Draft:We Are Era
| Submission declined on 5 January 2024 by Robert McClenon (talk). The proposed article does not have sufficient content to require an article of its own, but it could be merged into the existing article at RTL Group. Since anyone can edit Wikipedia, you are welcome to add that information yourself. Thank you.
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Comment: Per this convo Wikipedia:Teahouse#Corporate_Notability, the strongest sources may be highlighted on the talk page, please check before reviewing. DoubleGrazing (talk) 14:30, 5 January 2024 (UTC)
- Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse.Does the author of this draft have any sort of financial or other connection with the subject of this draft? Please read the conflict of interest policy and the paid editing policy and make any required disclosures.You may ask for advice about conflict of interest at the Teahouse. If this draft is resubmitted without addressing the question about conflict of interest, it may be Rejected or nominated for deletion. Robert McClenon (talk) 07:22, 5 January 2024 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (June 2022) |
 | |
| Company type | GmbH |
|---|---|
| Industry | Internet video |
| Predecessors | Divimove (2012–2021) |
| Founded | 2012 in Berlin, Germany |
| Headquarters | , |
Area served | |
Key people | Tobias Schiwek (CEO) Nancy Julius (COO) Christoph von Schwerin (CFO) |
Number of employees | 250 (2023) |
| Parent | RTL Group |
| Website | weareera |
We Are Era is an international media company headquartered in Berlin, Germany. The company runs Europe's largest influencer network with around 1,500 content creators.[1] We Are Era's services are focused on the conception, production and marketing of online video content, including branded content and native advertising as well as digital rights management and influencer marketing.[2] As of 2018 RTL Group is the sole shareholder of the company.[3][4]
Along with its headquarters in Berlin, We Are Era operates offices in Amsterdam, Cologne, Milan, Paris and Stockholm.
History
[edit]
The company was founded under the name Divimove in 2012.[5] After a change of management in 2018, Divimove acquired the digital studio UFA X from UFA.[6] In 2019 Divimove merged with United Screens, an online video and influencer marketing company in the Scandinavian market.[7][8] In 2020 Divimove acquired the influencer marketing agency TubeOne Networks from Ströer Group.[9][10] In 2021 the company rebranded to We Are Era.[11][12]
The company employs a total of 250 people at six locations in Europe as of 2023.[13]
Productions
[edit]We Are Era develops and produces influencer marketing campaigns as well as serial branded content and original formats for brands, broadcasters and platforms. Clients have included IKEA,[14] Aldi,[15] Deutsche Telekom,[16] Microsoft[17] and KNVB.[18]
The VideoDays Festival is a regular event for the German creator scene. Originally known as VideoDay and VideoDays, it was the largest YouTube festival in Europe from 2010 to 2017..[19] Since 2017, the festival has been hosted by We Are Era and has been held annually in Cologne with a different concept since 2022.[20][21][22]
We Are Era regularly publishes reports on brand popularity and the sociographics of social media users.[23][24][25]
Artists
[edit]We Are Era's influencer network includes 1,500 content creators from the entertainment, comedy, music, gaming, tech, information, beauty and lifestyle sectors.[26] The best-known partners include Dutch video blogger Enzo Knol, Italian duo Me contro Te, Swedish singer Tone Sekelius and beauty influencer NikkieTutorials.[27][28]
References
[edit]- ^ "Digitalagentur We Are Era: Ozzy und Charles schauen nicht die gleiche Werbung". Frankfurter Allgemeine Zeitung (in German). 2023-05-08. Retrieved 2024-01-03.
- ^ "Divimove se convierte en We Are Era". La Publicidad (in Spanish). 2021-06-08. Retrieved 2022-06-14.
- ^ "RTL Group Consolidates 3 European MCNs Under The Divimove Banner". Tubefilter. 2019-11-07. Retrieved 2022-06-12.
- ^ "RTL Group übernimmt Multi-Plattform-Netzwerk Divimove komplett". New Business (in German). 2018-12-10. Retrieved 2024-01-03.
- ^ "FremantleMedia Ups Investment In Top European Digital Network Divimove". Tubefilter. 2017-09-03. Retrieved 2024-01-03.
- ^ "RTL Group combines Divimove and UFA X". rtlgroup.com (Press release). 2018-12-19. Retrieved 2022-06-12.[dead link]
- ^ "United Screens gets acquired by German media group RTL for $15M". Nordic9. 2018-01-08. Retrieved 2022-06-13.
- ^ "United Screens går ihop med Divimove och byter namn: "En betydligt större kraft"". Influens.se (in Swedish). 2021-06-08. Retrieved 2022-06-11.
- ^ "Leading European MCN Divimove Acquires Digital Talent Firm 'Tube One'". Tubefilter. 2020-01-22. Retrieved 2022-06-14.
- ^ "Der Divimove-Chef baut Europas größtes Influencer-Netzwerk aus". Handelsblatt (in German). 2020-01-30. Retrieved 2022-06-14.
- ^ "Digital Network Divimove Rebrands As Pan-European Umbrella Organization 'We Are Era'". Tubefilter. 2021-06-14. Retrieved 2022-06-13.
- ^ "Rebranding Divimove, wordt 'We Are Era'". EMERCE (in Dutch). 2021-06-08. Retrieved 2024-01-03.
- ^ "Die Creator-Economy boomt: Wie Berliner Unternehmen Internetstars zu mehr Reichweite verhelfen". Tagesspiegel (in German). 2022-12-16. Retrieved 2024-01-03.
- ^ "Case von Brandboost: Ikea punktet mit erster Influencer-Challenge auf Youtube". W&V (in German). 2017-02-23. Retrieved 2024-01-03.
- ^ "We Are Era: Aldi Nord mit neuem YouTube-Konzept". MEEDIA (in German). 2023-05-15. Retrieved 2024-01-03.
- ^ "Influencer-Marketing: Deutsche Telekom beauftragt We Are Era mit Influencer-Kampagne". New Business (in German). 2023-10-20. Retrieved 2024-01-03.
- ^ "Für alle Chicas und Chicos: Jorge González wirbt gewohnt lässig-stilvoll für Microsoft 365". HORIZONT (in German). 2023-01-31. Retrieved 2024-01-03.
- ^ "Divimove en KNVB activeren jonge voetbalfans". Marketing Tribune (in Dutch). 2017-06-21. Retrieved 2024-01-03.
- ^ "How young YouTubers get launched in Germany". DW News. 2016-08-19. Retrieved 2024-01-03.
- ^ "Videodays-Festival in Köln: Warum die Influencer-Welt immer politischer wird". Kölner Stadt-Anzeiger (in German). 2023-09-28. Retrieved 2024-01-03.
- ^ "VideoDays Festival in Köln: Kreischen ist sowas von 2015". DER SPIEGEL (in German). 2023-09-27. Retrieved 2024-01-03.
- ^ "Content-Creator-Treff: «Die Branche ist erwachsen geworden»". WELT (in German). 2023-09-27. Retrieved 2024-01-03.
- ^ "YouTube : ABC News, marque la plus populaire pendant le confinement". CB NEWS (in French). 2020-06-17. Retrieved 2022-06-15.
- ^ "Die beliebtesten Marken und Branchen auf YouTube". Internet World (in German). 2020-12-17. Retrieved 2022-06-15.
- ^ "Datengetriebenes Marketing: We Are Era gründet Social Intelligence Hub". HORIZONT (in German). 2021-11-26. Retrieved 2024-01-03.
- ^ "We Are Era zet zich in voor ongelijke man-vrouw-verdeling op YouTube met 'The Female Era'". EMERCE (in Dutch). 2021-11-04. Retrieved 2024-01-03.
- ^ "We Are Era presenta "I'm Like That", Format YouTube Originals dedicato alla creator diversity italiana". ENGAGE (in Italian). 2021-10-26. Retrieved 2022-06-09.
- ^ "Leading European MCN Divimove, Which Reps NikkieTutorials And Enzo Knol, Names New CEO". Tubefilter. 2018-10-03. Retrieved 2022-06-12.
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