Poppi (company)
Poppi is an American company best known for its eponymous soft drink.[1] It is marketed as a prebiotic.[2]
History
[edit]Poppi was founded as Mother Beverage by Allison and Stephen Ellsworth. Allison had previously worked in the oil and gas industry and initially sold apple cider vinegar based health drinks at local farmer's markets.[3]
The Ellsworths pitched on Shark Tank resulting in a $400,000 investment from Rohan Oza. On the show Oza praised the product but criticized the company's branding.[3]
In June 2024, a lawsuit was filed which alleges the company violated California law with false and misleading advertising.[2][4]
Organization
[edit]Poppi is based in Austin, Texas.[3]
Promotion
[edit]Poppi has a promotional partnership with actress Olivia Munn.[5]
References
[edit]- ^ Cavanaugh, Ted; Cavanaugh, Chelsea (2022-01-20). "Beverages With Benefits: Do They Really Work?". The New York Times.
- ^ a b Bendix, Aria (June 11, 2024). "New lawsuit challenges Poppi soda 'gut healthy' claims: What you need to know". www.nbcnews.com.
- ^ a b c McSwain, Megha. "Poppi Is Making Soda Cool Again". texasmonthly.com. Texas Monthly.
- ^ "New Lawsuit Claims Poppi Soda's Health Claims Are Bogus". Food & Wine.
- ^ McClelland, Colin. "Making pop history: How a Shark Tank investment helped a prebiotic soft drink go viral". financialpost.com. Financial Post. Retrieved 4 October 2024.
