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Assignment 6

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The tying of Apple products is an example of commercial tying that has caused recent controversy. When Apple initially released the iPhone on June 29, 2007,[1] it was sold exclusively with AT&T (formerly Cingular) contracts in the United States.[2] To enforce this exclusivity, Apple employed a type of software "lock" that ensured the phone would not work on any network besides AT&T's.[3] Related to the concept of bricking, any user who tried to unlock or otherwise tamper with the locking software ran the risk of rendering their iPhone permanently inoperable. [3] This caused complaints among many consumers, as they were forced to pay an additional early termination fee of $175 if they wanted to safely unlock the device for use on a different carrier. [4] Other companies such as Google complained that tying encourages a more closed access based wireless service.[4] Many questioned the legality of the arrangement,[5] and in October 2007 a class-action lawsuit was filed against Apple, claiming that its exclusive agreement with AT&T violates California antitrust law.[6] The suit was filed by the Law Office of Damian R. Fernandez on behalf of California resident Timothy P. Smith[6], and ultimately sought to have an injunction issued against Apple to prevent it from selling iPhones with any kind of software lock.[7] In July 2010, federal regulators clarified the issue when they determined it was lawful to hack (or in other terms, "jail break") the iPhone, declaring that there was no basis for copyright law to assist Apple in protecting its restrictive business model.[8] Jail breaking is a common term used to describe a situation in which a person hacks into the operating system of an iPhone (or other device) in an attempt to unlock it. If done successfully, this would allow the hacker to run any application on the phone they choose, including applications not authorized by Apple. [8] Apple told regulators that modifying the iPhone operating system leads to the creation of an infringing derivative work that is protected by copyright law. This means that the license on the operating system forbids software modification. [8] Regulators agreed that the activity of an iPhone owner who modifies his or her iPhone's firmware/operating system in order to enable it to run an application that Apple has not approved, but that the iPhone owner wishes to run on the iPhone, fits comfortably within the four corners of fair use. [8]


Additional sources to look at for future:

http://informationweek.com/blog/main/archives/2007/09/iphone_users_ta.html

http://arstechnica.com/apple/news/2007/09/apple-firmware-update-likely-to-make-unlocked-iphones-permanently-inoperable.ars

http://www.engadget.com/2010/05/10/confirmed-apple-and-atandt-signed-five-year-iphone-exclusivity-de/

References

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  1. ^ Honan, Mathew (January 9, 2007). "Apple unveils iPhone". Macworld. Retrieved March 14, 2011.
  2. ^ Lewis, Peter (January 12, 2007). "How Apple kept its iPhone secrets". CNN Money. Retrieved January 11, 2009.
  3. ^ a b Hafner, Katie (September 29, 2007). "Altered iPhones Freeze Up". Retrieved March 15, 2011.
  4. ^ a b Broache, Anne (July 11, 2007). "Democrats criticize AT&T's exclusive iPhone deal". CNET News. Retrieved March 14, 2011.
  5. ^ Gonsowski, Laurie (July 6, 2007). "Does Apple's Tightly Controlled Ecosystem Strategy Constitute and Illegal Tying Arrangement?". Retrieved March 15, 2011.
  6. ^ a b Chartier, David (October 7, 2007). "California man seeks class action lawsuit over iPhone bricking, lock-in". ars technica. Retrieved March 15, 2011.
  7. ^ Wolfe, Alexander (October 5, 2007). "Apple Class-Action Suit Filed by California Man Over iPhone Bricking". InformationWeek. Retrieved March 15, 2011.
  8. ^ a b c d Kravets, David (July 26, 2010). "U.S. Declares iPhone Jailbreaking Legal, Over Apple's Objections". Wired. Retrieved March 15, 2011.