Popov (vodka)

Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.^[1] It commands a significant marketshare among vodkas in the United States^[2] and competes in the low price market.^[3] In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.^[4]

References

^ "2004 State of the industry". Archived from the original on November 10, 2007. Retrieved May 25, 2007.
^ "Vodka: domestic trends and campaigns". Archived from the original on December 25, 2007. Retrieved May 25, 2007.
^ "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved May 25, 2007.
^ "Diageo sells portfolio of brands to Sazerac". November 12, 2018. Retrieved February 14, 2019.

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[1] "2004 State of the industry". Archived from the original on November 10, 2007. Retrieved May 25, 2007.

[2] "Vodka: domestic trends and campaigns". Archived from the original on December 25, 2007. Retrieved May 25, 2007.

[3] "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved May 25, 2007.

[4] "Diageo sells portfolio of brands to Sazerac". November 12, 2018. Retrieved February 14, 2019.

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