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Thaitheparos
[edit]Thaitheparos Public Company Limited (Thai: ไทยเทพรส, [tˌa͡ɪθɪpˈæɹo͡ʊz]) is a Thai manufacturer of condiments and sauces, founded in 1954 by Chai Sae Kow. The company is known for producing seasoning sauces under the Golden Mountain (ภูเขาทอง) and Sriraja Panich (ศรีราชาพานิช) brands. Initially established as Thai Theparos Factory Registered Ordinary Partnership, the company registered as a public company in 1993. Thaitheparos’ products are distributed domestically and internationally, with key offerings including soy, chili, and oyster sauce. The company is listed on the Stock Exchange of Thailand (SET) under the ticker symbol "SAUCE".[1][2][3][4][5]
| Formerly | Thai Theparos Food Products Public Company Limited. Thai Theparos Company Limited (Public Company). |
|---|---|
| Company type | Public |
| Industry | Food |
| Headquarters | Thailand |
Key people | Parinya Winyarat(Chairperson) |
| Products | Seasoning sauce, Distilled vinegar, Chili sauce, Ketchup, Tomato chili sauce, Light soy sauce, Sauce powder, Soy sauce powder |
| Brands | Golden Mountain Sauce”, “Kinsan”, “Sriraja Panich” and “E Zeee” |
Number of employees | 757 (2023) |
| Website | www.thaitheparos.com |
History
[edit]Thaitheparos Public Company Limited was founded in 1954 by Mr. Chai Sae Kow under the name Thai Theparos Factory Registered Ordinary Partnership. The company's first product, the "Golden Mountain" seasoning sauce, was introduced as an affordable alternative to imported condiments and became widely used in Thai households.[1][6]
In 1970, Thaitheparos relocated its production facility from Bangkok to Samut Prakan to accommodate increasing demand. Over the next decade, the company expanded its product line to include distilled vinegar (1977), chili sauces (1978), tomato ketchup (1979), and oyster sauce (1981). The "Golden Mountain" brand gained recognition as a common cooking ingredient in Thailand.
In 1993, the company was reorganized as a public company, adopting the name Thaitheparos Public Company Limited. In 1995, it became the exclusive distributor of the Sriraja Panich chili sauce brand, acquiring the brand outright in 1998. This acquisition expanded its market presence in the chili sauce segment.
During the 2000s, Thaitheparos introduced packaging innovations, such as the EZEEE Squeeze bottle in 2008, targeting consumer preferences for convenience. By 1999, the company had doubled its production capacity for seasoning sauces to meet growing domestic and international demand.
In the 2010s, the company implemented measures to enhance sustainability, such as switching to PET bottles for condiments and installing solar panels at its production facilities. These efforts reflected its focus on reducing environmental impact.
As of 2022, Thaitheparos is recognized as a major manufacturer of condiments in Thailand, offering a wide range of products and maintaining a presence in international markets. The company continues to emphasize innovation, sustainability, and quality in its operations.[2]
Timeline
[edit]Business Activity Timeline
[edit]- 1970: The factory was relocated from 1630 Kasemsuwan Alley (Sukhumvit 50), Phra Khanong, Bangkok, to 208 Thaiban Road, Thaiban Subdistrict, Mueang District, Samut Prakan Province. It began producing Golden Mountain seasoning sauces (yellow cap, red cap, green cap, and brown cap).
- 1977: Launched a new product – Golden Mountain distilled vinegar.
- 1978: Introduced new products – less spicy chili sauce and medium spicy chili sauce under the Golden Mountain brand.
- 1979: Launched a new product – Golden Mountain tomato ketchup sauce.
- 1981: Launched a new product – Golden Mountain oyster sauce.
- 1982: Introduced a new product – Golden Mountain chili and tomato sauce.
- 1984: Launched a new product – Powdered seasoning under the Golden Mountain brand.
- 1995: Became the exclusive distributor of Sriraja Panich chili sauce and launched light soy sauce under the Golden Mountain brand.
- 1996: Launched a new product – powdered soy sauce under the Golden Mountain brand and expanded seasoning sauce production capacity from 28,320 tons per year in 1994 to 56,000 tons per year.
- 1998: Acquired the Sriraja Panich brand and began production at the Samut Prakan factory.
- 1999: Launched a new product – Japanese soy sauce under the Kinzan brand.
- 2008: Introduced flexible packaging (E ZEEE SQUEEZE) for chili sauce mild hot, tomato sauce, and chili and tomato sauce.
- 2009: Launched a new product – Japanese soy sauce under the Yamasa brand, distributed by Yamasa (Thailand) Co., Ltd.
- 2011: Launched a new product – Exter raw sauce, distributed by Exter (Thailand) Co., Ltd.
- 2012: Discontinued production of green, brown, and red cap seasoning sauces and light soy sauce in 740 ml glass bottles and replaced them with 980 ml PET bottles
- 2013: Launched new products – Golden Mountain soy sauce (500 ml and 100 ml). Replaced 980 ml PET bottles with 1000 ml PET bottles, maintaining the same price. Updated the design of the 200 ml glass bottle for green cap seasoning sauce.
- 2014: Launched a new product – Sriracha spicy mayo (250 grams).
- 2015: Launched a new product – Golden Mountain seasoning sauce (700 ml).
- 2016: Launched new products – E ZEEE chili sauce (640 grams and 900 grams) and dark soy sauce professional formula under the Golden Mountain brand (810 grams and 160 grams).
- 2017: Launched E ZEEE oyster sauce (660 grams and 900 grams).
Management Timeline
[edit]- 1986: Received three industrial standards for seasoning sauces, distilled vinegar, and chili sauce.
- 1987: Established Thai Theparos Food Products Co., Ltd., replacing Thai Theparos Factory Partnership.
- 1993: Transformed into a public company.
- 1995: Listed on the Stock Exchange of Thailand under the name "SAUCE."
- 2000: Received ISO 9002 certification from SGS Yarsley International Certification Services.
- 2001: Received HACCP and GMP certifications from SGS Yarsley International Certification Services and the Ministry of Public Health.
- 2008: Entered a joint venture with Yamasa Corporation, Japan, to establish Yamasa (Thailand) Co., Ltd. for the distribution of Yamasa soy sauce in Southeast Asia.
- 2010: Entered a joint venture with Exter B.V., Netherlands, to establish Exter (Thailand) Co., Ltd., producing and exporting reaction flavors under the Exter brand. Production and distribution began in the third quarter of 2011.
- 2011: Changed the company’s name to Thaitheparos Public Company Limited and increased registered capital from 60 million shares to 600 million shares, with 360 million paid-up shares.
- 2011: Received the second-level environmental management system certification from the Department of Industrial Works, Ministry of Industry.
- 2016: Registered the E ZEEE brand with the Department of Intellectual Property.
- 2018: Sold shares in Yamasa (Thailand) Co., Ltd., with the sale completed on November 27. The company continued its business relationship with Yamasa as an industrial customer, with ongoing growth in sales.
Products
[edit]The products under the Golden Mountain brand are:
Original Soy sauce
[edit]Golden Mountain's soy sauce is produced through a natural fermentation process lasting over six months. Made from carefully selected soybeans and wheat, the sauce has a dark brown color and a rich, savory flavor. It is free from additives and is used to enhance the flavor of various dishes.
Golden Mountain’s light soy sauce is fermented for over four months and has a lighter color and flavor in contrast to regular soy sauce. It is used in cooking as a substitute for fish sauce or to season lighter dishes.
Introduced in 2016, Golden Mountain's dark soy sauce adds color and depth. It is commonly used for stir-fried or other dishes that benefit from its savory taste and dark brown hue.
Golden Mountain seasoning sauce is made by digesting soy protein, producing a range of amino acids with a protein content of 10% to 20%. The sauce is used in various dishes to enhance flavor. It is distributed in both domestic and international markets. They have 4 formulas, Green cap, yellow cap, brown cap, and red cap.
Green Cap seasoning sauce is made from over 75% soy sauce and contains no preservatives, MSG, or added colors. It has a shelf life of 36 months and can vary in use, suitable for pouring, stir-frying, marinating, boiling, and stewing. It is commonly used in dishes like marinated meats for grilling, roasting, or frying, as well as for soups, stir-fried vegetables, and one-dish meals.
Yellow Cap seasoning sauce is a premium product with 84% soy sauce. It is designed as a dipping sauce, with a notably fragrant aroma even without heating. It contains no artificial flavors, preservatives, or MSG. The sauce is typically used to enhance the flavor of various dishes, particularly egg-based recipes.
Brown Cap seasoning sauce is an economical alternative to Green Cap and Yellow Cap seasoning sauce, made from 63% soy sauce. It is intended for general cooking and is commonly used in restaurants that prioritize cost-efficiency. The sauce can be used for stir-frying, marinating, boiling, and stewing, making it suitable for various dishes.
Red Cap seasoning sauce contains 88% soy sauce and is free from artificial flavors, preservatives, and MSG. It has a fragrant, well-rounded aroma and is designed for professional use, particularly in dishes that require a rich, flavorful broth, such as stewed beef or pork. The sauce is priced higher than Green Cap seasoning sauce due to its concentrated flavor.
Cooking sauce
[edit]Launched in 2015, the Golden Mountain cooking sauce is formulated for stir-frying and is marketed as a convenient option for home cooks. It is made from quality ingredients and packaged for ease of use.
Golden Mountain oyster sauce
[edit]The Golden Mountain oyster sauce is made from natural oysters, blended with soy sauce, sugar, and starch. The sauce has a thick, shiny brown texture and is used in cooking to enhance flavor, particularly in stir-fried dishes.
Golden Mountain distilled vinegar
[edit]The distilled vinegar is produced by fermentation of ethyl alcohol with microorganisms. The result is a clear, sediment-free vinegar that is sour in taste and free from toxins. It is used in a variety of cooking and food preparation processes.
Chili sauce
[edit]The Golden Mountain chili sauce is produced in two varieties: very spicy and mild. It is made from chili peppers, garlic, sugar, vinegar, and salt. The sauce is thick and uniform in texture, commonly used in dipping sauces and cooking.
Golden Mountain tomato ketchup sauce
[edit]The Golden Mountain tomato ketchup is made from tomatoes blended with vinegar, sugar, salt, and spices. The sauce is commonly used as a condiment or ingredient in various dishes, providing sweet and tangy flavors.
Golden Mountain chili and tomato sauce
[edit]The E Zeee Squeeeze sauce combines tomatoes with chili, creating a sweet and sour flavor with mild spiciness. It is commonly used in various dishes, including stir-fries, and as a dipping sauce.
Sriraja Panich chili sauce product line
[edit]Thaitheparos produces Sriraja Panich chili sauce, which follows an original recipe from the Sriraja District in Chonburi, Thailand. The sauce is made with chili peppers aged for at least three months to bring out the chile's natural flavor, pickled garlic, sugar, and sea salt. The resulting flavor is the product of adding vinegar to the mixture weekly. It is one of the company's signature products and is distributed worldwide. There are 3 formulas: Medium hot, Strong hot, and Yellow Chili.[11][12][13][14][15][16][17][18][19]
Medium Hot Sriraja Panich
[edit]Medium Hot Sriraja Panich sauce has a smooth and fine texture with a thinner body. The flavor is moderately spicy, with a mild fermented aroma and a subtle chili scent. It is often recommended as a milder option, mainly targeting those new to Sriraja-style chili sauces.
Strong Hot Sriraja Panich
[edit]Strong Hot Sriraja Panich is an extra-spicy version of the original Sriraja Panich recipe. It has a thicker texture and a more pronounced sour and spicy flavor. The sauce contains more chili than the medium version, enhancing its heat and body.
Yellow Chili Sriraja Panich Sauce
[edit]Yellow Chili Sriraja Panich is made from a higher concentration of yellow chili and is known for being more expensive than other varieties. The sauce is not as runny as the other Sriraja Panich sauces. It is spicier than other versions, with a distinct chili aroma and a mild fermentation scent.
Kinzan product line
[edit]The Kinzan brand only contains a single distributed product:
Japanese soy sauce
[edit]Kinzan Japanese soy sauce is a Thai seasoning sauce made from fermented soybeans, salt, sugar, and flavor enhancers (excluding monosodium glutamate, or MSG). It is commonly used in Southeast Asian cuisine, particularly in recipes that call for soy or seasoning sauce. The sauce is mild and smooth, suitable for stir-frying vegetables, meats, tofu, and noodle dishes.[20]
E Zeee Product Line
[edit]The products under the E Zeee brand are:
E Zeee oyster sauce
[edit]The E Zeee oyster sauce launched in 2017 is a cost-effective option for restaurant operators. The sauce has a thick consistency and is commonly used in stir-fried dishes. It is marketed with the slogan 'Easy deliciousness, professional use everywhere
E Zeee chili sauce
[edit]E Zee chili sauce, introduced in 2016, is a budget-friendly product used in various fried foods. The sauce is popular as a dipping sauce for grilled pork and fried foods, with a sweet and spicy flavor. It is marketed as an affordable option for restaurant use.
Stakeholders
[edit]The stakeholder relations section on the official Thaitheparos website states that every contribution leads to the overall success of the company. The annual stakeholder conference is held locally at Samut Prakan, Thailand in April of each year.
Investors
[edit]The primary shareholders include the Viriyarat family, holding 76.01% of shares. Other major shareholders are Bangkok Life Assurance Public Company Limited (3.18%) and individual shareholders such as Ms. Jaruda Phodinta (1.57%).
Employees
[edit]Thaitheparos employs a total of 757 individuals as of the report, with significant investments in employee benefits and development programs. In 2023, the company allocated 278.43 million baht to employee compensation, including salaries, overtime, bonuses, and social security contributions.
Government
[edit]Government interaction is primarily through regulatory compliance and taxation. Thaitheparos is listed on the Stock Exchange of Thailand (SET) and adheres to the regulations set by the SET and the Securities and Exchange Commission. The company pays taxes and is subject to compliance monitoring for transparency and financial reporting.
Trade Association
[edit]The document does not explicitly mention Thaitheparos' involvement in specific trade associations. However, given its industry and scale, it may participate in associations related to food manufacturing and exports.
Stock Market (Number of Shares)
[edit]Thaitheparos is publicly traded on the Stock Exchange of Thailand under the ticker "SAUCE." The company has 360 million shares issued and paid-up, each valued at 1.00 baht, totaling a registered capital of 600 million baht.
See also
[edit]References
[edit]- ^ a b "THAITHEPAROS COMPANY LIMITED ANNUAL REPORT 2014".
- ^ a b c "ONEREPORTSAUCET".
- ^ "เปิดประวัติ ซอสภูเขาทอง ตำนานซอสฝาเขียว สู่ซอสลุงหนวด".
- ^ Mead, Wendy (2023-03-23). "What Is Golden Mountain Seasoning Sauce And How Do You Cook With It?". Tasting Table. Retrieved 2024-11-13.
- ^ monaworld (2020-07-13). "Thai Seasoning Sauce: Guide to Thai Food Taste". THAIest. Retrieved 2024-11-13.
- ^ "ภูเขาทอง ซอสบ้านๆ แต่รวยมาก". www.marketthink.co (in Thai). 2020-07-11. Retrieved 2024-11-23.
- ^ ""ซอสภูเขาทอง" ทำไมต้องมีหลายสูตร?".
- ^ Mead, Wendy (2023-03-23). "What Is Golden Mountain Seasoning Sauce And How Do You Cook With It?". Tasting Table. Retrieved 2024-11-23.
- ^ lionbrand (2018-05-18). "What is Seasoning Sauce?". Lion Brand. Retrieved 2024-11-23.
- ^ Rivera, Lana (2024-02-02). "Golden Mountain Sauce: Elevate Your Dishes With Thai Culinary". Sauce Chick. Retrieved 2024-11-23.
- ^ Nguyen, Andrea (2013-03-04). "The Original Sriracha". Bon Appétit. Retrieved 2024-11-13.
- ^ "Sriraja Panich The Taste of the Original". www.srirajapanich.co.th. Retrieved 2024-11-13.
- ^ Cucina, Little Town & Artisan (2022-01-26). "UNBOXING ซอสพริกศรีราชา". Little Town Sriracha (in Thai). Retrieved 2024-11-13.
- ^ "A History of Sriracha: A Global Hot Sauce Made in America".
- ^ Admin (2019-05-03). "ศึกซอสพริกศรีราชา ระอุอเมริกา "ไทยเทพรส (ภูเขาทอง)" พร้อมงัดข้อ Huy Fong Foods". Positioning Magazine. Retrieved 2024-11-23.
- ^ "Thai Sriracha maker grows cool towards US and heats it up in China". South China Morning Post. 2019-04-28. Retrieved 2024-11-23.
- ^ Ungphakorn, Author Peter (2023-05-29). "'Sriracha' sauce: is it what it says on the bottle?". Trade β Blog. Retrieved 2024-11-23.
{{cite web}}:|first=has generic name (help) - ^ lionbrand (2018-03-02). "Sriraja Panich: The Original Sriracha Sauce". Lion Brand. Retrieved 2024-11-23.
- ^ Limited, Bangkok Post Public Company. "The search for Sriracha". Bangkok Post. Retrieved 2024-11-23.
{{cite news}}:|last=has generic name (help) - ^ "Golden Mountain Kinzan Shoyu Sauce | Oriental Food & Gift Store". Bizbwana. Retrieved 2024-11-13.
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