Fitness (cereal) - Wikipedia

Fitness
Product type	Breakfast cereal
Owner	Nestlé
Website	nestle.com/fitness

Fitness, also known as Fitnesse, is a brand of breakfast cereals and granola bars produced by Nestlé^[1] and Cereal Partners.

In Brazil, the brand is called Nesfit and also includes cookies and drinks.

In July 2015, Nestlé updated its recipe by reducing its sugar content by up to 30% without any artificial sweeteners.^[2]

References

[edit]

^ Government, Welsh (March 3, 2015). "Nestlé slashes sugar level by 30% in Fitness cereal revamp". BakeryAndSnacks.com. Retrieved January 21, 2017.
^ "Launch of New Nestlé Fitness Cereal". Nestlé. 14 July 2015. Retrieved 2020-07-24.

External links

[edit]

Official website - cereal
Official website - snack

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Joint ventures

Other assets

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T SICAL
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Libby's Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)^6,7 Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.