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TTL Hua Tiao Chicken Noodles

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TTL Hua Tiao Chicken Noodles
Product typeInstant noodles
Produced byTaiwan Tobacco and Liquor Corporation
CountryTaiwan
Introduced2013

TTL Hua Tiao Chicken Noodles (Chinese: 台酒花雕雞麵; pinyin: Táijiǔ Huādiāo Jī Miàn) are a brand of instant noodle that is marketed in Taiwan by the Taiwan Tobacco and Liquor Corporation in 2013.[1] It is a series of wine-spiked broth instant noodles with real pieces of meat and is available in two packaging forms: bag and bowl.[2] This type of instant noodles became popular in the Taiwanese market in 2015 and was well received. In 2017, sales in Taiwan exceeded 12 million bowls.[3]

History

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In the 2010s, in order to digest 15 years of Huadiao wine inventory, Taiwan Tobacco and Liquor Company (TTL) began to develop a series of wine-flavoured instant noodles.[4] In 2012, TTL launched TTL Sesame Oil Chicken Noodles; in 2013, it officially launched TTL Hua Tiao Chicken Noodles. At first, the brand did not receive much attention and it was not until November 2015, when Sigma (Wei Junrong), a food product project manager of Taiwanese Winery, published an article on PTT sharing the deliciousness of TTL Hua Tiao Chicken Noodles that the brand began to attract attention and even became popular.[5] After the article was published, coupled with the cold winter weather, sales increased three to four times in a short period of time. Many retail stores were temporarily out of stock. The three major convenience stores (7-Eleven, Hi-Life and FamilyMart) all stated that sales have increased several times.[6]

See also

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References

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  1. ^ "6 Instant Noodles From Taiwan You Have To Try". airfrov.com. 2021-10-28. Retrieved 11 April 2024.
  2. ^ "5 Instant Noodles you must try in Taiwan". medium.com. 2018-03-15. Retrieved 11 April 2024.
  3. ^ Fabian Loo (2016-07-17). "7 Instant Noodles From Taiwan You Have To Try!". Yahoo! News Singapore. Retrieved 11 April 2024.
  4. ^ "一篇文讓花雕雞麵爆紅...幕後正妹推手曝光！" (in Chinese (Taiwan)). 自由時報. 2015-11-26. Retrieved 2018-07-23.
  5. ^ "花雕雞熱潮之後 台酒義式泡麵上市！" (in Chinese (Taiwan)). 自由時報. 2017-07-08. Retrieved 2018-07-23.
  6. ^ 陳政偉 (2015-11-26). "花雕雞泡麵爆紅 昔冷門差點被下架". Central News Agency. Retrieved 11 April 2024.
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