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Admas Pee
彭文丰
Admas Pee Profile Photo
Admas Pee in 2024
Born (1988-11-13) November 13, 1988 (age 36)
NationalityMalaysian
Occupation(s)Business strategist, growth architect, development coach
Years active2012–present
Known forFounder of Dawah Masterclass
Notable workDawah Masterclass
TitleChief Strategy Officer at Nik Chan Group Berhad
WebsiteDawah Masterclass

Admas Pee

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Admas Pee (Chinese: 彭文丰; born November 13, 1988) is a Malaysian business strategist, growth architect, and development coach. He is best known for his work in business incubation, strategic planning, and Islamic education. Pee is the founder of Dawah Masterclass, Malaysia’s first structured e-learning platform for Islamic education.[1] Over his career, he has held various influential roles, including Chief Marketing Officer at Kedios Group, advisor at Subplace, and currently, Chief Strategy Officer at Nik Chan Group Berhad, a prominent force in Malaysia's halal food industry recognized for its Bee Tang Express brand. Originally known as Mohd Chan Express, the brand rebranded to Bee Tang Express to better reflect its unique fusion of Chinese-Muslim cuisine and growing market appeal.[2]

Early Life and Education

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Admas Pee was born on November 13, 1988, in Taiping, Perak, Malaysia. He is of Malaysian nationality. Pee’s early interest in business and strategy eventually led him to pursue a career focused on growth strategy, marketing, and coaching. He has undergone advanced training from internationally recognized mentors, including Blair Singer, a global sales coach and advisor to Robert Kiyosaki.[3][4]

Professional Career

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Admas Pee has built a diverse career in business development, marketing, and strategic consulting. He has worked with a wide range of clients, from small enterprises to large corporations. Pee has held significant roles at various organizations, including Success Resources and Kedios Group.

In 2018, as Project Director for Success Resources, Pee oversaw the Chinese National Achievers Congress (CNAC), a multi-speaker event in Malaysia. His strategic marketing efforts led to a 300% increase in sales within two months, compared to the previous year.[5]

Pee also served as the Chief Marketing Officer at Kedios Group, a Malaysian education company comprising twelve brands aimed at providing accessible quality education.[6] Additionally, he acted as an advisor at Subplace, Asia’s first subscription-based platform, where he contributed to the digital transformation and strategic growth of the platform.[7]

Throughout his career, Pee has been recognized for his results-driven approach and holistic coaching style, often helping clients achieve substantial revenue growth in a short time. He has a particular expertise in bridging the O2O (online-to-offline) gap, supporting businesses in transitioning to digital operations and achieving scalable growth.

Founder of Dawah Masterclass

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In addition to his business development work, Admas Pee founded Dawah Masterclass, Malaysia’s first structured e-learning platform for Islamic education.[8] Inspired by his own journey into Islam, Pee created the platform to provide accessible and systematic Islamic learning resources for both new Muslims and non-Muslims. Dawah Masterclass offers a range of tools to support Islamic educators, NGOs, and institutions in delivering educational content, managing campaigns, and engaging with students.

Through Dawah Masterclass, Pee aims to dismantle barriers in Islamic education by fostering understanding and making knowledge accessible across diverse backgrounds. His vision is to bridge educational gaps within the Islamic community and beyond, allowing learners to connect to Islam in a meaningful way.

Public Speaking and Recognition

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Pee is an active public speaker and has presented at events such as Marketing Fest Asia, hosted by Exabytes.[9] His contributions to business strategy, Islamic education, and digital transformation have earned him recognition within his industry.

Areas of Expertise

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Pee’s primary areas of expertise include:

  • Business incubation and growth strategy
  • Strategic planning and digital transformation
  • Islamic education and e-learning development
  • Corporate structuring and investor relations
  • Marketing and sales optimization

Personal Life

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Admas Pee has been active in his career since 2012 and continues to contribute to the fields of business strategy and Islamic education.

References

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  1. ^ "Dawah Masterclass". Dawah Masterclass. Retrieved October 30, 2024.
  2. ^ "Mohd Chan". Mohd Chan. Retrieved October 30, 2024.
  3. ^ "About Blair Singer". Blair Singer Official Website. Retrieved October 30, 2024.
  4. ^ "Robert Kiyosaki". Wikipedia. Retrieved October 30, 2024.
  5. ^ "Success Resources Global". Success Resources. Retrieved October 30, 2024.
  6. ^ "Kedios Group". Kedios. Retrieved October 30, 2024.
  7. ^ "Subplace". Subplace. Retrieved October 30, 2024.
  8. ^ "Dawah Masterclass". Dawah Masterclass. Retrieved October 30, 2024.
  9. ^ "Marketing Fest Asia". Marketing Fest Asia. Retrieved October 30, 2024.