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Punica (drink)

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Punica
TypeSoft Drink
ManufacturerPepsiCo
Country of origin Germany
Introduced1977
FlavorTropical fruit, pink banana, fruity red, melon tropic, tropical fruits, sweet cherry[1]
Websitewww.punica.de Edit this on Wikidata

Punica is a German carbonated soft drink produced by PepsiCo. that was created by Dittmeyer GmbH and sold from 1977 to 2022.[2]

It is set to return to the stores in April 2024.[3]

Information

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Rolf Dittmeyer founded the company, "Dittmeyers Naturrein" in 1960 and imported orange juice from Morocco and South Africa.[4] He then created a brand named, "Valensina". The brand was not a major success and later re-debuted in 1967 as "Valensina-Saft", which had a mix of orange juice concentrate, frozen orange juice and other ingredients.[4] In 1976, Dittmeyer added orange nectar to the mix and named it Punica.[4] Punica then started being sold in 1977[2][5] The brand was said to be very popular in the 1980s and 1990s, especially in the Netherlands and Belgium, due to commercials that were targeted at children.[2] The brand was purchased by Procter & Gamble in 1984.[6][5][7] The company had popular advertising slogans in the 1980s including "Punica-Oase" (Punich Oasis) and "Fruchtigen Durstlöscher" (fruity thirst quencher).[8]

In 2003, the brand generated sales of over €100,000,000.[9] In 2004, the brand was purchased by JW Childs[9] and was sold to PepsiCo in 2005.[10] Pepsi tried to re-design the brand in 2019[11] and attempted to do more advertising on Facebook and Instagram in order to reach younger audiences.[12][13][2] The re-design was unsuccessful and Pepsi sold their juice brands to PAI Partners in August 2021. The company then discontinued Punica in September 2022[2][5][7][14] Remaining unsold products were sold at various supermarkets into 2023.[15][12]

Other products

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The brand also produced other beverage lines including Punica Abenteuer Drink, Punica Fruchtig & Spritzig, Punica Tea&Fruit and Punica Saft-Limo.[16]

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In 2016, Punica collaborated with the Shrek franchise and the Madagascar franchise.[17] In 2017, Punica collaborated with Smurfs: The Lost Village, featuring Smurfs characters on their products.[18] In 2018, Punica collaborated with the film, Early Man.[19]

References

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  1. ^ Punica Classic, web: Punica, 2022, archived from the original on 2022-11-29, retrieved 13 March 2023
  2. ^ a b c d e Pepsi beerdigt Punica, web: Spiegel Wirtschaft, 2023, retrieved 13 March 2023
  3. ^ "Punica-Comeback: Beliebter Fruchtsaft kommt zurück". stern-amp.de (in German). 2024-03-15. Retrieved 2024-03-25.
  4. ^ a b c Samland, Bernd (2020), Warum heißt die Marke so? Heute: Valensina, web: Absatz Wirtschaft, retrieved 13 March 2023
  5. ^ a b c Feuer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: Chip 365, retrieved 13 March 2023
  6. ^ Feurer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: MSN, retrieved 13 March 2023
  7. ^ a b Dorfer, Tobias (2023), "Saftmarke Punica verschwindet aus dem Supermarkt", Die Zeit, web: Zeit Online, retrieved 13 March 2023
  8. ^ Nach 45 Jahren! Dieses Kult-Getränk wird eingestellt, web: mopo.de, 2023, retrieved 13 March 2023
  9. ^ a b PepsiCo per Punica, web: Juve, 2005, retrieved 13 March 2023
  10. ^ Marketing is Finance is Business, publisher: Gatekeeper Press, published: 2019
  11. ^ Frisch, frischer, Punica: Starker Marken-Relaunch mit fruchtiger Unterstützung, web: about-drinks, 2018, retrieved 13 March 2023
  12. ^ a b Traditions-Saftmarke stellt Produktion ein – nur noch Restbestände in Supermärkten, web: Kölner Stadt-Anzeiger, 2023, retrieved 13 March 2023
  13. ^ Punica ist Geschichte-Kennen Sie noch diese Kult-Werbung?, web: t-online, 2023, retrieved 13 March 2023
  14. ^ Tomescheit, Wiebke (2023), Abgesang auf einen Fruchtsaft-Klassiker: Punica, wir werden dich vermissen, web: Stern, retrieved 13 March 2023
  15. ^ Ali, Omar (2023), Kaufland, Edeka & Co: Schluss!, web: Der Westen, retrieved 13 March 2023
  16. ^ Punica, web: Pepsico, 2017, archived from the original on 2017-06-21, retrieved 13 March 2023
  17. ^ Punica Abenteuer Drink trifft auf die Stars aus Shrek und Madagascar, web: about-drinks, 2016, retrieved 13 March 2023
  18. ^ Punica Abenteuer Drink feiert den Filmstart von "Die Schlümpfe – das verlorene Dorf", web: about-drinks, 2017, retrieved 13 March 2023
  19. ^ Punica kooperiert erneut mit einer aktuellen Kinoproduktion, web: about-drinks, 2016, retrieved 13 March 2023
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