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The Guardian Lawsuit

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From: https://digiday.com/media/cheat-sheet-guardian-rubicon-project-lawsuit/

The Guardian’s case:

  • In its court filing, the Guardian claimed Rubicon Project retained “substantial sums” in addition to the fixed-percentage fees. These “secret commissions” allegedly were obtained without the Guardian’s knowledge or consent.
  • The publisher claims it was kept in the dark by Rubicon Project, which provided “misleading and inaccurate” monthly reports regarding the total amount of money received from buyers of the Guardian’s inventory.
  • Rubicon Project allegedly didn’t inform buyers exactly how much of what they paid would be retained by Rubicon Project and not the Guardian.
  • The Guardian has also claimed that not having visibility of how much buyers were willing to pay for its media caused revenue damage.
  • The Guardian is asking to be reimbursed the money lost, plus interest and compensation costs, according to court filings.

“It is to be inferred that the concealment of the Defendant’s receipt of these secret commissions and their omission from the monthly earnings report must have been deliberate,” read the Guardian News & Media filing.

Rubicon Project’s defense: Rubicon Project filed a counterclaim in which it denies all liability. In its filing to the courts, the vendor claimed that although it did charge buyers an additional fee to its own service costs and didn’t pass that back to the Guardian, it was legally entitled to do so. Furthermore, Rubicon Project claimed:

  • The Guardian was fully aware it was doing this.
  • The publisher had consented for it to do this.

Complaint

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False Information: "In May 2010, the company bought Site Scout, a malware detection company, although the company does itself place tracking cookies onto personal computers."

The part that I bolded is simply not true. My Internet security software regularly deletes tracking cookies from this company. It was happening so frequently that I decided to look into this company and found the article.

Malware

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I have to keep blocking Rubicon for a couple weeks now because it keeps trying to steal some of my bandwidth. --112.207.201.175 (talk) 22:38, 9 September 2012 (UTC)[reply]

Isn't this page mere commercial advertising for a company? To what extent should Wikipedia be able to be used in such a way? Doesn't this page merely give credence to a company serving "advertising" on webpages as spam as a result of tracking interests - ie spying on the public? Dollist (talk) 00:30, 18 July 2014 (UTC)[reply]