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Wing (company)

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Wing Aviation LLC
Wing
Company typeSubsidiary
Industry
  • Aviation
  • logistics
Founded
  • 2012; 12 years ago (2012) (as a project of X)
  • July 2018; 6 years ago (July 2018) (as Wing)
HeadquartersMountain View, California, U.S.
Number of locations
5
Area served
  • United States
  • Australia
  • Finland
  • Ireland
Key people
Adam Woodworth (CEO)
ServicesDrone delivery
ParentAlphabet Inc.
Websitewing.com

Wing Aviation LLC, doing business as Wing, is a subsidiary of Alphabet Inc. that develops a drone delivery system and UTM systems. The company completed its first deliveries in 2014.[1] The company has operations in Australia, the United States, Finland, and Ireland, with potential expansion to the United Kingdom planned.[2][3][4][5][6] In July 2018, Project Wing graduated from Google X to become an independent Alphabet company.[7] As of January 2019, Wing began delivering take-out food and beverages out of its test facility in Bonython, Australia, as part of a pilot program.[8] In April 2019 Wing became the first drone delivery company to receive an Air operator's certificate from the Federal Aviation Administration to allow it to operate as an airline in the US.[9] In the first quarter of 2022, the service made more than 50,000 deliveries.[10]

Drone specification

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Wing's aircraft delivering goods in Vuosaari, Helsinki

In the six years to 2018, Wing developed its aircraft to meet compliance standards and effectively deliver parcels through the air. The drones are specifically designed for small parcel delivery. Each aircraft has horizontally-oriented propellers like a classic multirotor drone, along with a fixed-wing to help it cover long distances quickly The aircraft takes off vertically and then enters a forward-flight phase. Its motors are powered by electric batteries.[11] For safety purposes, the aircraft features many redundant systems (extra propellers, batteries, etc.) so that if anything were to malfunction, flight can continue until a mechanic can address the issue. The flight path the aircraft follows is determined by Wing's UTM (Unmanned Traffic Management) System, which optimizes the route for time and distance efficiency while ensuring the plane's path will be obstacle-free. To assist in navigating unforeseen obstacles, the aircraft is equipped with black and white cameras that detect and analyze shapes without observing distinct features in order to preserve community privacy while maintaining safe flight. The company says that image data is not preserved, and is only used for ‘technical analysis’.[12][13]

In 2022, the company introduced concepts for new models that could carry larger and smaller payloads.[14]

Objections and opposition

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Wing's public operations have faced noise complaints.[15][16] Residents in the rural southeastern region of Australia where Wing operates have complained about the disruption to their lives. A local dog club president said that the noise from the delivery drone trials spooked dogs when nearby.[15] Some customers opted-out of the trial citing this disruption.[15] One ecologist states they worry these "drones are taking to the air without a lot of thought for the ears of people on the ground."[13] In November 2019, the Australian Federal government found Wing's Canberra operation exceeded the residential noise standard.[17] Wing developed a quieter propeller and promised other measures to address this issue.[17]

In an experiment in Bonython, a suburb of Canberra, drones suddenly appeared, surprising and annoying residents. There were complaints about the drones' impact on the community, local wildlife and the environment. There were unplanned landings, dropped payloads, drones flying close to vehicle traffic, and birds attacking and forcing down some drones. Residents joined together, using Facebook and a Web site, produced newsletters, lobbied federal and local MPs, informed local, national and international news media, and made many freedom of information requests to local authorities.[18][19]

In response to complaints a parliamentary inquiry into drone delivery systems was set up, with remit including examination of the decision to permit the trials, the economic impact of the technology, what regulatory oversight there was of the technology at various levels of government, and possible environmental impact of drone deliveries. In August 2023 Wing terminated operations in the Canberra area with little fanfare, because it had "shifted [its] operating model".[18][19]

References

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  1. ^ "Wing". Google X. Retrieved April 15, 2019.
  2. ^ "Helsinki - Finland". Wing. Retrieved 2020-06-28.
  3. ^ "Canberra – Australia". Wing. Retrieved 2020-06-28.
  4. ^ "Virginia – United States". Wing. Retrieved 2020-06-28.
  5. ^ "Alphabet drone firm lifts off in Dublin". Independent.ie. 2022-11-16. Retrieved 2023-10-27.
  6. ^ "Wing Blog: Wing and Apian partner to create medical drone delivery service in Ireland and explore opportunities in the UK". Wing Blog. Retrieved 2023-10-27.
  7. ^ Koulopoulos, Thomas (July 2018). "The Moonshot to Create the Next Google". Inc. Retrieved July 13, 2018.
  8. ^ "Google Drones Can Already Deliver You Coffee In Australia". The Wall Street Journal. 8 January 2018. Retrieved 13 January 2018 – via YouTube.
  9. ^ "FAA Certifies Google's Wing Drone Delivery Company To Operate As An Airline". NPR.org. Retrieved 24 April 2019.
  10. ^ "Alphabet's drone delivery division Wing flies high with 50k deliveries in Q1". The Stack. 2022-04-27. Retrieved 2022-06-14.
  11. ^ Launch: Transforming Delivery by Wing CEO James Ryan Burgess (Video with introduction and transcript). Slush. 7 December 2018 – via YouTube.
  12. ^ "Google Spinoff's Drone Delivery Business First to Get FAA Approval". Bloomberg. 22 April 2019. Retrieved 24 April 2019 – via www.bloomberg.com.
  13. ^ a b "Google drones approved for US home deliveries". BBC News. 23 April 2019. Retrieved 24 April 2019.
  14. ^ "Wing Blog: Wing's Aircraft Library". Wing Blog. Retrieved 2022-12-27.
  15. ^ a b c Wiggers, Kyle (27 December 2018). "Customers compare the noise from Alphabet spinout Wing's delivery drones to a chainsaw". Gizmodo. Retrieved 25 October 2020.
  16. ^ Paine, Garth (3 May 2019). "Drones to deliver incessant buzzing noise, and packages". The Conversation.
  17. ^ a b Gothe-Snape, Jackson (11 September 2019). "Google-affiliated drone delivery service found to be exceeding noise limits". ABC News. Retrieved 25 October 2020.
  18. ^ a b Zenz, Anna; Powles, Julia. "Resisting technological inevitability: Google Wing's delivery drones and the fight for our skies". Philosophical Transactions of the Royal Society A. doi:10.1098/rsta.2024.0107. Retrieved 10 August 2024. In press; date written 22 June 2024
  19. ^ a b Naughton, John (10 August 2024). "Don't trust the inevitability myth touted by the tech determinists". The Observer.
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