Wikipedia:Loughborough University/Events and Workshops/Digital Marketing
 | Digital Marketing module in a nutshell: {{{1}}} |
Folder of resources
[edit]Look on Learn for resources
Dashboard showing students, articles and pictures
About the course
[edit]Wikipedia editing training will be given. Thereafter the assignments will focus on creating & improving the quality of articles about digital marketing.
How do I prepare?
[edit]- Sign in
- Create a Wikipedia account
- Bring a laptop
- Learn about editing if you like: Tutorial, or Getting started on Wikipedia for more information
- Think about what you would like to edit - please prepare some materials to bring with you
Further reading
[edit]The main policies and guidelines can be found at the following pages:
- Wikipedia:Five pillars
- Wikipedia:Neutral point of view
- Wikipedia:No original research
- Wikipedia:Verifiability
- Wikipedia:Conflict of Interest
- Wikipedia:Identifying reliable sources
- Wikipedia:Manual of Style
Programme
[edit]See Learn
Trainers
[edit]Roger Bamkin, University Teacher
Helpful links
[edit]Once you've learned the basics of editing using Wikipedia’s Editor, I hope that you'll stay logged in and edit or create more articles. We've added some booklets and some links below that you may find useful. As a first step you may like to check out what What Wikipedia is not along with its 5 guiding principles: The 5 pillars.
- The Wikipedia Adventure Start Page - a fun tutorial introducing new editors to Wikipedia
- Visual Editor user guide
- Questions – a guide on where to ask questions
- The Teahouse new editor help space
- Wikipedia Help pages
- Article wizard – a Wizard to help you create articles
- The simplified ruleset – a summary of Wikipedia's most important rules
- Guide to Wikipedia – a thorough step-by-step guide to Wikipedia
- Is your topic notable enough for an article?
- Be Bold!
- Don't let grumpy users scare you off.
- Learn from others
- How to write a great article
- A simplified manual of style
- Please sign your messages on talk pages with four tildes (~~~~). This will automatically insert your "signature" (your username and a date stamp). The
or 
button, on the tool bar above Wikipedia's text editing window, also does this. - If you would like to play around with your new Wiki skills without changing the mainspace, the Sandbox is for you.
Hit list of articles to be created or improved
[edit]Helpful updates could be as simple as: Making sure reference links are still appropriate and functional; Adding new inline citations/references; Adding a photo; Adding an infobox; Adding data to more fields in an existing infobox; Creating headings; Adding categories; etc.
The following is a small sample of topics to work on. Feel free to come up with your own ideas!
All are welcome to add names to the list which is intended to serve as a basis for creating new articles in this important but somewhat neglected sector on the English Wikipedia.
Articles to be created
[edit]Example articles to be improved
[edit]- Estate agent p.99[1] - explain about on-line v. offline?
- Ecomom p.107[1] look at version one of the company and version two
- boo.com p.106 look at failure and link to theory
- Jody Sherman p.107
- Ofo_(bike_sharing)
- TopMan - no references and no marketing strategy discussed
- Blackcircles - out of date and no link to Digital Marketing
- Customer experience
- Microenvironment (business)
- Moment of truth (marketing)
- Clickstream
- ofo founder 戴威
- ASOS.com p. 614-615
- Zopa p.168
- Checkbox p.163
Articles created
[edit]- Dai Wei - new article about the ofo founder
References
[edit]- ^ a b Chaffey, Dave (2016). Digital Marketing (6 ed.). Pearson. ISBN 978-1-292-07761-1.
Sources
[edit]- Wikipedia is a tertiary resource, which relies upon secondary sources. Wikipedia is not a place for original research.
- For more guidance on the use of sources, see this guide here.
- Search for articles on Google Scholar
- Look Google Books
- Try the Wikipedia Library's list of free resources
- Oxford Dictionary of National Biography
- Marketing textbooks
- Shareable Images can be found through a Creative Commons search(which includes Google, Flickr & Wikicommons in its search).
Resources
[edit]-
Editing Wikipedia brochure (Wiki Education Foundation) -
Illustrating Wikipedia brochure (Wiki Education Foundation) -
Theories: Wikipedia and the production of knowledge -
Evaluating Wikipedia brochure (Wiki Education Foundation) -
Editing Wikipedia articles on Medicine
Video guides to editing Wikipedia (from Univ. of Edinburgh)
[edit]- Wikipedia - It's main policies & guidelines
- Navigating Wikipedia's front page
- How to structure an article on Wikipedia: the Featured Article
- Wikipedia editing in under 25 mins
- How to edit using with Visual Editor Part 1: Creating an Account
- Editing Wikipedia using Visual Editor: Part 1.1 Adding Headings
- Editing Wikipedia using Visual Editor: Part 1.2 Adding bold & italics
- Editing Wikipedia using Visual Editor: Part 1.3 Adding bullet points
- Editing Wikipedia using Visual Editor: Part 1.4 Adding links
- [https://media.ed.ac.uk/media/Editing+Wikipedia+using+Visual+EditorA+Part+2.1+Adding+citations+and+references/1_g2688jqs/51020161 Editing Wikipedia using Visual Editor: Part
2.1 Adding citations and references ]
- Editing Wikipedia using Visual Editor: Part 2.2 Further practice with citations (DOI and Pubmed IDs)
- Editing Wikipedia using Visual Editor:Part 2.3 Adding an image
- Editing Wikipedia using Visual Editor: Part 2.4 Adding categories
- Editing Wikipedia using Visual Editor: Part 3 Creating a new article in the Sandbox
- Editing Wikipedia: Communicating with others using the Talk page and Help Desk
Tutorials on Wikipedia editing
[edit]- Visual Editor User Guide
- manual of style
- Wikipedia cheat sheet (Bookshelf), another markup cheatsheet
- Training for students, a tutorial for beginners
- Beginners' guide to Wikipedia (account creation, article editing)
- Five pillars of Wikipedia, philosophical guidelines and best practices for editing
- Tutorial
- How to edit a page
- Wiki markup quick reference, PDF version of printed handout
- Article development
- Your first article (using the Article Wizard, if you wish)
- Bookshelf, additional "getting started" resources
- Biographies of Living Persons
One page handouts
[edit]-
one-page quick reference wiki markup guide (Worth Printing) -
Licensing tutorial for Wikimedia Commons -
Using talk pages -
Choosing an article -
Citing your sources -
Avoiding plagiarism -
Classroom handout - moving out of your sandbox -
Polishing your articles -
Classroom handout - Submitting an article to the Did You Know process
Further Video tutorials
[edit]- Beginner Training Video: Basic Rules of Wikipedia Editing
- Beginner Training Video: Anatomy of a Page
- Beginner Training Video: Userpages and the Sandbox
- Beginner Training Video: Adding Citations
- Beginner Training Video: Adding Images to Articles
- Beginner Training Video: Creating New Articles
- Intermediate Training Video: Adding Images to Wikimedia Commons
- Intermediate Training Video: Adding Infoboxes to Wikipedia Articles
Outcomes
[edit]Articles created
[edit]- add new articles here
Articles improved
[edit]- add improved articles here
Can I find out more?
[edit]You may find these useful if you want to learn further about editing:
External links
[edit]Wikipedia as a trusted source?
[edit]Students sign up here!
[edit]Prior to the event:
- Do you have a Wikipedia User Name?
- No? Create a Wikipedia account
- Yes? Go to Step #2
- Sign up! Add your Wikipedia User Name to this section by clicking the blue button below (follow instructions). Your name will be added to the bottom of this page
Don't worry! Wikipedia is not that tricky and you are allowed to make mistakes. We tell users to Be Bold and remember to have fun!
To sign up for this event: Log in or create an account.
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- Sjxyzxy (talk) 11:13, 1 March 2018 (UTC)I'm a student at Loughborough University and I am a newbie.
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Hansonshao
- Yuanlong.zhou 03:52, 18 March 2018 (UTC)Yuanlong.Zhou (see above)