki
  • Ed Hallen
Headquarters
Boston, Massachusetts, United States
Key people
Andrew Bialecki (CEO)
Productsemail marketing, sms marketing,[1] product reviews,[2] CDP[3]
RevenueIncrease US$698 million (2023)
Decrease −US$331 million (2023)
Decrease −US$308 million (2023)
Total assetsIncrease US$1.09 billion (2023)
Total equityIncrease US$915 million (2023)
Owners
Number of employees
1,815 (2023)
Websiteklaviyo.com
Footnotes / references
[4][5]

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[8]

History

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The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[8]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[10][11]

In November 2022, Klaviyo announced it's first acquisition, code development firm Napkin.io.[12]

In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[8][13] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[14][15]

In June 2023, Klaviyo partnered with e-commerce platform Prestashop with the launch of Prestashop Automation with Klaviyo [16][17]

In 2024, the Klaviyo Marketing Platform was localised into 6 non-English languages, French,[18] German, Spanish, Italian, Korean and Brazilian Portuguese. [19]

Software and services

[edit]

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[20]

In addition to its e-commerce platform integrations, users can integrate other tools from their tech stacks like Zendesk, Postscript, Meta Ads, Google Ads, Square, Albato, Zapier, Aftership, Amazon Buy with Prime, Big Commerce, Canva, Zoho and Okendo [21] and Salesforce, directly to Klaviyo, or use an API solution when an integration needs to be customized.[22]

See also

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References

[edit]
  1. ^ "Who Thought Up Klaviyo's New SMS Product? Its Customers". Built in BOS. December 4, 2019.
  2. ^ "Klaviyo Introduces Klaviyo Reviews". Business Wire. June 27, 2023.
  3. ^ "Klaviyo Launches CDP with Integrated Delivery Tools". Customer Data Platform Institute. August 16, 2023.
  4. ^ "Klaviyo, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 29, 2024.
  5. ^ "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023.
  6. ^ Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ". The Business Journals. Retrieved May 24, 2022.
  7. ^ "About Klaviyo". March 18, 2024.
  8. ^ a b c Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". The Information. Retrieved May 4, 2023.
  9. ^ Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan". TechCrunch. Retrieved May 24, 2022.
  10. ^ "Klaviyo and Shopify Announce Strategic Partnership". Business Wire. August 2, 2022. Retrieved August 2, 2022.
  11. ^ "Shopify makes $100M strategic investment in marketing automation startup Klaviyo". Techcrunch. August 2, 2022. Retrieved August 2, 2022.
  12. ^ "Klaviyo Acquires Napkin.io, Code Development Firm". MediaPost.com. November 7, 2022. Retrieved October 16, 2024.
  13. ^ Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources". Reuters. Retrieved May 13, 2023.
  14. ^ Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". Axios.
  15. ^ Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters.
  16. ^ "PrestaShop Automation with Klaviyo". Prestashop.com. June 13, 2023. Retrieved March 27, 2024.
  17. ^ "Prestashop et Klaviyo lancent Prestashop Automation". Ecommercemag.fr (in French). July 11, 2023. Retrieved March 27, 2024.
  18. ^ "How to change the language for your account". help.klaviyo.com. May 28, 2024. Retrieved July 12, 2024.
  19. ^ "Klaviyo now in 5 additional languages: Use a platform that speaks the same language as you". www.klaviyo.com/uk/. October 16, 2024. Retrieved October 16, 2024.
  20. ^ "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  21. ^ FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding". FinSMEs. Retrieved August 23, 2022.
  22. ^ "Build your integration". Klaviyo Developers. Retrieved March 18, 2024.
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