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Centr
[edit]Centr is a health and wellness application founded by Australian actor Chris Hemsworth. Launched in early 2019, the app offers a comprehensive approach to fitness, nutrition, and mindfulness. It combines personalized workout plans, meal suggestions, and mental wellness practices into a single platform.
History
[edit]Founding (2019-2021)
[edit]Centr is a health and wellness app launched by Australian actor Chris Hemsworth in early 2019. Hemsworth, who is widely recognized for his portrayal of Thor in the Marvel Cinematic Universe, created Centr with the objective of offering a holistic approach to fitness, nutrition, and mindfulness. The app quickly gained popularity, bolstered by Hemsworth's global fame and the involvement of top experts in various fields. .[1]
Acquisition by HighPost Capital (2022 - Present)
[edit]In February 2022, Centr was acquired by HighPost Capital, a private investment firm co-founded by Mark Bezos. This acquisition was a significant milestone for the app, as it provided the financial backing and resources needed to expand its offerings and reach a broader audience. The deal was covered extensively by various financial and tech media outlets, highlighting Centr's success in the competitive fitness app market. Industry analysts noted the potential for growth and innovation under the new ownership.[2][3]
Collaboration with Inspire Fitness (2022 - Present)
[edit]In 2022, Centr partnered with Inspire Fitness, a leading provider of premium fitness equipment, to enhance the fitness experience for its users. This collaboration allows Centr users to access exclusive workout plans that integrate Inspire Fitness's high-quality exercise equipment. The partnership was widely regarded as a strategic move to combine Centr's holistic health guidance with Inspire Fitness's industry-leading equipment, offering users a more comprehensive home fitness solution.[3]
Partnership
[edit]Walmart
[edit]In 2023, Centr partnered with Walmart to expand the availability of its fitness and wellness products. This partnership involved making Centr-branded fitness equipment and accessories available both in Walmart stores and online through Walmart's e-commerce platform.
Through the partnership, Walmart began offering a range of Centr products, including:
- Strength Training Equipment: Dumbbells, kettlebells, resistance bands, and other tools designed for strength workouts.
- Cardio Equipment: Items such as jump ropes and weighted vests for cardiovascular exercise.
- Fitness Accessories: Yoga mats, foam rollers, and other accessories to support flexibility and recovery.[4]
Inspire Fitness
[edit]Centr formed a partnership with Inspire Fitness in 2022 to enhance the workout experience for its users. Inspire Fitness is a well-known provider of premium fitness equipment, and this collaboration aimed to integrate Centr's holistic health and wellness approach with high-quality exercise equipment.
The partnership allowed Centr to offer exclusive workout programs specifically designed for use with Inspire Fitness equipment. These programs were made available through the Centr app, providing users with guided routines that could be performed at home using Inspire Fitness products.[5]
Facilities
[edit]| Opened | Name | City | Employees |
|---|---|---|---|
| 2023 | Norco Product Factory | Norco, California | 100 |
| 2022 | Headquarters [6] | Los Angeles, California | 10 |
| 2019 | Melbourne Office | Cremorne, Australia | 20 |
Corporate affairs
[edit]| Joined | Name | Titles |
|---|---|---|
| 2019 | Chris Hemsworth | Founder |
| 2019 | Luke Zocchi | Chief Fitness Expert |
| 2019 | Sergio Perera | Chief Nutritionist |
| 2022 | Andrew Sugarman | CEO[7] |
References
[edit]- ^ "Chris Hemsworth's Centr App Gives You His Wellness Secrets". Men's Health. 2019-01-30. Retrieved 2024-08-09.
- ^ "Chris Hemsworth's Centr Fitness App Bought by Mark Bezos's HighPost". Bloomberg.com. 2022-03-31. Retrieved 2024-08-09.
- ^ a b admin (2022-04-01). "HighPost Capital Acquires Chris Hemsworth's Centr and Inspire Fitness to Create Leading Personal Fitness, Nutrition and Wellness Platform". HighPost. Retrieved 2024-08-09.
- ^ Fedeli, Kristen (2023-09-12). "Chris Hemworth's Centr Enters Equipment, Partners with Walmart". Fitt Insider. Retrieved 2024-08-09.
- ^ "Business News | Inspire Fitness". inspirefitness.com. 2022-03-31. Archived from the original on 2024-05-25. Retrieved 2024-08-09.
- ^ In Centr Linkedin About page the locations are stated of facilities https://www.linkedin.com/company/centrapp/about/
- ^ Pokorny, Ali (2023-11-21). "#213: Andrew Sugerman, CEO of Centr". Fitt Insider. Retrieved 2024-08-09.