The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.
The result was: promoted by SL93 (talk) 03:20, 9 March 2022 (UTC)
... that in addition to creating milkshake products, Keventers Milkshake was also a major supplier of various milk products to the Indian army for several decades up until the 1970s? Sources: 1, 2, 3
Overall: Article is new enough, long enough, neutral and well sourced. No copyvio issues, and qpq done. The hook is cited and interesting, but I think it'd be hookier if it was shorter. BuySomeApples (talk) 00:31, 1 March 2022 (UTC)
I'm proposing ALT1b but I need another reviewer to sign off on it. BuySomeApples (talk) 00:31, 1 March 2022 (UTC)
While ALT1b is shorter, I think I miss the quirky part about a milkshake company also supplying milk to a military. ALT1b doesn't make it clear that they supplied milk and instead makes it vague on what exactly they supplied. In addition, I also found it interesting that the brand was largely discontinued in the 1970s and was revived decades later: maybe an ALT based on that could also be proposed? Narutolovehinata5 (talk · contributions) 10:02, 1 March 2022 (UTC)
I like the first hook best, myself. North America1000 22:39, 1 March 2022 (UTC)
@Northamerica1000: Would it also be alright for you to propose alternate hooks about either the brand being dormant for decades, or the reason for the brand's original discontinuation was because its factory was demolished to make way for the expansion of the diplomatic district? Narutolovehinata5 (talk · contributions) 02:27, 2 March 2022 (UTC)
@BuySomeApples: Would it be alright for me to approve the original hook? I think the original's hookier than the newer one even though it's longer. (Re-ping due to a misspelling in my original comment.) Narutolovehinata5 (talk · contributions) 02:28, 2 March 2022 (UTC)
The brand was never entirely discontinued; a small number of Keventers outlets continued to exist, run by a few of its remaining distributors. It is somewhat interesting that the brand was revived, but I prefer my original hook atop over this notion. North America1000 06:23, 2 March 2022 (UTC)
Thank you. With that I am approving the original hook. I do have some minor reservations about the repetitions of the words "milkshake" and "milk" (although I guess the repetition is unavoidable in this case), but if there are any concerns they can be addressed while the hook is in prep. Narutolovehinata5 (talk · contributions) 00:10, 3 March 2022 (UTC)
@Theleekycauldron: Personally I'd disagree. I found it cute that a milkshake company would contribute milk products to a military, a context that ALT1b lacks. Vague hooks are great when they work but I don't think this is one of those cases. Narutolovehinata5 (talk · contributions) 22:45, 3 March 2022 (UTC)