Talk:International Women's Collaboration Brew Day

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Unsourced (or social media sourced) material

Moving unsourced or social media sourced material here. Megalibrarygirl (talk) 23:27, 19 November 2016 (UTC)[reply]

Brewing Technologist at Muntons. Project Venus is a UK based group of brewsters (female brewers), who get together for collaboration brews. The brewsters take it in turn to host a collaboration brew at their places of work and will generally produce a beer with a particular theme or style. The idea of taking the brew days internationally was discussed at a Venus brew and 8th March, International Women's Day seemed like the most logical day to hold the event. Sophie de Ronde got in touch with women in the industry for involvement and in particular, the Pink Boots Society based in America. Denise Ratfield, Brewceptionist at Stone Brewing, at the time controlled social media for Pink Boots Society and quickly came on board with the idea. She developed the social media platforms, artwork and the IWCBD Map that pins all participants from around the world; each years map can be seen from the References. Through Ratfields' connections in the industry, Monarose Ryan came forward and offered her highly skilled design services to help the cause. Ryan, https://www.monarose.com, developed the iconic IWCBD logo and promotional material and continues to help with further brew days. Ratfield is the social media guru, main controller and organizer of all the social media platforms. For more information about the event and what surrounds it, visit our Facebook page, (https://www.facebook.com/internationalwomenscollaborationbrew/), twitter account, (https://twitter.com/IWCBD) and for those Intagramers, (https://www.instagram.com/iwcbd/?hl=en).

2014 saw the first International Women's Collaboration Brew Day come to fruition. The event was so successful that the demand for a follow up brew day every year was created. Since then de Ronde and Ratfield have worked closely together, along with Ryan, to design and organise the brew days year on year.

Reorganization: IWCBD and the Unite beer brand was originally promoted by Denise Ratfield via the Pink Boots Society website during her tenure as Social Media Committee Chairwoman for the organization. At the completion of this 2 year volunteer position with PBS, she and Founder Sophie de Ronde made the decision to run the event autonomously in order to maintain it's original vision.

History

At the time of the inaugural event in 2014, International Women’s Collaboration Brew Day was the largest collaboration brew ever undertaken on a global scale. This monumental achievement was exceeded with the next IWCBD event in 2015. The feat was surpassed in 2016 with the “Biggest Small Beer Ever Made” in honor of American Craft Beer Week and organized by the Brewers Association.

2014: Unite Pale

The idea for the first brew was to be able to simply unite all the brewers together to see how the concept worked. A simple recipe was put together using ingredients that all brewers would be able to get their hands on. A low ABV pale ale made with cascade hops was the criteria. Perameters for colour, bittering and abv were set with the idea of comparisons of the same recipe across the globe. The differences between the brews were astounding and really did highlight the characteristic of each brewery and showed how no recipe can be truly duplicated. 'Unite Pale' was thus born and the idea for future events grew.

2015: Unite Red

The second year took on a similar protocol with different parameters. We decided to ask brewers to create a Red beer. The parameters were loosened slightly and we saw a wide style of beers being created with red hues and the use of Willamette hops.

2016: Unite Expression

Seeing the desire of brewers wanting to try different styles 2016 introduced a different angle of uniting. 'Expression' parameters made sure that brewers had to use an ingredient that they had never used before or to brew a style that they have never made before. The idea behind this particular day was to encourage brewers to talk to other brewers so they could learn and develop their own skills; or to collaborate with other local industries and use their knowledge of specialist ingredients. The event, again, was a resounding success and continues to grow momentum.

History section

This sounds like it has been copied from a press release. It needs to be rewritten in a neutral style. For example, omit the "we" pronouns and descriptions such as "fabulous". Annasdottir (talk) 15:54, 23 June 2017 (UTC)[reply]