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ActiveCampaign

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ActiveCampaign
Company typePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$165 million (2021)[1]
Number of employees
1000 (2022)[2]
Websiteactivecampaign.com

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois.[3] The company offers email marketing, marketing automation, sales automation, and CRM functionality.[4][5][6][7]

Overview

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ActiveCampaign was founded by Jason VandeBoom in 2003.[8] It started as a consulting firm, and then as an on-premises software provider.[9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[8][10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[12][13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[15][16]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[17] Sydney, Australia,[18] Dublin, Ireland.[12][13] Florianopolis, Brazil, and Costa Rica.[19]

Software and services

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ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[8][11][20][21] In 2023, it introduced generative AI capabilities.[22] ActiveCampaign integrates with over 900 applications,[23] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[14][13][24][25]

ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[14][26]

It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[27][28][29] Inc.com's 2018 list of the best workplaces,[30] Chicago Tribune's 2018 list of top midsize workplaces.[31] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.[32][33]

Acquisitions

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  • In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.[34]
  • In October 2023, ActiveCampaign acquired Onesend.[35]

References

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  1. ^ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ^ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. ^ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  4. ^ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  5. ^ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  6. ^ "ActiveCampaign | Built In Chicago". www.builtinchicago.org. Retrieved 2019-08-04.
  7. ^ Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service". Media Post. Retrieved 17 May 2022.
  8. ^ a b c Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  9. ^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  10. ^ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  11. ^ a b Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  12. ^ a b Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Forbes.com. Retrieved 27 March 2020.
  13. ^ a b c Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  14. ^ a b c Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  15. ^ Mills, Wes. "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 2023-09-19.
  16. ^ "ActiveCampaign Acquires Postmark And DMARC Digest Service". www.mediapost.com. Retrieved 2023-09-19.
  17. ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  18. ^ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  19. ^ "ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago". www.builtinchicago.org. Retrieved 2023-09-19.
  20. ^ O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  21. ^ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  22. ^ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose". Forbes. Retrieved 2023-09-19.
  23. ^ "ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started". www.marketingautomationinsider.com. Retrieved 2023-09-19.
  24. ^ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch.com. Retrieved 27 March 2020.
  25. ^ "ActiveCampaign is now available for Salesforce Essentials". esellercafe.com. Retrieved 27 March 2020.
  26. ^ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  27. ^ "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  28. ^ "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  29. ^ "Best Places to Work 2021". Chicago Business. 2 March 2021. Retrieved May 5, 2021.
  30. ^ "Meet the Best Companies to Work for in 2018". Inc.com. Retrieved 4 April 2019.
  31. ^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
  32. ^ "Quartz's 2021 ranking of the best companies for remote workers". Quartz. 2021-09-08. Retrieved 2023-09-19.
  33. ^ "Best Companies To Work From Home 2022". Quartz. Retrieved 2023-09-19.
  34. ^ "ActiveCampaign acquires Postmark and DMARC Digests, ensuring automation across all communication channels and furthering the mission of creating ideal customer experiences to help companies grow". 2022-05-03. Retrieved 2024-02-11.
  35. ^ "ActiveCampaign Acquires Onesend". 2023-10-17. Retrieved 2024-02-11.
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