Talk:Place branding/Archives/2012
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Expert Subject
Hi,
I have a couple of issues with the article. I will try to clean it up as time allows.
- Simon Anholt first used the term in 1998. He talks about nation-brand. Then there is van Ham's 2001 article.
- If there is a claim that place branding is the new umbrella term (which I agree), it is definitely not known as destination branding, place marketing or place promotion.
- Las Vegas example is not a branding example.
- Everything is based on an economic understanding of place branding, there are several other aspects.
- Freire's main argument is about geo-branding. It is highly understated.
- There is a more structured debate about the role of communication.
- There should be something about place development and place management.
- There should be a section about public diplomacy and soft power studies as well I believe.
I also think both city branding and nation branding should be integrated into this article.
User:Esevin —Preceding undated comment added 21:05, 16 March 2011 (UTC).
Cleanup
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Dear all,
I changed the first sentence of this article as I believe the first recorded use of the term is Simon Anholt's in 'Destination Branding,' and any earlier references are to 'place marketing.'
Many thanks, Sophia Blackwell Routledge (talk) 13:38, 2 February 2009 (UTC)
"Place branding (also known as destination branding, place marketing or place promotion)" <=a shame they are different things... —Preceding unsigned comment added by 193.205.81.1 (talk) 11:57, 14 July 2009 (UTC)
Question
Is it appropriate to identify websites that focus on the discussion of place branding? Burghard (talk) 14:26, 23 January 2011 (UTC)Ed Burghard
- Not usually. See the guideline on external links. - MrOllie (talk) 16:20, 24 January 2011 (UTC)