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The Hype_Cycle exists so that the many corporations benefiting from technology churn can make money.
- The paid research organizations selling far future technology strategy consulting to companies
- The paid research organizations selling strategic planning for future technology to implement in the next year
- The technology media selling print/online content review/howto/what it is and advertisements hosted therin
- The consulting firms selling training, certification for the technology
- The book authors for the technology
- The consulting firms selling product implementation
- The vendors selling training, tools, software libraries for the technology
- The vendors having new product to sell and retiring/end-of-life existing products
- The bloggers/independent consultants promoting their consulting services and selling advertising on blogs for that technology
It's a 7 year cycle designed to churn old technology out and get spending on new technology without regard to if the new technology will be viable in production for 10 years.
It's branded because it's always used as Gartner Hype Cycle, and as such I support the name change. I think a Hype Cycle article could be merited when supported by research, but that is not this. --LaPingvino (talk) 14:40, 29 September 2021 (UTC)[reply]