Talk:Mt. Shasta Brewing Company

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A fact from Mt. Shasta Brewing Company appeared on Wikipedia's Main Page in the Did you know column on 12 December 2011 (check views). The text of the entry was as follows:

Did you know... that Mt. Shasta Brewing Company's slogan, "Try Legal Weed", was initially refused by the Alcohol and Tobacco Tax and Trade Bureau?

A record of the entry may be seen at Wikipedia:Recent additions/2011/December. The nomination discussion and review may be seen at Template:Did you know nominations/Mt. Shasta Brewing Company.

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Tone issues

This article seems to be too chatty and too reverential at the same time, reading like either promotional literature or a feature in a newspaper's "local" section. Examples include the overly-personal, overly-detailed (and sometimes dramatic) details in the history section and the "new bride" reference—not the stuff of encyclopedias. --Piledhigheranddeeper (talk) 18:14, 12 December 2011 (UTC)[reply]

It's a pop culture article rather than a science or legal one. The sources tend in the direction you note, hence the tone. I did not find any dry and encyclopedic sources talking about the beer or the brewery. Binksternet (talk) 19:09, 12 December 2011 (UTC)[reply]

I've taken a good long look at the sources, the article and the WP:TONE guideline. After confirming that no egregious tone problems exist, I have removed the tag. The article does not veer dangerously into such serious problems as would require a tone tag at the top. The guideline says,

Standards for formal tone vary depending upon the subject matter, but should follow the style used by reliable sources, while remaining clear and understandable. Formal tone means that the article should not be written using unintelligible argot, slang, colloquialisms, doublespeak, legalese, or jargon; it means that the English language should be used in a businesslike manner.

The subject matter is beer, not nuclear waste or pulmonary thrombosis. It's a pop article, and its sources are pop sources written in a friendly manner. The article is in keeping with other brewery and beer articles on Wikipedia. Binksternet (talk) 19:56, 12 December 2011 (UTC)[reply]

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