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Adriene Mishler

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Adriene Mishler
Personal information
Born (1984-09-29) September 29, 1984 (age 40)
Austin, Texas, U.S.
Occupation(s)Actress, yoga teacher, entrepreneur
Websitefwfg.com
YouTube information
Channel
Years active2012–present
GenreHow to
Subscribers12.5 million[1]
Total views1.43 billion[1]
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers
Last updated: 29 January 2024

Adriene Mishler (born September 29, 1984)[2] is an American yoga instructor, actress, and entrepreneur, based in Austin, Texas. She produces and hosts Yoga With Adriene on YouTube[3][4][5] and is co-founder of yoga video subscription service Find What Feels Good.[6][7]

With over 11 million subscribers and over 600 videos, Yoga with Adriene ranks in the top 1000 most subscribed YouTube channels as of June 2022.[8]

Biography

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Mishler was born in Austin, Texas, into an "artsy family".[4][9] Her mother is of Mexican descent.[10] Her father is Jewish. She began her career as a professional film and television actor, as well as performing as a voiceover artist, but after taking a yoga class at a studio, Mishler had a realization that she wanted everyone she knew to "have this experience [of yoga]", and completed a yoga teacher training course.[7]

Career

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Mishler started Yoga With Adriene in 2012,[11] with the help of her producer and business partner Chris Sharpe, whom she met when working as the lead on a horror indie film.[9] Sharpe had already helped create a successful YouTube channel, Hilah Cooking, with his wife, and was keen to apply these skills to the wellness industry.[7]

Mishler first collaborated with Adidas in 2015 as part of their revamp of their women's business, featuring a new focus on female athletes and active personalities.[12] She was part of the "I'm Here to Create" film series and was the face of her own yoga clothing line,[13] as well as a member of the Adidas Women Global Creator Network.[7] Adidas x WANDERLUST launched their FW17 line through an International Yoga Day livestream led by Mishler, attended by over 665,000 people.[14] In 2018, she made a tour of Europe leading yoga mass classes.[15][3]

Every year since 2015, she has launched a 30-day yoga challenge, releasing one video every day starting on January 1.[11]

Also in 2015, she launched the yoga video subscription service Find What Feels Good.[11]

Reception

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Mishler's laid back personality and beginner-friendly teaching style has been widely praised in the media, being described by Marisa Meltzer of The Guardian as "the yoga girl next door".[4] Her dog Benji often appears on her videos, next to her mat.[16][11][17][18] In 2015, her channel was the most searched yoga class in Google.[15] In 2016, she received the Streamy health and well-being prize.[15] In 2018 according to The Guardian, she had 4 million subscribers.[3] During the COVID-19 pandemic, her YouTube channel gained more attention from viewers looking for at-home fitness videos to do while in lockdown. On April 13, 2020, Yoga With Adriene received 1.8 million daily views.[11] In April 2020 her channel had more than 7 million subscribers.[4][11] In June 2022, her channel had 11.1 million subscribers.

Acting

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Voice acting

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References

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  1. ^ a b "About yogawithadriene". YouTube.
  2. ^ "Adriene Mishler". www.amazon.com. Archived from the original on 2022-01-08. Retrieved 2020-07-25.
  3. ^ a b c "'The people's yogi': how Adriene Mishler became a YouTube phenomenon". The Guardian. 25 September 2018. Archived from the original on 2020-08-15. Retrieved 2020-07-25.
  4. ^ a b c d Meltzer, Marisa (30 April 2020). "Yoga With Adriene: how the YouTube star won lockdown". The Guardian. ISSN 0261-3077. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  5. ^ Loh, Sandra Tsing (12 June 2020). "'Yoga With Adriene' Is the YouTube Star of the Pandemic". The Atlantic. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  6. ^ Gibbs, Alexandra (11 October 2018). "The star of 'Yoga With Adriene,' with over 4 million YouTube subscribers, reveals the best advice she ever got". CNBC. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  7. ^ a b c d Gibbs, Alexandra (9 October 2018). "From self-made teacher to YouTube superstar: How 'Yoga With Adriene' inspired millions". CNBC. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  8. ^ "Yoga With Adriene". Social Blade. Retrieved 8 June 2022.
  9. ^ a b "8 questions with Adriene Mishler from 'Yoga with Adriene' amid coronavirus". USA Today. 10 April 2020. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  10. ^ Young, Molly (November 25, 2020). "The Reigning Queen of Pandemic Yoga". The New York Times. Archived from the original on February 21, 2021. Retrieved February 17, 2021.
  11. ^ a b c d e f Plante, Stephie Grob (6 May 2020). "At home with YouTube's favorite yoga teacher". Vox. Archived from the original on 2020-07-25. Retrieved 2020-07-25.
  12. ^ "Adidas Group Annual Report 2015" (PDF). Archived (PDF) from the original on 2021-01-11.
  13. ^ "ADIDAS CALLS ON STAR FEMALE ATHLETES FOR "I'M HERE TO CREATE" CAMPAIGN". HIGHSNOBIETY. 11 February 2016. Archived from the original on 2022-01-08.
  14. ^ "Adidas' Womens Creative Network leverages Adriene Mishler to reach Yogis". Konah Studios. Archived from the original on 2021-01-11.
  15. ^ a b c Paistel, Par Coline (2018-09-25). "Qui est Adriene Mishler, nouvelle star du yoga ? - Edition du soir Ouest-France - 25/09/2018". Ouest-France.fr (in French). Archived from the original on 2021-05-09. Retrieved 2021-05-09.
  16. ^ "Yoga With Adriene Is Much More Than Your Pandemic Wellness Queen". Jezebel. 14 September 2020. Archived from the original on 2021-04-16. Retrieved 2021-05-09.
  17. ^ "'Yoga With Adriene' On Her Rising Popularity During the Coronavirus Pandemic". www.vice.com. 2 April 2020. Archived from the original on 2021-05-10. Retrieved 2021-05-09.
  18. ^ "What Type of Dog Is Benji from 'Yoga with Adriene'? How Old Is He?". www.vice.com. 15 June 2020. Archived from the original on 2021-05-09. Retrieved 2021-05-09.
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