Portal:San Francisco Bay Area/Selected biography/15

Philip George Zimbardo (born March 23, 1933) is a psychologist and a professor emeritus at Stanford University. He became known for his 1971 Stanford prison experiment and has since authored various introductory psychology books, textbooks for college students, and other notable works, including The Lucifer Effect, The Time Paradox and the The Time Cure. He is also the founder and president of the Heroic Imagination Project. After the prison experiment, Zimbardo decided to look for ways he could use psychology to help people; this led to the founding of The Shyness Clinic in Menlo Park, California, which treats shy behavior in adults and children. Zimbardo's research on shyness resulted in several bestselling books on the topic. Other subjects he has researched include mind control and cultic behavior. (more...)