Talk:Weber Shandwick/Archives/2012

New tagline & philosophy

Weber Shandwick has a new philosophy and tagline - which can be checked out at www.webershandwick.com. The section should be updated. Since I work at Weber Shandwick, I recommend that someone else does it and will not edit the article. — Preceding unsigned comment added by 217.110.179.35 (talk) 12:47, 4 June 2012 (UTC)

Merge with Weber Shandwick Worldwide

These are both about the same organisation and should be merged. Francis Irving 23:06, 24 October 2007 (UTC)

Copyright violation tracking

This is the advocacy section from the article : Bolded text is sentences (or are very nearly) from
http://www.webershandwick.com/Default.aspx/AboutUs/PressReleases/2007/NewWeberShandwickGlobalResearchIdentifiesRadicalShiftInConsumerDecision-Making

Advocacy
Weber Shandwick launched research in 2007 titled “New Wave of Advocacy” that provides evidence of a radical shift in decision-making and speed-to-action in the global marketplace. The research identifies "advocates" who actively support and undermine brands, causes and issues. Advocates, as well as "badvocates," forge emotional bonds and higher levels of engagement that help attract new customers, earn support for issues and causes, spread word-of-mouth, and strengthen brand loyalty. Some of the findings provide compelling evidence of a challenging and changing business environment:

1)Decision-making among consumers worldwide has accelerated in recent years. Nearly two-thirds (63 percent) of consumers around the world report that they are deciding more quickly to support or reject issues, causes, companies, products and services than they did two to three years ago.

2)Advocacy has democratized. Nearly one out of two consumers globally (45 percent)is an advocate. Advocates take action to support or detract from issues, causes, companies and products, such as making purchase recommendations, sending a letter to a company or elected official, or organizing a protest or boycott.

3)Badvocates waste no time. Badvocates actively make their dissatisfaction known in a variety of ways and do so more quickly today than two or three years ago. They waste little time acting--76 percent report expressing displeasure within one week.

Companies and organizations need to engage and mobilize their advocates if they want to be heard and earn support. Advocacy will only continue to grow as people become increasingly engaged in issues and causes.

• I'm going to remove that section based on both the large correspondence with the press release linked above, but also because it isn't about the comapny, it's promotional for one of the company's products.

-- ArglebargleIV 03:15, 9 July 2007 (UTC)

How do you distinguish fan mail from appropriate material?

All I get from reading this article are a bit of history, a list of laurels and Big Names...and of seemingly equal stature, a bit of trivia.

So, at the moment this article reads more like fan mail than information, explanation or commentary.

I don't yet feel bold enough, knowledgable or experienced enough to do an edit. Please advise.

Pizzuh (talk) 15:37, 16 May 2010 (UTC) Pizzuh (talk) 15:49, 16 May 2010 (UTC)

Edits I Would Like to Recommend

Thank you for considering these changes that are factual in nature.

1. Weber Shandwick has a new brand logo which I would like to add. Is that okay? 2. I would like to change the number of markets from 77 to 81. 3. I would like to add other senior management to the Present section. It should read... Weber Shandick's global CEO is Harris Diamond (also CEO of IPG's Constitutency Management Group, CMG)and its global chairman is Jack Leslie. Harris Diamond was honored as the PR Agency Executive of the Decade by the Holmes Report. Its president is Andy Polansky, also president of the Council of PR Firms. Gail Heimann is Vice Chair. UK & EMEA CEO Colin Byrne was hired by Peter Mandelson to advise former UK Prime Minister Tony Blair during the 1997 and 2001 general elections. Asia Pacific is led by Chairman Tim Sutton, North America by President Cathy Calhoun, Latin America by Chair Laura Schoen (also president of global health care). 4. In the list of clients, we would like to edit them so it reads as follows since it is inaccurate as it stands now: P&G Anheuser-Busch MasterCard Fisher Price Honeywell Pfizer Kraft General Motors Gilead Mars Genentech Milk Nike Nespresso Electrolux Microsoft PepsiCo Samsung Suntech Verizon

Lgrlgr (talk) 16:22, 18 May 2012 (UTC)

I would also like to add that I work at Weber Shandwick. I was not sure if my identification is revealed or not. Thank you. — Preceding unsigned comment added by Lgrlgr (talk • contribs) 12:23, 21 May 2012 (UTC)

Thanks for declaring your conflict of interest and using this talk page.

1. No problem here. The article should contain the current company logo. Just upload the new logo.
2. OK to update the numbers - I've done it for now, but consider an alternative. As an outsider who doesn't know where the boundaries of these "markets" are, that's a difficult sentence to make sense of. Could you instead write something like, "... has X offices in Y countries," for whatever values of X and Y make it true? That would announce the global scope in a way that's hard to misinterpret.
3. I've updated the names and titles, but won't include any accolades. I'll aim for a structure like Pfizer's - many companies' articles have even less detail than that.
4. I'm not a fan of lists of clients, especially unreferenced ones, so I'd rather delete it than expand it. Consider this instead: Has Weber-Shandwick's work for any client attracted outside attention such as Hill_&_Knowlton#Controversies or The_Hoffman_Agency#Notable_Campaigns? Instead of just a list that leaves us guessing whether it means you delivered 30 pounds of ice to a company picnic or brought their brand to China, include only the campaigns that really are significant, and tell us why they're significant. This section really needs independent sources. The sourcing of the article is very weak right now and it could be nominated for deletion. Replacing this section with something with a meaningful level of detail, backed up by quality, independent sources would make deletion much less likely. Kilopi (talk) 03:33, 9 June 2012 (UTC)

As I did with the Waggener Edstrom article, I've moved the excessive awards section to the Talk page for storage, until an impartial editor can sort out which are significant. Corporate 00:57, 8 October 2012 (UTC)

Awards

In 2006, Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for three consecutive years, 2005, 2006 and 2007. In the Holmes Report's Best Agency to Work For study, Weber Shandwick scored the highest marks of any of the large, publicly-traded, full-service agencies. In 2007, Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. PRWeek U.S. referred to Weber Shandwick as the "blue chip" in its April 23, 2007 agency business report. In 2008, they won Large PR Firm of the Year (PR News U.S.). In 2009, The Holmes Report awarded Weber Shandwick with Global Agency of the Year (The Holmes Report, SABRE Awards). PRWeek awarded Weber Shandwick with its first annual Global Agency of the Year award (2009). Weber Shandwick was also recognized as PRWeek’s 2009 Global Agency Report Card Gold Medal Winner. As the year 2009 ended, Weber Shandwick was named one of the agencies of the decade by Advertising Age. However, Weber Shandwick in the same year lost its third Brussels CEO within 5 years.The 2007 Holmes Agency Report, Paul Holmes wrote: "With no sign of complacency and probably the best management team in the business, there's no reason why the firm should relinquish its current position to anyone anytime soon." Weber Shandwick is also chosen by the Holmes Report as one of the best 30 PR agencies to work for in 2009, 2010 and 2011.

LG, do you guys have a logo on a transparent background for the infobox? Corporate 01:01, 8 October 2012 (UTC)

Here is a good source for some additional notable campaigns. Corporate 20:11, 10 October 2012 (UTC)