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Archive 1

Toblerone

It's listed in the article as a Kraft product, but on the Wrigley, or possible Callad&Bowser page i forget already, it's put down as being bought by Wrigley. Is it a misunderstanding on my part or is it no longer a Kraft Product?

Toblerone is still a Kraft product as I can still see Kraft's logo and all that stuff on its packaging. And, I haven't heard any news recently about it. And, it you visit the corporate site of Kraft, you can still see Toblerone as one of its brands. -- Obin 3391 11:57, 3 April 2007 (UTC)

http://en.wikipedia.org/wiki/Callard_%26_Bowser-Suchard.

How odd, i suppose that must mean production switched from Callard to Kraft Swiss when Callard was bought by Wrigley. LordFenix 15:05, 3 April 2007 (UTC)

Um, companies can sign contracts with other companies to form a what you called "third-party supplier." In this case, Kraft has a leasing contract with Callard for the latter's factory to produce Toblerone candy bars. That contract will expire on the date specified on the contract even when acquisitions occur. If a large company bought a smaller company, the larger company will allso acquire all of the smaller company's obligations such as debts, third-party contracts and bonds. Another thing, Callard doesn't own Toblerone but it makes the product for Kraft, so after Wrigley bought Callard, Wrigley will make the product for Kraft. -- Obin 3391 14:28, 25 April 2007 (UTC)

In an opposite case, in South Africa we currently still manufacture Sugus for Wrigley in a Kraft factory. --Slashme (talk) 22:25, 23 March 2012 (UTC)

Former brands

Could we have a list of their former brands? (i.e. Celestial seasonings)

I don't think the link to that Wikinfo article belongs here. Why? Firstly, it has nothing to do with Kraft. Secondly, putting the link elsewhere than appropriate articles like chocolate, slavery or chocolate and slavery is absurd. Slavery is bad but we should keep all external links strictly in context, not venture off to non or very little related subjects.

I can't help getting the feeling that some people want to promote the awareness of chocolate and how it's related to slavery by adding these links to company articles... Wikipedia is not the place for that. --Thorri 10:38, 20 January 2006 (UTC)


Agreed, Wikipedia is for infomation only, not for opinions. —Preceding unsigned comment added by 86.180.135.33 (talk) 20:34, 8 August 2010 (UTC)

Position of Kraft in the Industry

While kraft foods is a number two company it might be a start with the forever low stock price. The treatment of there employees is most harsh. Over the ten years within this industry I have never seen a company think so little of there people. There benefit package has increased over 70% with a yearly salary increase at a .01% - .1% how ubsured. In the previous 4 years the ceo has walked away with more than 3 million in bonus while ultimately getting canned. Sounds like the company has to much power in the industry and is very willing to keep it all for them self. NExt time at the grocery store count how many items are Kraft items and remove half. Good luck to those who buy into this co. I think Kraft Foods is now the world's second largest food and beverage company as Unilever Bestfoods are selling brands, as part of their strategy to reduce brands from thousands to about 400. - Obin 3391 01:19, 11 February 2006 (UTC)

It's stated as the third-largest, I'm confused as to what you're talking about. And Kraft has only stated that they're reducing about 10% of their brands, not slashing it in half (which would terrify the stockholders, I'd imagine) -Tim Rhymeless (Er...let's shimmy) 02:50, 11 February 2006 (UTC)
You misunderstood me. The one who's slashing their brands is Unilever as they have a lot of brands in the same category (but most of them are in the personal care and home care section). Kraft's sales are climbing up as they are launching health-conscious products like Nabisco 100 Calorie Packs or the extension of the Back to Nature line or their fortified Kraft Dinners, Tang powdered beverages and tons of products or their huge investment in Boca Burgers. So, Kraft is the second largest food and beverage company in the world. According to Kraft 2004 Annual Report, they've experienced a sales growth of 5.5% to $32,168 billion despite restructuring efforts. According to PepsiCo 2004 Annual Report (sorry for using an annual report of an unrelated company), Kraft is the second largest food and beverage company based on sales except food ingredients, pet food and agricultural products. Nestle has almost twice of Kraft's sales and PepsiCo is the third largest company while Unilever is fourth with almost $28 billion sales. - Obin 3391 13:52, 22 February 2006 (UTC)

Sadly, this year, PepsiCo surpassed Kraft Foods in sales, so it's now the third-largest food and beverage maker. PepsiCo rose 8% in its sales while Kraft's sales is flat. -- Obin 3391 14:42, 28 April 2007 (UTC)

Kraft Foods Products

I think the sections Kraft in UK, Australia and Canada must be merged to Products because they are all about products! - Obin 3391 10:01, 23 February 2006 (UTC)

I believe that Kraft peanut butter is only sold in Canada and Australia. Can anybody else confirm this? Is it sold in the U.S. because it isn't in the UK. Canking (talk) 15:57, 16 February 2008 (UTC)

Also, I believe "Bulls Eye" sauce is owned by Kraft but not marketed as such since they want to keep the label different to make it like a "specialty product". Should this be listed? Canking (talk) 15:57, 16 February 2008 (UTC)

Bullseye barbecue sauce is still owned by Kraft. Well, Grey Poupon is also a "specialty product" and also, Calumet baking powder that Kraft owns. —Preceding unsigned comment added by Obin 3391 (talk • contribs) 19:15, 9 March 2008 (UTC)

I think you should add the http://www.kraftafh.com.au/index.cfm?fuseaction=products.table&id=1&product=3 Kraft Cheddar</a> in the products list. It should be noted that the Kraft Cheddar was responsible for the confusion on the distinction between Cheddar Cheese with Processed Cheese. However, because of the inactivity of our community to tell the difference, I will have a hard time finding sources. Triadwarfare (talk) 15:42, 14 May 2008 (UTC)

History?

I have major changes to the early history as a result of reviewing National Dairy and Kraftco annual reports back to 1923 AND newspaper articles from the time as a result of a work project. I have every annual report ever. I suggest merging National Dairy into this page. Coriolis Coriolis (talk) 05:42, 17 February 2010 (UTC)

I think this page certainly needs to have a History section at the beginning, instead of diving into some controveries, esp if its one of the largest food companies in the world! Hillsboro 16:06, 7 July 2006 (UTC)

I agree. Come on ya'll this article is nothing without a history section. It sounds like a pamphlet from the company right now, not an informative encyclopedia article...I would attempt to add but I know nothing of this. I however feel SOMEONE here must...--Donnie from the mean streets of Boston, KY 15:17, 7 October 2006 (UTC)
I have added it already. Just put the links in it, I'm tired already. Most of the info came from https://www.fundinguniverse.com/company-histories/Kraft-Foods-Inc-Company-History.html -- Obin 3391 (talk) 19:17, 9 March 2008 (UTC)

Yes. According to the boxout the company was formed in 1903, but the "history" doesn't seem to start until October 2012. What happened in the intervening years? Did the company launch any products? 31.185.151.35 (talk) 17:43, 20 December 2012 (UTC)

History is still missing. What about Kraft's belonging to Philip Morris, for example? — Preceding unsigned comment added by 61.109.220.212 (talk) 02:54, 16 March 2013 (UTC)

News

Is it alright if I return the Kraft foods in the news section and added to the list of former brands? Samuel 16:48, 1 September 2006 (UTC)

Other meaning for 'Kft.'

I was redirected to this page while looking for 'Kft.' or 'Korlátolt Felelõsségû Társaság' which is an acronym for hungarian equivalent of the 'Limited Liability Company'.

Could someone create a disambiguation page for this (I don't know how).

Knudsen cottage cheese

I "prodded" this article, and someone suggested that it be merged here. I have added it to the list of Kraft brands and noted that it is a brand of cottage cheese and sour cream (from the Kraft site). I think that is about all the useful content, and I think the stub article can now be removed. (Knudsen is not only available in California; according to the Kraft product locator, it is available in a Walmart Supercenter in MD, for example. Whether it is principally a California brand, I don't know.) Brianyoumans 18:26, 7 October 2006 (UTC)

Knudsen's cottage cheese and sour cream is the West Coast version of Breakstone's cottage cheese and sour cream - both owned by Kraft. —Preceding unsigned comment added by Obin 3391 (talk • contribs) 19:19, 9 March 2008 (UTC)

What about coffee?

There is nothing about coffee? — Preceding unsigned comment added by 89.32.108.226 (talk)

History

What about its history? I mean, a 100+ year-old company with nothing about its history on it? Who can put the Phenix Cheese thing or the Nabisco acquisition in this article? And, please remove the brands of Kraft in the article, it's too many already. -- 202.81.173.192 09:41, 17 March 2007 (UTC)

I harbour some doubts about the statistic of four millions pounds of cheese a week to the UK in WWII, I think the source material is not phrased well, and this has been misconstrued. Raisedonadiet (talk) 10:55, 3 October 2011 (UTC)

Agreed - compare to Nestle a similar company - this article is not very useful as is. 96.233.144.142 (talk) —Preceding undated comment added 17:39, 30 November 2012 (UTC)

DYK

How did this article sneak onto the Did You Know? template without a five-fold expansion? Murderbike (talk) 18:35, 13 March 2008 (UTC)

Yeah, I'm curious too. It looks like it got a DYK based on the addition of a history section. Weird.-Wafulz (talk) 19:21, 13 March 2008 (UTC)
Agreed...very weird. I'm going to have to start sneaking other articles past the DYK watchers.--Eva bd 21:54, 13 March 2008 (UTC)
It's hard not to be suspicious of the advertising motives, the hook was pretty bland. Murderbike (talk) 21:55, 13 March 2008 (UTC)
Well, Wikiscanner is down today, but if you take a look at some of the editors of this and the talk page it looks like something suspicious might be going on... I have a feeling Kraft corporate is running "maintenance" on this page. I don't want to name names (and I fear for my username, thus the IP address) but I want to issue a warning to all editors to be very alert and use "diff" in addition to checking the talk page. 174.24.146.175 (talk) 04:03, 14 September 2010 (UTC)

Brands and Former Brands

Do we need that list here? Wouldn't it be better to spin it off and/or use the category instead of having it take up all this space? Samuell Lift me up or put me down 02:53, 23 June 2009 (UTC)

Cadbury bid

As a Cadbury employee, I can't edit this article due to CoI issues. Kraft has now announced its bid for Cadbury (same offer as the previously rejected one)

  • http://www.money week.com/news-and-charts/market-data/ftse/market-overview/market-overview-ftse-100-up-72-091109-1511.aspx

It's been rejected as "derisory" by the Cadbury board

but Kraft now has 28 days to make an offer to the shareholders, and another 45 days to hike the offer

--198.54.202.114 (talk) 15:17, 9 November 2009 (UTC)

And now some more CoI: At the end of the paragraph on the Cadbury acquisition, there is this sentence: "A move which still provides public dislike of Kraft to this day." It's a bit lost and completely uncited, and doesn't really add to the understanding of the topic. --Slashme (talk) 09:48, 1 March 2011 (UTC)

2nd largest in the world, 4th largest in the US???

Right in the first paragraph... I may be impaired but I don't follow the logic here. How is it possible to be the 2nd largest food company in the world, and the 4th largest in the US? —Preceding unsigned comment added by 69.106.56.133 (talk) 07:07, 3 December 2009 (UTC)

What kind of food thickeners have been added....for TANG 菓珍???

Do any insiders know...???--222.64.216.230 (talk) 03:24, 16 January 2010 (UTC)

--222.64.216.230 (talk) 03:28, 16 January 2010 (UTC)

--222.64.216.230 (talk) 03:33, 16 January 2010 (UTC)

The labels do not indicate the equivalent E number--222.64.216.230 (talk) 03:36, 16 January 2010 (UTC)

confectionary

Is this the correct word. I don't know what it is exactly, but my spell check says it should be "confectionery" Almost no google hits come up the other way, but since I'm not familiar with this word (wiki article talks about sweets, which I don't know kraft offers, but maybe I'm wrong) I'll leave it up to this discussion. Michael miceli (talk) 22:23, 13 February 2010 (UTC)

Wow, this is a very late answer, sorry, but the more normal spelling is "confectionery" but you will see some books with the word "confectionary" as well. See these two searches: http://www.google.co.uk/search?hl=en&safe=active&tbs=bks%3A1&q=%2Bconfectionery&aq=f&aqi=&aql=&oq= http://www.google.co.uk/search?q=%2Bconfectionary&oe=utf-8&safe=active&um=1&ie=UTF-8&tbo=u&tbs=bks:1&source=og&sa=N&hl=en&tab=wp

Am I missing something, or is this a contradiction?

Right under "Origin of the Firm"

Through acquisitions it expanded into a full range of dairy products. By 1930, eight years after it was founded, it was the largest dairy company in the United States and the world, exceeding Borden.[5]


and from the last part of "Beginnings for Kraft"

By 1930, it had captured forty percent of the cheese market in the U.S. and was the third largest dairy company in the United States after National Dairy and Borden.

Exceeding Borden by 1930, yet also the third largest dairy company after national Dairy and Borden. Does. Not. Compute. 99.59.25.151 (talk) 06:51, 8 March 2010 (UTC)

Wiki contradiction over #2 largest food company

Sierra Trees (talk) 14:33, 10 March 2010 (UTC) This Kraft article claims that Pepsico is the 2nd largest food company in the world. However, Kraft's Wiki page http://en.wikipedia.org/wiki/Nestl%C3%A9 makes the claim that Kraft is the 2nd largest in the introduction. I cannot determine the correct one so I have not made a change. Hoping someone else does and will correct it.

A previous user also mentioned this #2 status in the talk back section: "2nd largest in the world, 4th largest in the US???

Right in the first paragraph... I may be impaired but I don't follow the logic here. How is it possible to be the 2nd largest food company in the world, and the 4th largest in the US? —Preceding unsigned comment added by 69.106.56.133 (talk) 07:07, 3 December 2009 (UTC"

"...the largest confectionery, food, and beverage corporation headquartered in the United States.[2]" - this link does not work —Preceding unsigned comment added by 98.240.148.187 (talk) 02:24, 2 April 2011 (UTC)

COI editing?

Hi all,

I work for Kraft Foods, and today we were told the name of the new snacks company (Mondelēz International Inc.). I added this fact, with a link to a press release. It's being reported quite widely: Relevant Google search. It's WP:CoI editing, but not exactly contentious, I think, except maybe using a company press release as the source? --Slashme (talk) 19:00, 21 March 2012 (UTC)

In this case, using a press release as a source of a company name change is fine, in fact, its the best possible source. And, since it is Kraft, we can be sure that its a notable fact, as they are of course an extremely notable company. press releases with info like "kraft said its the tastiest company in the world" or "kraft announced its janitors will wear purple suspenders for one hour on sunday" wouldnt cut it. What we will need is at least one separate press report eventually (I would but i know it will be added shortly). esp. a news source quoting the press release. of course, we will get commentary on the name change, and we cant allow kraft employees to censor negative comments from reliable sources. (forbes is being snarky) Vandelay industries anyone?(mercurywoodrose)75.61.128.131 (talk) 01:10, 22 March 2012 (UTC)

Introducing Myself

Hi - I'm Premal Spiegel. I'm interested in adding value to this Talk page and I'm aware of the conflict of interest policy. I'd like to build on the information you're looking for. --PremalSpiegel (talk) 11:22, 13 April 2012 (UTC)

Archive 1

Assessment comment

The comment(s) below were originally left at Talk:Kraft Foods/Comments, and are posted here for posterity. Following several discussions in past years, these subpages are now deprecated. The comments may be irrelevant or outdated; if so, please feel free to remove this section.

There is just an outline and criticism, but no real history of the company, so it is not a stub, nor a b class, so its a start article. -- Warfreak 03:15, 9 June 2007 (UTC)

Last edited at 03:15, 9 June 2007 (UTC). Substituted at 15:13, 1 May 2016 (UTC)

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