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The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review after discussing it on the closer's talk page. No further edits should be made to this discussion.
The Sharper Image → Sharper Image – Per WP:NAMECHANGES: Company changed name a very long time ago (2012), and is usually referred to as "Sharper Image" not "[T|t]he Sharper Image" in modern sources. E.g., if you do a Google News search, you find that, for page after page, the only occurrence of "the Sharper Image" is specific-product references like "the Sharper Image [product name]", with "the" referring to the entire product construction and using "Sharper Image" as a modifer, not with the definite article being part of a name "The Sharper Image". Having this article at a title starting with "The" was always iffy per WP:THE, MOS:THETM, WP:NCCORP, though I think an argument could have been made for it at one time. That time has now long passed, as the company changed its branding to just "Sharper Image" over a decade ago, and redireted TheSharperImage.com to SharperImage.com, and later just abandoned the former entirely. Independent sources since the name change consistently reflect this change, and that is what NAMECHANGES wants to see. — SMcCandlish☏¢ 😼 12:49, 11 December 2023 (UTC); revised 18:05, 13 December 2023 (UTC)[reply]
Oppose I remember the company being "The Sharper Image", so they must have changed names extremely recently after the brand was relaunched. The WP:COMMONNAME for most of its existence as an actual company was still "The Sharper Image", and a new name put in place after a company was all but dead is not a common one. ᴢxᴄᴠʙɴᴍ (ᴛ) 16:35, 11 December 2023 (UTC)[reply]
You anecdotal memories (which match mine) are supportable by old sources, which did often refer to the company as "The Sharper Image" rather than "the Sharper Image" or just "Sharper Image". But current sources almost invariably do not do that, and those are the ones we care more about per WP:NAMECHANGES policy. And 11 years ago isn't "extremely recently" (though in fairness, my original nomination was broken in missing the |reason= parameter, presumably because I misspelled the parameter name). Whether the company was "all but dead" at some point wouldn't matter; lots of companies are completely dead but we still use the current COMMONNAME for them. — SMcCandlish☏¢ 😼 18:05, 13 December 2023 (UTC)[reply]
The title passes WP:THE #2, "If the definite or indefinite article would be capitalized in running text", since the company has historically been known as "The Sharper Image" for the majority of its existence. A search for anything besides recent web articles brings back overwhelmingly "The Sharper Image". ᴢxᴄᴠʙɴᴍ (ᴛ) 10:45, 13 December 2023 (UTC)[reply]
It does not pass WP:THE, per WP:NAMECHANGES, since neither the company nor independent sources still use "The", so it would no longer be capitalized in running text, if used at all, which it mostly is not except in specific-product constructions like "using the Sharper Image tool on the right and the Dyson on the left", where "the" refers to the product not the company. — SMcCandlish☏¢ 😼 18:05, 13 December 2023 (UTC)[reply]
The discussion above is closed. Please do not modify it. Subsequent comments should be made on the appropriate discussion page. No further edits should be made to this discussion.
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