Keventers Milkshake
Keventers Milkshake is an Indian milkshake brand and chain of restaurants and kiosks that began operating in 1925. The brand mostly dissolved in the 1970s and was revived starting in 2014. It is owned by Super Milk Products Private Limited. In 2021, the company had a combined total of over 200 Keventers Milkshake restaurants and outlets in India. Keventers Milkshake specializes in classic and custom-style milkshakes and claims that it is the first milkshake brand made in India.[1]
History
[edit]Keventers Milkshake was founded in 1925 by Edward Keventer, a Danish dairy entrepreneur and technologist who the British Government recruited in 1889 to modernize India's dairy industry.[2][3] Keventer moved to India in 1889, and in 1894 purchased the floundering Aligarh Dairy in the United Provinces.[4] Realizing success and profitability in revitalizing the dairy, Keventer established another dairy farm in 1925 in the Chanakyapuri area of New Delhi, India.[4] Within a decade Keventer had established eponymous plants in Delhi, Aligarh, Calcutta and Darjeeling.[5]
After Keventer died in 1937, industrialist Ram Krishna Dalmia, a Keventers distributor at the time, bought the brand in 1940.[4] Dalmia diversified the company into producing powdered milk, condensed milk, milkshakes and ice creams.[6] The company's expansion expanded to 48 distribution points around the National Capital Region in Delhi.[6] Keventers also became a major supplier of milk, powdered milk, condensed milk and biscuits to the Indian Army for several decades up until the 1970s.[5][7][8]
In the 1970s, Keventers' primary plant in Chanakyapuri was forced closed by the Indian government to further expand the diplomatic enclave there.[1] After this, Dalmia focused his energy on other business notions, losing interest in the Keventers brand.[4] A small number of Keventers outlets continued to exist, run by a few of its remaining distributors.[4]
Today
[edit]Keventers is owned by New Delhi-based Super Milk Products Private Limited, which also produces other dairy products.[1][9] Keventers specializes in classic and custom-style milkshakes.[9][5] Today, the company is known by consumers in part for its unique foil-topped, vintage-style glass milkshake bottles,[10] which customers are allowed to take with them when they leave.[11]
In 2014, Agastya Dalmia, the grandson of Ram Krishna Dalmia partnered with his friend Aman Arora in attempts to revive the brand, working in part with a few old recipes of the milkshake that Ram Krishna Dalmia had devised.[4] As Dalmia and Arora had no experience in the restaurant business, they attempted to recruit restaurateur Sohrab Sitaram in their endeavor, who declined the offer to work with the brand at the time.[4] Dalmia and Arora continued anyway, opening their first restaurant in the Pitampura area of Delhi in 2014, but did not meet success, closing less than a year later.[4] Sitaram later eventually joined as a partner in the endeavor.[4]
In 2019, the company went to the Delhi High Court in protest about one of the company's licensees, which was alleged to have been purveying Keventers products using inferior milk.[1] During that time, the judge stated to company lawyers that he had sampled products at several outlets and that the brand is "no longer as good as it used to be" and deemed them as "not at all fit for consumption."[1] At the time, the franchisee stated that they had made significant improvements, and the judge stated that the licensee and Keventers should utilize dispute resolution mediation to resolve the matter, and did not impose any injunction against the licensee.[12] After the judge's statement, some consumers discussed the matter on Twitter expressing disappointment with the product.[1]
In 2021, the company had a combined total of over 200 kiosks, cafés and brick-and-mortar restaurants in India[1][13] and also has a presence in Dubai, United Arab Emirates; Nairobi, Kenya; and Nepal.[11][14]
See also
[edit]References
[edit]- ^ a b c d e f g Ghosh, Somrita (8 June 2019). "Many keventers, but where is the old taste?". The New Indian Express. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ "Keventers on expansion drive; targets turnover of Rs 700 cr by 2025-26". Business Standard India. Press Trust of India. 24 October 2021. Archived from the original on 21 January 2022. Retrieved 21 January 2022.
- ^ "Taste of life: Keventer's "Poona experiment" gives cheese Indian stamp of authenticity". Hindustan Times. 16 December 2021. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ a b c d e f g h i Tandon, Suneera (5 September 2017). "Keventers: A brand that once meant Cassata to Lutyens' Delhi is now wooing millennials with milkshakes". Quartz. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ a b c Keventers: The Revival of a Legend. CaLDRON Magazine. 2015. pp. 56–57. Retrieved 20 February 2022.
- ^ a b David, Shantanu (29 March 2015). "A Tale of Two Dairies". The Indian Express. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ "How Keventers' Agastya Dalmia made milkshakes trend again". Mint. 8 October 2021. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ Singh, Sakshi (9 July 2021). "Keventers to evolve from milkshake only brand to 'everything sweet'". The Economic Times. Archived from the original on 21 January 2022. Retrieved 20 February 2022.
- ^ a b Upadhye, Aishwarya (25 January 2019). "Bottled happiness". The Hindu. Archived from the original on 22 February 2022. Retrieved 20 February 2022.
- ^ Nagarajan, Nisthula (31 March 2021). "What's shakin'?". Khaleej Times. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ a b Paitandy, Priyadarshini (9 November 2017). "This milkshake brings everyone to the yard". The Hindu. Archived from the original on 22 February 2022. Retrieved 20 February 2022.
- ^ "Keventers no longer as good as it used to be: Delhi HC judge". The Indian Express. 6 June 2019. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
- ^ Munjal, S.; Sharma, S. (2021). The Food and Beverage Hospitality Industry in India: An Emergent Segment. Apple Academic Press. p. 62. ISBN 978-1-000-05343-2. Retrieved 20 February 2022.
- ^ "Keventers brings every Milkshake lover in Nairobi to their yard". Capital Lifestyle. 4 October 2018. Archived from the original on 20 February 2022. Retrieved 20 February 2022.
Further reading
[edit]- Dey, Asmita (13 December 2021). "100-yr old Keventers to take milkshake to small cities". Fortune India. Retrieved 20 February 2022.
- "Mithai Madness Sundae And Hot Chocolate Rum; New Additions To Keventers' Menu Are All Things Decadent". NDTV Food. 24 January 2022. Retrieved 20 February 2022.
