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Mixed Personalities

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"Mixed Personalities"
Song by YNW Melly featuring Kanye West
from the album We All Shine
ReleasedJanuary 18, 2019 (2019-01-18)
Recorded2018
Length3:50
Label300
Songwriter(s)
Producer(s)
  • C-Clip Beatz
  • BoogzDaBeast
Music video
"Mixed Personalities" on YouTube

"Mixed Personalities" is a song by American rapper YNW Melly featuring fellow American rapper Kanye West, from the former's mixtape We All Shine. Written alongside producers C-Clip Beatz and BoogzDaBeast, it was released on the same day as the tape on January 18, 2019.

Background

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In mid-2018, Kanye West began collaborating with newer generation rappers, such as Lil Pump for "I Love It", XXXTentacion posthumously for "One Minute" and "The Storm", and 6ix9ine for "Mama" and "Kanga". West was introduced to YNW Melly's music through CyHi the Prynce and decided to fly him over to Los Angeles. YNW Melly previewed many songs from We All Shine to West, including "Mixed Personalities", after which West asked to feature on the track.[2]

On December 5, 2018, YNW Melly shared videos onto Instagram of him meeting with West in a recording studio.[3]

Composition

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Lyrically, the song describes a romantic partner who undergoes mood swings.[4] West sings in auto-tune, which is reminiscent of the rapper's sound from his fourth studio album 808s & Heartbreak (2008).[5] Dialogue of late former Marine drill instruct-turned-actor R. Lee Ermey saying "Because I am hard, you will not like me" is sampled from the 1987 war film Full Metal Jacket.

Music video

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A still from the video showing Melly and West's faces morphed together

The music video for "Mixed Personalities" was directed by Cole Bennett and released on January 18, 2019, the same day as the release of its parent mixtape, We All Shine.[6] The video includes West and Melly hanging out with CGI robots with grass, trees and vines behind them.[7]

Personnel

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Credits adapted from Tidal.[8]

  • C-Clip Beats – production
  • BoogzDaBeast – additional production

Charts

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Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[15] Silver 200,000
United States (RIAA)[16] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

References

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  1. ^ "BMI | Songview Search".
  2. ^ YNW Melly "Mixed Personalities" Official Lyrics & Meaning | Verified
  3. ^ Price, Joe (December 5, 2018). "YNW Melly Shares Video of Kanye West in the Studio With Him". Complex. Retrieved January 20, 2019.
  4. ^ Mench, Chris (January 18, 2019). "Kanye West Links With Rising Florida Rapper YNW Melly On "Mixed Personalities"". Genius. Retrieved January 19, 2019.
  5. ^ Holmes, Charles (January 18, 2019). "Kanye West Sounds Revitalized on YNW Melly Song 'Mixed Personalities'". Rolling Stone. Retrieved January 19, 2019.
  6. ^ Reilly, Nick (January 18, 2019). "Kanye West makes surprise appearance on YNW Melly's 'Mixed Personalities'". NME. Retrieved January 18, 2019.
  7. ^ Breihan, Tom (January 18, 2019). "YNW Melly – "Mixed Personalities" (Feat. Kanye West) Video". Stereogum. Retrieved January 19, 2019.
  8. ^ "TIDAL". listen.tidal.com. Retrieved January 18, 2019.
  9. ^ "Kanye West Chart History (Canadian Hot 100)". Billboard. Retrieved March 26, 2019.
  10. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 6, 2019.
  11. ^ "Kanye West Chart History (Hot 100)". Billboard. Retrieved April 2, 2019.
  12. ^ "Kanye West Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved March 1, 2019.
  13. ^ "Hot R&B/Hip-Hop Songs – Year-End 2019". Billboard. January 2, 2013. Retrieved December 6, 2019.
  14. ^ "Top 100 Songs of 2019". Rolling Stone. January 10, 2020. Retrieved February 16, 2020.
  15. ^ "British single certifications – Ynw Melly Ft Kanye West – Mixed Personalities". British Phonographic Industry. Retrieved January 26, 2021.
  16. ^ "American single certifications – YNW Melly – Mixed Personalities". Recording Industry Association of America. Retrieved July 17, 2020.