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This article needs a lot of improvement--it is inaccurate, unclear, way too short and is written from a Jacksonville-centric perspective. The article also needs to be also tied with the Louisiana Wiki project. The article fails to mention that there had long been a popular local brand of Jax beer produced in New Orleans by the Jackson Brewing company, who ended up buying the Jacksonville-based Jax brand in the late 50s--and that while they had been two separate companies before that, they were originally related--the Jacksonville company was started with help from the patriarch of Jax in New Orleans, who was the father in law of Ostner, who founded the Jacksonville brewery. "Jax" was, in Jacksonville, a play on the city's name, whereas in New Orleans it was a take on Jackson Square (in the center of the French Quarter looking out on the Mississippi River). The brewery was located right across the street, diagonal from Jackson Square and is now a mall for tourists called "The Shops at Jax Brewery." The Jax brewery was huge and it was a poular brand for years in New Orleans, where as I mentioned, nothing is said. The article makes it sound like Jax beer in New Orelans closed its doors right after it bought the Jacksonville brand. Not true. Jax produced beer well into the 1970s, so it was in operation for about twenty more years after the 1950s merger. Perhaps we need tow articles (but there was the merger). Garagepunk66 (talk) 02:00, 19 November 2015 (UTC)[reply]
