User talk:Hsg260/sandbox

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Notes for my contributions to the microbrewery page

I plan to contribute to the "Asia" section of the Microbrewery wiki page. I will talk about the rise of super premium beer in China and the Chinese beer market's trends similarities to Western countries, specifically about the popularity of imported craft brews. Further, I will talk about the shift in the profitability of the market from volume-based brews to more value-based (so, middle-market beers losing share to premium craft). Further, I will discuss the implications of dealing popularity of volume brews in terms of foreign investment and deleveraging of global beer operations invested in China.

https://research.rabobank.com/far/en/sectors/beverages/craft-beer-coming-over-the-great-wall.html https://research.rabobank.com/far/en/sectors/beverages/Premiumisation_China_Beer.html https://research.rabobank.com/far/en/sectors/beverages/world_beer_map_2015.html https://www.nytimes.com/2016/01/16/business/dealbook/china-embraces-craft-beers-and-brewing-giants-take-notice.html?_r=0 https://www.wsj.com/articles/asahi-reviewing-investment-in-chinas-tsingtao-brewery-1484814609 — Preceding unsigned comment added by Hsg260 (talk • contribs) 17:00, 16 March 2017 (UTC)[reply]

2 paragraphs draft

Microbreweries have also increased in number in Asia. China, the world's largest beer consumer as of July 2013, is home to a growing craft beer market, with brands such as Slowboat Brewery, Shanghai Brewery, and Boxing Cat Brewery.[16] By July 2013, the number of brewpubs in Shanghai, China had doubled since 2010.[16] General beer consumption reached 50 million liters in early 2013 and an increasing interest in craft beers developed accordingly. -In 2016, consumption of beer in China was at 36 liters per capita, a figure significantly higher than the global average.<refbeverage market reflections></ref>This trend has been supported by increasing wealth in the Chinese middle class, which has help drive the growing demand premiumized, craft beers. As of January 2016, there are half a dozen microbreweries in Beijing. In 2015, China's biggest and most popular domestic beer company, CR Snow, attributed 30% of its yearly sales to domestic, premium beers.Cite error: There are <ref> tags on this page without content in them (see the help page). Not only has there been a leap in popularity in domestic craft brews, but craft imports have also become a real player in the Chinese markets. --Hsg260 (talk) 04:19, 23 March 2017 (UTC)The Great Leap Brewing Company is one example of numerous microbreweries that have been recently established, with a localization strategy leading to the use of traditional Chinese ingredients and spices in the Beijing brand's beer production process. China's largest brewpub is located in Suzhou and is managed by the Taiwanese brewing company Le Ble D'or, while craft beer consumers are both ex-pats and native Chinese.[16][reply]

In Taiwan, where a single beer company dominates the market, the craft beer market has grown with brewers such as Redpoint Brewing Company gaining increasing market exposure through local bars and restaurants. This market trend has been accompanied by craft beer festivals where expat and Taiwanese brewers showcase their beer. Cambodia's first microbrewery, Kingdom Breweries, opened in 2009 and brews dark, pilsener, and lager beers. In Sri Lanka, over strict laws made it almost impossible for any craft beer to be brewed. On the remote East Coast, however, "Arugam Bay Surfer's Beer" managed to maintain a small, but popular brew pub. Established back in 1977 the Siam View Hotel escaped regulations due to the long civil war and its remoteness. For two years running, the Daily Telegraph[17] "Best of British" awarded the SVH the "Best Pub in Sri Lanka" medal.[18]

I plan to contribute to the "Asia" section of the Microbrewery wiki page. I will talk about the rise of super premium beer in China and the Chinese beer market's trends similarities to Western countries, specifically about the popularity of imported craft brews. Further, I will talk about the shift in the profitability of the market from volume-based brews to more value-based (so, middle-market beers losing share to premium craft). Further, I will discuss the implications of dealing popularity of volume brews in terms of foreign investment and deleveraging of global beer operations invested in China.