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It needs to be removed. This isn't a brochure for their services, explaining to potential customers the details about what's distinctive about how they do what they do, nor giving them a sense of what working with them will be like, and why this will all benefit them (You won't feel pressured! for example). Largoplazo (talk) 21:05, 5 December 2018 (UTC)[reply]
Then there's the rest of it. Just as an example: "To do this, it built a proprietary dashboard for use in evaluating companies." I don't see anything suitable in that sentence. Is it significant, in the sense of what one expects to learn from a reference book, that a particular company built itself a dashboard so that its own people can see multiple pieces of information in one place? I don't believe "Do they use a dashboard?" is a question people are often looking to get an answer to when they look up a company in an encyclopedia. Rather, it's a piece of information that a company that has a dashboard would offer for the purpose of impressing a prospect with the innovativeness of the company that the dashboard represents, and with the message carrying its own implication that having a dashboard makes the company a more efficient player. As for "proprietary": If you build something for yourself, its proprietary, by default. Here, the word is carrying next to no information. But, like a large share of the words in typical marketing material, it's a buzzword that's used more for the influence it carries by virtue of sounding cool than for any meaning of substance that it conveys.
And, speaking of buzzwords: "a data-driven, revenue-based financing process". It isn't objectively informative that a company bases activities and decisions on data or that a company in the field of finance is looking at revenues when its conducting its analyses. It's brochure-speak. It's trivial: It's like saying they use computers or create work breakdown structures.
"To do this, it built a proprietary dashboard for use in evaluating companies." This sentence is explaining, from an encyclopedic point-of-view, a more extensive meaning for a subject or discipline. The "what" is that the company uses a data-driven process; the "how" is the use of a dashboard used for evaluating companies. So the question from people isn't "Do they use a dashboard?" Instead, it's "What does this company do?" Another distinction that I think you're missing is the importance of how one company conducts itself over another. In your opinion, you seem to suggest that a finance company looking at revenues vs. other data is somehow trivial, when it's actually describing what the business is does or how it works. I certainly appreciate your opinion, but for the same reason the page on Google discusses how its APIs work, or what products it offers, it's important to provide more extensive context on how this company's process works. Tycoon24 (talk) 23:48, 5 December 2018 (UTC)[reply]
Google is, among other things, a provider of web services, and its APIs are part-and-parcel of that, its product. According to your language, Lighter Capital is a "revenue-based financing lender that specializes in providing financial capital", not a software development company or vendor, and the dashboard is something that it uses internally in the course of providing the services that it does provide, not a product it sells. These are entirely different things.
Further, without looking at it, I'm assuming that Google doesn't cover such details as the harness of unit tests amid which the software is developed or the collaboration tools their development teams use to improve the speed and quality of their deliveries. It's the difference between stating what Google does (to the external, objective observer) and on account of what factors it does or doesn't do them well. Largoplazo (talk) 00:55, 6 December 2018 (UTC)[reply]
I appreciate it! Also, the material you added about financing through debt appears to me worthwhile addition, identifying a distinctive, substantive quality of what this company does. Largoplazo (talk) 01:06, 6 December 2018 (UTC)[reply]
