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My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro Studios in the United States (for scripts) and at DHX Media's studio located in Vancouver (for animation; formerly known as Studio B Productions). The series, which is based on Hasbro's My Little Pony line of toys and animated works, is intended for girls age 2 to 11 and considered to be the fourth generation (G4) of the My Little Pony franchise, following earlier lines and television show tie-ins in the 1980s and 1990s. The series premiered on October 10, 2010, on The Hub, now known as Hub Network, an American pay television channel partly owned by Hasbro. Hasbro selected animator Lauren Faust (pictured) as the creative director and executive producer for the show. The show follows a studious unicorn pony named Twilight Sparkle as her mentor Princess Celestia guides her to learn about friendship in the town of Ponyville. The show has been critically praised for its humor and moral outlook. Despite the target demographic of young girls, Friendship Is Magic has also gained a large following of older viewers, predominately teenagers and adults, largely male, who call themselves "bronies". Portions of the show have become part of the remix culture, and have formed the basis for a variety of Internet memes.