A fact from Nature's Fynd appeared on Wikipedia's Main Page in the Did you know column on 19 July 2020 (check views). The text of the entry was as follows:
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The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.
Comment (I was going to randomly review it but before that, a major issue surfaced). I'd like to discuss whether this company passes WP:NCOMPANY first on talk (given the creator is an established editor, I know this is not a spam advert... but I am sorry, to me, it looks like one). --Piotr Konieczny aka Prokonsul Piotrus| reply here04:49, 17 May 2020 (UTC)[reply]
@TonyTheTiger: Tony, I appreciate you being a good sport and you did invest a lot of time into this article, but I have reread the expanded version and I am seriously concerned this fails WP:NCOMPANY/GNG. I will therefore ask for 2nd opinion in the most relevant place, which is AfD. As a compensation, I promise that if the AfD closes as keep, I'll finish my review here and frankly if it s notable per community I am sure it will be passed as a DYK, as my sole concern is that this company may not be notable. --Piotr Konieczny aka Prokonsul Piotrus| reply here03:02, 19 May 2020 (UTC)[reply]
While I personally still think this fails NCOMPANY, the AFD showed no consensus for deletion. As promised, I will finish the review (am, did, whatever), and the article meets all DYK requirements (stable, new, long, no copyvio, etc.). The hook is neutral. All that is needed is a QPQ review. Ping User:TonyTheTiger. --Piotr Konieczny aka Prokonsul Piotrus| reply here10:38, 28 May 2020 (UTC)[reply]
Hi, I came by to promote this, but I'm having trouble finding the hook fact, that it hopes will serve the microbial manufacturing needs for NASA, cited in the article. Could you point it out to me please? Yoninah (talk) 18:17, 16 June 2020 (UTC)[reply]
Actually, TonyTheTiger, this nomination has been waiting for you to answer Yoninah's request to point out (or add) a citation for the hook fact she quoted, which doesn't appear to be in the article even after your edits last week. Since I could have missed it, can you please point to it here on this nomination page? Or, if it isn't there yet, can you please add the necessary cite and then point to it here? The ball is in your court. Thanks. BlueMoonset (talk) 05:17, 26 June 2020 (UTC)[reply]
Thank you. I would stop the hook after "NASA". But the article doesn't say that its meat substitute will serve NASA's space travel needs; it says it is developing a bioreactor for NASA. And that whole sentence in the lead: including microbial manufacturing needs as well as other space travel uses for NASA is still not sourced. Yoninah (talk) 10:52, 30 June 2020 (UTC)[reply]
@TonyTheTiger: but the second-to-last sentence is not about NASA. Only the last sentence is about NASA and is sourced. Meanwhile, your ALT3 hook reads like a sea of blue. Better to put the company name first. Yoninah (talk) 20:25, 5 July 2020 (UTC)[reply]
@TonyTheTiger: I don't understand why you're asking me if something is sourced in your article. The source given for its work with NASA only talks about a bioreactor. It does not talk about either microbial manufacturing needs or space travel. Please find another source, or delete that from the lead. Thank you, Yoninah (talk) 11:49, 6 July 2020 (UTC)[reply]
The fact that the article that sources the bioreactor is not a satisfactory source for microbial manufacturing does not mean microbial manufacturing is not sourced. Microbial manufacturing is in the main body in a different sentence sourced by a different ref.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 22:04, 8 July 2020 (UTC)[reply]
@TonyTheTiger: So? The only sentence that mentions NASA and is sourced is The company is working with NASA to develop a bioreactor that will employ the Fy microbe in space travel. You cannot say that a different fact about microbial needs that is sourced but has nothing to do with NASA is applicable here.
I am having major trouble seeing how this company meets WP:NCOMPANY/GNG. Ping creator User:TonyTheTiger. I know you are not a spammer, but this really reads just like a random advert I see created by paid SPAs. Sources are either primary or in passing. This does not even mention the company; this is half-WP:INTERVIEW and worse, the author is a Forbes "contributor", and IIRC pas discussions suggest that this is just a term for Forbes-affiliated bloggers with little if any editorial control (in other words, this is not a newspaper-level source, but more of a blog-level source). I'd usually take it to prod as obvious spam DUCK, but since again I know you are not a spam SPI, well, let's chat about this here first. What am I missing, Tony? --Piotr Konieczny aka Prokonsul Piotrus| reply here04:53, 17 May 2020 (UTC)[reply]
Full disclosure. I have been a member of the University of Chicago's entrepreneurial center (accelerator/incubator), Polsky Center, since August 2018. I do not recall meeting any members of this company in my time at that facility. On March 3, 2020, I built a wire rack of shelves at the new facility as a TaskRabbit Tasker for this company. I was hired by an employee named Eleanor (see her picture here), and I was paid for 1.25 hours at an hourly rate of $44. I have no ongoing relationship with this company.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 17:16, 18 May 2020 (UTC)[reply]
Furthermore, this rack does not take an hour to build, but I had to unbox it and once I was over half way done, I was told to make each shelf the exact same height as another wire rack that was already built (not the one you can see next to it with shelves at a different height). Plus, I bill from the time I walk in the front door and this is a big facility that I had to walk through to get to the box of parts.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 17:43, 18 May 2020 (UTC)[reply]
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I'd like to discuss whether this company passes WP:NCOMPANY first on talk (given the creator is an established editor, I know this is not a spam advert... but I am sorry, to me, it looks like one). --Piotr Konieczny aka Prokonsul Piotrus| reply here 04:49, 17 May 2020 (UTC)
While I personally still think this fails NCOMPANY, the AFD showed no consensus for deletion. As promised, I will finish the review (am, did, whatever), and the article meets all DYK requirements (stable, new, long, no copyvio, etc.). The hook is neutral. All that is needed is a QPQ review. Ping User:TonyTheTiger. --Piotr Konieczny aka Prokonsul Piotrus| reply here 10:38, 28 May 2020 (UTC)
This has been waiting for a review for a week.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 21:39, 25 June 2020 (UTC)
Approving Alt2a per earlier review. --evrik (talk) 15:32, 13 July 2020 (UTC).jpg)