New Holland Brewing Company
 Company logo | |||||||||||||||||||
| Location | Holland, Michigan | ||||||||||||||||||
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| Opened | 1997 | ||||||||||||||||||
| Key people | Brett VanderKamp David White | ||||||||||||||||||
| Annual production volume | ca. 50,000 US beer barrels (59,000 hL) (2020) | ||||||||||||||||||
| Other products | Beer, Spirits, Canned Cocktails, Alternate Beverages Restaurants and Tasting Rooms | ||||||||||||||||||
| Employees | 201-500 | ||||||||||||||||||
| Website | newhollandbrew dragonsmilk | ||||||||||||||||||
| Active beers | |||||||||||||||||||
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| Seasonal beers | |||||||||||||||||||
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New Holland Brewing Company is an American independent craft brewing and distilling company headquartered in Holland, Michigan. It also owns and operates brewpub-style restaurants and spirits-tasting rooms located across West Michigan. The company's craft-style beer brands Dragon's Milk, Tangerine Space Machine, and spirits brands Dragon's Milk Origin, Beer Barrel Bourbon among others, are distributed throughout the United States and exported to Canada, Europe and Asia.
After the sale of Bell's to Kirin, New Holland Brewing Company became the largest craft brewery in the state of Michigan.[1]
History
[edit]Brett VanderKamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College. In college Spaulding and VanderKamp cultivated a love of homebrewing, which would bring them together again shortly after graduation. Their business plan took two years to formulate, but once complete, the pair quickly lined up investors, and in 1997 New Holland was founded in Holland, Michigan.[2]
Originally, their goal was to produce beer that was characteristically unique to Western Michigan. Their beer was well received, and the company increased production to just over 5,000 US beer barrels (590,000 L) in 2006. In 2007, the company increased production to over 7,500 US bbl (880,000 L).[3]
New Holland began distilling bourbon, whiskey, rum, gin and vodka in 2005, and selling it in 2008.[4]
On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.[5] The company launched the re-branding Dragon's Milk packagin in 2023 alongside new Dragon's Milk items, Dragon's Milk Crimson Keep BA Imperial Red Ale and Dragon's Milk Tales of Gold BA Imperial Golden Ale. [6]
References
[edit]- ^ Manzullo, Brian (2021-11-28). "New Holland is now Michigan's largest independent craft brewery and has no plans to sell". Detroit Free Press. Retrieved 2022-02-17.
- ^ "New Holland Brewing". The American Breweriana Association. Archived from the original (HTML) on 2007-08-11. Retrieved 2007-12-09.
- ^ "About Us". New Holland Brewing Company. Archived from the original (HTML) on 2007-10-28. Retrieved 2007-12-09.
- ^ Liberty, John (2019-04-04). "New Holland Brewing Co.'s distribution, in-house sale of spirits launched today". mlive.com. Retrieved 2022-02-18.
- ^ GmbH, finanzen.net. "New Holland Brewing Company To Re-Brand Flagship Dragon's Milk™ Stout | Markets Insider". markets.businessinsider.com. Retrieved 2018-08-31.
- ^ "All Beer New Holland Brewing in Holland, MI". Home: New Holland Brewing - Brewery and Distillery in Holland, MI. Retrieved 2023-10-02.
