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The Hoffman Agency
Company typePublic relations firm
IndustryPublic relations
Founded1987; 37 years ago (1987)
HeadquartersSan Jose, California
Number of locations
11
Area served
Worldwide
Key people
Lou Hoffman
Founder and CEO[1]

Caroline Hsu[2]
Managing Director of Asia Pacific[1]

Mark Pinsent[3]
Managing Director of Europe
Number of employees
~154 (2019)
Websitehoffman.com

The Hoffman Agency is a global public relations firm with headquarters in Silicon Valley and offices in Europe, Asia-Pacific and the United States.

History

[edit]

The Hoffman Agency was founded in the U.S. in December 1987 by Lou Hoffman to provide communications services to technology companies, including Hewlett-Packard.[4]

In 1993 the firm won the Silver Anvil Award for its work launching HP's miniature disk drive, Kittyhawk.[5] In 1994 The Hoffman Agency initiated its first global campaign in launching Hyundai's (now known as Hynix) MPEG-2 chip in Europe and Asia Pacific.[6]

The firm has been operating in Asia for over 20 years, beginning with the opening of its Singapore office in 1996. The company opened additional offices in Asia between 1996 and 2000, including those in Beijing, Hong Kong and Tokyo.[7]

In 2000, the opening of the company's Beijing office made The Hoffman Agency the first Silicon Valley technology PR firm to enter mainland China.[8][9][10]

The Hoffman Agency expanded to Europe in 2001 with the opening of an office in London.[11]

Asia expansion continued with an office opening in Korea in 2001. In 2010 the company started an office in Shanghai, and in 2017 and 2018 opened additional offices in Jakarta and Taiwan.[12]

The company has received more than 150 industry awards, including being selected by The Holmes Report as Tech Agency of the Year Finalist in 2014, 2015 and 2016 in the U.S.,[13] and Technology Consultancy of the Year in Asia in 2018.[14]

In April 2019, the agency formed an exclusive partnership with global communications firm Hotwire. Under the agreement, Hotwire will collaborate with Hoffman's offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea and Indonesia to provide public relations services to clients.[15][16][17]

Notable campaigns

[edit]

Alcatel-Lucent

Bell Labs is the research and development subsidiary of Alcatel-Lucent founded by Alexander Graham Bell in 1925.[18] The Hoffman Agency created a campaign around the Big Bang Bash,[19] an event honoring the 50th anniversary of the research[20] providing the first tangible evidence of "cosmic microwave background (CMB) radiation" — proving the Big Bang.[21] The event was hosted by Bell Labs, whose researchers played an important role in confirming the scientific theory.[22] The campaign resulted in over 220 million online impressions and was covered in publications such as the Huffington Post,[23] NPR[24] and Scientific American.[25] As a result, The Hoffman Agency won the 2014 Holmes Report In2 SABRE Award in the Most Innovative Print and Digital Media category for this campaign.[26]

City of Fremont

Since 2012, The Hoffman Agency has helped The City of Fremont, CA advance its economic development efforts and brand image.[27] The Hoffman Agency won a 2014 In2 SABRE Award[28] for its work with the City after launching the Think Silicon Valley website[29] as the anchor to its overall communications campaign.[30] The website has helped the City build relationships with local businesses and media, and established itself as a hub for advanced manufacturing, clean tech and life sciences.[30] In addition, The Hoffman Agency has helped extend the City's reach beyond local press through media coverage in The Associated Press,[31] The Washington Post,[32] Bloomberg[33] and CNET.[34] As a result, The Hoffman Agency was shortlisted as a finalist in the 2015 SABRE Awards North America for its continued work with Fremont.[35]

Nautilus

Global fitness products company Nautilus, Inc. aimed to drive sales and bolster the company's brand as a home fitness innovator for the debut of the Bowflex Max Trainer cardio machine.[36] The Hoffman Agency created a launch campaign, which resulted in media coverage from publications including TechCrunch,[37] LA Times,[38] Men's Fitness[39] and USA Today.[40] As a result, the agency submitted the product for recognition and gained two international design awards.[41][42] To add to the Bowflex brand momentum, Hoffman created and launched the Bowflex Insider blog, which was named the best fitness blog by USAHomeGym[43] and won an award from the Holmes Report as an innovative home media property.[44]

Nokia

In January 2016, Nokia[45] acquired Alcatel-Lucent and began integrating its technology across Nokia's existing portfolios in cloud, SDN and IP networks. The acquisition was finalized in November 2016.[46][47][48] Hoffman has helped Alcatel-Lucent transition into new roles within Nokia and supported various business groups related to SDN, IP/optical networking, verticals, software, 5G/IoT and more.[49] On the networking front, The Hoffman Agency has worked with Nokia on announcements such as the Photonic Service Engine 3 chipset launched in March 2018 that was covered by VentureBeat[50] and ZDNet.[51] Additionally, Hoffman coordinated with Nokia to invite media members to the Future X Lab facility in New Jersey in November 2018, resulting in articles by The Wall Street Journal,[52] Network World[53] and Wireless Week, among others.[54]

NXP

Global semiconductor manufacturer NXP Semiconductors engaged The Hoffman Agency[55] to lead media relations surrounding the company's product announcements at CES 2017.[56] The campaign was covered in publications such as CNET,[57] Digital Trends,[58] Fast Company[59] and TechRepublic.[60] Based on the campaign, The Hoffman Agency was chosen as a finalist in the Trade Shows and Awards category at the 2018 North America IN2 SABRE Awards.[61]

Sony

Sony launched its High-Res Audio (HRA) website and product line hoping to reach millennials.[62] The Hoffman Agency created a content marketing campaign that doubled the page views and won the 2017 PR News Agency Elite Awards[63] in both the content marketing and search engine optimization categories.

Synaptics

Synaptics is a company that invents human interface technology. The Hoffman Agency created a campaign for its auto technology that allows vehicle access via fingerprints in both the U.S. and Chinese markets.[64] The campaign resulted in coverage in USA Today[65] and Detroit Free Press,[66] and the Holmes Report shortlisted Hoffman in the Best in B2B Earned Media category for the IN2 SABRE Awards.[67]

Zscaler

The Hoffman Agency helped prepare Zscaler for the first IPO of 2018.[68] The campaign was covered in mainstream, local and security publications such as TechCrunch,[69] Barron's,[70] Financial Times and Business Insider.[71]  

References

[edit]
  1. ^ a b Bloomberg BusinessWeek. "The Hoffman Agency Archived 2010-03-16 at the Wayback Machine."
  2. ^ Matthew Miller, PRWeek. "Hoffman Agency names APAC managing director Archived 2017-10-24 at the Wayback Machine." May 23, 2017. Retrieved October 23, 2017.
  3. ^ Arun Sudhaman, The Holmes Report. "Mark Pinsent To Lead The Hoffman Agency In Europe Archived 2017-10-24 at the Wayback Machine." February 22, 2017. Retrieved October 23, 2017.
  4. ^ Six Ways to Open an Office Overseas Archived 2009-12-08 at the Wayback Machine." April 1, 2007.
  5. ^ "Hoffman Awards Page". Archived from the original on 2008-05-09. Retrieved 2008-05-07.
  6. ^ The Hoffman Agency Milestones Archived 2010-01-04 at the Wayback Machine."
  7. ^ Samadi, Faaez. "The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman". www.prweek.com. Archived from the original on 2022-04-28. Retrieved 2019-05-07.
  8. ^ Aimee Grove, ANALYSIS: Profile - Hoffman: breaking the boundaries for PR. Don't let his near-empty appointment book fool you - Lou Hoffman is busy breaking PR boundaries[permanent dead link]." October 16, 2000.
  9. ^ Inc. Staff This Is How It's Done: 30 Smart Business Moves Archived 2010-07-01 at the Wayback Machine." April 1, 2009.
  10. ^ Innocents Abroad Archived 2011-06-14 at the Wayback Machine." June 1, 2006.
  11. ^ Advancing PR: It Takes Two to Dance Archived 2013-06-03 at the Wayback Machine." June 16, 2009.
  12. ^ Samadi, Faaez. "The Hoffman Agency opens in Indonesia". www.prweek.com. Archived from the original on 2022-04-28. Retrieved 2019-05-22.
  13. ^ "Technology Agencies of the Year". www.holmesreport.com. Archived from the original on 2017-06-06. Retrieved 2019-05-22.
  14. ^ "2018 Asia-Pacific Consultancies Of The Year: Finalists Revealed". www.holmesreport.com. Archived from the original on 2022-04-28. Retrieved 2019-05-22.
  15. ^ "News of Firms: Hotwire, Hoffman Agency Link in Asia; Avenir Global Acquires Hanover; PR360 Joins PROI Worldwide; Otto & Friends Debuts - Thu., Apr. 4, 2019". www.odwyerpr.com. Archived from the original on 2019-04-04. Retrieved 2019-05-22.
  16. ^ "Hotwire and Hoffman Agency sign partnership". Campaign Asia. Archived from the original on 2020-09-18. Retrieved 2019-05-22.
  17. ^ Yuen, Simon (2019-04-03). "The Hoffman Agency forms exclusive partnership with Hotwire". Marketing Interactive. Archived from the original on 2019-04-03. Retrieved 2019-05-22.
  18. ^ Mike Vago, A.V. Club. "Drop some science with groundbreaking research institute Bell Labs Archived 2015-05-18 at the Wayback Machine." May 19, 2014. Retrieved May 11, 2015.
  19. ^ Tanya Lewis, PR Week. "Bell Labs celebrates Big Bang anniversary with innovation campaign Archived 2015-05-06 at the Wayback Machine." July 24, 2014. Retrieved May 11, 2015.
  20. ^ Mike Wall, NBC News. "Bell Labs Celebrates Big Bang Discovery at 50th-Anniversary Bash Archived 2015-05-18 at the Wayback Machine." May 20, 2014. Retrieved May 11, 2015.
  21. ^ Mike Wall, Space.com. "Cosmic Anniversary: 'Big Bang Echo' Discovered 50 Years Ago Today Archived 2015-05-17 at the Wayback Machine." May 20, 2014. Retrieved May 11, 2015.
  22. ^ pbs.org. "Penzias and Wilson discover cosmic microwave radiation 1965 Archived 2017-08-10 at the Wayback Machine." Retrieved May 11, 2015.
  23. ^ David Freeman, Huffington Post. "This Famous Astronomer Was Looking For 'Zero' But Wound Up Proving The Big Bang Theory Archived 2015-05-18 at the Wayback Machine." June 16, 2014. Retrieved May 11, 2015.
  24. ^ Geoff Brumfiel, NPR. "Big Bang's Ripples: Two Scientists Recall Their Big Discovery Archived 2018-04-03 at the Wayback Machine." May 20, 2014. Retrieved May 11, 2015.
  25. ^ Clara Moskowitz, Scientific American. "Smart Luck: How the Big Bang Was Found by Accident [Slide Show]." May 30, 2014. Retrieved May 11, 2015. Archived 2015-05-16 at the Wayback Machine
  26. ^ The Holmes Report. "2015 In2 SABRE Awards — The Shortlist Archived 2015-05-18 at the Wayback Machine." January 11, 2015. Retrieved May 11, 2015.
  27. ^ Wes Bowers, San Jose Mercury News. "Fremont hires PR firm to lift image for $195,000 Archived 2015-05-20 at the Wayback Machine." October 4, 2012. May 19, 2015.
  28. ^ Tom Foremski, Silicon Valley Watcher. "Holmes Report's Innovation Summit Recognizes Innovators In PR And Media Archived 2015-05-21 at the Wayback Machine." January 30, 2014. May 19, 2015.
  29. ^ Think Silicon Valley. "Advancing Business in Silicon Valley Archived 2015-06-23 at the Wayback Machine." May 19, 2015.
  30. ^ a b PR Daily. "Hitching website wagon to tech capital puts Fremont on the map Archived 2015-05-21 at the Wayback Machine." May 19, 2015.
  31. ^ Martha Mendoza, AP. "Silicon Valley-area hub becomes factory town Archived 2015-05-21 at the Wayback Machine." May 18, 2013. May 19, 2015.
  32. ^ Howard Schneider, The Washington Post. "When a factory leaves town: in the shadow of Silicon Valley, a city reels from job losses Archived 2017-07-15 at the Wayback Machine." August 22, 2014. May 19, 2015.
  33. ^ Dan Levy, Bloomberg Business. "Lennar Said to Reach California Land Deal for 3,000 Homes Archived 2016-03-06 at the Wayback Machine." May 31, 2014. May 19, 2015.
  34. ^ Richard Nieva, CNET. "Small-city mayors: Build your tech hardware in the US Archived 2015-05-20 at the Wayback Machine." October 2, 2014. May 19, 2015.
  35. ^ The Holmes Report. "2015 SABRE Awards North America finalists Archived 2015-05-22 at the Wayback Machine." May 19, 2015.
  36. ^ John Gradits, Seeking Alpha. "Nautilus: New Products, Efficiency And Poised For Growth Archived 2015-07-06 at the Wayback Machine." February 14, 2015. June 3, 2015.
  37. ^ Darrell Etherington, TechCrunch. "Bowflex Max Trainer M5 Review: Connected, Intense Exercise In A Relatively Compact Package Archived 2017-07-07 at the Wayback Machine." October 4, 2014. June 3, 2015.
  38. ^ Roy Wallack, Los Angeles Times. "New machines aim to be a runner's hurt blocker Archived 2015-05-15 at the Wayback Machine." July 11, 2014. June 3, 2015.
  39. ^ Mark Barroso, Men's Fitness. "Nautilus Launches New Fitness Products Archived 2015-02-19 at the Wayback Machine." June 3, 2015.
  40. ^ Jennifer Jolly, USA Today. "TECH NOW: Turn exercise into a game; sip smart with Vessyl Archived 2018-01-03 at the Wayback Machine." June 28, 2014. June 3, 2015.
  41. ^ idesignawards. "[1] Archived 2015-02-09 at the Wayback Machine." June 3, 2015.
  42. ^ Physical Therapy Products. "Nautilus Receives Red Dot Design Award for Bowflex Max Trainer Archived 2015-04-16 at the Wayback Machine." March 31, 2015. June 3, 2015.
  43. ^ USA Home Gym. "Top 10 Fitness Company Blogs 2015 Archived 2015-03-24 at the Wayback Machine." June 3, 2015.
  44. ^ The Holmes Report. "2014 In2 SABRE Awards - The Shortlist Archived 2016-03-04 at the Wayback Machine." December 19, 2013. June 3, 2015.
  45. ^ "Nokia Acquires Alcatel-Lucent, Integration to Start Soon". www.yahoo.com. Archived from the original on 2022-04-28. Retrieved 2019-06-05.
  46. ^ "Nokia's New Products Could Boost Revenue". www.barrons.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  47. ^ "Nokia targets gains from web giants with fastest routers". Reuters. 2017-06-14. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  48. ^ "Nokia unveils first chipset promising multi-terabit routing". VentureBeat. 2017-06-14. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  49. ^ Lewis, Tanya. "Bell Labs celebrates Big Bang anniversary with innovation campaign". www.prweek.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  50. ^ "With 5G coming, your neighborhood could get 10Gbps cable broadband". VentureBeat. 2018-03-12. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  51. ^ Gagliordi, Natalie. "Nokia updates its Photonic Service Engine chipset". ZDNet. Archived from the original on 2018-04-03. Retrieved 2019-06-05.
  52. ^ Castellanos, Sara (2018-11-07). "Nokia's Bell Labs Envisions 5G Spurring Robot Productivity". WSJ. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  53. ^ Ferranti, Marc (2018-11-08). "Bell Labs: Nokia's Future X 5G network can boost business productivity". Network World. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  54. ^ Fletcher, Bevin (2018-11-07). "Nokia Targets Industrial Markets with New 'Future X' Strategy". Electronic Component News. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  55. ^ "The Hoffman Agency". www.holmesreport.com. Archived from the original on 2019-04-02. Retrieved 2019-06-05.
  56. ^ "Contactless badge turns Sin City into smart city for CES 2017". SecureIDNews. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  57. ^ Cunningham, Wayne. "Self-driving cars to headline CES 2017". Roadshow. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  58. ^ "Here One wireless sound-augmenting earbuds: Our first take". www.digitaltrends.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  59. ^ Sullivan, Mark (2016-12-13). "Like Apple's AirPods, Doppler's Wireless Earbuds Got Delayed. Here's Why". Fast Company. Archived from the original on 2017-05-10. Retrieved 2019-06-05.
  60. ^ "CES 2017: Watch an autonomous car customize itself for the safety and liability of its passengers". Archived from the original on 2019-06-05.
  61. ^ "2018 Finalists". www.holmesreport.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  62. ^ "Hear that? Sony has new line of high-res audio gear". USA TODAY. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  63. ^ "Agency Elite Award Winners and Honorable Mentions to Be Celebrated in NYC Sept. 14". PR News. 2017-08-09. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  64. ^ "霍夫曼公关斩获Synaptics中国年度公关业务 | 麦迪逊邦". Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  65. ^ "You'll be using a fingerprint to start your car soon". USA TODAY. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  66. ^ "Car technology about to see this 'revolutionary' change". Detroit Free Press. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  67. ^ "2019 IN2 SABRE Finalists". www.holmesreport.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  68. ^ "Zscaler IPO Doubles In Debut After Pricing Above Range, Raising $192 Million". Archived from the original on 2019-06-05.
  69. ^ "Cloud security startup Zscaler closes at $33, up 106% on its first day of trading on Nasdaq". TechCrunch. Archived from the original on 2022-04-28. Retrieved 2019-06-05.
  70. ^ Ray, Tiernan. "Zscaler Doubles in IPO: Nice Day for Tech Vet Chaudhry". www.barrons.com. Archived from the original on 2019-06-05. Retrieved 2019-06-05.
  71. ^ Peterson, Becky. "A little known cloud security company just raised $192 million in the first big tech IPO of 2018". Business Insider. Archived from the original on 2019-06-05. Retrieved 2019-06-05.

Further reading

[edit]
  • Andrews, Chris (1988). The Education of a CD-ROM Publisher. Information Today, Inc. p. 43. ISBN 0-9664586-1-3.
  • Brackman, Levi (2008). Jewish Wisdom for Business Success. AMACOM. pp. 188–191. ISBN 978-0-8144-1274-9.
[edit]
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