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Bubly Sparkling Water

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"Bubly" redirects here. For the Bangladeshi film actress, see Shobnom Bubly.
Bubly
Product typeSparkling water
OwnerPepsiCo
CountryUnited States
IntroducedFebruary 1, 2018; 6 years ago (2018-02-01)
MarketsUnited States, Canada, Australia, New Zealand
Websitewww.bubly.com

Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.[1]

Product

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Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging that contains a personal message on the bottle and a greeting printed on the tab or cap.[2] All varieties of bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavours.[3][4] The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavours. However, the brand has since expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger varieties. An unflavoured version, under the name "justbubly" is also available.[5]

In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine.[6] Bubly bounce is produced in mango-passionfruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering.[7] In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.

In March 2024, PepsiCo introduced a new Bubly Burst line of beverages, which contain fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.[8]

Availability

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Bubly was first launched in the United States and Canada in February 2018. In May 2023, PepsiCo expanded the brand into the Australia and New Zealand market.[9]

Advertising

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Bubly aired a commercial starring Canadian singer Michael Bublé during Super Bowl LIII in 2019, in which the singer repeatedly pronounces the beverage's name like his own (boo-BLAY) rather than as "bubbly", much to the chagrin of a store's clerk.[10][11] Bublé would appear in subsequent advertising campaigns for the beverage, particularly in his native Canada,[12][13][14] and PepsiCo first released a special "Merry Berry Bublé" flavor for the holiday season in 2021.[15]

References

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  1. ^ "'Oh Hi!' Pepsi Launches 'Bubly' Sparkling Water". Time. 2018-02-08. Retrieved 2023-10-04.
  2. ^ PepsiCo. "Oh Hi! Meet bubly™ Sparkling Water And #CrackASmile". www.prnewswire.com. Retrieved 2023-10-04.
  3. ^ Oakley-Newell, Tom (2023-05-09). "PepsiCo enters the sparkling water category with Bubly". Convenience & Impulse Retailing. Retrieved 2023-10-04.
  4. ^ Morin, Tracy (2020-02-28). "This Is What's Really In Bubly Sparkling Water". Mashed. Retrieved 2023-10-04.
  5. ^ Smith, Crawford (2022-08-30). "Ranking 21 Bubly Flavors From Worst To Best". Tasting Table. Retrieved 2023-10-04.
  6. ^ PepsiCo. "Sparkling Water Fans, Rejoice! bubly™ sparkling water Introduces bubly bounce™ -- Featuring Everything You Love About bubly Now With Just a Kick of Caffeine". www.prnewswire.com. Retrieved 2023-10-04.
  7. ^ "Canned Sparkling Water Mocktails". TrendHunter.com. Retrieved 2023-10-04.
  8. ^ "How Bubly aims to shake up sparkling water with new Burst brand extension". Marketing Dive. Retrieved 2024-07-19.
  9. ^ Rider, Nicholas (2023-05-07). "PepsiCo unveils new sparkling water brand Bubly". Retail World Magazine. Retrieved 2023-10-04.
  10. ^ Melas, Chloe (February 2, 2019). "Michael Bublé knows his name is funny". CNN. Archived from the original on February 7, 2019. Retrieved February 6, 2019.
  11. ^ Morabito, Greg (February 1, 2019). "Michael Bublé Starts Rivalry With Bubly Sparkling Water in New Super Bowl Ad". Eater. Archived from the original on February 7, 2019. Retrieved February 6, 2019.
  12. ^ Lombardo, Christopher (2023-02-10). "Michael Buble goes from pitchman to deliveryman for Bubly". Strategy. Retrieved 2024-02-28.
  13. ^ Crann, Justin (2021-05-19). "Michael Buble drops in to new SodaStream campaign". Strategy. Retrieved 2024-02-28.
  14. ^ McNamara, Lauren (2023-06-21). "'Bubly? No, Bublé': Michael Bublé stars in latest PepsiCo campaign via Eleven". Mumbrella. Retrieved 2024-02-28.
  15. ^ Stanley, T. L. (2021-12-01). "Michael Bublé Finally Gets His Own Bubly Sparkling Water". Adweek.com. Retrieved 2024-02-28.
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