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Zeta Global Holdings Corp.
Company typePublic
NYSE: ZETA
IndustryBusiness software
Founded2007
Headquarters
New York City, New York
,
United States
Key people
David A. Steinberg (CEO)
Websitezetaglobal.com

Zeta Global Holdings Corp. is an American marketing technology company[1] which was founded in 2007.[2][3] Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.[4] The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.[5]

The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.[6][7][8] Zeta has more than 1,300 employees worldwide.[2][9] The company's CEO is David A. Steinberg.[10] Forbes reported that the company had been referred to as a unicorn – a "billion-dollar startup".[11] According to The Wall Street Journal, as of March 2020 the company is profitable, with annual revenues exceeding $400 million.[12]

History

[edit]

Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley[13] in 2007 under the name 'XL Marketing'. The company changed its name to Zeta Interactive in 2014, then again to 'Zeta Global' in October 2016.[2][7][14] As of April 2017, Zeta had bought nine companies in the past nine years. In July 2015, the company raised $125 million from Blackstone's GSO Capital Partners to grow its business through the acquisition of data startup companies.[11][15]

In November 2013, Zeta acquired the Adchemy Actions division from ad tech firm Adchemy to incorporate their 'machine learning' based advertising platform.[16][17] In January 2014, Zeta acquired Clicksquared, a Boston-based company that created 'The Hub,' a SaaS-based, cross-channel campaign management platform.[18][19] In late 2015, they acquired the customer relationship management division of eBay's Enterprise operation in a deal which sources near the company said was worth $80–90 million. CEO Steinberg said the deal "gets us a long way toward becoming the largest customer lifecycle management platform."[20] In August 2016, they announced that they had purchased the marketing automation tool 'Acxiom Impact' from marketing technology and services company Acxiom, in a deal which sources said was worth more than $50 million.[21]

In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.[19] In March 2020, Christopher Greiner became CFO of Zeta Global.[22] In April 2017, Zeta appointed Donald Steele as the company's first-ever CRO.[23] That same month, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to $1.3 billion.[24] On July 18, 2017, Zeta acquired machine-learning centric platform Boomtrain.[25][26] Steinberg said the company planned to integrate "its machine learning, decisioning and marketing automation in our entire marketing cloud."[27] On December 5, 2017, Zeta Global acquired Disqus.[28]

In 2018–2020, Zeta made several key ad tech acquisitions. In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, a co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading and what is trending globally."[29] Also in 2019, Zeta also acquired demand-side and data management platform ad tech company Sizmek after it filed for bankruptcy. The deal was estimated to be around $36 million, integrating a programmatic ad buying platform into Zeta's data software."[30][31] During this period, Zeta also acquired Rocket Fuel's data management platform, IgnitionOne's demand side platform, and PlaceIQ's managed media business to further expand its marketing tech capabilities."[32][33] In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering.[34] Zeta went public on the New York Stock Exchange on June 10, 2021, at a $1.7 billion valuation under the symbol ZETA.[5]

Products

[edit]

As of 2019, the company has a database of permission based profiles for approximately 750 million+ people. Using big data analysis, they identify which companies they should sell to, contact those people, and manage existing customers.[35] The Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform with identity data at its core.[36] While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.[37] As of 2021, the company has a database of permission-based profiles with approximately 2.4 billion identities.[38]

Activities and events

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On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing and Strategy; The Kraft Group – the owners of the New England Patriots; and Hooman Radfar, chairman and co-founder of marketing firm AddThis.[39]

References

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  1. ^ "Fans or not, NFL braces for new stadium feel, sudden changes". USA Today.
  2. ^ a b c Konrad, Alex (18 November 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  3. ^ Urbanski, Al (9 July 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  4. ^ "Zeta Global Has Worldwide Ambitions But An IPO Will Wait". Seeking Alpha. 16 October 2016. Retrieved 5 May 2017.
  5. ^ a b "Zeta Global Has a Muted IPO, but 'We're in It for the Long Haul'". 10 June 2021.
  6. ^ "How This CEO Learned the Difference Between Coaching and Controlling". September 2021.
  7. ^ a b Zeta, Press Release (18 October 2016). "Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus". PR Newswire.
  8. ^ Azuri, Calivin (17 January 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  9. ^ Konrad, Alex (23 January 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  10. ^ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  11. ^ a b Konrad, Alex (15 July 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  12. ^ Patel, Sahil (4 March 2020). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 14 July 2020.
  13. ^ Patel, Sahil (4 March 2020). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2 October 2020.
  14. ^ Lunden, Ingrid (9 October 2013). "XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela". Tech Crunch. Retrieved 5 May 2017.
  15. ^ Bond, Shannon (15 July 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  16. ^ Ha, Anthony (4 November 2013). "XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  17. ^ Loechner, Tyler (7 November 2013). "XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions". MediaPost. New York. Retrieved 5 May 2017.
  18. ^ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 January 2014.
  19. ^ a b Monga, Vipal (6 February 2017). "Zeta Global Prepares for Potential IPO". Wall Street Journal. New York. Retrieved 5 May 2017.
  20. ^ Hof, Robert (2 November 2015). "Eyeing Expansion, Zeta Interactive Buys eBay's CRM Division". Forbes. Jersey City, New Jersey. Retrieved 11 May 2017.
  21. ^ Lardinois, Frederic (4 August 2016). "Zeta Interactive acquires Acxiom Impact for over $50M". TechCrunch. Retrieved 11 May 2017.
  22. ^ Patel, Sahil (4 March 2020). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 26 October 2020.
  23. ^ Lardinois, Frederic (10 April 2017). "Zeta Global hires its first chief revenue officer as it eyes an IPO". TechCrunch. Retrieved 5 May 2017.
  24. ^ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  25. ^ "Zeta Global Buys Boomtrain to Make Its Marketing Cloud Smarter". Forbes.
  26. ^ "Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain". 18 July 2017.
  27. ^ "Zeta Global acquires Boomtrain to bolster its machine learning tech". 18 July 2017.
  28. ^ Hof, Robert. "Zeta Global Makes Its Biggest Buy Yet: Social Discussion Platform Disqus". Forbes. Retrieved 14 July 2020.
  29. ^ Goldsmith, Jill. "Fast-Growing Zeta Global Buys Silicon Valley AI Firm Temnos". Forbes. Retrieved 31 March 2020.
  30. ^ "Zeta acquires DSP from Sizmek, takes aim at the Trade Desk". 19 April 2019.
  31. ^ Patel, Sahil (4 March 2020). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal.
  32. ^ "Zeta Global Buys Sizmek DSP and Rocket Fuel DMP Assets for $36 Million". 19 April 2019.
  33. ^ "Rolling up a Marketing Cloud, with Zeta Global CEO David Steinberg". 20 November 2020.
  34. ^ "Martech company Zeta Global raises $222.5M in debt". March 2021.
  35. ^ Kharpal, Arjun (27 April 2017). "Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO". CNBC. Englewood Cliffs, New Jersey. Retrieved 11 May 2017.
  36. ^ "Zeta Global's IPO filing uncovers modest growth, strong adjusted profitability". 24 May 2021.
  37. ^ Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  38. ^ "Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated CX". 5 November 2020.
  39. ^ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.
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