Queer fashion
 | This article possibly contains original research. (March 2018) |
Queer fashion is fashion among queer and nonbinary people that goes beyond common style conventions that usually associate certain colors and shapes with one of the two binary genders. Queer fashion aims to be perceived by consumers as a fashion style that focuses on experimenting garments based on people's different body shapes instead of following the restrictions given by gendered clothing categorization.
Queer style
[edit]Queer style is the expression of an identity that does not conform to typical cultural and societal norms of gender through the expression of fashion, typically through the combination of (though not always) clothing and accessories originally designed for men and/or women. Though the impetus behind expressing a queer or nonbinary identity through fashion is typically only the desire for self-expression, it may be seen as a political act in the society and culture in which the queer person exists.[1]
The differentiation between gender norms through clothing came into more prominence and importance during the 19th century, mainly through the use of different fabrics, trims and constructions for different genders.[clarification needed][2] These distinctions were meant to mirror gender roles in society as masculine clothing aimed to be practical while female fashion was perceived as purely aesthetic.[2] Despite the entrenchment of links between fashion and gender identity, gender expression today is recognized by the LGBTQ community as a very personal and subjective behaviour; Queer style is therefore intrinsically tied to identity, and as such, includes a vast range of aesthetics.[3] This expression of gender through fashion is seen as a fundamental aspect of both self-realisation and presentation, with changes in clothing often playing a key role in this realisation.[4][5]
However, the presentation of a nonbinary or queer identity through fashion often presents problems in societies wherein clothing is produced in a heavily gendered way, which often in turn reflect that society's interpretation of gender identity, meaning that the expression of a Queer identity is often politicised and restricted. In an article featuring gender non-conforming writer and performance artist Alok Vaid-Menon,[6] Vaid-Menon posited that fashion represented the inherent politics of a person, with queer and transgender people, whose existence is often politicised, being especially aware of this, particularly for people assigned male at birth, for whom the act of presenting femininely, through wearing dresses and makeup, is likely to attract unwanted attention.[6]
There's a material consequence to me presenting feminine, and there's not a material consequence to me presenting masculine, the minute I wear lipstick, or the minute I put on earrings, or the minute I'm wearing a skirt, my entire reality shifts.[6]
The heightened aspect of risk for nonbinary people assigned male at birth presenting their identity through fashion was emphasized in 2017 study from Davidson Skylar, showing that non-binary people assigned male at birth encountered more negative employment outcomes than non-binary people who were assigned female at birth,[7] a phenomenon considered to be an aspect of transmisogyny.[8]
Emerging designers
[edit]Most mainstream stores separate man and women clothing in different sections, making it difficult for Queer people to find clothes that fit. Queer designers are trying to build a bridge between menswear and womenswear by meeting the clothing needs of all identities. For example, the clothing brand NO SESSO specializes in using different prints, fabric and reconstructed materials to dress various body types and gender identities.[9]
Sharpe Suiting is a fashion line that through a Kickstarter campaign was able to manufacture custom-constructed dresswear and a ready-to-wear line for a niche of masculine and androgynous people.[10] Its innovative feature consists in developing a system of measuring and tailoring techniques that minimize female curves of people who don't identify as women. This method is called andropometrics and is an androgynous alternative to the standard anthropometrics method used by most manufacturers.[11]
Maternity lines often include stereotypically feminine elements both in shapes and patterns, as motherhood and femininity are commonly considered to be matching. An alternative was offered by the startup company butchbaby & co, the first wear line for pregnant Queer individuals.[12][13]
Global retail brands
[edit]Non-conforming fashion styles are gaining acceptance by a larger audience; for this reason, brands such as Zara and H&M are trying to offer unisex clothing lines to consumers by launching gender neutral collections.[14]
These collections are represented by female or male models only.[15] Also, these unisex products display an aesthetic typically considered masculine, both in shapes and colours (grey, beige and brown).[16]
Designers
[edit]Queer fashion is being increasingly recognized by designers who are now showcasing it on their runaways. For example, during Moschino's Fall 2018 menswear and women's Pre-Fall show, Jeremy Scott presented a gender non-conforming look modelled by nonbinary model Oslo Grace and queer drag queen Violet Chachki.[17] In Violet Chachki's words: "It's very important to have visual representation, to show that Queers are important, Queers are powerful, Queers are beautiful, Queers are valid, and you can't erase us".
Moreover, modeling agencies are starting to scout non-binary models.[18] This is the case of My Friend Ned; a South African agency that officially divides its models in male, female and non-binary sections.
Overall, queer representation in the high fashion world appears to be growing and to be increasingly acknowledged by the media. Examples of queer/non-binary models are Casey Legler, labelled as the world's first "female male model", Elliott Sailors, Rain Dove, Stas Fedyanin and Erika Linder.[19]
Pronoun pins
[edit]Pronoun pins and pins with queer flags on them are a common staple of late 2010s[20] and early 2020s[21] queer fashion. After a lawsuit with the ACLU, Alaska Airlines became the first US airline to include pronoun pins in their workplace uniforms in April 2022.[22]
See also
[edit]
References
[edit]- ^ Brekke, Kira (24 April 2015). "Queer Fashion Is Not A Trend, 'It's A Social Movement'". Huffington Post.
- ^ a b Y, Kawamura, Fashion-ology: an introduction to fashion studies, Bloomsbury Academy, 2015, p. 124
- ^ "Op-ed: How Queer Fashion Is Changing the World". 2 September 2015.
- ^ Butler, Judith (1988). "Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory". Theatre Journal. 40 (4): 519–531. doi:10.2307/3207893. JSTOR 3207893.
- ^ B, Fine and E, Leopold, The World of Consumption, London: Routledge, 1993
- ^ a b c Zulch, Meg (2 December 2015). "Why My Outfit Choice Is Always Political". bustle.com.
- ^ S, Davidson, Gender Inequality: Nonbinary Transgender People in the Workplace, University of Massachusetts Amherst, 2016
- ^ Serano, Julia. "Trans-misogyny primer" (PDF). juliaserano.com. Retrieved 2018-02-23.
- ^ "NO SESSO Is The Nonbinary Clothing Brand We're Stoked About".
- ^ Nichols, JamesMichael (12 April 2015). "FABRICATIONS: Meet Queer Fashion Designer Leon Wu Of Sharpe Suiting" – via Huff Post.
- ^ Nichols, JamesMichael (17 November 2014). "Sharpe Suiting To Design Clothing For Butch, Androgynous And Masculine-Of-Center Individuals" – via Huff Post.
- ^ "Designing Maternity Clothes for Genderqueer Parents". 17 April 2015.
- ^ "What Do Genderqueer Maternity Clothes Look Like?". 12 May 2015.
- ^ "H&M Is Defying Gender Norms With Their New Unisex Denim Line". 10 March 2017.
- ^ "Zara joins the gender fluid movement with new unisex range". Independent.co.uk. 7 March 2016.
- ^ La Ferla, Ruth (19 August 2015). "In Fashion, Gender Lines Are Blurring". The New York Times.
- ^ "Violet Chachki on Walking the Moschino Runway and the Importance of Queer Visibility". 17 January 2018.
- ^ Ferguson, Sian (5 June 2017). "The Fashion Industry Needs to Stop Ignoring Non-Binary Models".
- ^ "Models crossing gender lines in the fashion industry". New York Daily News.
- ^ Shepherd, Sarah (December 28, 2016). "'She her hers': Pronoun pins handed out at University of Kansas". NBC News. Retrieved 2023-04-06.
- ^ Richer, Sierra Ross (September 24, 2020). "Changing campus culture one button at a time". The Record. Retrieved 2023-04-06.
- ^ Belle, Rachel (2022-04-27). "Alaska Airlines is the first US carrier to introduce gender neutral uniforms". KIRO News Radio. Retrieved 2023-04-06.
