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Have added a peer reviewed article by Andrea Fosfuri, Marco S. Giarratana, Esther Roca (2016) on "Social Business Hybrids: Demand Externalities, Competitive Advantage, and Growth Through Diversification" from Organization Science 27(5):1275-1289. https://doi.org/10.1287/ orsc.2016.1080 in order to support the notability of the product which is the subject of this article. The fact that famed artist Olafur Eliasson is the driver for this project alone should confirm its notability. Jamesmcardle(talk)08:06, 5 June 2018 (UTC)[reply]