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Fannie May

History

Warehouse Fire

On Thanksgiving day 2014, a fire broke out in a Fannie May warehouse in Maple Heights, Ohio. The 330,000 square-foot building was severely damaged. While none of the staff or employees were hurt, majority of the products from holiday orders were lost. The only thing that survived after the warehouse fire in 2014 was the "Fannie May Strong" banner. It was pulled from the rubble and still hangs in the warehouse as a reminder.

http://www.candyindustry.com/articles/86533-thanksgiving-fire-destroys-fannie-may-warehouse-and-distribution-facilityhttp://www.cleveland.com/business/index.ssf/2016/03/fannie_may_and_harry_london_ch.html

Partnerships

Fannie May has been partners with a couple Chicago sports teams, since they are solely based in Illinois and was founded in Chicago. Fannie May was a sponsor of the Chicago Blackhawks. For a while, Fannie May played upon the hockey team's slogan creating, "Fannie May Strong One Team, One Goal". The Blackhawks store in downtown Chicago on North Michigan Avenue at one point had a Fannie May residing underneath it.

In early 2016, Fannie May decided to sponsor another famous Chicago team. They became partners with the 2017 World Series Champions, the Chicago Cubs. The Cubs announced before the 2016 season that Wrigley Field was undergoing some changes, but would be up and running before the home opener. One of these changes included a marketing opportunity for Fannie may. Replacing the Budweiser Suite is the Fannie May Bleacher Suite. Wrigley Field's largest luxury suite holds roughly 70-100 people and gives them a view of center field. The suite also offers amenities as well.

Being the official chocolate of the Chicago Cubs, Fannie May has also introduced a line of Cubs candy. The candy is baseball themed with a lot of inspiration from the Chicago Cubs.

http://chicago.cubs.mlb.com/chc/ticketing/premier/fanniemaybleachersweet.jsp

http://ballparkdigest.com/2016/03/31/cubs-announce-wrigley-field-changes-for-2016/

https://www.fanniemay.com/SearchDisplay?catalogId=12302&brandIdTab=FMC_&storeId=20052&langId=-1&currentPage=1&sType=SimpleSearch&resultCatEntryType=2&ip_navtype=search&searchTerm=cubs

Changes

One change being the huge remodel of the North Michigan Avenue store. Out of the five Fannie May's in the loop, this was the only one that's had a remodel and has been reopened. "The Cafe at Fannie May" now has bakery items, a new modern space in and outside, and seating.

As of recent, the maker of Nutella, Ferrero, announced a multimillion dollar deal to buy out Fannie May and Harry London. The international Italian company will close the deal on May 30, 2017 and will pay $115 million dollars. Ferrero mentions that they hope to expand Fannie May as a whole. They want to provide Fannie May locations across the nation, not just in Chicago.

http://www.chicagotribune.com/business/ct-fannie-may-reopening-1123-biz-20161122-story.html

http://www.candyindustry.com/articles/87652-ferrero-to-purchase-fannie-may-confections-brands-for-115-millionhttp://www.foodbusinessnews.net/articles/news_home/Business_News/2017/03/Ferrero_International_to_acqui.aspx?ID=%7B12E83EB8-269B-408A-9CFE-7D01AEA15529%7D&cck=1

http://www.chicagotribune.com/business/ct-nutella-maker-buys-fannie-may-0318-biz-20170317-story.html

Chocolate

In attempt to reach all consumers, Fannie May is conscious of allergies. They carry candy without gluten, gelatin, milk, honey, oil(s), wheat, eggs, etc. Fannie May even lists the health benefits of eating dark chocolate. The Union of Orthodox Jewish Congregations of America certified many of Fannie May's products to be kosher as well.

https://www.fanniemay.com/webapp/wcs/stores/servlet/ContentDisplay?c=healthandchocolate&t=A&storeId=20052&catalogId=12302&langId=-1https://www.fanniemay.com/pixies-milk-chocolatehttps://www.fanniemay.com/wcsstore/FannieMay/images/kosher.pdf  

Note - Change some of the original posted article, shows signs of plagiarism.

https://www.fanniemay.com/webapp/wcs/stores/servlet/ContentDisplay?c=Franchising-Our-History&t=A&storeId=20052&catalogId=12302&langId=-1http://www.referenceforbusiness.com/history2/31/Fannie-May-Confections-Brands-Inc.html