11th Streamy Awards
11th Streamy Awards | |
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Date | December 11, 2021 |
Location | Los Angeles, California |
Presented by | Streamys Blue Ribbon Panel |
Highlights | |
Most awards | Bretman Rock, Bailey Sarian, Mark Rober, MrBeast, The Game Theorists (2 each) |
Most nominations | MrBeast (7) |
Year Awards | 30 Days With: Bretman Rock (Show of the Year) MrBeast (Creator of the Year) |
Television/radio coverage | |
Network | YouTube |
Viewership | 9.6 million[1] |
Produced by | MRC Live & Alternative Tubefilter |
The 11th Annual Streamy Awards was the eleventh installment of the Streamy Awards honoring the best in American streaming television series and their creators. The ceremony was held on December 11, 2021, hosted by Larray and livestreamed exclusively to YouTube. Larray hosted the show from a party bus in Los Angeles alongside special guest Issa Twaimz.[2][3][4] The show continued the Creator Honor awards, introduced the previous year, which featured past Streamy award winners presenting the award to creators that resonated with them in 2021. It also featured sneak-peaks of YouTube videos by creators such as Dixie D'Amelio, Lexi Rivera, RDCWorld, Safiya Nygaard, and ZHC, including a preview of Markiplier's YouTube Originals interactive special In Space with Markiplier. MrBeast's Team Seas fundraising initiative to clean oceans, rivers and beaches was highlighted during a special segment of the show.[3][4]
Performers
[edit]The 11th Streamy Awards featured the musical performances of the following artists:[3][4][5]
Artist(s) | Song(s) |
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Ari Lennox | "Pressure" |
Måneskin | "Beggin'" |
Winners and nominees
[edit]The nominees were announced on October 20, 2021.[6][7] Winners were announced during the digital ceremony on December 11, hosted by Larray from a party bus in Los Angeles.[8][9][10] Winners of the categories were selected by an independent judging panel.[11]
Winners are listed first, in bold.[12][13][14]
OVERALL | |
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Show of the Year | Creator of the Year |
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International | Short Form |
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INDIVIDUAL AWARDS | |
Breakout Creator | |
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Collaboration | Crossover |
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First Person | Livestreamer |
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SHOW AWARDS | |
Indie Series | Live Show |
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Scripted Series | Unscripted Series |
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Podcast | |
SUBJECT AWARDS | |
Animated | Beauty |
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Comedy | Commentary |
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Dance | Documentary |
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Fashion and Style | Food |
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Gaming | Health and Wellness |
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Kids and Family | Learning and Education |
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Lifestyle | News |
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Science and Engineering | Sports |
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Technology | |
CRAFT AWARDS | |
Cinematography | Editing |
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Visual and Special Effects | Writing |
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Creator Honor awards
- Swoop (presented by Bailey Sarian)
- Amelie Zilber (presented by Jay Shetty)
- Remi Cruz (presented by LaurDIY)
- Jeremy Fielding (presented by Mark Rober)
Brand Awards
[edit]BRAND AWARDS | |
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Agency of the Year | Brand of the Year |
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Brand as Creator | Brand Engagement |
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Branded Series | Branded Video |
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Creator Product | Influencer Campaign |
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Social Impact Campaign | |
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Social Good Awards
[edit]Creator Award |
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Company or Brand Award | |
Nonprofit or NGO Award |
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Reception
[edit]Paul Grein of Billboard said that the show had a "distinctly young vibe" and described Larray and Issa Twaimz as having an "easy rapport" while delivering awards from the Streamys bus. He felt that the return of the Creator Honor awards was the "show's smartest move" because it allowed for genuine moments between the creators presenting the awards and the honorees.[8] International Creator of the Year winner Mythpat praised the Streamys' use of an independent judging panel rather than voting, saying "It is not always about the number of followers but about the quality and type of content. Even someone with 1,000 followers can create path-breaking content while someone with one million followers can create mediocre content. It is always the content that should be valued. I would like to see more award organisers practising this system of judging."[11] The show had a 43% increase in YouTube viewership compared to 2020.[1]
References
[edit]- ^ a b Tapp, Tom (September 8, 2022). "Streamys Return To Live In-Person Ceremony, Set 2022 Date". Deadline. Retrieved September 9, 2022.
- ^ Chan, J. Clara (December 10, 2021). "Streamy Awards: Hollywood Reporter's Guide to the 2021 Show". The Hollywood Reporter. Archived from the original on 2021-12-10. Retrieved December 11, 2021.
- ^ a b c Grein, Paul (December 8, 2021). "Ari Lennox & Maneskin Set to Perform on 2021 YouTube Streamy Awards". Billboard. Archived from the original on 2021-12-08. Retrieved December 11, 2021.
- ^ a b c Spangler, Todd (December 8, 2021). "Ari Lennox, Måneskin to Perform at YouTube Streamy Awards 2021". Variety. Archived from the original on 2021-12-08. Retrieved December 11, 2021.
- ^ "I Måneskin suonano agli Streamy Awards: il video". Rolling Stone Italia (in Italian). December 12, 2021. Archived from the original on 2021-12-12. Retrieved December 12, 2021.
- ^ Complex, Valerie (October 20, 2021). "Streamy Awards Nominations Announced; Names Include MrBeast, Lil Nas X, Ryan Reynolds". Deadline. Archived from the original on 2021-10-21. Retrieved October 20, 2021.
- ^ Spangler, Todd (October 10, 2021). "YouTube Streamy Awards 2021 Nominations Announced, MrBeast Leads With Seven Nods". Variety. Archived from the original on 2021-10-20. Retrieved October 10, 2021.
- ^ a b Grein, Paul (December 12, 2021). "MrBeast & Bretman Rock Win Top Awards at 2021 YouTube Streamy Awards". Billboard. Archived from the original on 2021-12-12. Retrieved December 12, 2021.
- ^ Kyles, Yohance (December 13, 2021). "Will Smith, 'Verzuz' & Jabbawockeez Win 2021 YouTube Streamy Awards". AllHipHop. Archived from the original on 2021-12-13. Retrieved December 13, 2021.
- ^ Spangler, Todd (December 12, 2021). "2021 YouTube Streamy Awards: Complete Winners List". Variety. Archived from the original on 2021-12-13. Retrieved December 30, 2021.
- ^ a b Bhavani, Divya Kala (December 14, 2021). "YouTuber Mythpat: We are called 'influencers' for a reason". The Hindu. ISSN 0971-751X. Retrieved December 14, 2021.
- ^ Grobar, Matt (December 12, 2021). "Bretman Rock, Bailey Sarian, Mark Rober & MrBeast Among Repeat Winners At 2021 YouTube Streamy Awards – Complete Winners List". Deadline. Archived from the original on 2021-12-12. Retrieved December 12, 2021.
- ^ Strause, Jackie (December 12, 2021). "Streamy Awards: MrBeast Wins 2021 Creator of the Year". The Hollywood Reporter. Archived from the original on 2021-12-12. Retrieved December 12, 2021.
- ^ "11th Annual Streamy Winners and Nominees". The Streamy Awards. Archived from the original on 2021-10-20. Retrieved December 12, 2021.